Iphepha lodonga lokuthengisa ngoku lisetyenziswa ngokubanzi kumashishini ahlukeneyo. Kufuneka kuthiwe iifriji zephepha lodonga zingqineke zikwimeko entle kwicandelo lezorhwebo, ekubeni zifunwa phakathi kweefomathi ezahlukeneyo zevenkile, kunye nentengiso kuzo zombini iinguqulelo zentengiso kunye neevenkile zevenkile. I-franchise yephepha lodonga kufuneka ikhethwe kumaqonga okhethekileyo ezorhwebo, apho abavelisi abahlukeneyo beengcinga esele zenziwe bedwelisiwe ngokwoluhlu, bekhetha abathengi ukuba basebenzisane. Emva kokufunda ulwazi oluneenkcukacha kunye neenkcukacha malunga nomnini weprojekthi okhethiweyo, kuya kufuneka uye kwiwebhusayithi ekhethekileyo ukuze uziqhelanise neenkcukacha ezibalulekileyo. Emva koko, kuyakufuneka ukuba kudluliswe udliwanondlebe nomthengisi, emva koko kuyakucaca ukuba ingaba ubudlelwane buya kugqitywa na. Ukuba uyakwazi ukuvuma, kuya kufuneka uqhubeke nokusayina ikhontrakthi nethemba lokudibana kwendibaniselwano eneziqhamo, ubukho bayo obuya kunika ithuba lokuphuhlisa uphawu.

Iindleko ze-franchise ziya kusekelwa kuluhlu lweendleko ebezifuneka ukwenza iprojekthi ngentlawulo eyongezelelweyo ngendlela yengeniso. Imeko inokuvela ukuba umthengi wephepha lodonga, kwishishini lakhe, afumanise ukunqongophala kolwazi kwintengiso kunye nentengiso yokwazisa, ngokunxulumene nomthengisi aya kuthi aqhube iisemina zoqeqesho. Ukuba umthengi unenani elikhulu lemibuzo eyahlukeneyo malunga nefriji yephepha lodonga, kuya kufuneka ngoko nangoko ufune iingcebiso ezifanelekileyo kubaphuhlisi abaya kunceda ukusombulula ingxaki ngokukhawuleza.

Indlela ekhethiweyo yokufumana umbono osele ulungile ngesicwangciso-qhinga sinezinto ezininzi ezilungileyo kuba kuya kufuneka ubambelele ngokupheleleyo kwisicwangciso sentshukumo esenziwe ukuze ufezekise iziphumo ezinqwenelekayo. Unegama elinyuswe kakuhle, ekudalweni apho umenzi ebesebenza ixesha elide, emva kokudlula kwimiqobo eyahlukeneyo kwindlela yakhe. Kolu nxibelelwano, usomashishini osakhasayo uya kuluxabisa uncedo lokufumana iprojekthi esele ikho enciphisa umngcipheko kunye nemingxunya kangangokuba inkampani yakho iphume ngokuthe nkqi kuyo nayiphi na imeko. Ukuba kunzima ukuzimela ngokuzimeleyo kwingxaki esele ivele, imeko kufuneka ilungelelaniswe nomenzi, ukuze kuqinisekiswe isiphumo esiphumeleleyo setyala. Abathengi ngoku bavavanya ukuba kunenzuzo kangakanani ukuthenga iifriji zephepha lodonga, njengoko unokuthathelwa ingqalelo ukuhamba ngendlela enyathelwe kakuhle eneempawu kwicala elifanelekileyo. Abakho baninzi oosomashishini abazimeleyo abanokufikelela kwifomathi ephumelelayo yokwenza ishishini ngaphandle kokwazi ubuqili obuninzi xa kusenziwa iprojekthi, eyinxalenye ebalulekileyo yenkampani.

Umda womsebenzi wentengiso yephepha lodonga, ukulungiswa kwendawo usebenzisa iphepha lodonga, kunye nokuveliswa kwephepha lodonga ngeendlela ezahlukeneyo - konke oku kunokufumaneka kuluhlu lweenkonzo ezinikezelwa njengenxalenye yelungelo lokuthengisa. Okwangoku, kunzima ukufumana indawo yakho, kuba imarike igcwele ngokupheleleyo ngeentlobo ezahlukeneyo zeempahla, ukongeza, baninzi abavelisi balo naluphi na ulwalathiso. Kolu nxibelelwano, ukuze wenze ukhuphiswano, kufuneka ukhokelwe zizibonelelo ezithile, kwicala elilungileyo, oya kuba nalo kuphela kwaye liya kukunceda ekwenzeni umgangatho ophezulu kunye nokusebenza ngokufanelekileyo kweshishini lakho kwiprojekthi egqityiweyo. Nokuba yeyiphi na intsimi yomsebenzi umthengi awukhethayo, okokuqala, kufuneka uqonde ukuba nayiphi na i-franchise ixabisa utyalo-mali oluthile lwezixhobo zemali kuba uninzi lweenzame kunye neendleko zityaliwe kuyo. Kubukhulu bokukhetha uluvo olufanelekileyo lweshishini, unokufumana iprojekthi epokothweni yakho, ekufuneka uqale kuyo ishishini. Iphepha lodonga lokuthengisa ngokuthengisa ngemali lizuze umdla kubathengi, bekhulisa iinkampani ezininzi kwinqanaba lamazwe aphesheya, zisebenzisa inkxaso esele ikhona evela kumenzi, kuzo zonke izinto ezivelayo. Ukuthetha ngekamva, kunikwe ilungelo lokuthengisa eliya kuthi ngandlela thile likhuthaze amashishini amancinci, aphakathi kunye amakhulu, ngokwenyusa umgangatho wezoqoqosho wenkampani.

Ukwenziwa kwamaxwebhu afanelekileyo, kufuneka ucacise amanqanaba okudala okudala kunye nomthengisi, okule meko kwindima yomcebisi. Ukuze ufumane ishishini, kuya kufuneka usebenzise iphepha lodonga, elinokuthi libe negalelo ekwenzeni inzuzo efanelekileyo ngokuya kumazwe aphesheya. Ikamva lilele kwiifranchise kuba ngoku kubalulekile ukumamela iingcali ezinamava kwicandelo labo ezokukunceda ufumane iziphumo ezinqwenelekayo kwaye uqonde izimvo zakho. Sebenzisa i-franchise yephepha lodonga kuya kwandisa kakhulu amathuba okuhlala ixesha elide kwicala elikhethiweyo kunye nesiphumo esifunwayo.

Ifranchise enexabiso eliphantsi ayihlukanga kunikezelo olukhulu, olubizayo kuba umngcipheko uyafana kuyo yonke indawo. Ukuze ungazibeki emngciphekweni kwaye uthenge i-franchise ngesiqinisekiso se-100%, kukho ivenkile ebonisa zonke iinketho, ukubonelela ngamaxabiso afikelelekayo nangaphezulu, kuzo zonke iindawo zomsebenzi namhlanje. I-franchise, ebiza ixabiso eliphantsi okanye ebizayo, kwicandelo eliphakathi, imele ukubonelelwa komdla wophawu oluthile, igama kwingingqi enye okanye ngaphaya kwayo, ukwandisa uthungelwano lwengingqi, zombini iiglasi ezingabizi kakhulu kunye namasebe amakhulu. Ukuqala ishishini ngokufumana i-franchise kuyimpumelelo, kwimfuno kuba kule meko akukho mfuneko yokuba uqale ekuqaleni, iimveliso ezaziwayo ziyeviwa kwaye isiseko sabathengi sele siphuhlisiwe. Ngefranchise enexabiso eliphantsi, ibali lahlukile kancinci, kodwa ikhathalogu yethu yelungelo kunye neengcali zinceda kuyo yonke imicimbi, abaxhasi bezorhwebo bafundisa kwaye banike isicwangciso seshishini, kunye neetshiphusi kunye nemibono yokuqhubela phambili ngomsebenzi.

Kutheni kunenzuzo ukuthenga i-franchise engabizi? Okokuqala, akukho sidingo sokwenza olu tyalo mali lukhulu. Okwesibini, kukho uncedo lweengcali kunye neengcali kule nkalo. Okwesithathu, inyanga nenyanga amakhulu amawaka abathengi kunye noosomashishini bayadlula kwi-portal, abangafuni nje ukuqala ishishini labo kodwa bafuna amaqabane kunye nabanikezeli ngeenkonzo. Kulunge kakhulu ukuba iifranchisees kunye neefranchisors zisebenze kunye, ziphuhlise ishishini labo kwihlabathi liphela, zizise iiprojekthi kwinqanaba lengingqi, zonyusa inqanaba kunye nenzuzo. Ukusetyenziswa kwefranchise, ngexabiso eliphantsi ekuqaleni kokujonga, ngeendlela ezifanelekileyo, kukhokelela kuphuhliso lwenkampani enkulu yokubamba ukuya kwinqanaba eliphezulu. Umsebenzi wekhathalogu ye-franchise kukunceda oosomashishini bexabiso eliphantsi okanye elikhulu ukuba baye kumazwe aphesheya ngokubonisa kunye nokungenisa iimpahla kunye neenkonzo ngakumbi.

Kuyinzuzo kakhulu ukuthatha ilungelo lokuthengisa ngentengiso ngexabiso eliphantsi kwicandelo lezorhwebo, inkonzo, ukubonelelwa kwezonyango, ezothutho, iinkonzo zokuthambisa, okhethe wena. Ikhathalogu ye-franchise ibonelela ngothethathethwano, ngoncedo lweengcali, kunye nokubonelelwa kwexesha elithile ngezimvo zeshishini ukutsala abathengi, ukunyusa ibango kunye nokwenza inzuzo. Ukufikelela kwe-SEO kunye nokujonga kunokunyusa ibango kunye nokubonakala. Xa ungena evenkileni, unokukhetha into oyifunayo. Ukuba awazi ukuba yeyiphi indawo ofuna ukuyivula kwishishini, unokuziqhelanisa nezibonelelo, umgaqo-nkqubo wamaxabiso (ukusuka kwixabiso eliphantsi ukuya kwindleko), kukho udidi lwedolophu nelizwe, kunye neendidi kunye namacandelwana, ebonisa kwaye kubalwa intlawulo esezantsi, isixa-mali kwaye ngaphandle kwesixa-mali, ngotyalo-mali olungenaxabiso kwaye ngaphandle kwazo konke konke. Kukho nexesha lokuhlawula ukuze kuqala ungazi kuphela inkunzi yokuqala kodwa kunye nemigaqo yengeniso yokuqala. Kudala kangakanani inkampani isemarikeni? Yintoni imfuno? Mihla le, veki nganye, izibalo zenyanga zinceda ukuhlalutya amanani.

Kukho ipaneli ekhoyo yabanini bamalungelo okusingatha ubuncwane babo ngexabiso eliphantsi. Iingcali zethu zikunceda kuyo yonke imicimbi. Ukujikeleza kweewotshi ukuxhasa iingcali kunceda nakweliphi na ishishini, kokubini okungabizi kwaye kubiza.

Ukufumana ulwazi oluthe kratya, thethana kunye nokufumana isicwangciso, nceda unxibelelane neenombolo zonxibelelwano ezichaziweyo. Kwakhona, kwikhathalogu yethu yee-franchise ezingabizi kakhulu, unokuziqhelanisa nokuhlolwa kwabathengi, ukulinganiswa kwefranchise enexabiso eliphantsi, iindaba, kunye neemeko, ukunyuselwa, njl. .

Ivenkile egcina iphepha lodonga isebenza ngokuchanekileyo nangokucocekileyo, ekuvumela ukuba ukwazi ukumelana ngokukuko nemisebenzi yobuphi na ubunzima. Sebenzisa i-franchise yakho ngendlela yokufumana ukhuphiswano olubalulekileyo kwaye woyise abo baphikisana nabo. Ngaphakathi kwivenkile yakho, kufuneka uthengise iintlobo ezahlukeneyo zeempahla, ekufuneka uzisebenzisele ilungelo lokuthengisa. I-franchisor ikunika iseti efanayo yeempahla ezahlukeneyo. Kuyenzeka ukuba ube nokuqina okuninzi, okuchaphazela ngokuqinisekileyo imeko yabathengi kwiziko lakho. Ukuba uthengisa iphepha lodonga ngaphakathi kwivenkile ethengisa ukutya, kuya kufuneka ulandele ngokungqongqo imigaqo kunye nemigangatho echazwe kwisivumelwano.

Ukophulwa kwemigaqo kungakhokelela kwiziphumo ezibi. Ngenxa yoko, yenza ngononophelo nangobuchule, uthintele iimpazamo zesicwangciso esifanelekileyo. Ukuba ishishini lodonga kwaye uqhuba ivenkile yeefranchise, kuya kufuneka ukhumbule ukuba lo msebenzi unxulunyaniswa nesibophelelo sokuhlawula iifizi. Eyokuqala kwezi yintlawulo yesixa-mali. Inokuba ukusuka kwi-9 ukuya kwi-11%. Ngapha koko, isixa sibalwa njengepesenti yemali yotyalo-mali oza kuyityala kwiprojekthi. Yenza ivenkile yokugcina iphepha lodonga kwelona nqanaba liphezulu lokunika amandla okukunika ithuba lokulawula imarike kunye nokufumana abo baphikisana nabo.

Kukhuphiswano, uya kuba yinkokeli engenakuphikiswa ngenxa yokuba uthatha ithuba lokufumana inzuzo oyinikwa ngumnini wevenkile yokugcina iphepha lodonga. Kufuneka uyisebenzise ngobulumko.

Nika ivenkile yakho ingqalelo efanelekileyo xa ufota iphepha lodonga. Uyilo lwangaphakathi nolwangaphandle kufuneka lumanyaniswe neyayimvelaphi. Ngale nto, ikhowudi yokunxiba yabasebenzi kufuneka nayo ijongwe ngokungqongqo kwaye ingaphambuki kwipatheni ebonelelweyo. Ukuba ufumana iiseti zempahla esele zilungile kwi-franchisor, awunyanzelekanga ukuba uzithunge. Kukho ukhetho lweepateni, onokuthi uzenze ngendlela efanayo. Qalisa ivenkile yamaphephadonga kunye nefuthe eliphezulu.

Oku kukunika umda wokhuphiswano onokuwusebenzisa kwinzuzo yakho. Soloko usebenza ngokuzimela kwaye usebenzise imigaqo yakutshanje. Bayakunceda uhambe ngokucacileyo ukuba yintoni ekufuneka yenziwe emva koko. Kuyimfuneko ukwenza ufundo lwamanani rhoqo. Ukuba nolwazi oluhlaziyiweyo kukunika ithuba elihle lokulawula intengiso. Yoyisa zonke izimbangi eziphambili kwaye ke, uya kuphumelela. Kwindlela yokufezekisa ivenkile egcina iphepha lodonga, unokuhlangabezana neendlela ezingaqhelekanga zomzabalazo ezisebenzisa abachasi.

Unokuzilungiselela oku ukuba uqhuba imisebenzi eyimfuneko kwangaphambili. I-franchise esebenza kakuhle ibonelela ngevenkile yakho ngolwazi oludingayo. Ifuna ukuba isetyenziswe ngokuchanekileyo kuphela.