I-frumpise yesixa-mali namhlanje yindlela yokuma kwizibonelelo ezifanayo kwintengiso ye-franchise. Umrhumo wesambuku asiyonto ngaphandle komrhumo wokungena ukuze ufumane ilungelo lokumela umdla wophawu, usebenza phantsi kwemiqathango nemigaqo yawo. Intlawulo yesixa-mali yintlawulo yokuqala kulowo unelungelo lokuthengisa kumnini-franchisor emva kokugqitywa kwentengiselwano naphambi kokudluliselwa kwamalungelo okusebenza kwingingqi ethile, ngokwemiqathango. Isixa semali-franchise ikwabandakanya uqeqesho lwamalungelo okushishina, ukufundisa, uncedo kuphuhliso lweshishini, utyelelo kwiindawo ekuvulwa kuzo, ukubonelelwa ngesiseko sabathengi, njl. Isixa-mali sesixa-mali esihlawulwayo sigqitywa ziindleko zenkampani ukuqala nokunceda iqabane ukuba ligcine, nokuba kuthathelwa ingqalelo inzuzo. Akukho ndlela akukho lula ukuqala ishishini ngokwakho, yiyo loo nto ilungelo lokushishina sisiqalo sokwenyani sokwenza ishishini, ukungena kwimarike phantsi kwegama elaziwayo, ukusukela ekuqaleni ukusuka ekuqaleni abo bazithembileyo kubuchule babo, amathuba kwaye unexesha elininzi elikhululekileyo.

Ulwazi kunye nezakhono zolawulo, ukufunyanwa kwabathengi, ukuhanjiswa kolwazi kunye nentengiso ziyafuneka. Ukuze ungangeni kwimeko engathandekiyo, khetha i-franchise efanelekileyo kunye okanye ngaphandle kwesixa-mali, kuya kufuneka usebenze kunye neevenkile ezithembakeleyo, ezinje ngekhathalogu yee-franchise. Kulula kakhulu ukukhetha i-franchise kwikhathalogu, ukubona iindleko zesixamali, iimeko kunye nezinye izikhombisi. Ivenkile ibonisa yonke idatha, ukulinganiswa, kunye nenqanaba leemfuno, zingaphi iminyaka ekuthengisweni, ziziphi izibonelelo ezilindelwe ngumnini-franchise, oko kubonelelwa ngumthengisi, njl. Ukongeza ekufumaneni iqabane, ivenkile ilula njenge Bhengeza ukubekwa, ngokufikelela ngokubanzi, ukusasazeka kwihlabathi lonke. Kufanelekile ukuba ukhumbule ukuba okukhona kukho iivenkile ezininzi, kokukhona kunyuka ibango, ukwamkelwa, inzuzo kunye nenzuzo. Isixa semali esitsalwayo siboniswa kubalo mali njengengeniso efumanekayo kwintengiso yeempahla, iinkonzo, njlnjl.

Umrhumo wesambuku uyahluka ngokuxhomekeke kwiindleko zelo lungelo ngokwalo, ngenxa yobukho beendidi zexabiso eliphantsi nezinexabiso eliphezulu. Ukujikela evenkileni, kulula kakhulu ukukhetha into oyithandayo. Umzekelo, awukasithathi isigqibo malunga nokukhetha kunye nomsebenzi weshishini lakho, ayinamsebenzi. Ungalujonga lonke unikezelo ngesixa-mali okanye ufake i-franchise efunekayo kwinjini yokukhangela. Kukho iindidi kunye namacandelwana. Xa ukhetha isithembiso, kuya kufuneka unikele ingqalelo kwingingqi, indleko, iimeko, idatha yokubuyisa, intlawulo yesixa-mali, njl. Njengomthetho, ezona ntlobo zifunwayo zeefump-sum franchise ziivenkile zokutya okukhawulezayo, iimpahla, amaziko enkonzo, Iilebhu, iisaluni zobuhle, njlnjl.

Ungathenga i-franchise enexabiso eliphantsi ngaphandle kwentlawulo yesixamali. Igalelo lesixa-mali luhlobo lwesiqinisekiso somrhwebi ngokusebenzisana ngakumbi nomnini-franchisee, yiyo loo nto lonke ishishini liqala ukusukela ngexesha lokuhlawulwa kwesambuku, nto leyo ekhokelela kwisimo sengqondo esinzulu kunye nesimo sengqondo. Njengomthetho, ngaphandle kwentlawulo yesixa-mali, ilungelo lokuthengisa lisebenza kuphela kwiimpahla, kuthathelwa ingqalelo ukuthengwa kwazo kunye nentengiso, kwaye ukuncitshiswa okongeziweyo akuyomfuneko apha. I-frumpise yesixa-mali okanye umrhumo awubuyiswa. Intlawulo ye-franchise yesambuku sentlawulo yexesha elinye kwaye ilungisiwe. Ivenkile yeefranchise ivumela ukonga kwintengiso, ukwanda kweemfuno, kunye nokufumana abantu abanomdla phakathi kwama-franchisees kunye ne-franchisors. Zonke iintshukumo ziyaboniswa kwaye ziyasebenza.

Iingcali zethu zibonelela ngenkxaso yewotshi, ukubonisana, kunye nothethathethwano, ukubonelela ngolwazi kunye neengcebiso malunga nokunyusa kunye nentengiso. Kutheni enye into enenzuzo yokuthenga i-franchise? Kuba bakunceda kuqeqesho lwabasebenzi, banikezela ngokubala inani lexesha elithile, kuthathelwa ingqalelo iprojekhthi yoyilo, ngokwenza iwebhusayithi ehlanganisiweyo, ukwandisa isiseko sabathengi, njl.nomngcipheko omncinci, nokuthathela ingqalelo isigaqa sokuqala Intlawulo -sum. Umrhumo osisixa-mali awunakugqitha kumashumi amabini anesihlanu eepesenti zexabiso le-franchise, kuba umfaki-franchise angabala yonke into ngokuzimeleyo, kuthathelwa ingqalelo imali ekhoyo. Kubalulekile ukuba uqonde ukuba intengiso ihlala ingafuneki, kuthathelwa ingqalelo ukugubungela kunye nokuya kwikhathalogu yelungelo lokuthenga yonke imihla. Emva kokuhamba kwikhathalogu, unokuqhelana kungekuphela nefranchise kodwa nentlawulo yesixa-mali, kunye nezibonelelo ezithandwayo kunye neentlobo ezingabizi kakhulu zeshishini, izimvo kunye neeprojekthi, iimeko zokuhlala, kunye nokupakisha. Ulwazi oluthe kratya luyafumaneka kwiingcali zethu, ezibonelela ngengcebiso malunga neenombolo zonxibelelwano ezichaziweyo, kunye nokuya kwivenkile, funda uphononongo lwabathengi bethu, ufumane idatha ebalulekileyo, njl.

Sijonge ukuthatha inxaxheba kunye nokuzithemba. Sijonge phambili kwintsebenziswano enemveliso kwiminyaka emininzi ezayo.

I-franchise yamatayara luhlobo lomsebenzi weshishini. Ukuyisebenzisa kwinqanaba elifanelekileyo lomgangatho, kufuneka usebenzise isoftware efanelekileyo kwezi njongo, kunye neetekhnoloji zokhuseleko onokuzithenga kumthengisi. Ngokusebenza nge-franchise, unamathuba amaninzi abalulekileyo. Ukuwasebenzisa, ufumana lonke ithuba lokuphumelela ukhuphiswano, ube ngusomashishini ophumeleleyo. Sebenzisa i-franchise yamatayala ngokufanelekileyo nangokufanelekileyo, okunika ithuba lokukhuphisana ngokulingana nabanye abachasi, kwaye ungade ubegqithe abanye babo. Ukuba unxibelelana netayara kwaye ufumane ifranchise, ke le projekthi yeshishini iya kukuzisela izibonelelo ezibalulekileyo, kodwa ngokuxhomekeke kukuqonda okufanelekileyo.

Amavili yinto yorhwebo ekufuneka ithengiswe ngokufanelekileyo. Ufuna i-franchise ukuze ube ligama elidumileyo lophawu. Ukubonelela ngaphezulu kwesitokhwe esithengiswayo. Unokulindela ukufumana iintlobo ezahlukeneyo zokhetho, iteknoloji ephezulu, kunye nokunye okunika ukhuphiswano. Ukujongana ne-franchise yamatayara yiprojekthi yeshishini elinenzuzo, ngokwenza oko ukonyusa amathuba okuphumelela kwixesha elide.

I-franchise esebenza kakuhle yiprojekthi yeshishini eya kwenzeka ngokuqinisekileyo ukuba wenza ngokungqinelana nemigaqo. Ngaphaya koko, kufuneka ukhumbule ngokucacileyo ukuba uhlawula iifizi ezithile kwi-franchisor. Okokuqala, eli ligalelo lesixa-mali, isixa salo esinokwahluka ukusuka ku-9 ukuya kwi-11%. Ukongeza kwintlawulo yokuqala, uhlawula umrhumo othile kwinqanaba ngalinye lokunxibelelana ne-franchise yamatayara. Ngokuchanekileyo, uhlawula izavenge ezimbini. Eyokuqala kwezi ziiroyalthi, ezenziwa rhoqo ngenyanga.

Okwesibini yimisebenzi yentengiso, ekwabonelelwa rhoqo ngenyanga. Ukujongana ne-franchise yamatayara yiprojekthi yeshishini, kwaye kufanelekile ukugcina engqondweni ezinye izibophelelo kumnini webhrendi ngokunjalo. Uthenga izinto ezithile zorhwebo, ke, awunangxaki ekuzithengiseni, kuba zihlala zisondele. Kufanelekile ukumilisela uhlobo olunamandla lwephulo lokwazisa abathengi malunga nokungena kwakho kwintengiso. Emva kwayo yonke loo nto, ukuxhaphaza i-franchise ngohlobo lworhwebo lohlobo olwaziwayo alwanele. Kuya kufuneka udlulisele kubathengi into yokuba banokuza kuwe ukuza kuthenga into. Nika isithuthi ilungelo lakho lokuthengisa ngokwasemsebenzini ngendlela eyiyo ngokuyenza phantsi kwemiqathango oyifumeneyo.

Ivenkile enamavili inokuba yiprojekthi efanelekileyo, ngexesha lomsebenzi ekufuneka ufundisise rhoqo amanani-manani akhoyo. Umzekelo, ukuba inkqubo ye-churn yomthengi iqala, uya kuba nakho ukuthatha amanyathelo afunekayo ngexesha ukunqanda imeko enzima. Ngokuphuhlisa i-franchise, unika onke amathuba okonwabela iintlobo ngeentlobo zebhonasi. Eyokuqala kukuba unophawu olufanelekileyo onalo. Uncedo lwesibini lokuphuhlisa i-franchise yevenkile kukukwazi ukukopa ngokupheleleyo iinkqubo zomsebenzi we-ofisi, ubangenise kumanyano lwantlandlolo. Oku kuluncedo kakhulu kuba unethuba elongezelelekileyo lokuphumelela kwimpikiswano yokhuphiswano.

Ukuba uqhuba ivenkile ethengisa amavili, i-franchise iya kukunceda ukuba usete ngokuchanekileyo umsebenzi weofisi. Ngexesha lomsebenzi we-franchise, ngekhe ubenobunzima obungenakoyiswa, kuba uya kuhlala uyazi ukuba wenzeni ngokulandelayo. Ukuba usebenza ngamatayara, nikeza ivenkile yakho ingqalelo efanelekileyo. Ngokukodwa, nikela ingqalelo kwindlela yangaphandle yesakhiwo kunye ne-facade yesakhiwo ehonjiswe ngayo. I-franchise iya kukubonelela ngethuba elifanelekileyo loyilo ngokuhambelana nesitayile esahlukileyo. Uya kufumana zonke iikhowudi zoyilo ozifunayo. Kuhleli kuphela ukuzisebenzisa ngokuphuhlisa iprojekthi.

Ivenkile enamavili ishishini elinemixholo, kwaye unokujamelana nobunzima obahlukeneyo ngelixa usebenza nalo. Umzekelo, kuyakufuneka ufumane ngaphezulu kunezo nkampani ziqhuba imisebenzi egameni le logo yazo. Emva kwakho konke, uyavuma ukuhlawula i-franchisor inyanga nenyanga inani elithile lemirhumo. Banokwahluka kwaye bahluka ukusuka kwi-3 ukuya kwi-9% ngokwemigaqo yenyanga. Ngapha koko, isixa-mali siya kubalwa, nokuba kungeniso, okanye kuyo yonke ingeniso oyakube ufumanekile. Sebenzisa i-franchise yakho ngokufanelekileyo ngokokubamba kwaye usebenzise lonke ulwazi onokulufumana.

I-franchise yevenkile ikunika ithuba lokuyiyila ngendlela ekungayi kubakho mntu ukhuphisana naye onelungelo layo. Ukukhuphela ngokupheleleyo uphawu olwahlukileyo kusemthethweni kwaye ngenxa yoko uhlawula nje imali. Emva kwayo yonke loo nto, ngesivumelwano nefranchisor, usebenzisa izinto zayo ezizodwa nezikhuselweyo ngokusemthethweni. Ivenkile yevenkile yamatayara yipropathi yomntu othengisayo. Nangona kunjalo, ukulungele ukwabelana ngentlawulo. Dlulisa nje isixa semali esifunekayo rhoqo ngenyanga ngaphandle kokukopela. Ke i-franchisor soze ibenamabango kunye nokusola ngokunxulumene nawe.

Ivenkile enamavili iya kukunceda ufumane imali ethe kratya, oko kuthetha ukuba uya kuzuza iziphumo ezibalulekileyo kukhuphiswano.

Ivenkile enamavili nevili kufuneka ilungelelaniswe ngokuchanekileyo nangokufanelekileyo. Ukwenza oku, kufuneka wenze konke okusemandleni akho. Ukuba usebenza kwi-franchise, kuya kufuneka ke uqonde ngokucacileyo ukuba ufuna ukhuphiswano olubalulekileyo. Unayo, njengoko usebenza ngokuvumelanisa ne-franchisor. Ukulungele ukukunika lonke ulwazi oludingayo ngokupheleleyo. Lawula ivenkile yakho ngokufanelekileyo, amathuba e-franchise anika izibonelelo ezibonakalayo kwimpikiswano yokhuphiswano.

Ivenkile yokugcina amavili efranchise itsala inani elikhulu labathengi ngokusebenza nje phantsi kwegama lophawu. Ukuba nelogo edumileyo akufuneki kujongelwe phantsi. Inokukunika ithuba lokukhuphisana elibaluleke kakhulu. Ukuba uthatha isigqibo sokuthengisa ivili kunye nevili, nika ivenkile yakho ixabiso elifanelekileyo lokuqwalaselwa. Ukuba ne-franchise kukunika ithuba lokugqibezela ukuhonjiswa kwendawo ngokuhambelana nesitayile esikhethekileyo. Sebenzisa yonke imigaqo, imigangatho, kunye nezikhokelo ukuze ufumane ukhuphiswano olukhulu kakhulu. Ivili kunye nevili ngaphakathi kwivenkile yakho kufuneka zohluke kwezo zithengiswa ngabakhuphisana nabo.

Njengenxalenye ye-franchise, wena, ewe, unethuba elihambelanayo. Emva kwayo yonke loo nto, yiyo loo nto unxibelelana nombutho okhethekileyo ukufumana ubuchwephesha bevili ekumgangatho ophezulu, iimveliso zamavili, kunye nezibonelelo ezizodwa ezivela kuwo. Konke oku unokukuqonda kwimarike yeli lizwe, ekubeni kunguye kuphela umhambisi owahlukileyo. Xa unxibelelana ne-franchise, uxanduva oluthile olubalulekileyo lubekwa kuwe. Ukuphunyezwa kwabo akufuneki kutyeshelwe. Ivenkile yakho yeefranchise ifumana ilungelo elibalulekileyo lokhuphiswano xa ivenkile ikhokelela kumda obanzi kukhuphiswano lwevenkile. Qinisa isikhundla sakho njengenkokeli engenakuphikiswa, emva koko unokuthembela kunyuko olubonakalayo lwenzuzo.

Itayara nevili lokuthenga ivili lithuba lokuba yinkokheli yemagazini iForbes kuba ungasebenza egameni levenkile eyaziwayo, kwaye umthamo wengeniso yohlahlo-lwabiwo mali uya kuba mkhulu ngokwenene kuba utsala inani elikhulu labathengi abanomdla kwintengiso yakho yevenkile. Unako ukubhengeza ngaphakathi kwimarike yamatayara nevili ngokungqinelana nemigaqo echazwe ngokucacileyo. Uyifumana kwi-franchisor kwaye usebenze ngokubona kwakho, ukuphambuka kwimigangatho ayamkelwa kwaye kwamkelwa kwimeko apho bekungenakwenzeka ngenye indlela. Xoxa ngezigqibo zolawulo ezibaluleke kakhulu kwi-franchisor, ikunika ulwazi kunye neengcebiso ezifanelekileyo. Ukwenza ivenkile yokuthengisa imoto kukunika indawo efanelekileyo kwintengiso. Kuyimfuneko kuphela ukuba kugcinwe ngokungqongqo imigaqo emiselweyo kwaye kungaphuli imigaqo ebekiweyo kwaye ibekwe kubume besivumelwano.