I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

I-franchise kwivenkile yeencwadi ezihlekisayo yiprojekthi enenzuzo kakhulu kwixa elizayo, yokuphunyezwa kwayo ekufuneka ube nesicwangciso esilungiselelwe kakuhle. Emva kwayo yonke loo nto, unokujonga kuye nanini na kwaye uqonde ukuba yonke into ihamba ngokwesicwangciso, okanye ukuba ufuna ukwenza uhlengahlengiso. Xa usebenza kwi-franchise, kufuneka ukhumbule ukuba le yinkonzo ehlawulwayo kwinxalenye ye-franchisor. Okokuqala, xa uthenga ifranchise yevenkile, uhlawula umrhumo osicaba. Eli licandelo elibizwa ngokuba ngamafutha, elibala ukuya kuthi ga kwiipesenti ezili-11 zotyalo-mali lulonke kwishishini elinyuselweyo. Ukuba uthatha isigqibo sokuqhuba ivenkile apho uza kuthengisa khona ii-comics, i-franchise iya kukunceda ngokuchanekileyo ukuseta umsebenzi weofisi.

Uya kuba nawo onke amathuba okuphumelela kwithuba elide ukuba ufumana lonke ulwazi oludingayo kwi-franchisor kwaye unokulisebenzisa ngokufanelekileyo kangangoko. Ukongeza, uya kuba ngoyena somashishini uphumeleleyo kwaye uhambele phambili onamathuba okuphumelela kwixesha elide. Ezihlekisayo ziya kuba kulawulo olupheleleyo, kwaye ivenkile yakho ayizukufumana ilahleko ngenxa yokuba abaphathi babengenayo ilungelo lokuthengisa. Ngokuchasene noko, uya kuba nazo zonke izibonelelo ezinxulumene nobukho bayo.

Umsebenzi osebenza kakuhle wokugcina i-franchise kufuneka ugqitywe emva kokuba uthathe amanyathelo ohlalutyo. Okokuqala kuhlalutyo lwe-swot. Okwesibini, yi-analytics ukuchonga abo bakhuphisana nabo kunye nemisebenzi yabo. Sebenza ngokufanelekileyo nangokufanelekileyo ngokumilisela i-comic shop franchise ngokungqinelana nemizekelo yolawulo. Uya kuba nesiqalo esingaphezulu kwabakhuphisana nabo kwaye uya kuba nakho ukwenza onke amaphepha ayimfuneko ngokufanelekileyo. Ukutsala abathengi abaninzi, kuya kufuneka ubenzele okungakumbi kunabo ukhuphisana nabo.

Uyakukwazi ukubhatala imirhumo, oko kubizwa ngokuba ngumrhumo, owenziwa rhoqo ngenyanga. Ukongeza, ii-franchisees zihlawulela imisebenzi yentengiso kwinqanaba lehlabathi. Ukuba wenza ishishini lokuthengisa iincwadi ezihlekisayo, igalelo lakho kwintengiso kwihlabathi liphela linokuvela kwi-1% ukuya kwi-3% ngokusekwe kwingeniso yenkampani yakho yenyanga. Chonga ngokwamandla inani leempahla ofuna ukuzigcina ezishelfini. Oku kuya kukunceda ukunciphisa iindleko zezixhobo. Ukuphumeza i-franchise kwivenkile yeencwadi ezihlekisayo kuya kukunika amandla okukhulisa uhlahlo-lwabiwo mali lwakho.