Ifranchise yemoto inokuzisa izibonelelo ezibonakalayo kusomashishini ogqiba kwelokuba enze le projekthi kumzi wesixeko sakhe. Ukusebenza nge-franchise ngokwayo kubandakanya isidingo sokuthatha uxanduva oluthile kwi-franchisor. Kuqala, xa uthengisa ilungelo lokuthengisa imoto, uya kunyanzeleka ukuba uhlawule umrhumo ekuqaleni kweshishini lakho, eliya kuthi lifike kwi-9 ukuya kwi-11% yotyalo-mali lokuqala. Le yintlawulo yesixa-mali. Yintlawulo le eya kuphawula ukuqala kwakho kokunxibelelana nophawu lwentengiso olaziwayo. Ukongeza, ngokumilisela ilungelo lokuthengisa imoto, uyakutsala imali ezithile rhoqo ngenyanga kwi-franchisor.

Okokuqala, kukho iiroyalties, umrhumo, isixa sawo sinokuhluka kwaye sixhomekeke ekubeni ufumana malini. Imirhumo yenza i-2 ukuya kwi-6% yemali oyizuzileyo ekuhambeni kwenyanga. Ngapha koko, xa uthengisa ilungelo lokuthengisa imoto, uya kunyanzeleka ukuba uhlawule igalelo kwimisebenzi yentengiso kwisixa esi-1 ukuya kwisi-3%, esiya kubalwa ukusuka kwimali engenayo onayo kwinyanga enye.

Ukuba uthatha isigqibo sokuya kwiimoto, emva koko ukhethe uphawu olufanelekileyo. Ukuze ukhethe olona khetho lufanelekileyo, intengiso ye-franchise okanye ivenkile ehambelana nayo kwi-Intanethi ifanelekile. Uluhlu lweentlobo ngeentlobo zeempawu kunye nemigaqo nemiqathango yokunxibelelana nazo. Unokungena kuthethathethwano oluthe ngqo ukuze ucacise iimeko kwaye ukhethe olona khetho lufanelekileyo kuwe. Iimoto ziya kusebenza ngokungenasiphako ukuba ilungelo lokuloba liphunyezwe ngokufanelekileyo. Kakade ke, kufuneka zilungiselelwe ngexesha, zongezwe amafutha, utshintshe ioyile, kwaye ngokubanzi, esweni imeko zobugcisa.

Amaxwebhu ezimoto nawo kufuneka alungelelaniswe. Ukongeza, i-franchise ikwabonelela ngezinye iimeko ekufuneka zihlangatyeziwe. Umzekelo, inokuba luyilo lwangaphandle lwezithuthi, kunye noyilo lwangaphakathi.

Abasebenzi bakho abasebenza phantsi kwelungelo lokuthengisa imoto kufuneka banxibe iimpahla ezihambelana nendlela yokunxiba. Ngapha koko, kufuneka ukhumbule ukuba usebenza njengommeli wophawu kwisixeko sakho kwaye kufuneka ugcine inqanaba eliphezulu lokunyaniseka kwabathengi. Nxibelelana nefranchise yemoto kwinqanaba eliphezulu lomgangatho kwaye ungazityesheli iinkcukacha ezibonakala zingabalulekanga. Uya kukwazi ukujamelana nabuphi na ubunzima ukuba wenza amalungiselelo okuqala. Iqukethe ukwenza amanyathelo okuhlalutya kweefomathi ezahlukeneyo. Okokuqala kuhlalutyo lwe-swot.

Ngayo, uya kuba nakho ukuqonda izibonelelo kunye nokungalunganga kwi-franchise yakho yemoto. Okulandelayo, kuya kufuneka unike ingqalelo idatha yohlalutyo ngokubhekisele kukhuphiswano. Le kuphela kwendlela onokuthi uchonge ngayo abachasi abaziintloko abaya kukuphazamisa kwaye bazame ngandlela zonke ukugcina ezo ndawo zentengiso zihlala ixesha elide.

I-franchise yemoto esebenza kakuhle iya kukubonelela ngokuhamba kwemali ngenxa yokuba abantu baya kujika kuwe ngokuzithandela njengenkampani ebonelela ngeyona nkonzo ibalaseleyo. Ukujongana ne-franchise yemoto kunokuxhomekeka kwiimeko ezahlukeneyo. Ukongeza kwisibophelelo sokuhlawula imirhumo eyahlukeneyo, unokuthatha nezinye izibophelelo. Umzekelo, ukuthengwa kwezixhobo ezithile kunye nezinto ezivela kubo kanye abo basasazi abaya kuthi banconyelwe ngumrhwebi. Sebenza nefuthe lemoto liphezulu ukonyusa ingeniso yohlahlo-lwabiwo mali. Emva kwayo yonke loo nto, awudingi nje ukubuyekeza iindleko zakho kodwa ukwamkela umvuzo.

Kuya kufuneka uphinde wabele ukuya kuthi ga kwi-10% yengeniso yakho yenyanga ukuxhasa i-franchisor. Ukwenza imisebenzi neemoto kuhlala kuyingozi. Kungenxa yoko le nto i-franchise yakho kufuneka ikulungele ukuzinza kuyo nayiphi na imeko, kwanezo zingalindelwanga. Yiba nomda ukuze uhlale unendlela yokusebenza. Ukufumaneka kwezixhobo zemali ezingamanzi kuhlala kuyinto yokhuselo eya kukunceda kwimeko enzima.

Ukuphumeza ilungelo lokuthengisa imoto kuya kwenza ukuba uphathe ngokufanelekileyo nayiphi na imisebenzi yakho yangoku yeshishini kwaye ube ngoyena somrhwebi uphumeleleyo. Awuyi kuba nelahleko ngenxa yokuba uya kukhonza abathengi abaye bathetha nabo ngokusebenza kakuhle kunye nomgangatho. Kwaye uya kuba negama lokuthengisa eliphezulu onalo, ongumazibuthe wabathengi ngokwawo. Ifranchise yemoto ayigcini nje ngobungozi, kodwa ikwabonelela nethuba lokwenza imali elungileyo. Oku kufuneka kusetyenziselwe ukungaphoswa ngamathuba. Ukusebenza ngefranchise yemoto yiprojekthi yeshishini eliyingozi ngenxa yokuba phantse akukho mntu unokuthintela iingozi, ke ngoko, kufuneka ube nawo onke amaxwebhu afanelekileyo.

Le yi-inshurensi ngokuchasene neengozi, kunye nokuhlolwa kobuchwephesha, kunye namanye amaxwebhu, afunwa yimigaqo karhulumente.

Sebenza ngefranchise yeemoto ngokweemfuno zomgcini-franchisor ukuze angabinayo nayiphi na ibango, kuba unokujongwa nangaliphi na ixesha kwaye ubhaqwe ukuba awuzalisekisi uxanduva lwakho ngokwemigaqo. Ukuthintela oku, kuya kufuneka unike umthengi ngamnye osebenza ngokungathi ngummeli wophawu. Ngendlela, i-franchise yemoto inokuqinisekiswa ngendlela yokuthenga eyimfihlakalo. Umntu ozifihle njengomthengi uya kuza kuwe kwaye asebenzise iinkonzo okanye azame ukuthenga imveliso. Ngapha koko, baya kunxibelelana nabasebenzi bakho kwaye, ngenxa yoko, bashiyele ingxelo kwi-franchisor ebaqeshileyo. Oku kubaluleke kakhulu ukuba kuthathelwe ingqalelo ukuze ukubonakala komntu onjalo ngetsheki kungothusi.

Nxibelelana nje nomthengi ngamnye ofaka isicelo ngendlela efanayo nokuba ebekuvavanya umgangatho wenkonzo.

I-franchise yasimahla ifumene ukuthandwa ngokubanzi phakathi koosomashishini abachola izimvo zabo zeshishini, ngokungabikho komdla kwintengiso efunyenweyo. I-franchise yasimahla ebhatalwa yinkampani yethu i-USU Software, ibonelela ngentsebenziswano namashishini ohlukeneyo. Baninzi abenzi zicelo zokungabinazirhafu, kodwa eyona nto ibalulekileyo kukujonga ukuba loluphi uhlobo lwengcinga olithathayo. Uyakwazi ukuthenga i-franchise engenasimahla ngokubambisana nenkampani yethu ekudala ikho ye-USU Software. Emva kokuthenga i-franchise yasimahla, uluhlu oluqokelelweyo lwamaxwebhu ngokubhekisele kwiprojekthi lubelwe usomashishini, ekulungele ukuwasebenzisa. Uyakwazi ukuyiphuhlisa le projekthi ngokubonakalayo, ubambisene nabameli benkampani yethu, kunye nokuzalisekiswa okucwangcisiweyo kwesicwangciso, ngokweprofayile yohlobo lomsebenzi ofunwayo.

Ilungelo elingenantlawulo lelona khetho lilungileyo lokukhetha, ukunciphisa ngokufanelekileyo umngcipheko kunye nokulindelwa kukusilela. Okokuqala, kwishishini esele lilungile, kuya kufuneka udlule kwinqanaba lokuthetha-thethana neqela lethu, elikunceda uqonde isidingo sokukhetha umbono othile, uphononongo olunzulu lweprojekthi kunye namaxwebhu aguqulelweyo. Ilungelo elingenasimahla lihamba lide ekukhuleni kweshishini lakho njengoko zininzi iindawo ezinomxholo kwindawo yokugcina izinto eziqinisekileyo ukuba zinomdla kubathengi. Nayiphi na i-franchise ekwiprojekthi eyenziweyo ngokweenkcukacha ziingcali zethu, kunye nethuba lokwenza ezona zicwangciso zabathengi ziluncedo kakhulu. Usebenzisa amathuba okudala ishishini elinelungelo lokungahlawulelwa royalty, kunokwenzeka ukwakha isicwangciso esibonisa ngempumelelo ukuba ungakanani umsebenzi onokufumana iziqhamo. Kwifranchise engahlawulelwayo, unokufumana iingcebiso ezongezelelweyo malunga nokuthengisa kunye nokuthengisa okungafaniyo, noluhlu lolwazi malunga nokuphakamisa iivenkile. Eyona ndlela ilungileyo kukuthenga umbono omncinci kumenzi, kuvavanywa ngovavanyo, onokulufunda kumagqabantshintshi eziko lethu.

Ngaphambi kokuthenga nayiphi na iprojekthi yobungakanani, kuya kufuneka ulungiselele ngononophelo ekukhetheni kwicala elifanelekileyo lesicwangciso kunye nophuhliso olulandelayo kumacala ahlukeneyo. Ukuba ufuna ukukhula ngaphakathi kweendlela ezikhoyo, kuya kufuneka uziqhelanise ne-franchise yasimahla enikezelwa yinkampani yethu ye-USU Software, ngokuhambelana nokufumaneka kweenkqubo ezahlukeneyo kunye neeprojekthi kwifomathi yanamhlanje.

Iimoto zamanye amazwe i-franchise iqinisekisa umvuzo ophezulu kuba usapho ngalunye lunemoto efuna ukulungiswa ngexesha elifanelekileyo kunye nokutshintshwa kwamalungu ezithuthi. Ukukhetha ilungelo lokugcina ilungelo lokusebenzisa uhlobo oluthile lweemoto zangaphandle okanye iinxalenye zemoto akuvumela ukuba ungazikhathazi ngekamva lakho. Ukuqala, ngaphambi kokukhetha i-franchise, kubalulekile ukuvavanya inqanaba lokufunda kwakho, uthathe ingqalelo kwizixhobo zemali kunye nokusetyenziswa kwazo, uhlalutye imfuno ethile yeemoto zangaphandle, uyithelekise neemfuno zabathengi. Ukongeza, kufanelekile ukuvavanya intengiso kunye nokhuphiswano, ukubhalisa umbutho, ukuqokelela amaxwebhu ayimfuneko, ukuqeshisa indawo, njl. Kulula kakhulu ukuthenga ifranchise kwaye ungazikhathazi ngemisebenzi enzima, enjengokuthengisa kunye nokuncwina kwabathengi kuba intengiso ayifuneki kuphawu lwehlabathi. Ngokuthenga i-franchise, hayi kuphela amalungelo okusebenzisa igama, iimoto zangaphandle kodwa kunye nedatha kulawulo, ukuthengisa, ukuvavanya, kunye nesiseko sabathengi ngokubanzi.

Umthengisi wamalungelo uzimisele ukutyelela ukuvuleka kweesalon kunye neevenkile, enika iingcebiso kumnini-franchisee ngolawulo lwemicimbi eyahlukeneyo, ukubonelelwa kwelogo kunye newebhusayithi. Yonke idatha kwizithuthi zamanye amazwe kunye neemoto zingene kwiziko ledatha, ezifanayo kumasebe okuthengisa, ukufumana ngokulula iintlobo ezifunwayo kunye neemveliso zamalungu ezithuthi. Iwebhusayithi yenkampani ibonisa lonke ulwazi oluchaza indawo ezifumaneka kuyo iivenkile kunye neesalon, apho abathengi banokufaka khona iingcebiso, uncedo kunye nokuthenga. Ukukhetha i-franchise efanelekileyo, kuya kufuneka ubhenele kwikhathalogu ye-franchise, apho kuboniswa khona ngee-franchisers ukuya kwi-franchisees. Iingcali zethu zekhathalogu zikunceda ekukhetheni nasekuhlalutyeni iimoto zorhwebo, ezinedatha eneenkcukacha malunga neemeko kunye neendleko, kuthathelwa ingqalelo igalelo lesixa-mali kunye neerhafu. I-franchisor iseta isixa semali kwaye ilingana nazo zonke iindleko, ngaphandle kwayo isivumelwano asigqitywanga kwaye amalungelo e-franchise adlulisiwe. Ngaphandle koko, iingcali zethu zingakukhapha kwiintlanganiso nakwiingxoxo, zibonelele ngoncedo lwezomthetho ngamaxwebhu.

Ukufumana ulwazi oluthe kratya, kuya kufuneka unxibelelane neengcali zethu ngoncedo. Ikhathalogu iqulethe kungekuphela i-franchise, kodwa kunye nokuphononongwa kwabathengi, kulula ukukhetha isithembiso esifanelekileyo, kuthathelwa ingqalelo ukwahlulwa kwedatha ngokodidi. Siyavuya ukukubona kuluhlu lwabathengi bethu kwaye sijonge phambili kubudlelwane obunemveliso.