Ifranchise enexabiso eliphantsi ayihlukanga kunikezelo olukhulu, olubizayo kuba umngcipheko uyafana kuyo yonke indawo. Ukuze ungazibeki emngciphekweni kwaye uthenge i-franchise ngesiqinisekiso se-100%, kukho ivenkile ebonisa zonke iinketho, ukubonelela ngamaxabiso afikelelekayo nangaphezulu, kuzo zonke iindawo zomsebenzi namhlanje. I-franchise, ebiza ixabiso eliphantsi okanye ebizayo, kwicandelo eliphakathi, imele ukubonelelwa komdla wophawu oluthile, igama kwingingqi enye okanye ngaphaya kwayo, ukwandisa uthungelwano lwengingqi, zombini iiglasi ezingabizi kakhulu kunye namasebe amakhulu. Ukuqala ishishini ngokufumana i-franchise kuyimpumelelo, kwimfuno kuba kule meko akukho mfuneko yokuba uqale ekuqaleni, iimveliso ezaziwayo ziyeviwa kwaye isiseko sabathengi sele siphuhlisiwe. Ngefranchise enexabiso eliphantsi, ibali lahlukile kancinci, kodwa ikhathalogu yethu yelungelo kunye neengcali zinceda kuyo yonke imicimbi, abaxhasi bezorhwebo bafundisa kwaye banike isicwangciso seshishini, kunye neetshiphusi kunye nemibono yokuqhubela phambili ngomsebenzi.

Kutheni kunenzuzo ukuthenga i-franchise engabizi? Okokuqala, akukho sidingo sokwenza olu tyalo mali lukhulu. Okwesibini, kukho uncedo lweengcali kunye neengcali kule nkalo. Okwesithathu, inyanga nenyanga amakhulu amawaka abathengi kunye noosomashishini bayadlula kwi-portal, abangafuni nje ukuqala ishishini labo kodwa bafuna amaqabane kunye nabanikezeli ngeenkonzo. Kulunge kakhulu ukuba iifranchisees kunye neefranchisors zisebenze kunye, ziphuhlise ishishini labo kwihlabathi liphela, zizise iiprojekthi kwinqanaba lengingqi, zonyusa inqanaba kunye nenzuzo. Ukusetyenziswa kwefranchise, ngexabiso eliphantsi ekuqaleni kokujonga, ngeendlela ezifanelekileyo, kukhokelela kuphuhliso lwenkampani enkulu yokubamba ukuya kwinqanaba eliphezulu. Umsebenzi wekhathalogu ye-franchise kukunceda oosomashishini bexabiso eliphantsi okanye elikhulu ukuba baye kumazwe aphesheya ngokubonisa kunye nokungenisa iimpahla kunye neenkonzo ngakumbi.

Kuyinzuzo kakhulu ukuthatha ilungelo lokuthengisa ngentengiso ngexabiso eliphantsi kwicandelo lezorhwebo, inkonzo, ukubonelelwa kwezonyango, ezothutho, iinkonzo zokuthambisa, okhethe wena. Ikhathalogu ye-franchise ibonelela ngothethathethwano, ngoncedo lweengcali, kunye nokubonelelwa kwexesha elithile ngezimvo zeshishini ukutsala abathengi, ukunyusa ibango kunye nokwenza inzuzo. Ukufikelela kwe-SEO kunye nokujonga kunokunyusa ibango kunye nokubonakala. Xa ungena evenkileni, unokukhetha into oyifunayo. Ukuba awazi ukuba yeyiphi indawo ofuna ukuyivula kwishishini, unokuziqhelanisa nezibonelelo, umgaqo-nkqubo wamaxabiso (ukusuka kwixabiso eliphantsi ukuya kwindleko), kukho udidi lwedolophu nelizwe, kunye neendidi kunye namacandelwana, ebonisa kwaye kubalwa intlawulo esezantsi, isixa-mali kwaye ngaphandle kwesixa-mali, ngotyalo-mali olungenaxabiso kwaye ngaphandle kwazo konke konke. Kukho nexesha lokuhlawula ukuze kuqala ungazi kuphela inkunzi yokuqala kodwa kunye nemigaqo yengeniso yokuqala. Kudala kangakanani inkampani isemarikeni? Yintoni imfuno? Mihla le, veki nganye, izibalo zenyanga zinceda ukuhlalutya amanani.

Kukho ipaneli ekhoyo yabanini bamalungelo okusingatha ubuncwane babo ngexabiso eliphantsi. Iingcali zethu zikunceda kuyo yonke imicimbi. Ukujikeleza kweewotshi ukuxhasa iingcali kunceda nakweliphi na ishishini, kokubini okungabizi kwaye kubiza.

Ukufumana ulwazi oluthe kratya, thethana kunye nokufumana isicwangciso, nceda unxibelelane neenombolo zonxibelelwano ezichaziweyo. Kwakhona, kwikhathalogu yethu yee-franchise ezingabizi kakhulu, unokuziqhelanisa nokuhlolwa kwabathengi, ukulinganiswa kwefranchise enexabiso eliphantsi, iindaba, kunye neemeko, ukunyuselwa, njl. .

Franchise. Iiphathi zabantwana ziyintsimi enkulu yokubonakalisa ubuchule kusomashishini - umntu othengisa ngemali. Amaqela abantwana eFranchise ngamathuba angasikelwanga mda wokubamba nawuphi na umsitho onemibala wabantwana, ugqabhuko lomthombo weengcinga kunye nemibono yemisebenzi emihle yomlilo. I-Franchise yamaqela abantwana yintsimi engatyalwanga yokubamba iminyhadala yovuyo, eyonwabisayo yabantwana, kunye neqela layo loopopayi, kwaye ngokuqinisekileyo lineshishini elinenzuzo yokutyala imali kwi-brand enegama elihle. Kwintengiso yenethiwekhi yamashishini okulungiselela iminyhadala yabantwana, kukho inani elaneleyo labo banqwenela ukugqiba isivumelwano selungelo lokuthengisa kunye noosomashishini. Nangona kunjalo, ayingawo onke ama-franchisors angamaqabane adibeneyo oshishino.

Uninzi lwazo lwazi kuphela ngokuqokelela isixa semali, kwaye emva koko "bahlambe izandla" kwaye bathintelwe ekunikezeleni ngoncedo lokwenyani. Ingxoxo ephambili kukhetho olufanelekileyo lweqabane - ukuthengisa amalungelo, liwonga lobungcali lokuthengisa amalungelo, ukukhonza amaxabiso avunyiweyo kunye nobizo lokwenza abantwana, iminyhadala, iminyhadala yokwenene yolonwabo nolonwabo lwabantwana, kwaye ingabethwa, yonke imisitho ekruqulayo kunye iqela elibaleka kwisangqa. Ngokwemithombo yolwazi evulekileyo, utyalomali ekuququzeleleni ukudalwa kwemeko yokutya yabantwana ihlawulwa kwiinyanga ezi-3. Kodwa ukuze eli shishini likhule kwaye lingami, kuyimfuneko ukuphucula rhoqo imeko yeziganeko kunye nemigaqo yokubamba iiholide. Imigangatho yokulungiselela ukuthengisa kunye nokunxibelelana nabathengi-abantwana kunye nabazali babo kufuneka bahlaziywe ngokuchanekileyo. Oosomashishini bamaFranchise kufuneka benze uphando oluqhubekayo lokuthengisa kwintengiso yeenkonzo kwindawo yabo, esixekweni, nokuba kude kangakanani nabo bakhuphisana nabo, ekuboniseni imiboniso emibalabala yabantwana, bevuya kwaye behleka.

Iarhente yamaqela abantwana kwimvume yokuloba isebenza ngokungagungqiyo, kodwa kuphela kwimeko yokusebenza ngokufanelekileyo nangokungaguquguqukiyo. Kwinqanaba lokulungiselela, kufuneka kwenziwe amanyathelo ahlukeneyo anceda kamva anciphise ilahleko. Ukuba nesicwangciso, ekufezekisweni kwayo apho ilungelo lokuthengisa amalungelo liluncedo olubaluleke kakhulu. Kuya kufuneka uyisebenzise ubuninzi. Cwangcisa izenzo zakho ngokusekwe kwimeko yokwenyani yentengiso. Ukuba uthatha isigqibo sokusebenzisa i-franchise, iarhente yakho kufuneka inikwe ingqwalaselo efanelekileyo.

Kuyinyani ngokukodwa kuyilo lwangaphandle. Ikhowudi yokunxiba yabasebenzi, ikhowudi yoyilo lwezakhiwo kufuneka iqatshelwe ngokuthobela ngokupheleleyo imigaqo emiselweyo. Ukuba usebenzisa iarhente ye-franchise kwaye uququzelela amaqela abantwana, kuya kufuneka ucinge ngokhuseleko lwabantwana. Emva kwakho konke, uxanduva lwabo ubuphathiswe bona. Yiyo loo nto le mibhiyozo yamaqela inganxulunyaniswa nazo naziphi na izenzo ezingamkelekanga kubaphulaphuli ekujoliswe kubo. Nika ingqalelo efanelekileyo kwiiholide zebhokhwe zombutho wabo, ukuthatha i-arhente ye-franchise kwinqanaba elitsha lobugcisa. Kuyimfuneko ukuba usebenze ngamandla nangokufanelekileyo ngelixa uthintela iimpazamo kwisicwangciso esifanelekileyo.

Landela imimiselo yomthengisi kwaye akazukufumana mabango. Ukuba usebenza ngokuhlwa kwabantwana njengenxalenye ye-arhente ye-franchise, ulwazi olufunyenwe kummeli wegama luyakunceda ufikelele kwinqanaba elitsha lobuchwephesha. Faka isicelo ngokufanelekileyo ngokufanelekileyo.

Ukusebenza neearhente zamaqela angaphantsi kweminyaka yiprojekthi, eyenzayo, ekufuneka uyazi ngokucacileyo ukuba kufuneka ufumane inqanaba elingaphezulu kwako nakuphi na ukungasebenzisi abo bakhuphisana nabo ngokuthengisa imali Kungenxa yokuba kufuneka uhlawule ilungelo lokwenza imisebenzi egameni le-franchise. Intlawulo inokufikelela kwi-9% ngenyanga. Ngokuqinisekileyo, ipesenti yeenzuzo ezihlawulwa njengegalelo zingaphantsi kwe-9%. Ngokwesiqhelo, izavenge ezibini inyanga nenyanga zidibanisa ukuya kwi-3 ukuya kwi-9%, ebalwa njengepesenti yengeniso yenyanga. Yinto eqhelekileyo leyo, exhaphakileyo hayi kuphela iifriji zabantwana. Phantse yonke imisebenzi ye-franchise yenziwa ngale ndlela.

Ngenxa yoko, gcina le nto engqondweni. Nciphise imirhumo ngokuthetha-thethana nabanini bezinto zokuzonwabisa zabantwana.

Iarhente yearhente yeholide yiprojekthi yeshishini elingelolonanto. Ngokusebenza nayo, njengabanye abaninzi, kubalulekile ukuba wazi imingcipheko kunye nosongelo. Ukusebenza kule ndawo ye-franchise, zilungiselele ubundlongondlongo kubantu okhuphisana nabo, thintela iimeko ezingathandekiyo, zilungiselele kwangaphambili. Njengobunye ubungozi, amandla kunye nobuthathaka be-franchise kunokubonwa ngesixhobo esibizwa ngokuba luhlalutyo lwe-SWOT. Lawula iarhente yakho ngokusebenza ngokukuko, uyinike inani elifanelekileyo lokuqwalaselwa kwaye uzise umbutho wakho weholide kwisikhundla senkokeli yentengiso, ekhokelela kukhokelo olubalulekileyo oluvela kubachasi. Umcimbi weholide ngokwawo ubonelela ngeseti efanelekileyo yezixhobo zokusebenza.

Imiyalelo yabo kunye nexabisekileyo enikezwe ngumgcini-franchisor, onomdla wobuqu kwimveliso ephezulu yemali yento yelungelo lokuthengisa.

Imisebenzi ye-franchise ibandakanya imali eninzi. Eyokuqala yintlawulo yesixa-mali. Sele kwinqanaba lokuqala, iarhente yakho yeholide ihlawula i-franchisor. Emva kokuqhubeka kokuzalisekiswa kwe-arhente, uxanduva lwakho lubandakanya iintlawulo ezimbini: iirhafu, ukuya kuthi ga kwi-6% yengeniso, kunye nentlawulo yentengiso. Konke oku kuyimfuneko kuba umphathi ubonelela ngesixa esikhulu semithombo yolwazi eyahlukeneyo, iitekhnoloji, ubuchule, iindlela, izicwangciso zeshishini, kunye nezinye izinto. Ngokwenza konke oku, ufumana eyona buck yakho, ke iarhente yeholide kunye nomnyhadala womnyhadala iqinisekisa inqanaba eliphezulu lemali engenayo.