Namhlanje, yonke into iyafumaneka, kubandakanya ukuzenzekelayo kolawulo lwenkampani, ukubalwa kwemali, kunye nokusebenza kwexesha, ulawulo, kunye ne-franchise yeshishini notyalo mali lotyalo mali oluncinci nolubalulekileyo. Ukukhokelwa yiminqweno yabo kunye neminqweno yabo, iyafumaneka ukukhulisa ngokukhawuleza nangokufanelekileyo ishishini lakho ngefranchise kwicandelo elithile lomsebenzi, ubuncinci kutyalo mali lwexesha kunye nezixhobo. Ukuba umtsha kulo mbandela, udinga ingcebiso yeengcali, uncedo kwitekhnoloji ye-IT, ke kuya kufuneka ujike kumaqonga obuchwephesha agxile kwi-franchise nayo yonke into enxulumene nayo. Kutheni le nto kufanelekile kwaye kunenzuzo ukuthenga kunye nokusebenzisa i-franchise? Yonke into ilula ukuyichaza. Xa usenza ishishini ekuqaleni, kufuneka utyale imali, kufuneka wakhe isicwangciso sokwenza, ukubala inkunzi yokuqala kunye notyalo-mali olulandelayo olufunwa lishishini. Kwangelo xesha, kubalulekile ukuba nolwazi oluncinci kulawulo, kugcino-zincwadi nakulawulo kungekuphela ngabasebenzi kodwa kunye neenkqubo ezahlukeneyo, ukuze ungabhideki ungalahleki.

Xa uthenga kwaye usebenza kunye ne-franchisor, kulula ukwakha ishishini, ngenxa yokwazisa ngophawu, izakhono ozifumeneyo, abathi ngaphandle kwamathandabuzo babelane ngazo, kunye nabathengi abafunyenweyo. Okokuqala, kufuneka ubale zonke izinto ezilungileyo nezingalunganga, uthathe isigqibo malunga nokuba yeyiphi indawo ofuna ukuyivula kwishishini, ucacise malunga nenkunzi yokuqala, emva koko wenze. Nangona kunjalo, ukuba ukuza kuthi ga kulo mhla uyathuthunjiswa kukhetho, ungaya kwi-portal, uhlalutye ukhetho olunikiweyo, thelekisa uluhlu lwamaxabiso, kwaye ufumane isicwangciso seshishini. Kwindawo, unokujonga ubalo manani ezithuthi kwizibalo ze-SEO, funda uphononongo lwabathengi bethu (ii-franchisors kunye nee-franchisees), jonga inqanaba kunye nenqanaba le-franchise ethile, ucacise utyalomali, umvuzo kunye nemali yesambuku. Kwindawo yethu kukho ukhetho olukhulu, xa ukhangela, ungasebenzisa i-injini yokukhangela ngokuzenzekelayo okanye ukhethe udidi, ilizwe, isixeko, ilali, thatha imali yotyalo-mali lokuqala, njl. Namhlanje yonke into iyafumaneka, kunye nokubala okuzenzekelayo kwivenkile yeefranchise, elungiselelwe wonke umntu. Akukho sidingo sokudlula kuyo yonke into ukusuka ekuqaleni ukuya ekugqibeleni, unedatha eyimfuneko ngesandla.

Fumanisa ngakumbi malunga nentsebenziswano kwivenkile ethengisa ishishini. Kwakhona, kunikwa ingcebiso ngeengcali, abaxhasi be-franchisors abanceda ekubonisaneni, kwaye bakuxelele ngazo zonke iichips, iintshukumo kunye nokubonelela ngolwazi olufanelekileyo lophuhliso loshishino. Xa usandisa kwaye uvula amanqaku, wonke umntu uyaphumelela. Umnini welungelo lokushishina unikezela ngegunya lokumela iimfuno ixesha elide lophawu oluthile, kwicandelo elithile lomsebenzi, kuxhomekeke kwiimeko ezithile. Ezona ntlobo zifunwayo zolawulo lweshishini kukutya okukhawulezayo, inkonzo, iimpahla kunye neenkonzo. Ikhathalogu ye-franchise ivumela ukukhetha i-franchise efanelekileyo, ukubonisa indlela yobuqu, ukugcina ixesha kunye notyalo-mali kwishishini, ukwandisa ukugcwala kwe-SEO. Wonke umntu uya kufumana isibonelelo esihle, ethathela ingqalelo utyalo-mali kunye nezixhobo.

Sinika ikhulu lepesenti yesiqinisekiso sokusebenza ngokuhambelana nophuhliso lweshishini ngokufumana ilungelo lokuthengisa.

Ukubonisana ngemiba eyahlukeneyo, kuya kufuneka unxibelelane neenombolo zonxibelelwano ezichaziweyo, uthumele isicelo nge-imeyile. Siyabulela kuwe ngomdla wakho kwaye sijonge phambili kwintsebenziswano, enemveliso.

Ivenkile ethengisa utywala yinto enokubanenzuzo kodwa ihlala iyingozi kwishishini. Ngophuhliso lwayo olunobuchule, uya kuba nalo lonke ithuba lokufumana isibonelelo esibalulekileyo kwimpikiswano yokhuphiswano. Ukuba usebenza nge-franchise, kuya kufuneka ulandele imigaqo ngokucacileyo kwaye ngaphandle kokwenza iimpazamo. Thenga i-franchise kwincwadi efanelekileyo ye-Intanethi apho ithengiswa khona. Ke, unokukhetha ukhetho olufanelekileyo noluphandwe kakuhle. Ukuba uthatha isigqibo sokuthengisa utywala kwifranchise, ke kucacile ukuba uza kubusabalalisa njani.

Emva kwayo yonke loo nto, utywala abunakubhengezwa kusetyenziswa iindlela eziqhelekileyo, ngokungafaniyo neemveliso eziqhelekileyo. Ngokuhambelana, ukuba usebenza phantsi kwelungelo lokuthengisa, iziselo ezinxilisayo mazingabhengezwa ngokungathi wenza imisebenzi eyahlukileyo. Oku kufuneka kukhunjulwe kwaye kuthathelwe ingqalelo xa kuphunyezwa iprojekthi yeshishini. Xa usebenza ne-franchise yotywala, kuya kufuneka uqonde ukuba ixesha lokuthengisa lilinganiselwe ngokungqongqo. Oku kuthetha ukuba kufuneka ubuze nabaphathiswa bezomthetho malunga nokuba yeyiphi na imigaqo nemigaqo ekufuneka ilandelwe xa kusenziwa olu hlobo lomsebenzi. Ukuze ungaqhubeli kwisohlwayo kwaye ungafumani isohlwayo sikarhulumente, kuya kufuneka uwucwangcise ngokufanelekileyo lo msebenzi kwaye wenze izigqibo ezifanelekileyo zolawulo.

Umsebenzi we-franchise yotywala uya kwenziwa ngokufanelekileyo nangokufanelekileyo kuphela ngokuhambelana nokuthobela imigangatho kunye nemigaqo. Ziya kubonelelwa nguwe ngumrhwebi kwaye ungazifaka isicelo sokuba ngoyena shishino uphumeleleyo. Ukusebenza nefranchise yotywala kubandakanya isidingo sokuthengisa uluhlu lweempahla ngeendlela ezingamiselekanga. Ezi zinokuba ziinethiwekhi zentlalo, ezinje nge-Instagram, Facebook, VKontakte, njalo njalo. Konke kuxhomekeke ekubeni zeziphi iindlela zokukhuthaza ozikhethayo. Awuyi kuba nakho ukumilisela nje iintengiso kumabonwakude, oko kuthetha ukuba kuya kufuneka ucinge ngendlela onokuzazisa ngayo iimveliso onazo.

Ivenkile ethengisa utywala esebenza kakuhle iya kukunika lonke ulwazi oludingayo ukuze wakhe iinkqubo zeshishini lakho. Uyakwazi ukunxiba abasebenzi kwivenkile ngokuhambelana nemimiselo ngokubabonelela ngempahla ngokwendlela yokunxiba. Ukongeza, kuya kubakho ukuhombisa indawo kwisitayile seshishini, esiqhelekileyo kuzo zonke iinkampani ezisebenza phantsi kwale franchise. Esi sisiqhelo esiqhelekileyo, kwaye unokufumana isohlwayo kwi-franchisor ukuba wophula imigaqo. Ungaphulukana nelungelo lokusasazwa ngokukodwa phantsi kwelungelo lokuthengisa ukuba wophula ikhontrakthi kunye neemeko ezichaziweyo kuyo. Ke ngoko, landela ngokungqongqo imiyalelo kwaye emva koko, uyakuba ulungile.

I-franchise kwivenkile yotywala yiprojekthi yeshishini esexesheni. Ngexesha lokuphuhliswa kwayo, unokuhlangabezana nobunzima obuya kufuneka boyiswe. Ukoyisa ngokufanelekileyo, kufuneka kwenziwe uqeqesho oluhle kunye nomgangatho ophezulu wohlalutyo. Oku kuyakwenzeka ukuba usebenzisa uhlalutyo lwe-swot. Xa usebenza ne-franchise, kufuneka ukhumbule uxanduva lwakho kwi-franchisor. Uya kulindela ukuba wenze ngokufanelekileyo imisebenzi eyabelwe inkampani.

Nxibelelana ne-franchise kwaye emva koko, ivenkile yakho ayizukulingana. Uya kulawula abachasi bakhe ngenani elikhulu lezibonelelo zokukhuphisana. Sebenzisa ivenkile yakho ukuze utywala uhlale ufumaneka kwaye i-assortment elungileyo iya kuqinisekisa ukuhamba kwemali ekuphumeni. Ummeli we-franchise ngokuqinisekileyo uya kukunika ithuba elifanelekileyo lokuzalisa i-assortment yakho xa uyifuna. Ngapha koko, ezi iya kuba yimveliso eyahlukileyo ongenakuyifumana kwimarike yeli. Oku kuya kuba luncedo lwakho oluphambili. Ukongeza, ivenkile enefranchised alcohol kufuneka ihlotshiswe ngohlobo olukhethekileyo.

Kuya kufuneka iphinde eyentsusa, oya kuthi ufumane kuyo iikhowudi zoyilo. Unokulindela ukufumana iikhowudi zokunxiba, apho unokunxiba khona abasebenzi. Ukuba uthengisa utywala, ivenkile yakho ye-franchise iya kufuna utyalo-mali oluninzi.

Awuzukufuna kuphela uluhlu olungileyo kodwa uqeqesho olufanelekileyo lwabasebenzi, ngenxa yoku, nxibelelana nommeli wefranchise kwivenkile ethengisa utywala. Ngokuqinisekileyo, uya kubonelela ngemigangatho efanelekileyo kunye nemimiselo, ngokungqinelana apho uya kuba nakho ukuphucula iprojekthi yeshishini lakho. Sebenza ngevenkile ethengisa utywala ukuze abathengi bakho bashiye bonwabile rhoqo. Rhoqo i-franchisor ithumela i-shopper eyimfihlakalo ukujonga umgangatho wenkonzo. Esi sixhobo sisetyenziswa rhoqo kwisakhelo sokuthengisa ngokuthengisa. Ngenxa yoko, njengenxalenye yelungelo lokuthengisa ishishini lokuthengisa utywala, kufuneka usoloko ukulungele ukuba uya kufuna ukuvavanywa.

Khonza umthengi ngamnye ngokungathi wayengumhloli ofihlakeleyo. Emva koko, awuyi kuba nabunzima, kwaye unokuhlala ujongana novavanyo ngozuko. Kananjalo urhulumente angajonga ivenkile yakho yotywala ukuze afumane ilungelo lokuthengisa. Emva kwayo yonke loo nto, olu hlobo lomsebenzi lunxulunyaniswa nezithintelo ezithile kunye nomngcipheko. Ukoyisa ngokufanelekileyo, kufuneka uzilungiselele ngokufanelekileyo. Njalo qaphela imeko yemarike yangoku. Kananjalo indawo yenkampani kufuneka ivavanywe rhoqo ukuze ithathe izigqibo ezifanelekileyo zolawulo.

Ivenkile ethengisa utywala esebenza kakuhle lithuba lakho lokuphumelela ngokuzithemba kukhuphiswano.

I-franchise yeshishini enekhathalogu yotyalo-mali inika ithuba lokukhetha isibonelelo esinenzuzo ngexabiso elifikelelekayo, kuthathelwa ingqalelo umrhumo wesambuku-mali, imiqathango kunye neemeko zezivumelwano zamalungelo okuthengisa. Ungalivula ngokwakho ishishini lakho, ukusuka ekuqaleni, kodwa ke kuya kufuneka uqonde ngokucacileyo ukuba ungaqala ngaphi kwaye yeyiphi imigaqo-nkqubo yolawulo oza kusebenza ngayo, ngokusekwe kubalo lwezezimali nakwizicwangciso zeshishini. Intengiso, ukwakha isiseko sabathengi ziinkqubo ezintsonkothileyo, ngakumbi kuthathelwa ingqalelo imeko yangoku, ukukhula okuqhubekayo kukhuphiswano kuyo yonke imimandla yomsebenzi. Ke ngoko, ukuba usaqala, kodwa ngokuzimisela uzabalazela ukuba ngumnini weshishini lakho, ungaqala ishishini phantsi kolwalathiso lwegama elithile elaziwayo, elinegama elibonakalayo kunye nomvuzo. Ukuba awazi ukuba uqale ngaphi, kwaye ngokwenene yeyiphi indawo yomsebenzi yokuvula ishishini lakho, emva koko hamba kwiikhathalogu zeefranchise kwaye ukhethe ishishini eliza kusondela entliziyweni yakho, kuba akukho nto ilunge ngaphezu kweshishini lakho olithandayo . Ke, kwikhathalogu ye-franchise ungabona izibonelelo zangoku, kunye notyalo mali oluthile, uziqhelanise nemigaqo yelungelo lokuthengisa, igama letyala, intlawulo yesixa-mali okanye ukungabikho kwayo, idatha eyongezelelweyo, uphononongo kunye namanqaku athile kummandla othile onomdla kuwe.

I-Franchisors iyakunceda i-franchisees kungekuphela nje ekuvuleni ishishini, kodwa iya kuza, icebise, incedise ekugayweni, uxele malunga nezinto eziluncedo kunye namaqhinga, ukwakha isicwangciso sokusebenza, njl.njl ifumaneka ngqo kwivenkile egcina imali. Cofa inombolo yoqhakamshelwano echaziweyo kwaye ubonisane neminye imibuzo. Siyabulela kuwe kwangaphambili ngomdla wakho, ngokunxibelelana nekhathalogu yee-franchise kunye notyalo-mali, siyathemba ukusebenzisana ngokubambisana.