Amashishini amancinci amancinci ziintengiso ezithandwayo zeshishini. Ishishini elincinci lilungile kuba lifunwa kokubini kwiidolophu ezinkulu nakwiidolophu ezincinci. Ukukhetha ukhetho kunokubizwa ngokuba kukhulu ngaphandle kokubaxa. Ngokukwanjalo, namhlanje kunzima ukubiza isebe lezoqoqosho kunye nomsebenzi (kwaye ayisiyiyo kuphela encinci) apho i-franchise ibingayi kunikwa. Ke eyona nto ibalulekileyo kukwenza ukhetho olufanelekileyo kuba impumelelo yeshishini lakho iya kuxhomekeka kwesi sigqibo. Isabelo sokwenza i-franchising kwi-GDP yehlabathi sikhula minyaka le, sinika igalelo elibonakalayo kuqoqosho lwamazwe ahlukeneyo kunye nokudala imisebenzi emitsha.

Abanini beenkampani eziphumeleleyo kunye neempawu ezonyuselweyo baya bemema abafikayo ukuba bajoyine ishishini labo kwaye bathenge i-franchise, babe yinxalenye yeprojekthi yeshishini elinenzuzo. Enye yezinto eziphambili kule ndlela yokwenza iprojekthi yeshishini kukuzinza. Zonke iitekhnoloji, izikimu zeenkqubo kunye neenkqubo, iiresiphi, ukulandelelana konxibelelwano nabathengisi kunye nabathengi, umgaqo-nkqubo wentengiso, njl. Njl. Kungenxa yezi meko ezibonelela ukunciphisa ixesha lokubuyiselwa kweprojekthi yeshishini kwaye ukuyizisa kwinqanaba elinenzuzo xa kuthelekiswa nokwenziwa kweshishini, njengoko besitsho, ukusuka ekuqaleni. Iyavakala into yokuba oosomashishini abasebenza namashishini amancinci ukuhlawula ngokukodwa iifranchise kwezorhwebo, ukutya (iivenkile zokwenza ikofu, iivenkile ezincinci zosapho, iivenkile zokubhaka, njl. izixhobo) .

Ukuthandwa kwee-franchise ezinxulumene nokuzonwabisa kunye nokuhamba, ezemidlalo, iinkonzo zonyango (kubandakanya iintlobo ezahlukeneyo zokuthambisa, umthambo we-physiotherapy, njl. Kwaye neengxaki zemali, ubhubhane, kunye neemeko ezimbi ezifanayo zihlala zingangumqobo kumashishini amancinci kwisiseko sefranchise kodwa zikwabonelela ngokukhula ngokukhawuleza kunye nophuhliso xa kuthelekiswa namaxesha athuleyo. Umzekelo weeprojekthi ezinjalo ngamaziko emfundo yabasaqalayo nakwizikolo ezisebenza ngokusetyenziswa kwetekhnoloji yolwazi yale mihla. Amaziko awahlukeneyo ophuhliso olongezelelweyo kunye noqeqesho nawo afunwa kakhulu ngamaxesha apho kukho izithintelo ezahlukeneyo emsebenzini wezikolo zakudala kunye namaziko emfundo aphakamileyo. Imveliso yokutya ekufuneka ihanjisiwe kunye nokuhanjiswa kungangumzekelo we-franchise (encinci kunye nenkulu) eya kuchuma ngexesha lokuvalelwa yedwa, ukuthintelwa kokuhamba kwabantu esixekweni, njl.njl., Zonke iinkonzo ezinxulumene nokuhanjiswa ukutya, iimpahla zabathengi, amayeza, njl.

zifunwa kakhulu ngalo maxesha.

Impumelelo yeprojekthi yeshishini iqinisekiswa luphononongo lokuqala lwezinto eziphambili ezichaphazela amashishini amancinci namakhulu, nokuba inikezelwa ngeranti, ithengwa kumniniyo, okanye yenziwa ngokuzimeleyo. Okokuqala, kubalulekile ukuvavanya inqanaba langoku lophuhliso lweshishini elikhethiweyo kunye nethemba lalo, ubuncinci kule minyaka izayo. Okungabalulekanga kangako bubuzaza bokhuphiswano, inani labakhuphiswano abasondeleyo, amaxabiso kunye nomgaqo-nkqubo wenkonzo, umsebenzi wentengiso, njl. amagama egama, isilogeni, njl. Ukufumana ilungelo lokuthengisa kwifayile ekhethekileyo ye-Intanethi, unokufumana ubuncinci ukukhangela okufutshane malunga nokuphononongwa okuhlukeneyo kunye nezimvo malunga nayo. Mhlawumbi abanye abathengisi abafumene ilungelo lokuthengisa babone kufanelekile ukuba babelane ngamava abo ngentsebenziswano kwaye babonelele ngolwazi olongezelelekileyo malunga ne-franchisor kuwo onke amaqela anomdla.

Kwaye, ewe, usomashishini kuya kufuneka enze lonke ubalo olunxulumene nombutho weshishini. Imigaqo ye-franchise ihlala ichaza isidingo sentlawulo yokuqala, isixa sayo sixhomekeke kwixabiso lebhrendi, emiselwe yimpumelelo, udumo kunye nenzuzo yenkampani. Ukongeza, ukulungiselela inkampani, kubalulekile ukutyala isixa esithile semali kwii-asethi ezizinzileyo nezijikelezayo (ukuthengwa okanye ukuqeshiswa kwemizi-mveliso, ukuthengisa, kunye nezinye izakhiwo, ukuthengwa kwemveliso kunye nezixhobo zeofisi, ukugaya, ukuqesha kunye noqeqesho Abasebenzi, iphulo lokuzisa iimveliso kwintengiso, njl. P.). Ke umntu othenga amalungelo okuthengisa kufuneka aqikelele ubungakanani botyalo-mali lokuqala kwiprojekthi yamashishini amancinci ngokuchanekileyo kangangoko xa kusakhiwa isicwangciso sezemali. Kuxhomekeka ekubeni uqala ngokukhawuleza kangakanani ukwenza iingeniso zokwenyani.

Imirhumo yenyanga nganye ibalwa njengepesenti yengeniso. Rhoqo, isicwangciso sokutyala imali kunye nokubalwa kwexesha lokuhlawulwa kweshishini elincinci (kwaye hayi kuphela) linikezelwa kunye nenkcazo ye-franchise kwikhathalogu ehambelana nayo kwi-Intanethi. Amava okhuphiswano lwamashishini asebenza phantsi kwefranchise efanayo okanye ngokulula kumacandelo entengiso afanayo nawo angangumthombo wolwazi oluluncedo kakhulu kwaye ancede abantu abathengisa ngemali benze ukhetho olufanelekileyo. Xa ukhetha iqabane le-franchise, kuya kufuneka uthathe ingqalelo ekuzimiseleni kwakhe ukunika iingcebiso kwicandelo lobugcisa bemveliso, ukuthengisa, ukunyusa, ukuququzelela imisebenzi yemihla ngemihla, uqeqesho lwabasebenzi, ubhaliso lweendawo zentengiso, njl. ngezixhobo zolwazi kwaye ubonelele ngolunye uncedo malunga nophuhliso lweshishini . Nangona kunjalo, kukho ezinye iindlela xa kuboniswana nomntu ngamnye ngentlawulo eyahlukileyo ngokungqinelana noluhlu lwamaxabiso awodwa (abanye abanini bamashishini baxabisa izixhobo zabo zolwazi kakhulu kwaye abakulungelanga ukubabonelela simahla nakumaqabane aqhelekileyo). Ngendlela, ukubonisana kunye neengcebiso ngokubhekisele ekusebenziseni irhafu, ukuphuculwa kwenkqubo yezaphulelo kumashishini, ukubanakho kwe-franchisor eboleka iprojekthi yeshishini lomlingane omncinci kunokuba yinto ebaluleke kakhulu kumashishini amancinci.

Hi ndlela leyi, kukwakho nee-franchise zasimahla ezinganikezeliyo kwintlawulo yokuqala okanye iintlawulo zenyanga (ikakhulu kumashishini amancinci kwinqanaba lokutya noluntu kunye neenkonzo zabathengi).

Ngokubanzi, ngokushwankathela konke oku kungentla, sinokugqiba kwelokuba ishishini lokuthengisa ngokuthengisa amancinci linezibonelelo ezininzi ngaphezulu kweemodeli zeshishini zakudala. Kukho, ewe, iindleko, umngcipheko kunye neengxaki, kodwa azibonakali kwaye zisongela iziphumo zokugqibela. Ngeshishini elincinci elicwangciswe kakuhle kwaye libalwe kwangaphambili phantsi kwenkqubo yokuthengisa imali, usomashishini unokuziva enentembelo kokubini kwisixeko esikhulu nakwiziko lengingqi okanye indawo encinci yokubaluleka kokubaluleka kwengingqi. Into ephambili kukuba ukhethe icandelo elifanelekileyo lemarike kwaye wenze yonke imizamo yophuhliso lwayo oluyimpumelelo.

I-franchise yebhukumeyikha yiprojekthi yeshishini enobungozi kodwa enokuba yimpumelelo. Umngcipheko kukuba ibhukumeyikhauhlobo oluthile lomsebenzi onokungavunyelwa kumazwe amaninzi. Ukusebenza nge-franchise yinto yokucinga ngokucinga kwaye emva kokuba ukwazi ukuvavanya amandla abo ukhuphisana nabo. Ewe, amathuba alo kunye nemingcipheko ishishini elijongene nayo, ikwafuneka ukuba livavanye ngokutyebileyo kwaye lisebenzise olu lwazi xa kusenziwa umsebenzi weofisi. Sebenzisa i-franchise ngokufanelekileyo, uzilungiselele kwangaphambili, kwaye uya kuba nakho ukuphendula ngokukhawuleza kuyo nayiphi na imeko, nkqu nezo zibeka ingozi enkulu. Umzekelo, ukuba ekuphumezeni i-franchise yebhuki unobunzima kwicala likarhulumente, kuya kufuneka ufake isicelo sesicwangciso esele senziwe.

I-franchise yokubheja kunzima ukuyipapasha. Ayisiyiyo yonke imithombo yolwazi eya kusebenza. Kungenxa yoko le nto kufuneka ulumke kakhulu kwaye wazi ukuba uthatha umngcipheko onjani. Xa usebenza ngefranchise yebhuki, kufuneka ukhumbule ukuba kubiza imali. Unokuhlawuliswa ukuya kuthi ga kwi-11% ekuqaleni kweprojekthi yeshishini njengentlawulo yesixa-mali. Ngaphaya koko, xa usenza umsebenzi weofisi, rhoqo ngenyanga kuya kufuneka uhlawule inani elithile lezibonelelo zemali uxhasa umrhwebi.

Ukusebenza ngefranchise yebhukumeyikha yinkqubo yeshishini, apho kufuneka unike ingqalelo kwiinkcukacha ezibonakala zingabalulekanga. Lonke ulwazi kufuneka lulungelelaniswe kwaye lujolise ezandleni zabantu abanoxanduva. Ukufundwa kwezibalo kuya kukubonelela ngokufumaneka kolwazi kwaye, ke, uya kuba nakho ukuphakamisa inqanaba lokhuphiswano kushishino ukuya kwizalathi eziphezulu.

Ukusebenza nge-franchise kubhuki kungabandakanya ukusebenzisana nabathengi ngendlela ekhethekileyo. Emva kwayo yonke loo nto, uya kube ukhuthaza ishishini lakho egameni lophawu lwentengiso oludumileyo. Ukongeza, kuya kufuneka ukhuthaze abantu ukuba bathenge iimpahla okanye iinkonzo zakho. Ukwenza oku, unokuphumeza isikimu sezaphulelo kunye nokwenyusa. I-bookmaker franchise ikwayinkqubo apho uchitha ukuya kuthi ga kwiipesenti ezi-3 kwimirhumo yentengiso yehlabathi jikelele kwi-franchisor. Kodwa oku akupheli kwiseti yakho yezibophelelo.

Kuya kufuneka ukuba uthenge iinkonzo kunye neempahla kwi-franchisor, eya kuthi ichazwe ngokucacileyo kwisivumelwano. Kodwa ayisiyiyo yonke loo nto. Xa usenza ilungelo lokubheja, kufuneka ukhumbule kananjalo ukuba uzimisele ngokuhlawula umrhumo obizwa ngokuba yimirhumo. Ngu-2, 3, 4, 5, okanye u-6% wemali ophumeleleyo ukuyifumana njengengeniso yenyanga.

I-franchise yebhukumeyikha yiprojekthi yeshishini leendaba, ngexesha lophuhliso apho imingcipheko eyahlukeneyo ayinakuphepheka. Ukuthintela ingozi yemali, kufuneka uyazi ngokucacileyo. Uhlalutyo lwe-SWOT lulungele oku. Isixhobo esinjalo sikuvumela ukuba uqokelele zonke ezo zoyikiso zinokuvela ngendlela yombutho wakho. Xa usenza i-franchise, kufuneka uqonde ngokucacileyo ukuba ungusomashishini onoxanduva lomthengisi. Ukongeza, imithetho yelizwe kufuneka ilandelwe, ikhokelwa ngokucacileyo ngumthetho wasekhaya.

Phumeza ilungelo lokubheja ngendlela engazisi ingqumbo kwiiarhente zikarhulumente, kuba lo ngumsebenzi othile onokuthi ungathandwa ngamagosa aseburhulumenteni. Emva kwayo yonke loo nto, kukho izithintelo ezahlukeneyo kwintengiso yeofisi yokubheja. Ngokuhambelana, ukuba uphuhlisa olu hlobo lwenkululeko; Kuya kufuneka ubuze kwangaphambili malunga neziphi izithintelo ezenziwe kwilizwe lakho. Ewe, i-franchisor iya kukubonelela ngolwazi oluhlaziyiweyo kunye nezo ndlela zinceda ukukhuthaza olu hlobo lweprojekthi yeshishini. Ukuba uyintloko yeofisi yebhukumeyikha ye-franchise, ke akufuneki ulibale malunga noxanduva kurhulumente. Ngokukwanjalo, abathengi bakho banoxanduva lokonwaba. Yiyo loo nto ubakhonze ngcono kunayo nayiphi na imbangi yakho.

Olu khuphiswano luthembisa ukuba luza kushushu okoko ubutshaba kule niche buphezulu kuba buninzi ubutyebi bemali obusemngciphekweni.

Ukuba uphuhlisa ilungelo lobhukumeyikha, unokujamelana nobunzima obongezelelekileyo kumntu weentshaba zakho. Lo ngumsebenzi othe ngqo kwaye uyingozi. Rhoqo, iibhukumeyikha zinxulunyaniswa nolwaphulo-mthetho. Ke ngoko, kuya kufuneka ucace malunga nokuba zeziphi na iinkampani ezikwimarike ngokwenza uhlalutyo lokhuphiswano. Kwindlela yophuhliso lwefranchise, kufuneka wazi ngokucacileyo ukuba ufuna uvimba wezezimali, uhlobo oluthile lokhuselo lokhuseleko. Kuya kunceda ukoyisa iimeko eziyingozi kwaye uphume kuzo, kuba ufumene umvuzo.

Ukuphunyezwa kwe-franchise kubhuki yinkqubo yoshishino eyenziwa kuphela ngokuhambelana nemigaqo nemimiselo. Ungalahlekelwa lulwazi olubalulekileyo, yenza ngokuzithemba kwaye uya kuphumelela kwixesha elide. Ukuphunyezwa kwe-franchise kubhuki kuya kuzisa izibonelelo ezibalulekileyo. Emva kwakho konke, usebenza ngemali, kunye neerhafu, ngoko ke, inzuzo ithembisa ukuba inomdla kakhulu. Sebenzisa le franchise yakho yokubheja ngocoselelo ukuze ungafumani bunzima emva kwexesha. Uya kukwazi ukuphatha ngokufanelekileyo nawuphi na umsebenzi weofisi kwaye emva koko uya kuphumelela. Sukutyeshela ukufundwa kolwazi olufanelekileyo kwaye uhlala usenza izigqibo ezifanelekileyo zolawulo.

I-bookmaker franchise iya kuzisa inqanaba eliphezulu lomvuzo kwaye emva koko ungonwabela ingeniso yotyalo-mali.