Kwilizwe lezeshishini, akukho mpendulo ichanekileyo malunga nobukho be-franchise ene-payback ekhawulezileyo kunye neresiphi esele yenziwe yokulungiselela i-franchise ene-payback ekhawulezileyo. Ukuhlawulwa kwemali efriziweyo ethengiweyo kuchatshazelwa zizinto ezininzi kunye neenqobo ezinokuthi zikhawulezise ishishini lokuthengisa ngokuthengisa 'iiseyile ezipheleleyo' kunye nokubonelela ngokuxinana kwabathengi nabaxhasi. Okokuqala, oku kukufumana ulwazi olupheleleyo malunga nomnini-franchise, ukuba ingaba uphawu olufunyenweyo lomthengisi luyaziwa njani kwindawo yokuhlala okanye indawo kwidilesi yomthengisi. Ukunyuswa kophawu lwentengiso yomthengisi kunye nokuthandwa kwayo phakathi kwabantu, apho usomashishini-ilungelo lokungena kwi-franchisee, ongene kwisivumelwano selungelo lokuthengisa, uhlala, ubukhulu becala umisela ukuba ishishini liya kuba nempumelelo kangakanani kwindawo yentengiso yeempahla kunye nelogo yezinto ezithengiweyo. ilungelo lokushishina. Ukunyuswa kwegama lophawu kuchatshazelwa ziimeko ezinje ngokuhambelana kwexabiso labathengi, inqanaba lomvuzo wabemi abasebenzayo, kunye noxinano olwaneleyo lwabemi bommandla kuhanjiso olusebenzayo lweempawu.

Kwangelo xesha, kuphakama umbuzo ophambili, iya kuhlawulwa ixesha elingakanani i-franchise efunyenweyo, intengiso iya kuhamba njani, kuthathelwa ingqalelo ubonelelo lwemisebenzi yentengiso ebanzi, ukuseta ixabiso lokugqibela, elona liphezulu lokuthengisa ngokusongelwa komda wakho kunye nesimbozo iindleko zemirhumo ehlawuliweyo ngohlobo lwesixa-mali, iimali ezihlawulwayo, iimali zentengiso kunye nezinye izinto ezisisiseko, kunye neendleko zoncediso. Isicwangciso seshishini esithembakeleyo esinokuhlahlelwa kobudlelwane bemakethi kunye nokubala okufanelekileyo kwezoqoqosho, ukuphunyezwa kwayo okusebenzayo kwimveliso kunye nemisebenzi yorhwebo, kunefuthe elibonakalayo ekusebenzeni kokufumana ukuhlawulwa ngokukhawuleza kwelungelo lokuthengisa. Ukudala isicwangciso esifanelekileyo seshishini kunye nokukwazi ukufumanisa iprojekthi yeshishini ngaphakathi kwefransi yeyona nto iphambili ekubuyiseni ngokukhawuleza imali. Xa usenza isicwangciso seshishini, kubaluleke kakhulu ukubonisa ubungakanani botyalo-mali, yeyiphi imali eya kuba nayo yokuphuhlisa iindlela zokuphunyezwa kwefranchise, iya kuba yimali ebolekiweyo okanye izixhobo ezizezakho. Ukubala kufuneka kubandakanye izikhombisi-mali zeprojekthi zenani lenzala, emva kweerhafu kunye nokuncitshiswa kokusetyenziswa kwezixhobo zekhredithi, ukuba zikhona, kunye nokufezekiswa kwenqaku lekhefu kwikhalenda yexesha lemveliso okanye imisebenzi yorhwebo. Isicwangciso seshishini kufuneka sichaze ubukho beentlawulo zorhwebo ezizezakho okanye eziqeshisiweyo, inani lokuthengisa kunye nenani leprojekthi mihla le kunye neerisithi zemali zenyanga. Isicwangciso seprojekthi sichaza ixesha lomsebenzi ozayo, urhwebo, kunye nokunikezelwa kweenkonzo zorhwebo nezakho, ukuqhubeka komsebenzi ngeyure yosuku olunye lokusebenza, kunye nexesha lekhalenda yomjikelo wemveliso ngenyanga, kuthathelwa ingqalelo iimpelaveki, iintsuku zococeko, umthwalo ophambili, abasebenzi beenkonzo kunye nomthwalo wezixhobo zeteknoloji kunye nemveliso.

Kuyimfuneko ukubonelela ngokuqwalaselwa kokukhuselwa kwabasebenzi kubasebenzi kunye nokuthintela ukusebenza kakhulu komhla wokusebenza, ukuthintela ukuhlawuliswa kwezohlwayo zolawulo kunye nokuhlolwa ngabasemagunyeni abaphetheyo kunye nabahloli bomsebenzi. Ukusebenza kokusebenza kwelungelo lokuhlawula kunye nokuhlawula ngokukhawuleza kuxhomekeke kumava aqokelelweyo osomashishini-franchisee ohlawule i-franchise, amandla akhe, kunye nokuqonda kokukhuphisana kwintengiso yabathengi kunye nabathengi beempahla kunye neenkonzo. Ukuba usomashishini osakhasayo uqala ishishini lakhe nge-franchise efunyenweyo kunye nenkunzi yokuqala, umngcipheko wentengiso wokungafumani ntlawulo ngokukhawuleza uphezulu kakhulu. Usomashishini onamava, ulunge ngakumbi kubudlelwane beemarike ezinzima, unesakhono sokunxibelelana neentshaba zakhe zorhwebo, ukukwazi ukuzikhusela kwangethuba kukhuphiswano kunye nokubala kwangaphambili iindlela zelahleko kunye nelahleko kwishishini. Ngokuhambelana, umrhwebi onamava kunokwenzeka ukuba afezekise ukubhatalwa ngokukhawuleza kwi-franchise. Uphando lwentengiso, uhlalutyo lwangaphambili lwentengiso, intengiso yenkonzo, kunye neemfuno zabathengi zabemi, ngaphambi kokuhlawula ilungelo lokuthengisa amalungelo, yenza ukuba kube lula ukubeka 'iileyili' kwaye ubuyise ilungelo lokuthengisa. Indibaniselwano yezi zinto xa zizonke inegalelo ekufumaneni okukhawulezileyo kwelungelo lokuthenga, ukuseka inkqubo yeshishini yokuphumeza ngempumelelo iinjongo ezibekiweyo zokufumana inzuzo ephezulu kwishishini lokuthengisa amalungelo.

Into ephambili ayisiyokuma kubunzima obuvelileyo kunye 'nezithintelo' ezivele, ukuqhubeka nenkqubo eqhubekayo yemfundo noqeqesho, ukuqonda iihorizons ezintsha kunye nokuqonda kokuthenga ifranchise, ukuya phambili, emva koko Ukubuyisa ngokukhawuleza kuya kuza ngokwakho.

Ifranchise enexabiso eliphantsi ayihlukanga kunikezelo olukhulu, olubizayo kuba umngcipheko uyafana kuyo yonke indawo. Ukuze ungazibeki emngciphekweni kwaye uthenge i-franchise ngesiqinisekiso se-100%, kukho ivenkile ebonisa zonke iinketho, ukubonelela ngamaxabiso afikelelekayo nangaphezulu, kuzo zonke iindawo zomsebenzi namhlanje. I-franchise, ebiza ixabiso eliphantsi okanye ebizayo, kwicandelo eliphakathi, imele ukubonelelwa komdla wophawu oluthile, igama kwingingqi enye okanye ngaphaya kwayo, ukwandisa uthungelwano lwengingqi, zombini iiglasi ezingabizi kakhulu kunye namasebe amakhulu. Ukuqala ishishini ngokufumana i-franchise kuyimpumelelo, kwimfuno kuba kule meko akukho mfuneko yokuba uqale ekuqaleni, iimveliso ezaziwayo ziyeviwa kwaye isiseko sabathengi sele siphuhlisiwe. Ngefranchise enexabiso eliphantsi, ibali lahlukile kancinci, kodwa ikhathalogu yethu yelungelo kunye neengcali zinceda kuyo yonke imicimbi, abaxhasi bezorhwebo bafundisa kwaye banike isicwangciso seshishini, kunye neetshiphusi kunye nemibono yokuqhubela phambili ngomsebenzi.

Kutheni kunenzuzo ukuthenga i-franchise engabizi? Okokuqala, akukho sidingo sokwenza olu tyalo mali lukhulu. Okwesibini, kukho uncedo lweengcali kunye neengcali kule nkalo. Okwesithathu, inyanga nenyanga amakhulu amawaka abathengi kunye noosomashishini bayadlula kwi-portal, abangafuni nje ukuqala ishishini labo kodwa bafuna amaqabane kunye nabanikezeli ngeenkonzo. Kulunge kakhulu ukuba iifranchisees kunye neefranchisors zisebenze kunye, ziphuhlise ishishini labo kwihlabathi liphela, zizise iiprojekthi kwinqanaba lengingqi, zonyusa inqanaba kunye nenzuzo. Ukusetyenziswa kwefranchise, ngexabiso eliphantsi ekuqaleni kokujonga, ngeendlela ezifanelekileyo, kukhokelela kuphuhliso lwenkampani enkulu yokubamba ukuya kwinqanaba eliphezulu. Umsebenzi wekhathalogu ye-franchise kukunceda oosomashishini bexabiso eliphantsi okanye elikhulu ukuba baye kumazwe aphesheya ngokubonisa kunye nokungenisa iimpahla kunye neenkonzo ngakumbi.

Kuyinzuzo kakhulu ukuthatha ilungelo lokuthengisa ngentengiso ngexabiso eliphantsi kwicandelo lezorhwebo, inkonzo, ukubonelelwa kwezonyango, ezothutho, iinkonzo zokuthambisa, okhethe wena. Ikhathalogu ye-franchise ibonelela ngothethathethwano, ngoncedo lweengcali, kunye nokubonelelwa kwexesha elithile ngezimvo zeshishini ukutsala abathengi, ukunyusa ibango kunye nokwenza inzuzo. Ukufikelela kwe-SEO kunye nokujonga kunokunyusa ibango kunye nokubonakala. Xa ungena evenkileni, unokukhetha into oyifunayo. Ukuba awazi ukuba yeyiphi indawo ofuna ukuyivula kwishishini, unokuziqhelanisa nezibonelelo, umgaqo-nkqubo wamaxabiso (ukusuka kwixabiso eliphantsi ukuya kwindleko), kukho udidi lwedolophu nelizwe, kunye neendidi kunye namacandelwana, ebonisa kwaye kubalwa intlawulo esezantsi, isixa-mali kwaye ngaphandle kwesixa-mali, ngotyalo-mali olungenaxabiso kwaye ngaphandle kwazo konke konke. Kukho nexesha lokuhlawula ukuze kuqala ungazi kuphela inkunzi yokuqala kodwa kunye nemigaqo yengeniso yokuqala. Kudala kangakanani inkampani isemarikeni? Yintoni imfuno? Mihla le, veki nganye, izibalo zenyanga zinceda ukuhlalutya amanani.

Kukho ipaneli ekhoyo yabanini bamalungelo okusingatha ubuncwane babo ngexabiso eliphantsi. Iingcali zethu zikunceda kuyo yonke imicimbi. Ukujikeleza kweewotshi ukuxhasa iingcali kunceda nakweliphi na ishishini, kokubini okungabizi kwaye kubiza.

Ukufumana ulwazi oluthe kratya, thethana kunye nokufumana isicwangciso, nceda unxibelelane neenombolo zonxibelelwano ezichaziweyo. Kwakhona, kwikhathalogu yethu yee-franchise ezingabizi kakhulu, unokuziqhelanisa nokuhlolwa kwabathengi, ukulinganiswa kwefranchise enexabiso eliphantsi, iindaba, kunye neemeko, ukunyuselwa, njl. .