Vula ivenkile ye-franchise sisiqalo esihle seshishini eliyimpumelelo. Kodwa njani ukuvula kwaye ungalahleki? Makhe siqonde. Ke, unomnqweno kunye nemali yokuqala yokuqala ishishini lakho. Ukunciphisa umngcipheko kwaye ungalahli mali, uthatha isigqibo sokuthenga ivenkile yokuthengisa. Yintoni i-franchise? Luhlobo lwelayisensi okanye ilungelo lokumela uphawu kwisixeko okanye kwilizwe lakho. I-franchisor ithengisa eli lungelo kwaye inceda i-franchisee ukuba iququzelele i-biz, ngokwesicwangciso esenziwe ngaphambili se-biz, ngelixa igcina imigaqo-nkqubo yomsebenzi okanye itekhnoloji yemveliso.

Ke, usomashishini osakhasayo uqala ukusebenza phantsi kwesikhokelo senkampani eyaziwayo. Kujongeka ngathi kunje, uvula ivenkile ethengisa imali evela kwibhrendi eyaziwayo, inyuselwa kwilizwe lakho, kwaye yamkelwe ngabathengi. I-franchisor ikubonelela ngezikimu zomsebenzi ezimiselweyo, iitekhnoloji, kunye nezicwangciso zeshishini. Iifranchise zahlulwe zaziindidi: ngqo, zisemgangathweni, zisimahla, zinokubuyiselwa, zilungile. Ungavula ivenkile ethengisa ngqo ukuba ukhetho lwakho lwezezimali lilinganiselwe. Olu hlobo lwentsebenziswano lunika ilungelo lokuvula iofisi enye okanye ezimbini ezizimeleyo. Umgangatho uthatha uxanduva olupheleleyo kwi-franchisor yakho.

Kule meko, kubalulekile ukuthobela yonke imigaqo kunye nemigangatho yenkampani. I-franchise yasimahla ithatha imigaqo enemiqathango yokusebenza kwi-franchisor, ulawulo olupheleleyo lwevenkile lwenziwa. Ngokufaka endaweni, kufanelekile kubavelisi bamalungelo okushishina. Kule meko, inkampani ye-franchise iyalela indlela kunye netekhnoloji, kwaye ukhetha ababoneleli ngokwakho. Iinkampani esele zilungile, olu hlobo lokuthengisa ngokuthengisa imali lufuna utyalo-mali olukhulu, uthenga ishishini esele lilungile, kwaye ukubuyisela, uhlawula imirhumo okanye inzala. Zeziphi izinto ezivulekileyo kwivenkile yeefranchise? Kumashishini ongenamava, vula olu hlobo lomsebenzi ulunge kakhulu. Emva kwayo yonke loo nto, ayisiyomfihlo xa ungazi nto okanye ungaqondi, lixesha elifanelekileyo lokuba ujike uye kumcebisi owaziyo okwenzekayo kwaye uyazi indlela yokuphuma kule meko.

Yintoni enokuthi yenziwe ngumrhwebi? Isicwangciso seshishini kunye namaqhinga, isicwangciso se-biz, izixhobo zokwazisa, itekhnoloji yokuvelisa imveliso, abathengi kunye nesiseko sabanikezeli. Yimalini ukuvula ivenkile? Okokuqala, imali iyafuneka ukuthenga ifranchise. Iindleko zayo ziyahluka ngokuxhomekeka kuhlobo lwentsebenziswano kunye nenqanaba lokunyusa uphawu. Kuya kufuneka uhlawule imirhumo yenyanga ngokusebenzisa igama lenkampani. Ukuba uyavuma, ungawususa umdla ngokwandisa igalelo lokuqala kwishishini. Olunye ukhetho olunomdla kukuqinisekisa i-franchisor yakho ngobukrelekrele bakho kunye namandla okwenza inzuzo ngakumbi kwi-biz kwixa elizayo, ngaloo ndlela unokutsala utyalomali kwaye ungatyali mali. Sebenzela imigaqo yentsebenziswano kakuhle ukuze ungabinangxaki kwixesha elizayo.

Kutheni kunenzuzo ukuvula ivenkile? Zininzi izizathu. Ungathengisa kwivenkile ebonakalayo kunye nenqaku lokwenyani lentengiso. Izinto ezahlukeneyo zithengiswa kwaye zithengwa apha enyakeni. Kuyavela ukuba kufuneka ukhethe i-niche yakho kwaye unike abathengi iimveliso zeempawu ezingcono kunezo zabakhuphisana nabo. Ukurhweba kwi-Intanethi kubaluleke ngakumbi ngoku, kufanelekile kumthengi kwaye kusebenza kakhulu xa uwedwa. Vula ishishini lakho kwi-Intanethi kunenzuzo. Awudingi ukurenta iofisi, ukuhlawulela izinto eziluncedo, ukuqesha abasebenzi abaninzi, ukufumana iindleko zokugcina iofisi.

Kufuneka uququzelele ukuhanjiswa, ingxelo yabathengi. I-Franchising ibonelela ngeli thuba okoko imveliso ethengisiweyo sele ithandwa ngabathengi. Zeziphi iimveliso ezihamba ngoku? Ukwenza i-Franchising kwicandelo lokutya, ukuthengisa kwakhona, ukuvelisa, iimveliso zabantwana, iimpahla kunye nezihlangu, imfundo. Ezi ndawo zingasentla zithandwa kakhulu kwaye zibuyiswa ngokukhawuleza. Unokuvula inqaku lentengiso yeempahla okanye izihlangu ngaphandle koloyiko lokuba ayifunwanga, kwakhona eyona nto iphambili kukuthatha isigqibo kwi-niche. Ngaphambi kokuqala ishishini lokugxila, kuya kufuneka uthathe isigqibo malunga nekapitali yokuqala, kwaye uqonde ukuba ufuna ukufezekisa ntoni ekugqibeleni. Yenza isicwangciso kwaye uyenze, funda amabali empumelelo yomntu othengisayo, vavanya amathuba okuphumelela.

Ikhathalogu yethu eyahlukileyo inceda ekufumaneni ukhetho lobambiswano olufanelekileyo. Yenzelwe ngendlela yokuba uhambe ngokulula kwizindululo kwaye uvavanye ukhetho olucetywayo. Siqokelele izindululo kwiinkampani zasekhaya nakwamanye amazwe. Unokufumana amanqanaba ohlahlo-lwabiwo mali ahlukeneyo. Kwangelo xesha, sibeka kuphela i-franchisors ethembekileyo, akukho ndawo yabakhohlisi kulawulo lwethu. Vula ivenkile ye-franchise okanye ishishini lakho olithandayo linyathelo eliya kufikelela kwisakhono sakho, sikulungele ukukunceda ngale nto.

I-franchise yempahla yabasetyhini yiprojekthi yeshishini elinokubanenzuzo, ekufuneka yenziwe ngaphandle kweempazamo ezibonakalayo. Impahla yabasetyhini kufuneka ithengiswe kwiindawo apho iya kubakho khona. Ngokuhambelana, ukhetho lwe-franchisee kufuneka lwenziwe ngokungqinelana nenqanaba lokuthandwa kwebrendi. Ukuba akukho mntu uyaziyo i-franchise yakho esixekweni apho uza kuyithengisa, akukho sizathu sokunxibelelana nolu hlobo lomsebenzi wezorhwebo. Nangona kunjalo, usengalukhuthaza olu hlobo lweprojekthi yeshishini, nangona kunjalo, kuya kufuneka uchithe izixhobo ezingaphezulu kunokuba ubunxibelelana ne-franchise yempahla yabasetyhini, edume kakhulu kwindawo ohlala kuyo kwaye uzimisele ukusebenza kuyo. Impahla yabasetyhini kufuneka ithengiswe ngendlela yokuba ummeli welungelo lokungena kwi-franchise angabinasikhalazo nxamnye nawe.

Okokuqala, kuya kufuneka uhlawule ngokukodwa ukuhonjiswa kwangaphakathi kunye noyilo lwangaphandle. Uyilo kufuneka lwenziwe ngokungqinelana neekhowudi zoyilo ozifumanayo ekuqaleni kokuphunyezwa kwesicwangciso seshishini. Impahla yabasetyhini kufuneka ithengiswe ngokungqinelana nemigaqo emiselweyo kwisivumelwano selungelo lokuthengisa. Umzekelo, kufuneka ucace gca malunga nokuba olu hlobo lweprojekthi yeshishini lubandakanya umngcipheko ohlukeneyo. Abantu abanokuza nje kuwe ngenxa yokuba eyakho ibiza kakhulu.

I-franchise yempahla yabasetyhini iya kujongana ngokufanelekileyo nayo nayiphi na imisebenzi eyabelweyo, nokuba inzima kangakanani na, ukuba ukhathazekile ngokwenza isicwangciso esifanelekileyo seshishini. Ukongeza, kuya kufuneka uthathe ingqalelo kwiimpawu zommandla kwaye ufunde umthetho welizwe oza kusebenza kulo. Ifranchise ebaleke kakuhle yokunxiba iya kukubonelela ngokuhamba kwemali okuqhubekayo njengengeniso. Sebenza ngeengxelo zekota, zifunde ngokubonakalayo, ngendlela yegrafu kunye nemizobo. Le ndlela iza kukunceda wenze izigqibo ezifanelekileyo zolawulo. Ukuba uthatha isigqibo sokunxibelelana nelungelo lokunxiba labasetyhini, kuya kufuneka ugcine engqondweni ukuba olu hlobo lomsebenzi luza nezibophelelo ezithile.

Umzekelo, unokwenza izibophelelo zokuthengisa kuphela ezo zinto uzithengayo kumthengisi welungelo. Okwesibini, uyakube usenza imirhumo emithathu eyahlukeneyo ngokwamanqanaba. Isavenge sokuqala sefranti yempahla yabasetyhini kukutsalwa kwesambuku. Ngaphaya koko, rhoqo ngenyanga, kuya kufuneka ukuba utsale umrhumo wentengiso, kunye nemirhumo.

Ikhathalogu yeevenkile zokugcina ukutya ikunika ithuba lokuvula ishishini lakho kwicandelo leentengiso. Eli candelo leshishini lithandwa kakhulu, ngakumbi kumashishini amancinci naphakathi. Urhwebo aludingi kutyalo-mali olukhulu kunye nokuthengwa kwezixhobo zemveliso, ke olu hlobo lomsebenzi lubonakaliswa kukukhawuleza kwemali kunye nenqanaba eliphezulu lomvuzo.

Ikhathalogu yeevenkile ezivenkileni iqulethe ezona zintengiso zinomtsalane: unokukhetha umkhombandlela kurhwebo, uvule ilungelo lokuthengisa kwaye usebenze ngempumelelo kwaye uphuhlise ishishini lakho. Ezona zidume kakhulu zezi ndawo zinjengeevenkile zokutya, iivenkile zempahla, izihlangu, iimpahla zabantwana, izixhobo, njl. Konke oku kuyafumaneka kwikhathalogu yethu. Ukongeza, kwikhathalogu ye-franchise, unokufumana izibonelelo zokuthengisa ngokuthengisa kwiivenkile ezikwi-Intanethi, ukubaluleka kwazo okungagungqiyo kumaxesha anamhlanje. Kwi-2020-2021 inqanaba lokurhweba kwi-Intanethi lifumene ukuphakama okukhulu, okwenza iivenkile ezikwi-Intanethi zanomtsalane kwimbono yeshishini: utyalo-mali oluncinci, ukubuyisa ngokukhawuleza, inqanaba eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimeleyo kwempahla, kwaye akukho mfuneko izixhobo ezizodwa.

Kutheni ukhetha i-franchise yevenkile kwaye usebenzise ikhathalogu? Okokuqala, kwikhathalogu unokufumana uluhlu lwazo zonke iifranti ezinikezelwa ziivenkile ezilungileyo ezivela kwihlabathi liphela. Okwesibini, imbuyekezo kutyalo-mali sele ikho kunyaka wokuqala weshishini. Ewe kunjalo, inqanaba lokhuphiswano kwicandelo lezorhwebo kufuneka nalo lithathelwe ingqalelo. Ngesi sizathu, olona khetho lufanelekileyo kukuphonononga zonke iinethiwekhi ezikhoyo zefranchise kunye nezibonelelo zabo.

Yintoni esinokuyenza ikhathalogu yethu kunye nokuthengisa ngokuthengisa ngokubanzi?

• Unikelo oluvela kwiimpawu ezaziwayo;

• Ukubanakho ukuthengisa iimpahla ezisemgangathweni kwiivenkile eziphambili;

• Zuze ithuba lokuhlawula, ubungakanani botyalomali, kunye namaxabiso anomtsalane;

• Iinkampani ezibonelela ngefranchise zibonelela ngomgaqo-nkqubo wazo wentengiso owakhiwe kakuhle kunye nephulo lokwazisa - awunyanzelekanga ukuba uphinde uqale ishishini lakho.

Kwikhathalogu yethu yeevenkile zefranchise, unokuzifumana ngokulula kwaye ukhethe ngokwakho ezona zinto zinomdla nezinenzuzo eziya kukuzisela ingeniso elungileyo kunye nolonwabo emsebenzini. Enkosi kwikhathalogu, uya kuba nakho ukunxibelelana ngqo nabanini beevenkile zefranchise. Ishishini lakho lisezandleni zakho, isiseko seshishini lakho sikukhathalogu yethu yamalungelo okuthengisa!

Ivenkile yokugcina iimpahla yabasetyhini kufuneka yenziwe kakuhle. Wena nabasebenzi bakho kufuneka nithobele yonke imigaqo ebekwe ngabaphathi. Ukusebenza njenge-franchise, unoxanduva kungekuphela nje kwimbonakalo yakho kodwa kunye nokunyaniseka kwabathengi kulo lonke uphawu. Ukuwunciphisa, umonakalo awunakwenzeka ukuhlawula, kwaye iminyaka umthengisi wadala kwaye wakhulisa ukuphulukana nawo onke amalungelo akhe. Ke, indawo yokugcina iimpahla yabasetyhini inika ubuqili obuninzi, enye yazo isebenza nabathengi. Abasebenzi beenkonzo abasebenza kwi-franchise banyanzelekile ukuba bakhe umgca owoneleyo wokunxibelelana nabo, benze zonke iinzame zokufumana oko kufunekayo, kwaye ukuze umthengi aneliseke.

Inkohliso kule meko ikhokelela kwiziphumo ezibi kwixesha elizayo. Ke, yenza ngokunyaniseka kwaye ungalahlekisi abathengi: umsebenzi ovulekileyo kunye nomgangatho ophezulu uzisa inzuzo eninzi.

Ivenkile yeempawu zewadi yabafazi ayinakwenzeka ngaphandle koyilo olufanelekileyo. I-franchisor iya kukuxelela ngayo. Kule meko, umntu akafanele azityeshele izinto ezincinci: uninzi lwazo luyimpumelelo yomrhwebi, impumelelo yelungelo lokuthengisa. Ukuba iimpahla zabasetyhini ezivenkileni zithandwa, ukungena kwabathengi kukhula ngokungenasiphelo: abaninzi beza ngokwabo bacebise abanye, ngokulandelelana, inkqubo esunguliweyo. Musa ukulibala malunga nemimiselo kunye nemimiselo, ngoncedo lwayo, izinto ziya kunyuka. Thatha ixesha lokuqeqesha abasebenzi bakho.

Zama ukusebenza ngokukuko kwe-franchise kwaye emva koko indawo yokugcina iimpahla yabasetyhini iba ngumthombo wemali enkulu kuwe.