Franchise. Iiphathi zabantwana ziyintsimi enkulu yokubonakalisa ubuchule kusomashishini - umntu othengisa ngemali. Amaqela abantwana eFranchise ngamathuba angasikelwanga mda wokubamba nawuphi na umsitho onemibala wabantwana, ugqabhuko lomthombo weengcinga kunye nemibono yemisebenzi emihle yomlilo. I-Franchise yamaqela abantwana yintsimi engatyalwanga yokubamba iminyhadala yovuyo, eyonwabisayo yabantwana, kunye neqela layo loopopayi, kwaye ngokuqinisekileyo lineshishini elinenzuzo yokutyala imali kwi-brand enegama elihle. Kwintengiso yenethiwekhi yamashishini okulungiselela iminyhadala yabantwana, kukho inani elaneleyo labo banqwenela ukugqiba isivumelwano selungelo lokuthengisa kunye noosomashishini. Nangona kunjalo, ayingawo onke ama-franchisors angamaqabane adibeneyo oshishino.

Uninzi lwazo lwazi kuphela ngokuqokelela isixa semali, kwaye emva koko "bahlambe izandla" kwaye bathintelwe ekunikezeleni ngoncedo lokwenyani. Ingxoxo ephambili kukhetho olufanelekileyo lweqabane - ukuthengisa amalungelo, liwonga lobungcali lokuthengisa amalungelo, ukukhonza amaxabiso avunyiweyo kunye nobizo lokwenza abantwana, iminyhadala, iminyhadala yokwenene yolonwabo nolonwabo lwabantwana, kwaye ingabethwa, yonke imisitho ekruqulayo kunye iqela elibaleka kwisangqa. Ngokwemithombo yolwazi evulekileyo, utyalomali ekuququzeleleni ukudalwa kwemeko yokutya yabantwana ihlawulwa kwiinyanga ezi-3. Kodwa ukuze eli shishini likhule kwaye lingami, kuyimfuneko ukuphucula rhoqo imeko yeziganeko kunye nemigaqo yokubamba iiholide. Imigangatho yokulungiselela ukuthengisa kunye nokunxibelelana nabathengi-abantwana kunye nabazali babo kufuneka bahlaziywe ngokuchanekileyo. Oosomashishini bamaFranchise kufuneka benze uphando oluqhubekayo lokuthengisa kwintengiso yeenkonzo kwindawo yabo, esixekweni, nokuba kude kangakanani nabo bakhuphisana nabo, ekuboniseni imiboniso emibalabala yabantwana, bevuya kwaye behleka.

Iarhente yamaqela abantwana kwimvume yokuloba isebenza ngokungagungqiyo, kodwa kuphela kwimeko yokusebenza ngokufanelekileyo nangokungaguquguqukiyo. Kwinqanaba lokulungiselela, kufuneka kwenziwe amanyathelo ahlukeneyo anceda kamva anciphise ilahleko. Ukuba nesicwangciso, ekufezekisweni kwayo apho ilungelo lokuthengisa amalungelo liluncedo olubaluleke kakhulu. Kuya kufuneka uyisebenzise ubuninzi. Cwangcisa izenzo zakho ngokusekwe kwimeko yokwenyani yentengiso. Ukuba uthatha isigqibo sokusebenzisa i-franchise, iarhente yakho kufuneka inikwe ingqwalaselo efanelekileyo.

Kuyinyani ngokukodwa kuyilo lwangaphandle. Ikhowudi yokunxiba yabasebenzi, ikhowudi yoyilo lwezakhiwo kufuneka iqatshelwe ngokuthobela ngokupheleleyo imigaqo emiselweyo. Ukuba usebenzisa iarhente ye-franchise kwaye uququzelela amaqela abantwana, kuya kufuneka ucinge ngokhuseleko lwabantwana. Emva kwakho konke, uxanduva lwabo ubuphathiswe bona. Yiyo loo nto le mibhiyozo yamaqela inganxulunyaniswa nazo naziphi na izenzo ezingamkelekanga kubaphulaphuli ekujoliswe kubo. Nika ingqalelo efanelekileyo kwiiholide zebhokhwe zombutho wabo, ukuthatha i-arhente ye-franchise kwinqanaba elitsha lobugcisa. Kuyimfuneko ukuba usebenze ngamandla nangokufanelekileyo ngelixa uthintela iimpazamo kwisicwangciso esifanelekileyo.

Landela imimiselo yomthengisi kwaye akazukufumana mabango. Ukuba usebenza ngokuhlwa kwabantwana njengenxalenye ye-arhente ye-franchise, ulwazi olufunyenwe kummeli wegama luyakunceda ufikelele kwinqanaba elitsha lobuchwephesha. Faka isicelo ngokufanelekileyo ngokufanelekileyo.

Ukusebenza neearhente zamaqela angaphantsi kweminyaka yiprojekthi, eyenzayo, ekufuneka uyazi ngokucacileyo ukuba kufuneka ufumane inqanaba elingaphezulu kwako nakuphi na ukungasebenzisi abo bakhuphisana nabo ngokuthengisa imali Kungenxa yokuba kufuneka uhlawule ilungelo lokwenza imisebenzi egameni le-franchise. Intlawulo inokufikelela kwi-9% ngenyanga. Ngokuqinisekileyo, ipesenti yeenzuzo ezihlawulwa njengegalelo zingaphantsi kwe-9%. Ngokwesiqhelo, izavenge ezibini inyanga nenyanga zidibanisa ukuya kwi-3 ukuya kwi-9%, ebalwa njengepesenti yengeniso yenyanga. Yinto eqhelekileyo leyo, exhaphakileyo hayi kuphela iifriji zabantwana. Phantse yonke imisebenzi ye-franchise yenziwa ngale ndlela.

Ngenxa yoko, gcina le nto engqondweni. Nciphise imirhumo ngokuthetha-thethana nabanini bezinto zokuzonwabisa zabantwana.

Iarhente yearhente yeholide yiprojekthi yeshishini elingelolonanto. Ngokusebenza nayo, njengabanye abaninzi, kubalulekile ukuba wazi imingcipheko kunye nosongelo. Ukusebenza kule ndawo ye-franchise, zilungiselele ubundlongondlongo kubantu okhuphisana nabo, thintela iimeko ezingathandekiyo, zilungiselele kwangaphambili. Njengobunye ubungozi, amandla kunye nobuthathaka be-franchise kunokubonwa ngesixhobo esibizwa ngokuba luhlalutyo lwe-SWOT. Lawula iarhente yakho ngokusebenza ngokukuko, uyinike inani elifanelekileyo lokuqwalaselwa kwaye uzise umbutho wakho weholide kwisikhundla senkokeli yentengiso, ekhokelela kukhokelo olubalulekileyo oluvela kubachasi. Umcimbi weholide ngokwawo ubonelela ngeseti efanelekileyo yezixhobo zokusebenza.

Imiyalelo yabo kunye nexabisekileyo enikezwe ngumgcini-franchisor, onomdla wobuqu kwimveliso ephezulu yemali yento yelungelo lokuthengisa.

Imisebenzi ye-franchise ibandakanya imali eninzi. Eyokuqala yintlawulo yesixa-mali. Sele kwinqanaba lokuqala, iarhente yakho yeholide ihlawula i-franchisor. Emva kokuqhubeka kokuzalisekiswa kwe-arhente, uxanduva lwakho lubandakanya iintlawulo ezimbini: iirhafu, ukuya kuthi ga kwi-6% yengeniso, kunye nentlawulo yentengiso. Konke oku kuyimfuneko kuba umphathi ubonelela ngesixa esikhulu semithombo yolwazi eyahlukeneyo, iitekhnoloji, ubuchule, iindlela, izicwangciso zeshishini, kunye nezinye izinto. Ngokwenza konke oku, ufumana eyona buck yakho, ke iarhente yeholide kunye nomnyhadala womnyhadala iqinisekisa inqanaba eliphezulu lemali engenayo.

Iifranchise eTurkey zafumana ukukhula kwazo okokuqala phakathi kwiminyaka yoo-80s yenkulungwane ephelileyo kwaye zaqala ngamandla ukwanda ngamandla, ukoyisa iimakethi zaseYurophu naseAsia. Ukukhula ngokukhawuleza kokuthengisa imali eTurkey kunxulunyaniswa nokuqala kolawulo luka-Mongameli Turgut Ozal, umxhasi wobudlelwane bezentengiso, ogama lingu-tata 'wesimangaliso saseTurkey', oye wasusa ngokufanelekileyo amashumi ezigidi zeedola kutyalo mali lwangaphandle uqoqosho, lusebenzela inkqubela phambili yeshishini kunye nee-franchise ezithengiwe. Amandla okuphuhliswa kweshishini leefranchise eTurkey ekudalweni kweevenkile zeefranchise kwenza ukuba kube nakho ukongeza imisebenzi emininzi, ukuzisa ushishino lwasekhaya kunye nemveliso kwinqanaba eliphambili, elikumgangatho ophezulu. Akukho mithetho ye-franchise eTurkey, umdla woosomashishini abasebenza ngokuthengisa amalungelo bakhuselwe nguMbutho waseFransi waseFranchise. Eyona njongo iphambili yoMbutho kukwandisa iindawo zokuvula ii-franchise kunye nokuphucula ipropathi yolondolozo kunye neemveliso zeshishini, ukuncedisa kunye nokugcina ukusekwa kwee-franchisors, ukunika iingcebiso, ukubonisana ngezemali kunye nomthetho. Inkxaso kaRhulumente incedisa ekufumaneni amaqabane kwaye inceda ekugqibeni iindibano zokuthengisa, ngaphakathi nasekhaya nakwimakethi yamanye amazwe.

Iimfuno ngokubanzi zonikezelo ngohlobo lwesivumelwano esichazwe kwiKhowudi yoRhwebo yaseTurkey kunye neKhowudi yezibophelelo zaseTurkey ziyasebenza nakwikontraka zeshishini. Iifranchise zaseTurkey zineempawu zazo, ezinjengokwanela komnini-franchisee ovela kumnini-franchisor, ukuqesha amava, ukufana kwezinto kunye nempahla, isicelo sesalathiso kunye nokusetyenziswa kwelebheli kunye nomfanekiso wezorhwebo, umvuzo wentlawulo yasebukhosini inyuse abathengisi be-franchisee kunye nokwenza rhoqo. Inkqubo yeengxoxo kunye nemveliso. Okwangoku, ngoncedo lwe-Franchising Association, i-130 transborder mark function isebenza kwi-franchise biz, kwaye wonke umntu osomashishini wesibini angathanda ukusebenza kwishishini esele lilungile kunye neefranchise ezifunyenweyo kwaye sele enophawu oluphakanyisiweyo nolonyuselweyo.