I-franchise yokubonisa utyalo-mali olunenzuzo entle yezixhobo zemali. Ngokwenza oko, unokuba ngumrhwebi ophumeleleyo oye wazibonelela ngamathuba okuba sisidala. Nge-franchise, bahlala bengena kwisivumelwano ukuze bangenzi into entsha, kodwa basebenzise imodeli esebenzayo yeshishini, esele izise imali eninzi kumniniyo. Umboniso wefranchise ufuna ukuba uthengiswe nokuba inqanaba lokwazisa ngebranti alikho kwiitshathi. Emva kwayo yonke loo nto, ayinguye wonke umthengi owaziyo ukuba ungene kwiimarike zalapha ekhaya, ngenxa yoko, kufuneka baziswe ngokukhawuleza. I-franchise yokubonisa ayinanto ngaphandle kweprojekthi eqhelekileyo enikezelwa kuthathelwa ingqalelo izinto ezithile zalo msebenzi.

Kuya kufuneka uqonde ngokucacileyo ukuba zeziphi iingxaki onokuthi ujongane nazo xa usenza umsebenzi weofisi. Uhlalutyo lomncintiswano kunye nesixhobo esibizwa ngokuba luhlalutyo lwe-swot zilungele oku. Xa kuphunyezwa i-franchise yomboniso, kufuneka kuthathelwe ingqalelo enkulu kumzi-mveliso kunye noyilo lwangaphandle. Ukongeza, oochwephesha kufuneka banxibe iisuti ezifanelekileyo ezikwimigangatho ebangiweyo. I-franchise yokubonisa luhlobo lwentsebenzo okanye umboniso wento enomdla, eyenziwayo phantsi kwemigaqo yelebheli eyaziwayo. Ungaqhuba imisebenzi yeofisi ngokuchanekileyo nangokukhawuleza ukuba uyayilandela ngokungqongqo imigangatho. Ekugqibeleni, yiyo loo nto uthathe inxaxheba kwindibano ye-franchise ukuze usebenzise lonke iseti lezibonelelo kunye nezibonelelo ozifumanayo.

Okokugqibela, azikhawulelwanga kwisicelo esilula sophawu lwentengiso, unethuba lokuxhaphaza ubuchwepheshe obuphezulu, sebenzisa ulwazi olunomdla, kwaye wenze ngokwemigaqo. Ngokuqinisekileyo, iindlela ezahlukeneyo zokunxiba zinokubonelelwa njengenxalenye yomboniso welungelo lokuthengisa. Ukuba uthengisa ilungelo lokuzonwabisa, kuya kufuneka uqonde ngokucacileyo ukuba uzimisele ntoni. Ingaba ngumdlalo weqhwa, umdlalo weqonga, umboniso okhanyayo, okanye inkqubo kamabonwakude. Kuyenzeka ukuba uququzelele umboniso womlilo osebenzisa izixhobo ze-pyrotechnic. Isenokuba yindawo entle ebonisa imizekelo eyahlukeneyo yayo nantoni na. Umboniso womoya ungabanjiswa, njengomboniso wemoto.

Landela imiyalelo kwaye emva koko, awunangxaki ekunxibelelaneni nabathengi. Kuya kufuneka uyithathele ingqalelo into yokuba i-franchisor ihlala ithumela i-shopper eyimfihlakalo kubasasazi bayo. Lo ngummeli ofihliweyo ozenza ngathi ungumthengi wakho kwaye uyathenga okanye usebenzisa ukugcinwa. Ngapha koko, kulandela iziphumo zonxibelelwano, unika umgcini-franchisor ingxelo ebanzi. Ukuba uli-franchisee elihlwempuzekileyo, inkululeko yokuhanjiswa ngokukodwa inokuthathwa kuwe. Ukuthintela oku kungenzeki, kuya kufuneka uthathe amanyathelo. Umzekelo, abasebenzi bakho kufuneka bafundiswe ngendlela yokuba balandele ngokungqongqo imigaqo emiselweyo xa benxibelelana nomthengi ngamnye.

Kufuneka banxibe ngokulandela ikhowudi yokunxiba kwaye mabagcine ukucoceka kunye nocwangco kwinkangeleko yabo. I-franchise yokusebenza inokunika noxanduva lokuhombisa indawo, ngaphakathi nangaphandle. Esi sisiqhelo esiqhelekileyo, esingazisi nto intsha. Landela nje ngokungqongqo imigaqo kwaye emva koko, uyakuba nethamsanqa. Yiba ngusomashishini onenkqubela phambili ngokuthatha ukugqwesa kwawo onke amalungelo akhuphisanayo owafumana kumrhwebi.

Umboniso osebenzayo ofanelekileyo wokubonelela ngokubonelela ngamathuba okuphuma ngokukhawuleza uye kwi-niches ekhokelayo kwaye uzibonelele ngemfuno yemveliso. Ngaphambi kokumiliselwa ekusebenzeni ne-franchisor, wenza uhlalutyo lokuqala. Ngokuqinisekileyo kufuneka uqonde ukuba zeziphi izikhuphiswano ezichasayo kwiimarike ezinzima zokuthengisa kunye nomzabalazo wokukhetha abathengi. Ukongeza, xa uzalisekisa i-franchise, kuya kufuneka ukhumbule ukuba le projekthi yeshishini igcwele umngcipheko othile kunye nobunzima. Ukuba lo ngumsebenzi ovuthayo, kukho into enokutsha. Ukuba ngumboniso womoya, ngokuqinisekileyo into inokuthi ingahambi kakuhle.

Kuwo nawuphi na umsebenzi, yonke inkqubo inokuphazamisa iiodolo, ke, kuya kufuneka uphekwe kwangaphambili koku. Amanyathelo athathwe ngexesha aqinisekisa ukuba unako ukugcina ubuso kunye nomfanekiso we-chop. Okokugqibela, oku kubalulekile kungekuphela kuwe, njengomhambisi okhethekileyo, kodwa nakwinkampani osebenza kuyo kwintengiso yasekuhlaleni. Umboniso wefranchise uqinisekisa impumelelo yakho yexesha elide ukuba unokutsala inani elikhulu labathengi kwaye ujike uninzi lwabo lube ngabathengi abaqhelekileyo. Kuya kukhumbula ngentloko ukuba xa uthengisa i-franchise, urhola kakhulu kunabo ukhuphisana nabo abasebenza bodwa. Emva kwayo yonke loo nto, khange bathathe uxanduva lokuthenga uluhlu lweempahla okanye iintlobo ezahlukeneyo zeenkonzo kwi-franchisor. Kananjalo abanazindleko zokwenza intlawulo yenyanga.

Njenge-franchisee, uxanduva lwakho lonke uxanduva. Ngokuqinisekileyo awunalo uxanduva kuphela kodwa amandla ahlukeneyo kunye namalungelo. Babaphathe ngesandla kwaye emva koko basebenzisane ne-franchise yokubonisa ngokukhawuleza bahlawule. Uyakwazi ukongeza umthamo wokungeniswa kohlahlo-lwabiwo mali kwaye uhlawule ngokulula umnini webhrendi. Umboniso osebenza ngokungakhathali unika ithuba lokuyila ngokufanelekileyo zonke iindawo ezingqongileyo kunye nabo bantu bakusebenzelayo. Abantu baya kusebenzisa iinkonzo zakho kuba uqhuba ishishini lakho ngokulula nangobungcali. Ngapha koko, unophawu oludumileyo nolwaziwayo onalo.

Nangona kunjalo, ukuxhaphaza uphawu oluthandwayo akufuneki kutyeshelwe. Ukwenza izigqibo ezifanelekileyo zolawulo kukunika lonke ukhuphiswano olufunayo. Sebenza ngezixhobo zohlalutyo, ukuqokelela amanani, kunye nokujonga iinkqubo zeshishini ngokuqhubekayo. Xa usenza olo hlobo lwefranchise, kufanelekile ukugcina engqondweni ukuba abo ukhuphisana nabo abalali kwaye banokwanelisa iintlobo ezahlukeneyo zokuxhokonxa. Fakela inkonzo yezokhuseleko ngokufanelekileyo ukuze ikukhusele kwiintlobo ngeentlobo zezimanga ezingathandekiyo ezinokuvela ngenxa yesiphoso sabasebenzi okanye sabatyabuli.

I-franchise ebonakalayo ibe sisicelo esenziwa rhoqo mva nje, kwaye oku kuyaqondakala. Ubhubhane lubonakalisile kuthi sonke ukuba ingaba yingozi kangakanani kwaye kunokuba yingozi kangakanani ukuba neshishini elibonakalayo apho yonke imali yakho ityalwe khona. Olu khetho lunokukhokelela ngokulula kubhengezo kunye nokunyuka kwetyala ukuba kukho into engahambanga kakuhle: uhlobo oluthile lwentlekele okanye imeko nje yamandla eyenzekayo. Ukunciphisa ilahleko kwiimeko ezinjalo okanye ukuziphepha ngokupheleleyo, oosomashishini abaninzi bayajika ingqalelo yabo kwicandelo elibonakalayo.

Zizifaniso zedijithali ezithatha ingcinga yabantu, kuba zilungile, kutyalo-mali oluncinci, kunye neziphumo ezingcono kuzo zonke iinkalo. Ubuncinci, kufuneka utyalo-mali oluncinci kunokuba uthenge i-franchise yakho ngohlobo lwento ebonakalayo okanye sele uqalile ukwakha ishishini ngokwakho. Ndiyabulela kubuchwephesha bale mihla, i-biz ifikelela kwinqanaba elitsha ngokupheleleyo, kwaye abantu abaninzi bajikajolisa kwiindlela ezahlukeneyo zedijithali. Ukuba unomdla wokuqalisa ishishini, ke ii-franchise ezibonakalayo zezona kanye ekufuneka ujonge kuzo kuqala.

Yintoni edibanisa ukuthenga ifranchise endaweni yokwakha ishishini lakho ekuqaleni? Ngokucacileyo, isixa esikhulu somsebenzi senzelwe wena. Oku kubandakanya ukwenziwa kwegama, kunye nokukhangela kwezona ndlela zisebenzayo zeshishini, kunye nokulungiswa kwamaqonga abonakalayo. Ngapha koko, abantu abaninzi sele benothando kwaye bezinikezele nakwifemu ye-franchise, kwaye ungayisebenzisa le ngaphandle kokuchitha iminyaka emininzi usenza igama. Ukujonga isantya sokutshintshiselana ngedatha kwindawo ebonakalayo-kubandakanya impazamo encinci enamanqaku amabi-oku kuluncedo kakhulu kwaye kukusindisa kwiingxaki ezininzi.

I-franchise ebonakalayo yindlela ethembekileyo yokuzama kwishishini. Ngayo, unokucwangcisa ngokufanelekileyo ishishini lakho, usebenzisa igama esele lenziwe kunye netekhnoloji. Kulula ngakumbi kwaye kuyasebenza ngakumbi ukuphuhlisa i-franchise kwindawo ebonakalayo, kuthathelwa ingqalelo izinto ezikhoyo, ubhubhane, kunye nokukhawuleza kwedijithali kobomi bethu. I-franchise esemgangathweni inokufumaneka ngokulula ukuba inkqubo ijongiwe yinkampani enamava nethembekileyo. Umbutho wethu ukulungele ukuba ngabalamli phakathi kwakho noluhlu olubanzi lwamaqabane angqiniweyo aneefranchise ezininzi kwiimfuno zakho, uhlahlo-lwabiwo mali, kunye nemimandla ethe ngqo!

I-franchise ePoltava inokuba lishishini eliyingozi, nangona kunjalo, umngcipheko ufanele ikhandlela. IPoltava yaziwa kummandla owawusakuba yiSoviet Union njengesixeko esihle, nangona kunjalo, kunzima ukubiza iPoltava ngesixeko sabakhenkethi. Oku kuthetha ukuba xa unyusa ilungelo lommandla onje, kufuneka uthembele kuphela kwimfuno esebenzayo evela kubahlali bendawo. I-Poltava iyathandwa ngabemi bayo, ke ngoko, ukuba uvula ilungelo lommandla wale dolophu, kuya kufuneka uthathele ingqalelo ukhetho lwabo lokuba bakuphathe ngenqanaba eliphezulu lokunyaniseka. Ilungelo elinjalo lilungelo lokusebenzisa uphawu lwentengiso eyaziwayo kunye nokwazi kwayo, okunikezelwa kubasasazi abakwelinye ilizwe. Ngapha koko, kwilungelo lokusebenzisa i-franchise, i-franchisee ayinyanzelekanga ukuba ihlawule iseti epheleleyo yemirhumo eyahlukeneyo.

Okokuqala, ukuba uvula i-franchise endaweni, kufuneka udlulisele kwiakhawunti yomgcini mali malunga ne-11% yevolumu yotyalo mali efunekayo ukuqhuba le projekthi.

I-franchise ePoltava inokubonelela ngesidingo sokuhlawula oko kubizwa ngokuba yimirhumo. IRoyalty sisixa semali esibalwa njengepesenti, ukusuka kwisibini ukuya kwisithandathu, senzuzo okanye ingeniso efunyenweyo. Ukongeza, ukuba usebenza nelungelo kummandla wommandla onjalo, kuya kufuneka uhlawule umrhumo wentengiso. Ikwahlawulwa rhoqo ngenyanga njengemali yasebukhosini, ubungakanani bayo bususela kwi-1 ukuya kwi-3% yenzuzo. Sebenza nge-franchise edolophini ngokufanelekileyo kwaye ngaphandle kokwenza iimpazamo, ekubeni sele ugqibe amanyathelo ohlalutyo. Amanyathelo anjalo akunceda ngokukhawuleza nangokufanelekileyo ukujongana nefomathi yangoku yomsebenzi weofisi.

Ilungelo edolophini lithuba lakho lokufumana iziphumo ezinomdla kukhuphiswano ngeendleko ezincinci zemali. Inkqubo yokunxibelelana nelungelo apha ayikubangeli nabuphi na ubunzima ngaphandle kokuba unolwazi oluhlaziyiweyo malunga neempawu zeli lizwe. Sebenza nge-franchise ngaphandle kokwenza iimpazamo, emva koko, uyakwazi ukunciphisa iindleko zakho ezingalindelekanga.