I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

Ifanitshala franchise ngumsebenzi onzima kakhulu ofuna ingqwalaselo ephezulu yokuqwalaselwa. Emva kwayo yonke loo nto, inani elikhulu labarhwebi libandakanyeka kwifenitshala, ke ngoko, ilungelo lokuthengisa kufuneka likhethwe ngobulumko. Kuya kufuneka ikunike ukhuphiswano olubalulekileyo. Le ayisiyophawu lwentengiso elaziwayo nelaziwayo kuphela. Xa uphumeza ifanitshala yefenitshala, kufanele ukuba kukhunjulwe ukuba izikimu zeshishini ozifumanayo kwi-franchisor kufuneka zisebenze ngokugqibeleleyo kwaye zikunike ukhuphiswano olubaluleke kakhulu. Emva kwayo yonke loo nto, ukwenza ifanitshala yefenitshala kufuna ukuba wenze imali eninzi ngakumbi kunokuba ubusebenza phantsi kwegama lakho.

Umahluko kukuba xa usebenza nge-franchise, uyavuma ukuhlawula iifizi ezithile, kwaye isavenge sokuqala kuya kufuneka sihlawulwe ekuqaleni kwefenitshala yefenitshala. Ngapha koko, ivolumu yayo phantse iphantse ibe yi-11% yenani lezixhobo eziza kuchitha kwinqanaba lokuqala. Esi sisixa esibi kakhulu semali, ke kuya kufuneka ucinge ngononophelo ngaphambi kokuthatha isigqibo sokukhetha ilungelo lokuthengisa. Ungathetha-thethana kwaye uqonde ukuba yeyiphi na imeko oza kuba nakho ukuyifumana xa unxibelelana nophawu oluthile. Ifanitshala yimveliso ebiza kakhulu, ethengisa onokufumana imali eninzi. Ukuba usebenza nge-franchise, ingeniso inokunyuka kakhulu.

Ifanitshala franchise yinto enokuba yingozi kwishishini. Uye waba semngciphekweni ngenxa yokuba inqanaba lokhuphiswano lingazange labonwa ngaphambili. Ukuba ukhangela kwi-Intanethi lo mbuzo thenga ifenitshala, uya kufumana iimpendulo ezininzi. Oku kuthetha ukuba ifanitshala inokhuphiswano olukhulu. Kungenxa yoko le nto kunyanzelekile ukuba usebenze nge-franchise, ulumke kakhulu. Ewe, ngokuthenga ifanitshala yefenitshala, kwangoko unethuba elifanelekileyo lokhuphiswano ngenxa yokuba usebenzisa uphawu oludumileyo.

Nangona kunjalo, ukuxhaphaza uphawu kuphela akuyi kwakha ishishini. Kuyimfuneko ukuphumeza iinkqubo zeshishini zolu hlobo eziza kukuvumela ukuba ugqwese kubo nabaphi na abachasi. Ifanitshala yefenitshala iya kusebenza ngokufanelekileyo kuphela xa uxwebhu lwenziwa ngokuchanekileyo. Ukulungiselela ukuqala ishishini, kufuneka wenze umsebenzi wohlalutyo kwangaphambili. Okokuqala, kuya kufuneka uvavanye abakhuphisana nabo, ke kufanelekile ukuqhuba uhlalutyo lwe-swot. Xa uphumeza ifanitshala yefenitshala, uhlalutyo lweswipu sisixhobo esibaluleke kakhulu. Ngoncedo lwayo, iya kuba nakho ukumisela amandla kunye nobuthathaka beprojekthi yakho kwaye uqonde ukuba ingaba izakuphumelela.

Ifanitshala esebenza kakuhle ifanitshala iya kukunika umda obalulekileyo wokhuphiswano. Kuya kuba nakho ukujongana ngokulula nazo naziphi na izakhiwo ezikhuphisanayo, phambi kwazo ngenyathelo okanye nokuba zimbini. I-franchise kufuneka iphunyezwe ngendlela yokuba inqanaba lakho lomvuzo liphezulu kunelabo nabaphi na abachasi abasele besebenza kwimarike. Emva kwayo yonke loo nto, awudingi nje ukubonelela ngeemfuno zakho kwaye ufumane umvuzo kodwa kunye nokwenza igalelo ngenyanga. Kwaye isavenge sokuqala oza kusidlulisela kwiakhawunti yomthengisi ngumvuzo osisixa-mali. Esi sixa semali sibalwa njengepesenti yenani lezixhobo ozityala kwinqanaba lokuqala.

Ukongeza, xa uthengisa ifanitshala yefenitshala, uya kuhlawula iintlobo ezimbini zokuhlawula ngenyanga. Eyokuqala kwezi ibizwa ngokuba yiGalelo leNtengiso yeHlabathi. Umthamo wayo yi-1, 2, okanye i-3% yenani lezibonelelo zemali ophumeleleyo ukuzifumana njengengeniso okanye ingeniso. Ukongeza, xa uthengisa ifanitshala yelungelo lokugcina ifanitshala, gcina engqondweni ukuba kukho imirhumo ngokunjalo. Eli galelo kwinani lalo liyahluka ukusuka kwi-3 ukuya kwi-6% kwaye kubalwa njengesabelo sengeniso efunyenweyo. Ingabalwa njengepesenti yenzuzo; konke kuxhomekeke kwindlela ophatha ngayo uthethathethwano.

Ifanitshala yefenitshala kufuneka isebenze ngokufanelekileyo kwinkampani yakho ukufezekisa iziphumo ezinomtsalane kukhuphiswano. Njengenxalenye yelungelo lokuvelisa imveliso, ufumana izibonelelo ezahlukeneyo, kwaye ukuba uzisebenzisa ngokufanelekileyo, impumelelo iyaqinisekiswa. Jongana nefranchise yokuvelisa ngendlela ezixhobisa ngokupheleleyo ekukhonzeni abathengi ngenqanaba eliphezulu lobuchwephesha, ukuvelisa, kunye nemveliso yefenitshala ehambelana ngokupheleleyo nemigaqo ye-franchise. Ngokuqinisekileyo i-franchisor ifuna ukukujonga kuba ihlala isebenza kule ndlela. Inzala ngqo ye-franchisor ekuphunyezweni ngokufanelekileyo kwemveliso yeefranchise yinkqubo eqhelekileyo. Ekugqibeleni, ufumana ipesenti yengeniso, yiyo ke loo nto enomdla wokuphepha iindleko zodumo.

Nika ingqwalaselo efanelekileyo kwifenitshala, usete imveliso ngendlela eya kuthi ithobele ngokupheleleyo imigaqo ye-franchisor. Ngokuqinisekileyo awunangxaki. Uyakwazi ukuphendula ngokufanelekileyo yonke imibuzo ecinezelayo, oko kuthetha ukuba ishishini lokuvelisa liza lula kwimpumelelo. Ukuba ubandakanyeka kwifenitshala nakwimveliso yayo phantsi kwelungelo lokugcina amalungelo, ke ukulandela ngokungqongqo imigaqo kukubonelela ngenqanaba eliphezulu lemfuno yoluhlobo lwesinyibilikisi. Abathengi kufuneka banikezwe ngokuhambelana nemigaqo, emva koko awunangxaki. Soloko uhamba inyathelo elinye phambi kwabakhuphisana nabo, ke, awuyi kujongana neengxaki zesicwangciso esikhulu. Ukusebenza kwelona nqanaba liphezulu lobuchule yimpumelelo efunekayo.

Ukuphumelela ukhuphiswano, kuya kufuneka ube ngusomashishini ophume phambili kwaye uphumelele. Nokuba kukho iimeko ezinokuphikisana, kunokwenzeka ukuba woyise iingxaki usebenzisa amava omenzi wefenitshala, osoloko ekulungele ukukunika ulwazi oluhlaziyiweyo, kunye nokwabelana ngamava akhe. Kodwa oku akupheli uluhlu lwezibonelelo xa usenza ifanitshala yefenitshala. Ubukho bebrand eyaziwayo kuyo buye butsale umboleki, kuba, ngokungathi kunjalo, luhlobo lomazibuthe wabathengi. Emva kwayo yonke loo nto, njengoko usazi, abantu bayathanda xa inkampani yamanye amazwe inxibelelana nabo. Ke, ishishini lakho liya kuba ngumbulelo ongaphezulu kulwelo lokuthengisa.

Le yiprojekthi yeshishini ethembisayo, enenzuzo kakhulu. Ukuze ungabinangxaki ebonakalayo ngexesha lokuphunyezwa, kuya kufuneka ulandele ngokungqongqo imigaqo kwaye ulandele imigangatho emiselweyo. Oku kuya kukukhokelela kwimpumelelo engathandabuzekiyo kwaye unokuba nenqanaba eliphezulu lemali engenayo. Ngexesha lokusebenzisa i-franchise, wenza ngendlela echazwe liqabane lakho kwishishini. Oku kuyakuqinisekisa ukuba uphumelela ngokukhawuleza. Ukuphendula kwimibuzo yabathengi kubalulekile ngendlela emangalisayo.

Njenge-franchisee kwinkampani yefenitshala, imisebenzi epheleleyo yokuvelisa ngexesha lokurekhoda. Kuya kubakho yonke into yoku, ukusuka kubuchwephesha obuphezulu ukuya kwimigangatho yoqeqesho lwabasebenzi. Kwaye ukuba ubandakanyeka kwimveliso yefenitshala ngaphakathi kwesakhelo se-franchise, ke amathuba akho okufumana iziphumo andisiwe kakhulu. Emva kwayo yonke loo nto, awenzi nje egameni lakho, kodwa usebenza ngaphakathi kwesakhelo sequmrhu lehlabathi. Ngokuhambelana, lonke ulwazi oluyimfuneko, amava, itekhnoloji, ukwazi, kunye nezisombululo zotshintsho zikwicala lakho. Ungaboyisa ngokulula nabaphi na abachasi bendawo. Nika ifanitshala ifanitshala ingqalelo efanelekileyo yokwandisa amathuba okuphumelela.

Abakhuphiswano yenye yezona mngcipheko mkhulu kwifenitshala yokuvelisa ifanitshala. Akukho namnye kubo oya kuthi afune ukunikezela kwiimarike ezibondlayo. Ngenxa yoko, abanye babo baya kulwa kude kube sekupheleni, ngelixa abanye baya kuba nakho ukubhenela kwiindlela zokunganyaniseki nezobuzaza zomzabalazo. Kwaye kufuneka ukulungele oku kwaye kufuneka uyeke isoyikiso. Kuphela koku kufuneka wazi kwangaphambili ukuba ngawaphi amathuba kunye nemingcipheko franchise enayo kwimveliso yefenitshala. Uhlalutyo lwe-SWOT sisixhobo esihle sokuchonga la mathuba kunye nosongelo.

Esi sisixhobo esikumgangatho ophezulu kwaye sihambele phambili. Usebenzela naliphi na ishishini, hayi i-franchise nje. Ke ngoko, ngokusebenzisa uhlalutyo oluhlaziyiweyo, uya kuba nakho ukuzisa imveliso yefenitshala kwiindawo eziphakamileyo zobungcali. Iinkcukacha manani zokufunda rhoqo. Ngaphaya koko, okukhona kucacile ukuba kubonisiwe, kokukhona amathuba okuba nempumelelo kwixa elizayo. Kuya kufuneka ukumelana ngokulula nemisebenzi yayo nayiphi na ifomathi kwaye ufike kwimpumelelo engathandabuzekiyo. I-franchise esebenzayo yemveliso yefanitshala ayizukujongana nobunzima.

Ke ngoko, yonke into iza kuhamba njengoko ubucwangcisile.