I-franchise yokuthengisa ikunika ithuba elihle lokulawula ngokufanelekileyo nawuphi na umntu okhuphisana naye kwintengiso. Oku kwenzeka nje kuba wena, ngokuxhaphaza ilungelo lokuthengisa amalungelo, unethuba elibaluleke kakhulu kwimbambano yokhuphiswano. Okokuqala, i-franchise yentengiso ikunika ithuba lokwenza imisebenzi egameni lenkampani eyaziwayo, eyimpumelelo neyaziwayo. Oku kuninzi kakhulu. Ngokukodwa ukuba iyathandwa kwihlabathi liphela, kubandakanya nakwiphondo lakho. Fumana okona kulungelo lwakho lokuthengisa kwaye uya kukuvuza.

Unokonwabela ukuba inqanaba lakho lomvuzo likhula njani. Uyakwazi ukukopa ngokupheleleyo uphawu lwentsusa kwaye ulisebenzise ukuze ube ngusomashishini onempumelelo kakhulu kukhuphiswano. Ukuphunyezwa xa unxibelelana ne-franchise akuhlangabezani nobunzima obukhulu. Ukongeza, unokuzoyisa ngokulula ukuba ziyavela. Naziphi na iingxaki azisakubangeli isidenge, njengoko zinokusonjululwa ngoncedo lwezixhobo ezikhoyo. Ufumana izixhobo kwi-franchisor, zenzele ngokwakho ngokusekwe kulwazi onalo. Usebenza kwi-franchise kwaye ubandakanyeka ekufezekisweni kobuchwephesha ukonyusa inqanaba lenzuzo kulo msebenzi.

Kuya kufuneka uyithathele ingqalelo into yokuba i-franchise ixabisa imali. Ekuqaleni, eli ligalelo lesixa-mali, lwenziwa kwinqanaba lokuqala. Amanqanaba ayo asusela kwi-9 ukuya kwi-11%, ngaphezu koko, ibalwa njengepesenti yenani lilonke. Ngapha koko, ukuba uthatha isigqibo sokubandakanyeka kwilungelo lokufezekisa ukuzalisekiswa, kuya kufuneka uqonde ngokucacileyo ukuba unyanzelekile ukuba uhlawule imali kwi-franchisor inyanga nenyanga. Ulindele iintlawulo ezivela kuwe ngesixa se-3 ukuya kwi-10% ngenyanga. Ibhekisa kwimirhumo emibini esisigxina. Eyokuqala kunye neyona ibalulekileyo kubo ibizwa ngokuba yimirhumo, isavenge sesibini sentengiso ye-franchise ibizwa ngokuba kukuncitshiswa kweentengiso zehlabathi.

Ithathiwe kunye, la magalelo mabini abeka umthwalo omkhulu kuhlahlo-lwabiwo mali.

Soloko usebenza kuphela emva kokuba ufumene ulwazi oluhlaziyiweyo kwaye unokulusebenzisa. Ukuba ne-franchise yokuthengisa kukunika ithuba elifanelekileyo. Kuyimfuneko ukuba senze kuphela ngengcinga efanelekileyo, emva koko iimpazamo ziya kunqabile. Kuya kufuneka uyazi ngokucacileyo into yokuba kufuneka ube unolwazi lokuhlalutya onalo. Uhlalutyo lwe-Swot kwintengiso ye-franchise luncedo. Isixhobo esiluncedo kakhulu nesisebenzayo.

Awunakho ukuhlawula nantoni na ukuba uyenza ngaphandle kokusebenzisa usetyenziso olufanelekileyo. Kukwisizinda sikarhulumente kwaye akufuneki ube nobunzima ekuyiphumezeni. Ngokuhambelana, i-franchise izisa inqanaba eliphezulu lomvuzo ukuba uhlalutya ulwazi lweenkcukacha manani kunye nayo yonke idatha efanelekileyo ekhoyo kwangaphambili. Emva kwayo yonke loo nto, nabani na olumkisiweyo uxhobile ngokufanelekileyo. Eli binzana liyasebenza xa ujongene nentengiso yelungelo lokuthengisa.

Imveliso yokuthengisa imveliso ngumsebenzi ofanelekileyo, ngexesha lokuphunyezwa apho unokujongana ngokulula nobunzima obahlukeneyo. Nangona kunjalo, njengomhambisi okhethekileyo wegama eliyimpumelelo elaziwayo, uyakwazi ukuboyisa. Ukwenza oku, unayo yonke into oyifunayo, ukusuka kwitekhnoloji ekumgangatho ophezulu kunye nophawu oludumileyo lolwazi olwahlukileyo kunye nezixhobo ezingenazo ii-analogs kwintengiso yalapha. Yenza imisebenzi yakho yemveliso ngenqanaba eliphezulu lobuchwephesha, ke emva koko awunangxaki. Unayo yonke imigangatho eyimfuneko onokuyisebenzisa. Banikwa yi-franchisor kwaye konke okuseleyo kukuzisebenzisa ngokufanelekileyo.

Uphawu lwentengiso lohlobo olaziwayo lusele luphawu lwempumelelo. Ngokuhambelana, ngoncedo lwayo, kunokwenzeka ukuba utsale inani elikhulu labathengi. Kodwa, njengoko unokuthelekelela, xa usenza imveliso yelungelo lokuthengisa, akwanelanga ukutsala umthengi. Usafuna ukuhanjiswa kwinqanaba eliphezulu lobuchwephesha ukuze abe nomnqweno wokuqhubeka nokunxibelelana neziko lakho lokuthengisa amalungelo. Ukwenza oku, kufuneka ukuba uqeqeshe abasebenzi kakuhle, ubanike lonke ulwazi oluyimfuneko. Kuyimfuneko ukuqhuba uqeqesho lwabasebenzi ke ngexesha lokufezekiswa kwemveliso yelungelo lokuthengisa awunazo iintlobo zobunzima. Yenza ngokufanelekileyo kule meko kwaye unike ingqalelo kufundo lwamanani e-franchise.

Inika umbono wokuba yeyiphi eyona meko ikhoyo kwiziko kwaye yintoni ekufuneka yenziwe ukuze ilawulwe ngokukuko, ukufumana indawo ekhokelayo kwintengiso.

Xa unxibelelana nophawu lwentengiso olaziwayo, i-franchisor inyanzelisa uxanduva kuwe. Unyanzelekile kungekuphela ukuba wenze izavenge zenyanga. Kuya kufuneka uyazi ngokucacileyo into yokuba unokubangela umonakalo ongenakulungiswa kwidumela lenkampani ukuba uyenza imisebenzi oyabelwe ngokungakhathali. Emva kwayo yonke loo nto, iindleko zembali zezona zithandekayo. Kunzima ukungathathi cala, ngokuchaseneyo nelahleko yemali. Ngokuhambelana, kuyimfuneko ukuba kuthathwe amanyathelo, kuzalisekiswa zonke izibophelelo ezinokubakho.

Xa unxibelelana ne-franchise yemveliso, unokuhlaselwa ngabakhuphisana nabo. Inokubakho njengesiqhelo, ukubambana ngokwesiko, kunye nokusetyenziswa kweendlela ezahlukeneyo ezingezizo ezesiko. Ukuba uzilungiselela kakuhle, nokuba eso sisongelo sinokumiswa ngempumelelo. Xa uzalisekisa imeko yemveliso, kuya kufuneka uqaphele ukuba inqanaba lakho lomvuzo kufuneka libe phezulu ngangokunokwenzeka. Kuyimfuneko kungekuphela nje ukuqinisekisa ubomi obuhle ngokwakho. Ngemveliso yokuthengisa ukutya, unezibophelelo ezithile kuhlobo lwentengiso. Ukuya kuthi ga kwi-9% yengeniso yenyanga kufuneka idluliselwe kwi-franchisor.

Ngokuqinisekileyo, eli xabiso liyahluka kwaye lixhomekeke kungekuphela kubungakanani bengeniso yakho kodwa nakwiimeko okwazileyo ukufikelela kuzo.

I-franchise ngaphandle kwentlawulo yesambuku sisibonelelo esiluncedo kakhulu. Kule mihla, iinkampani ezininzi zisebenza ngaphandle kwemali eshinyeneyo, kuthathelwa ingqalelo ukhuphiswano oluhlala lukhula, ukubonelela ngamaqabane e-franchisee ngeendlela ezahlukeneyo. Ukuziqhelanisa nokunikezelwa kwee-franchisors, kunye nokufumaneka kweentlawulo zesambuku, kuya kufuneka uye kwikhathalogu yee-franchise ezijolise kule ndawo. Umxholo umsebenzi kwiikhathalogu franchise ukunceda novice noosomashishini ukufumana ishishini labo, ukufumana abantu abafana-nye, ukuphuhlisa ishishini naluphi na uhlobo lomsebenzi. Umzekelo, umfundi, umama wendlu, okanye usomashishini nje ongenamava ufuna ukuqala ishishini lakhe, kukho imali, kodwa akukho mava. Okanye, ngokuchaseneyo, izibonelelo zemali azonelanga ukuqala ishishini ngokwakho.

Ke ngoko, iivenkile ezigcina iifriji zisebenza ngokwemigaqo echazwe ngokucacileyo, ukubonelela ngamashishini ngamaxabiso afikelelekayo, aphakathi kunye namaxabiso aphezulu kwiinkampani, ethi yona inomdla kwintsebenziswano, ukufikelela kwinqanaba lengingqi.

Emva kwayo yonke loo nto, kuluncedo kuma-franchisor ukukhangela i-franchisees kweminye imimandla, apho banokuvula khona ngokudibeneyo, belawula wonke umsebenzi wabaphantsi, kunye nokulawula ngokufanayo phantsi kwamalungelo alinganayo, ukuze kuzuze amaqela omabini. Intlawulo yesixa-mali uqobo lwayo isiqinisekiso se-franchisor, ngexesha lokutyikitya ikhontrakthi naphambi kokuqala umsebenzi, ukubonelela ngolwazi, isicwangciso sokwenza, abafowunelwa, kunye nokufihla iimfihlo. Umrhumo wesambuku se-franchise umiselwe ngokuxhomekeke kwiindleko ezinokuqhekezwa zihlawulwe ngezavenge, emva kokuxoxa ngayo yonke into neqabane.

Ukuba i-franchise ibiza kakhulu kwi-brand eyaziwayo, kuya kufuneka uyithathe ngokungathí sina igalelo lesixa-mali, kuba ayibuyiswa. Umrhumo osisixa-mali ungabizwa sisambuku esipheleleyo sazo zonke iindleko eziphumayo kumrhwebi ngokunxulumene nomnini-franchisee, kuthathelwa ingqalelo ukubonelelwa kwegama, uphawu, ukutyelela iintlanganiso, uncedo ekufumaneni, ukubonelela ngesiseko somthengi, isenzo cwangcisa, kunye notyelelo lokuvula amanqaku amatsha, njalo njalo. Xa uthenga i-franchise kwikhathalogu, kunye okanye ngaphandle kwemali yesixamali, kuya kufuneka uqonde ukuba, okokuqala, oku kukuthengisa, ukufumana ulwazi, ukungena kwabathengi abatsha, nokunye okuninzi. Kwakhona, kwikhathalogu ye-franchise, kunokwenzeka ukubala kwangaphambili iindleko zengeniso, ukubuyisa, kunye nolunye ulwazi olukhathaza wonke usomashishini.

Ukuqhelana nezinto ezinokubakho, izibonelelo ezikhoyo ngoku ngentlawulo yesixa-mali, funda uphononongo lwabathengi bethu, landela nje ikhonkco ngqo kwivenkile ethengisa imali. Ungabuza imibuzo kwaye uqhagamshelane neengcali zethu ngokusebenzisa iinkcukacha zonxibelelwano ezinokufumaneka apho.

I-franchise ngaphandle kwentlawulo ehlawulelweyo nayo inelungelo lokuba khona. Into ephambili kukuba uxoxe ngazo zonke iimeko kunye nomthengisi ngaphambi kokugqiba isivumelwano. Ukuba ufuna ukuthenga i-franchise ethile, kuya kufuneka ujonge kwikhathalogu okanye iwebhusayithi, eyivenkile kolu hlobo lwesibonelelo. Ukuhlawulwa kwangaphambili akusoloko kufunwa phantsi kokutsalwa. Konke kuxhomekeke kwiimeko ezithile, njengoko kuxoxwa ngokukodwa. Rhoqo, akunakwenzeka ukuba ufumane kwaye uphakamise i-franchise ngaphandle kwentlawulo.

Umthengisi akavumelani kwaphela neemeko ezinjalo, nangona kunjalo, ityala ngalinye elizimeleyo. Ngokubanzi, le modeli isebenza ngokukuko kwaye sele izise imali eninzi kwabo bantu babandakanyeka ekuphunyezweni kwayo.

Intlawulo yokuqala ihlala inikwa ingqalelo ekhethekileyo kuba ayinguye wonke umntu onokukhawulezisa ukurhweba kwaye anike nenxalenye yenkunzi yakhe kumthengisi ngexesha elinye. Kungenxa yoko le nto uninzi lwabameli beempawu ezaziwayo zikulungele ukuthethathethana kunye nokuxoxa ngemigaqo yentsebenziswano. Umvuzo ophantsi uhlala wenziwa emva kokugqitywa kwesivumelwano xa ufumana lonke ulwazi oluyimfuneko malunga nelungelo lokuthengisa. Le ilula ngokulula esetyenziswa yimithetho emininzi eyaziwayo neyimpumelelo yeemveliso. Nangona kunjalo, usenokufumana izisombululo ezamkelekileyo kulawulo olufanelekileyo, apho kukho iindlela ezininzi ezahlukeneyo. Kuhlala kungcono kakhulu ukukhetha kwinani elikhulu lezibonelelo ukuze ufumane okona kulungileyo ekugqibeleni.

Ukuba ufuna i-franchise ngaphandle komvuzo ophantsi, kuhlala kufanelekile ukuba ulungele inyani yokuba ezinye zezo zinto ziboniswayo azikufanelanga.

I-franchise ngaphandle kwentlawulo ephantsi inqabile. Nangona kunjalo, ukwenza esona sigqibo sichanekileyo, kuya kufuneka uxoxe kwangoko ngokuqhubekayo kunye ne-brand state apho uza kufumana khona amalungelo okusebenzisa ilogo kunye nezikim zeshishini. I-franchise lutyalo-mali olulunge kakhulu. Umthengi uthatha nje imodeli esele ikho kwaye ayisebenzisele ukufumana izibonelelo zemali. Umvuzo wokuqala xa uthenga i-franchise ungasukela kwi-9 kuye kwi-11%, konke kuxhomekeke kwimeko yokunxibelelana nophawu lwentengiso oluthile. Kukho nezinye iindlela xa i-franchise inikezelwa ngaphandle kokwenza intlawulo yokuqala.

Konke kuxhomekeke kwindlela ophatha ngayo uthethathethwano kwaye zithini iimeko okwangoku.

I-franchise ngaphandle kwentlawulo ephantsi inokuba lusindiso lokwenyani kwabanye abanakho ukurhweba.