Iifranchise zeshishini ziqhelekile kwilizwe lezorhwebo namhlanje. Ngokubanzi kwelizwi, ii-franchise sisivumelwano esigqityiweyo kunye nomnini wophawu (inkqubo yetekhnoloji, ipropathi enomgangatho ophezulu wokuqonda, uphawu lwentengiso, imodeli yeshishini, njl.njl. Ngapha koko, i-franchisee (iqela elifumana ilungelo lokusetyenziswa okunjalo) liba liqabane le-franchisor (umnini webhrendi) kwiprojekthi yeshishini esele yenziwe, esele ikho. Ayikhululekanga, kunjalo. Imigaqo yeefranchise inokubandakanya kungekuphela ubuchwephesha kunye nelungelo lokukhupha iimveliso okanye ukubonelela ngeenkonzo phantsi kwegama elithile lophawu kodwa kunye nokunikezelwa kwezixhobo zentengiso, abafowunelwa kweshishini, iinkqubo zeshishini, uqeqesho lwabasebenzi, njl.

njl. izibonelelo. Okokuqala, umntu ufumana ishishini esele lilungile, lipapashwe ngokwaneleyo, kunye nabathengi abathembekileyo kunye namaqabane eshishini. Okwesibini, njengomthetho, zonke iinkqubo zeshishini sele zenziwe, zichazwe ngokucacileyo, kwaye zavavanywa kaninzi ekusebenzeni. Okwesithathu, i-franchisee ihlala ijongene nomsebenzi wokuphanda imakethi kunye nokukhethwa kwabathengi, ukuphuhlisa iimveliso ezintsha kunye neempawu. Umsebenzi wakhe kukubonelela ngeenkqubo zeshishini kwimveliso kunye nezinto esele zenziwe kunye nesaziwayo semveliso yorhwebo (okanye iinkonzo), ezo, njengomthetho, zithetha umvuzo oqinisekileyo kunye nenzuzo yesiqhelo kwangoko emva kokuqala umsebenzi. Ewe kunjalo, ukwenza i-franchising kukwanomngcipheko kunye neziphumo ezibi ezinokubakho malunga nomsebenzi weshishini.

Okokuqala, sithetha ngesidingo sokuhlawula iirhafu (iifizi ezinyanzelekileyo zokusebenzisa uphawu lwentengiso). Rhoqo kubalwa njengepesenti yengeniso, kodwa inokulungiswa. Iinkonzo ezongezelelweyo (intengiso kunye nenkxaso yolwazi, inkxaso yezoshishino kunye nenkxaso yombutho, uncedo ekukhetheni nakuqeqesho lwabasebenzi, njl. Iindleko zefranchise ngokuthe ngqo zixhomekeke kwixabiso lophawu lwentengiso olunikezwe kolu hlobo lwengqeshiso kwaye lunokubalwa kumawaka kunye nakwizigidi zeedola (umzekelo, njengeMcDonald's). Kufuneka iqatshelwe into yokuba iinkampani ezinkulu nezaziwayo, ezineefrigisi ezibiza kakhulu, zihlala zibonelela abo banelungelo lokuthengisa imali ithuba lokuhlawula ezi zixa ngezigaba, nto leyo inciphisa umthwalo kwishishini kwiinyanga zokuqala nakwiminyaka yokubakho kwayo.

Ivenkile yokugcina izitya iya kusebenza ngokufanelekileyo kuphela xa iphunyezwe ngokufanelekileyo. Ngokubanzi, xa usebenza kwi-franchise, kuya kufuneka ugcine engqondweni ukuba kuya kufuneka uhlawule iifizi ezahlukeneyo. Okokuqala, ukuba uthenge i-franchise kwivenkile, oku kuyakubizwa ngokuba ngumrhumo weflethi. Ubungakanani bayo bunokwahluka kwaye kuxhomekeke kubungakanani botyalo-mali lwakho. Ke, isixa semali yentlawulo yentengiso ye-franchise kwivenkile yetheyibhile inokuvela kwi-9 kuye kwi-11%. Kuya kufuneka uthethathethane ngokufanelekileyo nomthengisi-zindlu kwaye ufumane ezona ntengiso zithandekayo.

Ukuba ufuna ukuthengisa i-tableware kwaye uvule ivenkile, i-franchise iya kukunceda ukuseta umsebenzi weofisi ngokungqinelana neyokuqala. Uyakwazi ukukopa uyilo lwangaphakathi phantse lungatshintshi ukuze utshatise i-100% yoqobo. Abathengi baya kuthenga izitya zakho, kwaye ivenkile iya kuba yindawo edumileyo kwimephu yesixeko. Konke oku kungenxa yento yokuba usebenza kwi-franchise.

Ukuba unomdla kwivenkile yekhitshi kwaye ufuna ukuthenga eyona franchise ilungileyo, ukukhangela kwangaphambili sesona sisombululo sisiso. Iivenkile zeFranchise zikunika iintlobo ngeentlobo zeminikelo. Khetha okona kulungileyo kwaye urhwebe ngobugcisa bokupheka. Ivenkile yokugcina izitya ibonelela ngokuhamba kwemali okubalulekileyo; ke, uya kuba nakho ukujongana ngokufanelekileyo nayo nayiphi na imisebenzi yabefundisi. Ukuphumeza i-franchise kwivenkile yokupheka kunokuba ngumceli mngeni. Okokuqala, uya kujongana nabo ukhuphisana nabo.

Ewe kunjalo, abayi kufuna ukwamkela kuwe ezo ndawo zentengiso ekudala zikho kwaye zifunyenwe ngexesha lokuxhaphaza kwabo inzuzo ebalulekileyo. Ivenkile yevenkile ethengisa izitya iya kuzinyanzela ukuba ihlawule iseti iphela, omnye usenokuthi uxokelelwano lwemirhumo. Isavenge sokuqala iya kuba sisixa semali esihlawulwayo. Emva kokwenza isixa semali sokuhlawula, ungaqala ukwenza ivenkile yokupheka kwivenkile yakho. Okulandelayo, ubukumkani buya kulandela. Eli galelo lisusela kwi-3 kuye kwi-6% kwaye libalwa njengesabelo senzuzo yakho yenyanga. Ivenkile esebenzayo yekhitshi yokugcina i-franchise ikuxhobisa ukuba uphathe ngokufanelekileyo imisebenzi eyahlukeneyo yeshishini.

Umzekelo, uya kuba nazo zonke izixhobo ezisebenzayo kunye neetekhnoloji ezikumgangatho ophezulu.

I-franchise eChernivtsi ingaba yiprojekthi yezoshishino, ngoncedo apho intloko yayo iya kukwazi ukuphucula kakhulu imeko yakhe yezemali. Ngapha koko, i-franchise luhlobo lomsebenzi wezorhwebo xa umhambisi eqesha uphawu lwentengiso kwaye, ukongeza kuyo, iseti epheleleyo yolwazi kunye namava ahlukeneyo, amiselwe kumaxwebhu olawulo. I-franchise eChernivtsi kufuneka ikhuthazwe ngokwemiqathango yokuba i-franchisor ikubonelela. Yindlela eya empumelelweni, njengoko usenza kwindlela osele uyihambile. Awunyanzelwanga ukuba wenze iimpazamo umntu onyanzelekileyo ukuba azenze kwaye ukwazi ukuyinyusa iprojekthi ngaphandle kobunzima. I-franchise kwindawo enjalo iba yibhulorho kwihlabathi elitsha xa unxibelelana nabathengi ngokusekwe kwibhloko yolwazi kunye nolwazi olufumanayo kumnini webhrendi.

Ukongeza, unayo ilogo yenkampani eyaziwayo kwihlabathi liphela. Inokuchaphazela ukuthembeka kwabathengi, esele besazi ngawe kwangaphambili, nangaphambi kokuba uthathe inyathelo.

Thatha ithuba lokukhuthaza i-franchise eChernivtsi ngokuhlala kwindawo yentengiso enomtsalane. Emva kwayo yonke loo nto, isixeko asithandwa kakhulu phakathi kweenkampani zamanye amazwe, ke, unethuba lokuba ngowokuqala ukungena kwimakethi kwaye uqale ukusebenza. I-franchise edolophini ayisiyiyo kuphela ithuba lokuphuhlisa kwi-niche ekungekho mntu uhlala kuyo okwangoku. Eli iselithuba elihle lokuza ngokukhawuleza kwimpumelelo ngokwenza imisebenzi ye-ofisi kwinqanaba elifanelekileyo lomgangatho, ukhokelwa yimigaqo efunyenwe kummeli wophawu lwentengiso. I-franchise kuloo mmandla ivumela ukutsala inani elikhulu labathengi ngokuthatha ithuba lokuthandwa kwegama kwinqanaba lehlabathi. KwiChernivtsi, kuya kufuneka unike ingqalelo efanelekileyo kwimithetho yengingqi, kunye neemeko ekufuneka usebenze kuzo.

Le yimeko ethe ngqo yokuphumelela, ukuba ufuna ukukhuthaza i-franchise, indawo leyo kufuneka ifundwe njengendawo esiya kuyo kwimeko yeprojekthi yeshishini lakho.