Ishishini lokushishina ngokuloba liza kusebenza ngokungagungqiyo ukuba liphunyezwe ngokukuko ngokulandela iseti yonke yemigangatho eyahlukeneyo efunyanwa ngusomashishini, njengomthengisi okhethekileyo, kumrhwebi. I-franchise yokuloba kufuneka yenziwe phantsi komthetho wengingqi ukuze ingaphuli nangayiphi na indlela. Ukongeza, uya kubandakanyeka kwilungelo lokuloba ngenqanaba eliphezulu lokusebenza ukuba uqhuba uhlalutyo lwesotot kwangaphambili. Olu hlobo lokuhlalutya lubonelela ngolwazi lokuba uhlangabezana njani ngempumelelo noxanduva olucingayo. Ngaphaya koko, kwinqanaba lohlobo lokulungiselela, uhlalutyo lwe-swot lunceda ekuboneni amandla kunye nobuthathaka beprojekthi yeshishini lakho. Akufanele ukutyeshele ukuphunyezwa kohlalutyo lokhuphiswano.

Ukuba ubandakanyeka kwilungelo lokuloba okanye naluphi na uhlobo lomsebenzi, kuya kufuneka wazi ukuba yeyiphi ingxaki ohlangabezana nayo kwindlela yakho yokuphumeza le projekthi. I-franchise yokuloba kufuneka yenziwe ngendlela yokuba inqanaba lomgangatho weemveliso ezithengisiweyo zingaphezulu kwazo zonke ii-analogs kwintengiso. Oku akuboneleli kuphela ngemfuno esebenzayo kodwa kwinqanaba eliphezulu legama lophawu. I-franchisor mhlawumbi ifuna ukukujonga, ke, kuya kufuneka uyilungele le nto.

I-franchise yokuloba yinto ekhethekileyo. Ngokuqinisekileyo, ezinye iinkampani sele zibandakanyekile kwiprojekthi enjalo kwisixeko sakho. Kuyimfuneko ukuvavanya amandla kunye nobuthathaka babo kwangaphambi kwexesha ukuze wazi ukuba ungakhuphisana njani nabo kumzabalazo wentengiso yentengiso. Kuyenzeka ukuba ulahle uluhlu lwempahla ukuba uthengisa ifranchise. Oku kuqinisekisa ukuba ungasoloko uthengisa ngezixhobo ezitsha kwaye, yiyo loo nto kugcinwa inqanaba lophawu kwizikhundla apho kufanele ukuba khona. Phantse nawuphi na usomashishini onemali ethile angazibandakanya kwi-franchise yokuloba.

Kufuneka batyale imali kungekuphela ekukhuthazeni ishishini, kodwa kunye nokubeka iindleko zokuphunyezwa kwemisebenzi ngendlela yokufikelela kwimigangatho ephezulu. Kodwa oku akupheleli kuluhlu lwezo mfuno unazo ekuphumezeni ukuba unyanzelisa ilungelo lokuloba. Kuya kufuneka uhlawule imali ethile elindelwe ngumrhwebi kuwe inyanga nenyanga - le yintlawulo yentengiso, kunye nemirhumo. Imali yabo iyonke inokuba phantse ibeyi-9% yengeniso obukwazi ukuyifumana ngaphezulu kwexesha elithile. Ungasiphosi isicelo esinomtsalane esinokuthi sihle kube kanye kwisithuba seminyaka elikhulu, kwaye endaweni yoko uye kwiphepha lewebhu elisemthethweni lombutho wethu othembekileyo nokhuselekileyo.

Iifranchise eTurkey zafumana ukukhula kwazo okokuqala phakathi kwiminyaka yoo-80s yenkulungwane ephelileyo kwaye zaqala ngamandla ukwanda ngamandla, ukoyisa iimakethi zaseYurophu naseAsia. Ukukhula ngokukhawuleza kokuthengisa imali eTurkey kunxulunyaniswa nokuqala kolawulo luka-Mongameli Turgut Ozal, umxhasi wobudlelwane bezentengiso, ogama lingu-tata 'wesimangaliso saseTurkey', oye wasusa ngokufanelekileyo amashumi ezigidi zeedola kutyalo mali lwangaphandle uqoqosho, lusebenzela inkqubela phambili yeshishini kunye nee-franchise ezithengiwe. Amandla okuphuhliswa kweshishini leefranchise eTurkey ekudalweni kweevenkile zeefranchise kwenza ukuba kube nakho ukongeza imisebenzi emininzi, ukuzisa ushishino lwasekhaya kunye nemveliso kwinqanaba eliphambili, elikumgangatho ophezulu. Akukho mithetho ye-franchise eTurkey, umdla woosomashishini abasebenza ngokuthengisa amalungelo bakhuselwe nguMbutho waseFransi waseFranchise. Eyona njongo iphambili yoMbutho kukwandisa iindawo zokuvula ii-franchise kunye nokuphucula ipropathi yolondolozo kunye neemveliso zeshishini, ukuncedisa kunye nokugcina ukusekwa kwee-franchisors, ukunika iingcebiso, ukubonisana ngezemali kunye nomthetho. Inkxaso kaRhulumente incedisa ekufumaneni amaqabane kwaye inceda ekugqibeni iindibano zokuthengisa, ngaphakathi nasekhaya nakwimakethi yamanye amazwe.

Iimfuno ngokubanzi zonikezelo ngohlobo lwesivumelwano esichazwe kwiKhowudi yoRhwebo yaseTurkey kunye neKhowudi yezibophelelo zaseTurkey ziyasebenza nakwikontraka zeshishini. Iifranchise zaseTurkey zineempawu zazo, ezinjengokwanela komnini-franchisee ovela kumnini-franchisor, ukuqesha amava, ukufana kwezinto kunye nempahla, isicelo sesalathiso kunye nokusetyenziswa kwelebheli kunye nomfanekiso wezorhwebo, umvuzo wentlawulo yasebukhosini inyuse abathengisi be-franchisee kunye nokwenza rhoqo. Inkqubo yeengxoxo kunye nemveliso. Okwangoku, ngoncedo lwe-Franchising Association, i-130 transborder mark function isebenza kwi-franchise biz, kwaye wonke umntu osomashishini wesibini angathanda ukusebenza kwishishini esele lilungile kunye neefranchise ezifunyenweyo kwaye sele enophawu oluphakanyisiweyo nolonyuselweyo.