I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

I-franchise yenkukhu yinto ethe ngqo enxulumene nomngcipheko othile, kodwa ikwabonelela ngamathuba onke okuphunyezwa kweprojekthi yeshishini. Ngokubanzi, ukusebenza kwi-franchise, unezibonelelo ezahlukeneyo zomyalelo wangoku ngaphezulu kwabachasi bakho. Sebenzisa i-franchise yenkukhu ngendlela yokuba urhulumente kunye nesikhululo se-sanitary kunye ne-epidemiological bangabinabango kwinkampani yakho. Iinkuku kufuneka zibe sempilweni kwaye zingenazo izinto eziyingozi, kwaye ubomi beshelufu akufuneki bugqithe kumlinganiselo othile. Ayisiyomfuneko kuphela kwinkampani esebenza phantsi kwelungelo lokuthengisa. Le yimfuno ngokubanzi ehlangatyezwayo ngusomashishini ngamnye osebenza ngokwesakhelo selizwe eliphucukileyo.

Iinkukhu kunye nempilo yazo kufuneka zinikwe ingqwalaselo eyodwa, kwaye ilungelo lokuthengisa amalungelo ngokuqinisekileyo liya kuyikhathalela le nto. Uya kunikwa yonke imimiselo, imigangatho kunye nemigaqo eyimfuneko, oyisebenzisayo onokuqiniseka ngayo ukuba kukungena okuthe rhoqo kwabathengi. Emva kwayo yonke loo nto, abantu bayazixabisa iimpahla ezikumgangatho ophezulu kwaye bayazithemba neempawu ezaziwayo kwihlabathi liphela. Uya kuba nayo yonke into onayo ukuze uqiniseke ukuba uhlala ufuneka.

Ukuba uthatha isigqibo sokungena kwiinkukhu, i-franchise iyakukunceda wenze isigqibo esifanelekileyo solawulo. Ukuqhuba ishishini lakho ngokufanelekileyo kwaye ngaphandle kokwenza iimpazamo, ube ngusomashishini ophumelele kakhulu. Xa uphumeza iprojekthi yeshishini, kuya kufuneka ulungiselele kwangaphambili, uthathe amanyathelo okulungiselela. Okokuqala, luhlalutyo lomncintiswano, oluya kukukhomba kwiinkampani oza kulwela ngazo abathengi. Okulandelayo, xa usenza i-franchise yenkukhu, kuya kufuneka wenze uhlalutyo lwe-swot. Le iseti yezixhobo ezahlukeneyo zokuchonga amandla kunye nobuthathaka beprojekthi yeshishini.

Ukongeza, ngoncedo lohlalutyo lwe-swot ngaphambi kokuphumeza i-franchise yenkukhu, unokumisela ukuba yeyiphi amathuba kunye nomngcipheko onawo ekugqibeni imisebenzi. Oku kuya kukunceda ufezekise zonke iinjongo zakho kwaye ube ngoyena somashishini uphumeleleyo kwaye ukhuphisane. Sebenza nge-franchise yenkukhu kwaye ke unamathuba onke okuphumelela kwimpumelelo yexesha elide. Kuya kufuneka uthobele imigaqo yokuhombisa indawo ngokuhambelana nekhowudi yoyilo, ukongeza, kuya kufuneka unikezele ngempahla efanayo kubasebenzi bakho. Baya kunxiba iimpahla ngokungqinelana nekhowudi yokunxiba, ke le franchisor ayizukuba nasikhalazo. Emva kwayo yonke loo nto, angayijonga inkululeko yakho yenkukhu ngokuthumela into ekuthiwa yimfihlakalo shopper.

I-franchise eHelsinki inyusa inqanaba lomsebenzi wezorhwebo, kunye nokwaziswa kweembono esele zenziwe kwintengiso yentengiso, uphuhliso lwayo lwenziwe ngabavelisi beempawu ezaziwayo. I-franchise eHelsinki inokuthengwa ngexabiso elifanelekileyo kuba iindleko ziyanda ngokuxhomekeke kukuthandwa kwegama lenkampani. Abathengi abaninzi baqala ukusebenza kwi-franchise eHelsinki, abaziqondayo izibonelelo zokuncitshiswa komngcipheko kunye nemingxunya, ngenxa yokuyilungiselela okwenziwe qhinga kweshishini labo. Ngokusetyenziswa kweesemina, abathengi bafumana ulwazi oluyimfuneko kwezona zinto zibalulekileyo ekusebenzeni nophawu lwentengiso. Iifranchise ngoku zithandwa kakhulu kwihlabathi ngokubanzi, njengoko zifumene ukwamkelwa kubathengi. Ukufumana ngokupheleleyo ulwazi oluyimfuneko kwi-franchise eHelsinki, uyaphumelela kuthethathethwano namashishini enkampani ekhethiweyo eyenze uphawu lwentengiso.

Kufuneka kuqatshelwe ukuba ixabiso lebrendi alixhomekekanga kwinqanaba lokuqonda uphawu. Ukusetyenziswa kwifomathi ebanzi yefranchise eHelsinki kuvumela nayiphi na inkampani ukuba iphuhle ngempumelelo kwaye ngempumelelo ngokufikelela kwinqanaba lehlabathi. Ngenxa yokusebenza kwayo ngokubanzi, usetyenziso oluvela kwi-USU Software aluyi kushiya nabani na olingana nendlebe, kuba imisebenzi ekhoyo yale nkqubo iya kuzanelisa iimfuno zawo nawuphi na umsebenzisi.