Isitolo sabakhulelwe yibhizinisi elihlale lifanele futhi linenzuzo. Owesifazane uhlala engowesifazane njalo, isifiso semvelo sowesifazane sokuthi sihlale sikhanga, ngisho nasesimweni sokukhulelwa sihlale sikhona, kanye nesifiso sokuba muhle nenhle sizibonakalisa ngokucijile, okuyisizathu esihle sokuthenga isitolo se-franchise sabesifazane abakhulelwe. Ngesikhathi sokukhulelwa, isibalo esincane siyalahleka, futhi owesifazane uthola ukungakhululeki okuthile kulokhu, futhi ukungakhululeki yisimo esingesihle sengqondo somama okhulelwe nengane. Ukutholakala kwesitolo se-franchise sabesifazane abakhulelwe kungukubonakaliswa okucacile kokunakekela owesifazane okhulelwe, ukubonakaliswa kokukhathazeka ngokulinganisela kwakhe kwengqondo. Lesi sitolo ukuphela kwendawo lapho owesifazane ozoba ngumama angathenga khona ngokukhululekile, ngaphandle kwengxabano.
Into esemqoka ukuthi izimpahla ezisesitolo ziyanelisa zonke izidingo zakhe, izifiso nemizwa yakhe. Owesifazane olungiselela ukuba ngumama uthanda yona kanye inqubo yokukhetha umkhiqizo futhi uzothenga into ayithandayo 'ngaphandle kwengxoxo'. Kosomabhizinisi-i-franchisee yesikhathi esizayo, kubaluleke kakhulu lapho uthenga i-franchise ukuze 'uqagele' kahle ukuthi yini owesifazane okhulelwe angayithanda ezimfashini zamanje zemfashini. Usomabhizinisi oshintshana ngama-franchisee ungudokotela wezengqondo onobuciko obuhle bezohwebo, umuzwa wangaphakathi, ulwazi olujulile ngemakethe yendawo, isimo somncintiswano wangaphakathi, ukugcwala kwempahla kanye ne-assortment ukuze kukhethwe ngempumelelo i-franchise yabesifazane abakhulelwe , ngomqondo ongokomfanekiso, 'konke kunombala ne-herringbone'. Abathengisi abaphumelelayo abathengisa izimpahla zabesifazane abasezikhundleni, banenqwaba yezinhlobonhlobo, zombili kulayini nangosayizi, ama-Franchisees enza yonke imizamo ukuze izivakashi zesitolo zingashiyi ngaphandle kokuthenga okusha, zikhetha uhla lwamamodeli omhlaba wonke angagqokwa owesifazane nangemva kokukhulelwa. Umkhiqizo omkhulu wesitolo sabesifazane abakhulelwe izingubo zokugqoka, izingubo zokugqoka, izingubo zangaphansi, i-hosiery, lapho kulula khona, ukuzimela kanye nokukwazi ukukhokhela.
Izwi lomlomo mayelana nesitolo esihle sokubeletha lisakazeka ngokushesha okukhulu. Futhi izivakashi ezinelisekile ezilindele ikusasa lengane, ezithenge ‘into entsha’ futhi ezijabulele ukuxhumana nomthengisi onakile, ozwelayo, ziyohlale zeluleka abangane bazo nabantu ezijwayelene nabo ukuba bavakashele isitolo abasikhumbulayo.