Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

I-franchise yehhovisi yenza kube nokwenzeka ukuthola imali ngaphandle komzamo owengeziwe. Kungani kunenzuzo enkulu ukuqhuba ibhizinisi ngaphansi kwe-franchise kunokuqala ibhizinisi ekuqaleni? Uma ungusomabhizinisi osafufusa futhi ufuna ukuba umnikazi webhizinisi elikhulu, kufanelekile ukucubungula ukutshalwa kwemali okubonakalayo kwezinsizakusebenza zezezimali hhayi ukuvulwa kokuqala kuphela kepha nokwenyuswa kwezinsizakalo ze-e kanye nezimpahla emakethe. Nge-franchise, izinto zilula kakhulu. Akunasidingo sokutshala imali ekukhangiseni, thola izindlela zokuqhubekisela phambili umkhiqizo wakho, asikho isidingo sokuthola amaklayenti futhi uphikisana nabancintisana nabo, abagcwele kunoma yimuphi umkhakha womsebenzi. Ehhovisi unganikeza izeluleko, usizo lwezomthetho, izinsizakalo zokukhishwa kwezimali, ukwenza amaphrojekthi ahlukahlukene wokwakha, ukuqasha, njll. ephaketheni nasemphefumulweni wakho.

Ngaphandle kwalokho, kukhathalogi ye-franchise, kungenzeka ukuthi uhlaziye iziphakamiso ezitholakalayo, ujwayelane nezithandwa kakhulu, bona idatha ekhethiwe ye-franchise, isibe iminyaka emingaki emakethe, ukuthengiswa kwe-franchise yokuqala, ubukhona amagatsha esifundeni esithile, inani lemali engenayo yenyanga. Ngaphezu kwalokho, kuyatholakala ukubonisana nochwepheshe, ukuhlaziya nokukhombisa idatha ekukhokheni kokuqala, imininingwane ngokukhokhwa kwemali eyisamba, idatha emholweni wokuqala, izindleko, nesikhathi sokubuyiselwa kwazo zonke izindleko. Ehhovisi, i-franchise iyatholakala ngamanani aphansi, aphakathi nendawo, nangaphezulu. Lapho uthenga i-franchise, qiniseka ngokusekelwa okuqhubekayo kusuka ku-franchisor. Ngokuthinta umkhombandlela we-franchise, uyakwazi ukuthola izeluleko ezingapheli ezivela kochwepheshe, ukuvakashela imihlangano nezingxoxo, kanye nokuxhaswa okugcwele kwezomthetho kwemibhalo. Imininingwane ivuselelwa njalo. Ngaleyo ndlela, isitolo sinezibuyekezo zamakhasimende ezingasiza ekuthathweni kwesinye isinqumo ngokuthengwa kwe-franchise.

Inkokhelo eyisamba senziwa ngesikhathi sokusayina isivumelwano nangaphambi kokudluliswa kwamalungelo aphelele kwi-franchise yehhovisi. Lapho uthinta umkhombandlela, ungazimela ngokuzimela ngazo zonke iziphakamiso. Futhi, ungasebenzisa injini yokusesha ukuthola ngokushesha imininingwane oyidingayo. Ukuze uthole izimpendulo zemibuzo eyengeziwe, kufanele uxhumane nabachwepheshe bethu. Siyajabula ukukubona phakathi kwamakhasimende ethu futhi sibheke phambili ebudlelwaneni obuzokhiqiza iminyaka eminingi ezayo.

I-Ramallah franchise wumsebenzi webhizinisi onenzuzo okufanele wenziwe ngendlela efanele nangendlela engaphuli umthetho kahulumeni nganoma iyiphi indlela. Sebenza ngempumelelo nge-franchise futhi uzuze imiphumela ebalulekile, njengoba uthole uhlelo lwebhizinisi kusengaphambili.

I-franchise kumele inyuswe ngaphansi kwezindleko odinga ukuzithola. Isibonelo, kungadingeka ukwenza imali eyisamba oyidlulisela kuma-akhawunti ozakwenu. Ngemuva kokunikeza wonke amadokhumende, usulungele ukunikeza idokhumende lelungelo elithile eRamallah. I-Rammall franchise yidolobha elihle futhi elihehayo. Ngakho-ke, kuyo, udinga ukuvula i-franchise hhayi kuphela yabantu bendawo kepha nabavakashi. Bazovakashela izindawo ezithakazelisayo, futhi basebenzise izinsizakalo zakho endleleni, evumelana kakhulu nabo kanye nawe.

I-Ramallah franchise ivumela ukusebenzisa ngempumelelo izinsiza onazo. Isibonelo, ngemuva kokukhokha imali yasebukhosini, kufanele uvule ilungelo lakho bese uqala ukuyisebenzisa. Ilungelo eRamallah liletha izinzuzo ezinkulu kusomabhizinisi othathe isinqumo esifanele sokukhuthaza. Kunzima kakhulu ukusebenza nelungelo, ngakho-ke udinga ukwenza ukuhlaziywa kokuqala kwe-swot. Kodwa-ke, ilungelo leRammal kulula kakhulu ukulikhipha uma kuqhathaniswa nokuqala ibhizinisi kusuka ekuqaleni lapho udinga ukuza nohlelo lwebhizinisi.

Nge-franchise esandleni, ungavula indawo yebhizinisi esebenzayo eRamallah. I-Ramallah franchise ingukutshalwa kwemali okunenzuzo. Lokhu kwenzeka ngenxa yokuthi unethuba lokuxhaphaza imodeli yebhizinisi esivele isithuthukile futhi esebenza ngokugcwele. Sebenza nelungelo eRamallah futhi ube osomabhizinisi abaphumelela kakhulu ngawo wonke amathuba okuqhubeka nokwandiswa nokubanjwa kwezimakethe ezintsha. Uhlelo lwethu lokuthuthuka oluqhubekayo nolusizo lwe-USU Software luzoshintsha kakhulu ukuqonda kwakho kokuthi noma iyiphi i-biz ingaba lula futhi inembe kangakanani.