Ayikho i-franchise yamahhala njengoba 'ayikho ibhulakufesi yamahhala'. I-franchise yamahhala isenzo sokumaketha esenziwa yinkampani yama-franchisor ukushesha ukuphothula isivumelwano sokuthengwa kwe-franchise nosomabhizinisi abasafufusa kanye nokuheha amakhasimende angenalwazi, athatheka kalula ukuze andise inethiwekhi yezentengiso yezitolo ukuze zisabalalise futhi zithuthukise uphawu lwentengiso lomthengisi. Kudalwe amabhizinisi amasha amasha anqume ukuqala umsebenzi wawo wezamabhizinisi nge-franchise biz futhi angenayo imali yokuqala, 'awele lesi sithiyelo', ngaphandle kokubheka futhi angafundi ngempela okuqukethwe yisivumelwano se-franchise, asayine ecabanga ukuthi ngenhlanhla emangalisayo, kunikezwa intandokazi enkulu nesaphulelo, ngaleyo ndlela 'kubekwa' isicupho 'esibekwe ngaphambi kwesikhathi. Lapho benza isivumelwano nge-franchise yamahhala, basho ukungabi bikho kwemali eyisamba, okuthi lapho uthi nhlá, ukuze uthole imizwa nenjabulo, ibukeke njengesipho esivivinya kakhulu. Kodwa-ke, empeleni, lokhu akwenzeki, ngoba wonke umthengisi wezimali uzokwenqaba ukulahlekelwa yimali engaguquki ezindlekweni ze-franchise. 'Ubuqili' bemodeli yokumaketha kanye neqhinga 'lokuhweba' ukuthi isamba semali siqale sidluliselwe entengo yokuthenga yenani eliphelele lomkhiqizo wempahla yonke noma inani lentengo ngayinye yomkhiqizo, elingadlula kakhulu inani lentengo , ukusebenza ngokomthetho, ngokomqondo, ngokomthetho 'wemikhumbi yokuxhumana', isuka kwenye indawo, yafika kwenye.

Futhi, i-franchisor, ngokwesibopho senkontileka esayiniwe, 'ingabopha' osomabhizinisi-i-franchisee, ithenge izimpahla nemikhiqizo kuphela ku-franchisor, isebenzisa izigaba nezinhlinzeko zezidingo zesivumelwano eziphelile, ingaphuli imigomo isivumelwano esisemthethweni. I-franchisor futhi ingasebenzisa indlela yokuhweba, isebenzisa ubuqili nokungazi kosomabhizinisi ngendlela efihliwe ye-franchise yamahhala, simnikeza ukwanda okuncane kwephesenti lama-royalties nezimali zokukhangisa, kusuka kwimali engenayo yemali etholwe yi-franchise ibhizinisi, lishiya inani elinqunyiwe, okuthi, lapho ivolumu yokuthengisa, ingakhuphula kakhulu inani lemali ebanjwayo. Ukufingqa lo mqondo, i-franchise yamahhala, isisho esaziwayo saseRussia esithi 'ushizi wamahhala wenzeka kuphela emgodini wamagundane' ufika engqondweni. Abamele amabhizinisi akumele bazithophise futhi 'bagijimele ikhanda' ukuze bavumelane nokunikezwa kwe-franchise yamahhala. Kuyadingeka ukuthi ufunde ngokucophelela yonke imisindo yokuqalisa, ukuthuthukisa ama-biz e-franchise asetshenzisiwe nokusetshenziswa okusebenzayo komkhiqizo wokuhweba womnikazi we-franchise, ubuchwepheshe bayo, nezindinganiso zebhizinisi ezisungulwe. Ngesigaba sokuqala sokusungula i-franchise biz, udinga ukufunda izisekelo eziyisisekelo zokwenza i-biz, uqeqesho olunzulu lobuchwepheshe, futhi okungenani nemali encane yokuqalisa. Kumele wazi ukuthi inkampani yama-franchisor ayihlanganyeli emisebenzini yokupha, inikela ngemodeli yebhizinisi elungiselelwe kahle noma eqediwe, ukubonisana, ukuhlinzeka okunye 'ukubambana', nokuziqalela ibhizinisi lakho akuyona mahhala.

Ukungabi khona kwe-franchise, imali eyisamba, noma ubukhosi esivumelwaneni akunikezi ilungelo labameleli bamabhizinisi amancane abafuna ukuba nebhizinisi labo, noma ngabe yini umnikelo oholela kahle we-franchise yamahhala, ukushesha ' abangazikhumbuli ngenjabulo 'ukusayina isivumelwano sokutholwa kwe-franchise. Ekuthuthukisweni okusimeme kwebhizinisi, ukulungiselela okulungisiwe nokuhlelekile kwenhlangano kuyadingeka, futhi kosomabhizinisi osafufusa osafufusa, kubalulekile ukwazi uhlobo lomkhiqizo alunikwayo, acwaningisise futhi ahlaziye inkampani yama-franchisor enikeza ukubambisana kwezebhizinisi nezohwebo.

‘Franchise of a store with cheap goods’ - Isicelo esinjalo sithunyelwa enjinini yokusesha ngosomabhizinisi abasha. Isizathu silele emithonjeni elinganiselwe, isifiso esikhulu sokwenza imali, futhi ekugcineni, uqale ibhizinisi lakho. Ama-Franchise ahlukile, into esemqoka ukukhetha ukusebenza, hhayi ukuthenga idummy. Abakhohlisi bacasha ngegama lomkhiqizo odumile ukuthengisa izimpahla ezijwayelekile esitolo se-Intanethi, ngenxa yalokho, esikhundleni senzuzo ethenjisiwe, ungathola kuphela amaphupho aphukile kanye namandla angafezeki. Ungakugwema kanjani lokhu? I-franchise yesitolo enezimpahla ezishibhile ingamelwa yimikhiqizo yamazwe aphesheya noma yasekhaya. Kungcono ukhethe i-franchise endaweni eseduze nawe.

Ngakho-ke ibhizinisi lizoletha ukwaneliseka ngaphezu kwenzuzo. Isitolo singavulwa ngaphakathi kwedolobha, noma i-virtual. Konke kuya ngezimali zakho namasu wokusebenza akhethiwe. Izimpahla ezingabizi zihlala zifunwa, ngakho-ke izingozi zokutshalwa kwezimali zincane. Izimpahla ezishibhile zibonakala ngekhwalithi ephansi, ngakho-ke kudingeka uzilungiselele izikhalazo ngesitolo sakho futhi ulindele kusengaphambili ukuthi ungaxazulula kanjani izimo ezingathandeki. Kukhathalogi yethu ungathola ukunikezwa okuphumelelayo kwesitolo se-franchise kuwe, sibamba kuphela ama-franchisors athembekile. Sikusiza ukhethe i-franchise esebenzayo futhi uvule ibhizinisi lakho eliphumelelayo elingenabungozi.

Kumele kuqashelwe ukuthi emnothweni wethu, i-franchise namuhla yinto entsha, kanti emazweni athuthukile ibisetshenziswa amakhulu eminyaka njengendlela yokuhlangabezana nezidingo zomphakathi kuzimpahla nezinsizakalo ezahlukahlukene. Kungenxa yokuthandwa okwandayo kwalesi senzakalo lapho senze i-USU Software emangalisayo, okungangabazeki ukuthi yakwazi ukuba umsizi omkhulu ekuqhubekeni kwanoma iyiphi i-biz.