Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-franchise yesiteshi sikaphethiloli izosebenza ngempumelelo uma ithuthukiswe kahle nangokucabanga. Uma usebenza nge-franchise, lapho-ke uba ngumuntu ophendulayo ukubika kuphela okudinga ukwenziwa ku-franchisor. Banesabelo ngqo empumelelweni yakho nasekulondolozeni uphawu. Kuyadingeka ukugwema ukulahlekelwa okuhlonishwayo ngazo zonke izindlela. Ngakho-ke, ukuthuthukisa i-franchise yesiteshi segesi ngokusebenza kahle okukhulu futhi ngaphandle kobunzima. Uzodinga ukusebenza kahle ukuze ungahlangabezani nobunzima obubalulekile.

Ngokuzayo, lapho wenza i-franchise yesiteshi sikaphethiloli, kufanele futhi uqonde ukuthi le yiniche yokuncintisana kakhulu. Ngenxa yalokho, izinga lomncintiswano wezikhundla ezihamba phambili lizokhushulwa. Ukuze ungabhekani nobunzima futhi uphume unqobile emzabalazweni, kuyadingeka ukusebenzisa ubuchwepheshe obusezingeni eliphezulu nalo lonke ulwazi olutholakalayo. Ukusebenza ngaphakathi kohlaka lwe-franchise yegalaji likaphethiloli, uthenga futhi uthengise uphethiloli ngokuya ngemingcele efanele yekhwalithi futhi uhambisane nezindinganiso ezihamba phambili. Isikhungo sakho sidinga ukuba ngcono kunabaphikisana naso. Lokhu kuzoheha abathengi abaningi. Futhi lokhu kusho ukuthi uzokwazi ukuthola inzuzo ephezulu.

Udinga lokhu nje ngoba uzokhokha ngaphezu kwezintela njengengxenye ye-franchise yegalaji likaphethiloli. Kuzodingeka ukuthi kudluliselwe inani elithile lezimali kwi-franchisor njalo ngenyanga. Lolu uhlobo lokukhokha lokuqalisa imisebenzi ngaphansi komkhiqizo we-franchise.

Lapho usebenza nefriji yegalaji likaphethiloli, ungaba nobunzima bokuhlinzeka. Udinga ukuqinisekisa ukuhamba kwezinto njalo ukuze inhlangano yakho ingami ingenzi lutho. Ngaphezu kwalokho, izingozi zingahlotshaniswa nemisebenzi yokuncintisana. Njengengxenye ye-franchise yegalaji likaphethiloli, akunakwenzeka ukuthi noma yiziphi izimbangi zizokwamukela kalula iqiniso lokuthi uhlala emakethe yezimakethe okwakungokwabo phambilini. Impela izimbangi zizosebenzisa izindlela ezahlukahlukene zomzabalazo. Imvamisa, kusetshenziswa nezindlela zokuncintisana ezingafanele uma kukhulunywa nge-franchise ngaphakathi kwegalaji likaphethiloli.

Lokhu kubaluleke kakhulu ukuthi ukubheke, ngakho-ke, umuntu akufanele anganaki imininingwane etholakalayo. Sebenzisa i-franchise yesiteshi segesi kahle nangendlela efanele, ugweme noma yimaphi amaphutha. Ngemuva kwalokho uzokwazi ukuhambisa imibiko enemininingwane kwi-franchisor futhi ungabhekani nobunzima. Futhi, ukubika kwentela kuhulumeni kufanele kwenziwe njalo nangokufanelekile. Sebenzisa i-franchise yegalaji likaphethiloli ngezinga eliphakeme lokusebenza kahle futhi ungakunaki ukutadisha kwezibalo. Lokhu kubaluleke kakhulu futhi kuzokuvumela ukuthi wenze izinqumo zokuphatha ezifanele futhi eziqinisekisiwe unomphela. Njengengxenye yokuqaliswa kwe-franchise yesiteshi sikaphethiloli, bonke ubunzima obuvelile bunganqotshwa ngosizo lohlelo olwenziwe ngaphambilini.

Ngemuva kwakho konke, uzobe uzilungele izimo ezahlukahlukene, ngakho-ke, uzokwazi izinyathelo ngqo okufanele uzenze.

Igalaji likaphethiloli likhuluma ngokuthengiswa kwezinqolobane zikaphethiloli. Ngakho-ke, ingxenye yenzuzo kumele idluliselwe kubanikazi bama-franchise. Lokhu kuyiminikelo, okukhona kuyo okuningi njengokuthathu. Owokuqala wabo wenziwa kanye. Ibizwa ngokuthi isamba semali. Ngaphezu kwalokho, njengengxenye yokusebenzisa i-franchise yesiteshi sikaphethiloli, uzokhokha izitolimende ezimbili njalo ngenyanga.

Igama lowokuqala ubukhosi. Owesibili ubizwa ngokuthi ukuncishiswa kokukhangisa komhlaba wonke. Iphesenti lale minikelo libalwa njengesabelo senzuzo oyitholile phakathi nenyanga. Njengengxenye yokuqaliswa kwe-franchise yesiteshi sikaphethiloli, kufanele uqonde kahle futhi uqonde ukuthi ubophezelekile ukuthola imali ethe xaxa kunabalingani bakho, abasebenzela uphawu lwentengiso lwabo. Ngemuva kwakho konke, ngeke bakhokhe kuze kufike ku-9% njalo ngenyanga kusuka emholweni wabo abawutholile. Isibonelo, isivumelwano singaphetha ukunciphisa izindleko eziphelele zokudonswa nyangazonke. Kungaba esikhundleni se-9%, isibonelo, 3%.

Konke kuncike ezivumelwaneni zokugcina okwazile ukufinyelela kuzo nokuvikeleka ngaphansi kohlaka lwedokhumende. Sebenzisa i-franchise yesiteshi segesi ngezinga eliphakeme lobuchwepheshe ngokusebenzisa izifundo zezibalo. Ukuhlaziywa okuningiliziwe kuzonikeza umbono wokuthi siyini isimo sangempela. Kuzokwazi ukusebenza ngempumelelo futhi ungabi nezinkinga ngaphakathi kwe-franchise yesiteshi sikaphethiloli. Udinga nje ukugxila esimweni samanje futhi wenze ngokuvumelana nemithetho nemithethonqubo.

I-franchise yesiteshi sikaphethiloli izosebenza kahle kuphela uma amazinga enkampani elandelwa kahle, igxathu negxathu. Zizonikezwa ngabamele umkhiqizo. Banesifiso sokwandisa imali oyitholayo. Ngemuva kwakho konke, balindele ukuthola iphesenti elithile lenzuzo okwazile ukuyithola kungakapheli nenyanga. Sebenzisa i-franchise yesiteshi sikaphethiloli kahle, ugweme amaphutha kuhlelo olubalulekile. Lapho-ke uzophumelela.

Kuzokwazi ukwandisa ngempumelelo inani lamarisidi wesabelomali. Nge-franchise yegalaji likaphethiloli, izinselelo ezahlukahlukene ezingavela zinganqotshwa kalula. Ukuze wenze lokhu, kubalulekile ukwenza ama-analytics okuqala ahlose ukwakha uhlelo lwebhizinisi. Qhathanisa izinkomba zezimali, ezihleliwe nezamanje, bese uzokwazi ukuqonda ukuthi yini isikhundla enkampanini, kanye nesimo emakethe yangaphandle. Kufanele kukhunjulwe ukuthi imali edonswayo yomnikazi we-franchise kufanele ibalwe ngaso sonke isikhathi. Funda imininingwane etholakalayo bese uzokwazi ukuphendula ngokusobala ezimeni ezahlukahlukene. Kuzokwazi ukuqeda kalula yonke imisebenzi oyabelwe, ube ngumholi ongangabazeki.

I-franchise yegalaji likaphethiloli yibhizinisi elinenzuzo futhi elifanele. Kungaba yingozi ngoba lolu hlobo lomsebenzi lufaka imali eningi. Futhi lapho kunemali eningi khona, kunezenzo zobugebengu zabancintisana nabo ezingadala ingozi enkulu. Ukugwema isimo esinjalo, kuyadingeka ukuphendula ngokucacile nangamakhono ezimweni ezingaba yingozi. Isibonelo, uma ngesikhathi sokuqaliswa kwe-franchise yegalaji likaphethiloli, ukuphuma kwesisekelo samakhasimende kuqale, lokhu uzokuqonda ngezinkomba zezibalo. Izinyathelo ezanele zingathathwa ngesikhathi, futhi impendulo esheshayo izoqinisekisa ukuzinza kwezezimali ngaphakathi kwe-franchise.

I-franchise yokufaka uphethiloli iphrojekthi yebhizinisi enezihloko, okuthi uma isetshenzisiwe, ikuvumele ukuthi uthokozele inani elikhulu lemali etholwa yisabelomali. Kodwa-ke, uma usebenza negalaji likaphethiloli, lolu hlobo lomsebenzi lugcwele izingozi ezithile. Sebenzisa i-franchise ngokuya ngamazinga nemithethonqubo futhi, lapho-ke ngeke ube nobunzima obukhulu. Ngokuphambene nalokho, ungakwazi ukubhekana kalula nanoma imiphi imisebenzi, futhi izimo ezinzima ezivelile zingaxazululwa ngempumelelo kusetshenziswa ulwazi lwabalingani bakho bebhizinisi. I-franchise kufanele isetshenziswe lapho izinga lokuncintisana emakethe liphakeme kakhulu. Ngemuva kwakho konke, khona-ke uthola inzuzo ebaluleke kakhulu ngendlela yokusebenzisa uphawu lwentengiso lohlobo olwaziwayo, kanye neqoqo lonke lezinye izinzuzo ozokwazi ukuzibona ukuze uzuze impumelelo emncintiswaneni.

Igalaji likaphethiloli kumele lakhiwe ngendlela yokuthi izinga lokuphepha litholakale futhi kube lula ukumemezela ukuthi unakekele ukuphepha kwempahla kanye nezimpilo zalawo makhasimende azoza kuwe. I-franchise izokunikeza yonke imibhalo edingekayo, ngosizo lwayo okuzokwazi ukwakha iphrojekthi yebhizinisi usebenzisa amaphethini angaphandle. Lokhu kulula kakhulu ngoba awudingi ukuzimela ngokuzimela ubuchwepheshe bese usungula noma yini. Umane ukhokhele ama-royalties athile ku-franchisor, bese yena, njengomuntu onentshisekelo, ekunikeza imininingwane ephelele. Lezi zinto zokwaziswa zingasetshenziswa bese-ke, uzoba nalo lonke ithuba lokuthola imiphumela emihle.

Lapho usebenzisa i-franchise yegalaji likaphethiloli, kufanele ukhumbule ukuthi ngaphezu kwezinzuzo nezinzuzo, unezibopho ezithile. Okokuqala, ukhokha kuze kufike ku-11% wenani lotshalo-mali ngokushesha ekuqaleni kwebhizinisi lakho. Lokhu kubizwa ngokuthi yi-lump-sum payment, inani lemali olidlulisela ngokungenakuphikwa ku-franchisor. Ngaphezu kwalokho, ukusebenzisa i-franchise yokufaka uphethiloli, uzophinde ubhekane nenkokhelo yanyanga zonke efinyelela ku-9% yenani lemithombo yemali oyitholile. Lezi yizitolimende ezimbili, enye ibizwa ngama-royalties, enye ukukhishwa kwemali ekhangiswayo. Ngaphezu kwalokho, lapho usebenzisa i-franchise, ungazibophezela ekuthengeni uhlu oluthile endaweni ekhonjiswe yi-franchisor.

Lokhu kuwumkhuba ojwayelekile futhi usetshenziswa yizinkampani eziningi ezikwazi ukuziphakamisa njengabaholi bomhlaba emakethe.

I-franchise esebenza kahle esebenza kahle izokunikeza ithuba, hhayi nje ukuheha amakhasimende ngalolu hlobo, kodwa futhi uzokwazi ukuhlela umsebenzi wasehhovisi ngokuya ngozakwabo abahamba phambili bakwamanye amazwe. Kepha akupheleli lapho. Uzoba nethuba lokuxhumana ne-franchisor futhi uthole ulwazi oluyigugu lokuxhumana nabathengi nezwe langaphandle kuye. Ukuqalisa i-franchise yegalaji likaphethiloli kuyinkohliso. Zinganqotshwa uma wenza konke ngokuya ngemithetho nemithethonqubo etholiwe. Ngeke ube nobunzima ekuxhumaneni namakhasimende uma uqeqesha abasebenzi kahle futhi abasebenzi bakho bephatha imisebenzi yabo ngqo yomsebenzi ngokufanele.

Lapho usebenza nge-refueling franchise, kufanele futhi ukhumbule ukuthi ungabhekwa yi-franchisor ukuthola amazinga aphezulu. Angathumela, kungaba ikhomishini, engavela ngokungalindelekile futhi ihlele isheke, noma i-shopper eyimfihlakalo. Lapho usebenza nge-franchise, i-secret shopper iyindlela eyintandokazi esetshenziswa ngumkhiqizo ukuhlola ikhwalithi yesevisi. Ngaphezu kwalokho, ngeke wazi nokuthi uhloliwe. Ngesisekelo semiphumela yocwaningomabhuku kuphela lapho ungathola khona impendulo ethile. Esikhathini esiningi, ungahle ungavunyelwa ukuba ngumhambisi okhethekile we-franchise yokufaka uphethiloli uma wenza kabi kakhulu emithwalweni yakho.

Lokhu kungagwenywa ngokuphatha ikhasimende ngalinye njenge-shopper engahle ibe khona.

I-franchise esebenza kahle esiteshini segesi ngeke ikunikeze imali engenayo ephezulu kuphela. Uzokwazi futhi ukuhlanganyela ngokungenabuhlungu inzuzo ne-franchisor ngokunika inani elithile lezinsizakusebenza zezezimali inyanga nenyanga kuye. Kuwumkhuba ojwayelekile ukuthi ukhokhele ilungelo lokusebenzisa umkhiqizo osezingeni eliphezulu, futhi wenze yonke iminikelo ekukhangiseni komhlaba wonke. Ngemuva kwakho konke, isebenza hhayi kwamanye amazwe kuphela kepha nasensimini yedolobha lapho uqhuba khona iphrojekthi yakho yebhizinisi. Sebenza nge-franchise yesiteshi segesi futhi uzinikeze izinzuzo ezahlukahlukene zokuncintisana ngokuba ngusomabhizinisi ophumelela kakhulu. Uzokwazi ukwenza kahle noma yimuphi umsebenzi wasehhovisi ngoba uzoba nobuchwepheshe obudingekayo onabo.

Isibonelo, kungaba isoftware eyingqayizivele esetshenziswa kuzo zonke izindawo zokuthengisa zenethiwekhi.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!