Ayikho i-franchise yamahhala njengoba 'ayikho ibhulakufesi yamahhala'. I-franchise yamahhala isenzo sokumaketha esenziwa yinkampani yama-franchisor ukushesha ukuphothula isivumelwano sokuthengwa kwe-franchise nosomabhizinisi abasafufusa kanye nokuheha amakhasimende angenalwazi, athatheka kalula ukuze andise inethiwekhi yezentengiso yezitolo ukuze zisabalalise futhi zithuthukise uphawu lwentengiso lomthengisi. Kudalwe amabhizinisi amasha amasha anqume ukuqala umsebenzi wawo wezamabhizinisi nge-franchise biz futhi angenayo imali yokuqala, 'awele lesi sithiyelo', ngaphandle kokubheka futhi angafundi ngempela okuqukethwe yisivumelwano se-franchise, asayine ecabanga ukuthi ngenhlanhla emangalisayo, kunikezwa intandokazi enkulu nesaphulelo, ngaleyo ndlela 'kubekwa' isicupho 'esibekwe ngaphambi kwesikhathi. Lapho benza isivumelwano nge-franchise yamahhala, basho ukungabi bikho kwemali eyisamba, okuthi lapho uthi nhlá, ukuze uthole imizwa nenjabulo, ibukeke njengesipho esivivinya kakhulu. Kodwa-ke, empeleni, lokhu akwenzeki, ngoba wonke umthengisi wezimali uzokwenqaba ukulahlekelwa yimali engaguquki ezindlekweni ze-franchise. 'Ubuqili' bemodeli yokumaketha kanye neqhinga 'lokuhweba' ukuthi isamba semali siqale sidluliselwe entengo yokuthenga yenani eliphelele lomkhiqizo wempahla yonke noma inani lentengo ngayinye yomkhiqizo, elingadlula kakhulu inani lentengo , ukusebenza ngokomthetho, ngokomqondo, ngokomthetho 'wemikhumbi yokuxhumana', isuka kwenye indawo, yafika kwenye.

Futhi, i-franchisor, ngokwesibopho senkontileka esayiniwe, 'ingabopha' osomabhizinisi-i-franchisee, ithenge izimpahla nemikhiqizo kuphela ku-franchisor, isebenzisa izigaba nezinhlinzeko zezidingo zesivumelwano eziphelile, ingaphuli imigomo isivumelwano esisemthethweni. I-franchisor futhi ingasebenzisa indlela yokuhweba, isebenzisa ubuqili nokungazi kosomabhizinisi ngendlela efihliwe ye-franchise yamahhala, simnikeza ukwanda okuncane kwephesenti lama-royalties nezimali zokukhangisa, kusuka kwimali engenayo yemali etholwe yi-franchise ibhizinisi, lishiya inani elinqunyiwe, okuthi, lapho ivolumu yokuthengisa, ingakhuphula kakhulu inani lemali ebanjwayo. Ukufingqa lo mqondo, i-franchise yamahhala, isisho esaziwayo saseRussia esithi 'ushizi wamahhala wenzeka kuphela emgodini wamagundane' ufika engqondweni. Abamele amabhizinisi akumele bazithophise futhi 'bagijimele ikhanda' ukuze bavumelane nokunikezwa kwe-franchise yamahhala. Kuyadingeka ukuthi ufunde ngokucophelela yonke imisindo yokuqalisa, ukuthuthukisa ama-biz e-franchise asetshenzisiwe nokusetshenziswa okusebenzayo komkhiqizo wokuhweba womnikazi we-franchise, ubuchwepheshe bayo, nezindinganiso zebhizinisi ezisungulwe. Ngesigaba sokuqala sokusungula i-franchise biz, udinga ukufunda izisekelo eziyisisekelo zokwenza i-biz, uqeqesho olunzulu lobuchwepheshe, futhi okungenani nemali encane yokuqalisa. Kumele wazi ukuthi inkampani yama-franchisor ayihlanganyeli emisebenzini yokupha, inikela ngemodeli yebhizinisi elungiselelwe kahle noma eqediwe, ukubonisana, ukuhlinzeka okunye 'ukubambana', nokuziqalela ibhizinisi lakho akuyona mahhala.

Ukungabi khona kwe-franchise, imali eyisamba, noma ubukhosi esivumelwaneni akunikezi ilungelo labameleli bamabhizinisi amancane abafuna ukuba nebhizinisi labo, noma ngabe yini umnikelo oholela kahle we-franchise yamahhala, ukushesha ' abangazikhumbuli ngenjabulo 'ukusayina isivumelwano sokutholwa kwe-franchise. Ekuthuthukisweni okusimeme kwebhizinisi, ukulungiselela okulungisiwe nokuhlelekile kwenhlangano kuyadingeka, futhi kosomabhizinisi osafufusa osafufusa, kubalulekile ukwazi uhlobo lomkhiqizo alunikwayo, acwaningisise futhi ahlaziye inkampani yama-franchisor enikeza ukubambisana kwezebhizinisi nezohwebo.

I-franchise yegumbi lokuhlanza izoletha izinga eliphezulu lemali engenayo, inqobo nje uma isetshenziswe kahle. Ukuqaliswa kwekhono kusho ukuxhumana hhayi kuphela nomkhiqizo odumile njengomsabalalisi okhethekile. Kuyafaneleka futhi ukubuka ikhwalithi yezimpahla, ukuqeqesha abasebenzi kahle, nokugcina ikhodi yokugqoka. Cishe wonke usomabhizinisi ofuna ukusebenzisa ibhizinisi ngokususelwa kuhlelo lwebhizinisi oselusetshenzisiwe angasebenzisa i-franchise yegumbi lokuhlanza. Vele, kuzodingeka ube nenani elithile lezinsizakusebenza zezezimali ukuze uzitshale. Ngaphezu kwalokho, into esetshenzisiwe kufanele ifake ngokushesha isidingo sokudlulisela kufinyelela ku-11% ekuqaleni kwasekuqaleni kuvuna i-franchisor.

Le mali ibizwa ngokuthi yimali eyisamba, futhi ingasetshenziswa nasekuthengisweni kwefranchise yegumbi lokuhlanza. Lokhu kuwumkhuba ojwayelekile futhi akukho lutho olukhethekile ngakho. Cishe noma iyiphi iphrojekthi yebhizinisi ehlotshaniswa ne-franchise ingahlinzeka ngezimo ezinjalo. Sebenzisa i-franchise yokuhlanza ezingeni elifanele ukuze kuthi lapho kuvela lokho okuthiwa imfihlakalo shopper, kungabikho bunzima. Ngaphezu kwalokho, kufanele ucabangele iqiniso lokuthi i-franchise yegumbi lokuhlanza izosebenza ngokungenasici kuphela uma isetshenziswe kahle ngokuya ngenkontileka, lapho kuzobekwa khona amazinga ahlukahlukene.

Uma uthengisa i-franchise yegumbi lokuhlanza, khona-ke amazinga avela ku-franchisor akufanele anganakwa nganoma iyiphi indlela. Ngemuva kwakho konke, zingenye zezinto eziyimpumelelo ezitholwe yinkampani osebenzisana nayo njengomsabalalisi okhethekile. I-franchise yokuhlanza idinga ukuphathwa ngokunaka imininingwane futhi izuze ngaphezu kosomabhizinisi abajwayelekile. Ngemuva kwakho konke, uma uthengisa ilungelo lokuhlanza, kuzodingeka wabelane ngemali oyitholile. Isibonelo, ngenyanga yokuqala, uzodinga ukudlulisa kuze kufike ku-9% njengesitolimende sanyanga zonke ngemuva kokuthola imali. Kunezinhlobo ezimbili zeminikelo ye-franchise yokuhlanza.

Okokuqala, kukhona ubukhosi obukhokhwa njengohlobo oluthile lokuqasha. Ngaphezu kwalokho, kukhona nemali yokukhangisa, ivolumu yayo engafika ku-3% wenani lezinsizakusebenza zezezimali olitholile njengembuyiselo noma imali engenayo ngenkathi wenza imisebenzi. I-franchise yegumbi lokuhlanza iphrojekthi engaba yimpumelelo yebhizinisi enezingozi zayo. Lezi zingcuphe kufanele zibhekwe kusengaphambili ukuze zikulungele ukusebenzisana nazo. Ukusebenza nge-franchise yokuhlanza kufaka phakathi i-automation njengenye yezinto zokuthola impumelelo. Ukuxhashazwa kophawu lwentengiso okwaziwayo kukodwa kuyimpumelelo. Kuyadingeka ukwenza konke kahle, ugcine ikhodi yokugqoka, uqeqeshe abasebenzi futhi uthenge izimpahla zekhwalithi.