Ama-franchise anenzuzo aya ngokuya efuneka kakhulu emphakathini wethu lapho kungekho muntu ofuna ukubeka engcupheni ibhizinisi lakhe futhi aqale ibhizinisi elisha kusuka ekuqaleni. Kungalezikhathi lapho zonke izinhlobo zabasebenzisi zifuna indlela yokuthenga ama-franchise anenzuzo. Ngale ndlela, ukuqaliswa kwezinhloso zokuvelela kuba lula kakhulu, ngoba usuvele unebhizinisi elilungiselelwe hhayi lonke uhlu lobunzima kwabaqalayo ukuxazulula imisebenzi.

Ziyini izinzuzo zokuthola ama-franchise, kunokuba wakhe ibhizinisi kusuka ekuqaleni? Uhlu lwamathuba lubanzi kakhulu, noma ngabe abaningi bephatha okunikezwa okunenzuzo enjalo ngohlamvu lukasawoti. Lokhu akumangazi, ngoba emakethe ungathola inani elikhulu lezinsolo ezisolisayo futhi ezingagunci ezisezingeni eliphansi. Ukugwema ukushayisana nabo, ungaphendukela kumthengisi othenjiwe onomlando omuhle nokuxhuma okusungulwe okunenzuzo. Yilezi zinkonzo inkampani yethu enikela ngazo kubathengi abangaba khona bama-franchise anenzuzo.

Ngakho-ke, ake siqhubekele ezinzuzweni ezingaba khona zokuthola amabhizinisi anenzuzo ngaphandle kweshelufu.

Okokuqala, uthola ithuba eliyingqayizivele lokungaphinde uvuselele isondo, hhayi ukuthi uhlupheke ngokukhetha ukunikezwa kwamanje. Usuthathe okuthengiswayo, okudingwayo, futhi okunenzuzo. Umbono onenzuzo kusengaphambili usiza ukugwema ukukhungatheka futhi kwenzeka lapho umbono ‘ungashi’ ukulahleka. Imibono enganikeli ngemiphumela ethe xaxa ayisiqedi isifiso sokwenza ibhizinisi labo isikhathi eside futhi ishiye izikweletu ngemuva. Lokhu akukhona ukukhetha kwethu.

Okwesibili, ukuthola ibhizinisi elinenzuzo kukusindisa emisebenzini eminingi yokukhangisa. Kunoma ikuphi, igama lomkhiqizo selivele liyaziwa, izinto zokukhangisa zenziwe, iziteshi zikhethiwe. Usuvele unalo lonke ulwazi oludingayo ukukhuphula ngempumelelo ama-franchise akho. Kumele nje uqale ukuphindaphinda izinto ezenziwe ngokugcwele ukwandisa ukuthengisa okunenzuzo. Ukusebenzisa amasu afakazelwe ochwepheshe abanolwazi kukusindisa emaphutheni amaningi aqala, nawo aletha ukulahleka futhi angahlinzeki ngezinto ezanele. Ngaphezu kwalokho, cabanga ukuthi ungonga kanjani ngokunenzuzo ekuqashweni kwabaklami ukuze bathuthukise izinto ezihlukile: amalogo, imibala yenkampani, izincwajana, amabhanela, njll.

Okwesithathu, uzothola ibhizinisi elilungiselelwe ngokuphelele ngobuchwepheshe obufakazelwe. Imvamisa, osomabhizinisi abafisayo bayadideka ngokwakhiwa kwecebo elisebenza kakhulu, befuna izindlela zokwehlisa izindleko, izimali zokuqala, nokunye okuningi, okuthi, ngeshwa, kuza nesipiliyoni kuphela. Ama-franchise avelele kulokhu kusuka kwi-biz yawo. Uzakwethu uzokujabulela ukuhlanganyela nawe zonke izimfihlo zokusebenzisa le mboni ngempumelelo ukuze imiphumela ebalulekile izokujabulisa kusukela ezinyangeni zokuqala zokwenza i-biz.

Zonke lezi zinzuzo ezicacile zokusebenzisa ama-franchise zivame ukuphaphatheka phambi kokwesaba kosomabhizinisi abafisayo, okuthi ngamehlo abo ethukile kusibekele izinzuzo ezingaba khona. Lokhu akumangazi, ngoba ukuthenga ama-franchise womkhiqizo owaziwayo futhi onenzuzo kubiza kakhulu, futhi ukuthenga enkampanini eyaziwa kancane kugcwele ukulahleka ngokuya ngokungasebenzi kahle nokwaziwa okuncane. Kulokhu kuxhumana sinikeza izinsizakalo zethu njengabalingani nabagcini benqubo yokuthola ilungelo lokuthola amalungelo.

Ngokungenelela komuntu wesithathu, umuntu othembekile onolwazi oluningi nodumo, ungaqiniseka ukuthi awukhohlisiwe. Ochwepheshe bethu benza isifundo esiphelele sayo yonke iminikelo futhi bakhethe kuphela abalingani abathembeke kakhulu. Uyakwazi ukuzizwa uvikelekile ekukhetheni isisombululo esifanele. Ekuphetheni kokuthengiselana okubhekiwe, unikezwa izeluleko nosizo lokwenza ukhetho, uma kukhona okuvelayo phambi kwakho. Uyakwazi ukugwema hhayi kuphela amaphutha ekwakheni i-biz kepha futhi namaphutha ekukhetheni kwayo.

Ekugcineni, ungahle ube nomuzwa wokuthi kunzima ukuthola ama-franchise wesabelomali anenzuzo. Ababonisi bethu bakusiza ukuthi wenze ukuhlaziywa kwekhwalithi ephezulu kwamasu ahlongozwayo futhi ukhethe ukuqala okulingana kahle kubhajethi yakho. Ngendlela, ngisho nokukhethwa kwenketho yesabelomali esitholakalayo kungumsebenzi onzima kakhulu esizokusiza ukuwuxazulula.

Ngesikhathi esibucayi, ukwesekwa okuphelele kungadlala indima enkulu. Ezimweni zesifo esiwohlokayo, abantu abaningi babona ithuba lokuqala ukusebenza kumabhizinisi abo futhi baye emsebenzini wabo ojwayelekile. Ukutholwa kwe-biz eyenziwe ngomumo okubonakala kuyindlela engcono kakhulu kulabo abangajwayele ukuzenzela okwabo, uma sebeshisiwe ngomzamo ongaphumelelanga, noma abafuna ukungatshali umzamo omkhulu ekunyuselweni kusukela ekuqaleni.

Ngokumangazayo, yisimo samanje esivumelana kakhulu ekuqaleni kwesithembiso sakho. Izinkampani eziningi azikasindi kule nkinga, kuvulwe ama-niches amasha, futhi amandla okuthenga ayakhula futhi. Ukubamba igagasi nokukhuphuka intaba kuyinto ebaluleke kakhulu ongayenza manje. Lokhu yikho kanye okufanele kwenziwe yiwo wonke umuntu ofuna ukukhuphula izinga lokuphila ngokweqophelo nokwandisa imithombo engenayo.

Ukuthenga ama-franchise ngosizo lomuntu wesithathu, osebenza kangcono ekusizeni ezindabeni ezivela ngaphambi kwakho, kukusondeza kakhulu emalini engenayo nasekusebenzeni ngokunenzuzo kwebhizinisi lakho. Uyakwazi ukugwema inani elikhulu kakhulu lazo zonke izinhlobo zamaphutha nokulahleka. Uthola ukwesekwa kokukhangisa okunekhono. Ngakho konke lokhu nokutshalwa kwezimali okuqala okuncane, uzoqhubeka ube ngumnikazi webhizinisi lakho!

Iphupho lakudala lokuzisebenzela, hhayi elenzelwa ‘umalume womunye umuntu’, okuyinto kwabaningi engakwazi ukufezeka, lisondela kakhulu futhi libe ngokoqobo ngokwengeziwe lapho sisebenzisa ukulamula kwethu nokunikezwa okulusizo kozakwethu abathembekile. Ukuqaliswa kwezinhlelo ezinesibindi kakhulu akukude, uma utshala imali ngendlela efanele kusukela ekuqaleni, khetha okunikezwayo okunenzuzo, futhi uvikele ukuthembeka kozakwethu.

Lokhu yilokho ama-franchise anenzuzo akunikeza wona: abasebenzi abakhethwe ngokucophelela kanye nosomabhizinisi abathembekile.

I-franchise yebhizinisi elenziwe ngomumo isiqalo esikahle sokuqala ibhizinisi lakho. Ibhizinisi le-franchise elenziwe ngomumo ibhizinisi elithuthukiswa kahle elinemali engenayo ezinzile. Njengomthetho, izimpahla noma izinsizakalo zathandana nomthengi, umkhiqizo ubonakala kalula futhi unezici ezisezingeni eliphakeme. Ukuthenga i-franchise yebhizinisi eyenziwe ngomumo kulula, udinga nje ukushayela isicelo kwi-Intanethi kanye namakhulu ezinhlu ezinokukhethwa okuhlukile ezindaweni ezahlukahlukene kanye nokulingana nesabelomali esithile ongasithola. Kubukeka kulula, kepha ungawela ogibeni lwabakhwabanisi. Imvamisa, i-dummy ingahanjiswa phakathi kwama-franchise ahlinzekwayo.

Ibhizinisi elenziwe ngomumo likhishwa ukuze kuthuthukiswe ikhasi elijwayelekile kwi-Intanethi ngaphandle kokusebenza nokuthengisa izindlela. Ama-Franchise ayahluka ngokuya ngokubambisana, angaba ngqo, ngokufaka okunye nokunye. Isivumelwano sobambiswano kumele sicacise imigomo yokubambisana, amanani ahlinzekelwe ukuqala ibhizinisi ngezinto ezibonakalayo. Ngaphambi kokuphothula inkontileka, kubalulekile ukutadisha yonke into, ulinganise zonke izinzuzo zokubambisana. Ngeke futhi kulimaze ukutadisha ulwazi lwabangancintisana nabo. Izici eziqondile zebhizinisi le-franchise elenziwa ngomumo: umthengi uyazi umkhiqizo noma insizakalo enikezwa i-franchisee (ngakho-ke, asikho isidingo sokwenza uhlelo lokuthengisa, le ndlela ilungiswe kabi), asikho isidingo sokusebenzisa izinsizakusebenza ekukhangiseni. Ukulungiselela ukuhlelwa kohlelo lokuhamba komsebenzi kusho ukuqasha abasebenzi, insizakalo, abahlinzeki, imishini, njalonjalo.

Izinzuzo zihlanganisa nokusizwa ngumeluleki okucacile ukuthi uzuze impumelelo ebhizinisini lakhe, ukubolekwa kwemali evunyelwe, kanye nokutshalwa kwemali (ngaphansi kwezimo ezikhethekile). Izici ezingezinhle zokusebenzisa i-franchise yebhizinisi eselilungisiwe zisho ukunamathela okuqinile kuzinkambiso namazinga avela ku-franchisor (konke kuphawulwe esivumelwaneni sokubambisana), ukukhokhelwa kwemali ejwayelekile yasebukhosini, ukunqanyulwa kwenkontileka ngaphansi kwezimo ezingavuni i-franchisee. Yini okudingeka uyazi ukuze uvule ngempumelelo ibhizinisi lama-franchise? Okokuqala, nquma ukuthi ufuna ukuphuma ini ebhizinisini lakho, unqume umkhombandlela, setha isabelomali, uhlaziye izingozi ezingaba khona nezindlela zokuzixazulula. Izinkomba zebhizinisi lokuvula ezithandwa kakhulu: iresiphi, okokugqoka, izicathulo, ubucwebe, okokugqoka kwezingane namathoyizi, imfundo, ukukhiqizwa kwempahla, imboni yobuhle (izindawo zokugunda izinwele, izindawo zokuzicwala ubuhle), izinsizakalo zezinsizakalo, izingxoxo zokusebenzela nokuningi. Isinyathelo esilandelayo ukukhetha i-franchisor ephumelela ngempela ukuqapha konke okunikezwayo. Ngemuva kwalokho funda imakethe, uhlaziye umsebenzi wabancintisana nabo, zama ukushintsha izingqinamba zomsebenzi wabo zibe yizinzuzo zakho. Ukuze uqalise ngempumelelo, kubalulekile ukuthi uhlolisise amakhono akho wezezimali.

Linganisa izindleko zephrojekthi, unqume ukuthi ngabe udinga ukuthatha imali mboleko, uphinde wenze isithombe esiphelele sezezimali zakho. Ukuhlaziywa kwe-franchisor kukhombisa izinga leholo lakhe, isikhathi sokuphumula emakethe, inani labalingani. Vumela i-franchisor ikunikeze isithombe esiphelele sezezimali, isikhathi sokubuyisela. Ukukhokhelwa kukaRo, kuyini? Amaroyalties yizinkokhelo zanyanga zonke zokusetshenziswa kwegama lomkhiqizo. Inani lezinkokhelo linqunyelwe kwinkontileka. Kulolu shicilelo, ukwakheka okungacacile akufanele kuvunyelwe, zonke izinkomba kufanele zicace futhi zanele. Hlola umlingani wakho kwimithombo evulekile ukuze ubone ukuthi imininingwane yabo yedumela evela kubathengi iyafana yini neqiniso.

Kubalulekile ukuthi i-franchisee yazi kahle imboni ekhethiwe, lokhu kusheshisa kakhulu inqubo yokwazisa ngefayela lomuntu siqu. Bala amaphepha asemthethweni omthengisi, ukuba semthethweni kwemisebenzi yakhe, nomkhiqizo. Buyekeza futhi uqinisekise iwaranti evela kumthengisi. Uma umthengisi esebenzisana nemikhiqizo yomhlaba wonke ekusebenzeni, lokhu kungubufakazi bokuqina kwakhe nedumela eliphezulu. Imininingwane esemthethweni mayelana ne-franchisor ingahlolwa kwimidiya evulekile, noma ungacela ngqo, bese ubheka imininingwane yokubhalisa, amalayisense, njalonjalo. Uma le datha ifihliwe, kungcono ukungabambisani nomthengisi onjalo. Qaphela ukuthi inkontileka iqukethe imigomo ecacile yokubambisana, hhayi imishwana engacacile njengokusekelwa kwezinga eliphezulu, ukuphathwa kwezokumaketha, njalonjalo.

Kulula ukuphatha ibhizinisi lama-franchise elenziwa ngomumo uma uthola zonke izimo zokubambisana kusengaphambili. Ukukhethwa kwe-franchise kungenziwa kuwebhusayithi yethu. Sine ikhathalogi elula ye-franchise eyenziwe ngomumo evela kumikhiqizo yasekhaya nakwamanye amazwe. Siqoqe okunikezwayo okusha sha nokufanele kakhulu kowezi-2021. Sisebenza kuphela ngemikhiqizo ethembekile. Izipesheli ezilungiselelwe zihlelwe ngokulingana notshalomali olwenziwa. Sicabanga ngawe futhi sinikeza kuphela izixazululo ezivivinywe isikhathi.

Thola i-franchise yakho yebhizinisi eyenziwe ngomumo nathi.

Ama-franchise anenzuzo enkulu ngumbuzo othokozisa kakhulu kosomabhizinisi abaningi abafisayo. Akukho okumangazayo! Ngemuva kwakho konke, into enzima kunazo zonke ukukhushulwa. Ngisho nosomabhizinisi abanolwazi kakhulu kwesinye isikhathi bayabona ukuthi ngaphansi kwezimo ezithile kungaba nzima kakhulu noma kube nzima ukwengeza umkhiqizo osanda kudalwa. Kukuzimo ezinje lapho abantu banaka isixazululo esinje ngama-franchise anenzuzo enkulu. Ngemuva kwakho konke, banikezela ngesiqalo esithembeke kakhulu senketho yomuntu siqu yebhizinisi.

Ngakho-ke, ake sicabange ukuthi ufuna ukuqala ngebhizinisi lakho, kepha ngasikhathi sinye nquma ukunaka uhlobo oluthile lwama-franchise. Ngemuva kwalokho kuyacaca ukuthi kunzima ukukhetha inzuzo eningi kunazo zonke. Imikhiqizo edumile isivele ikubingelela ngamanani aphezulu kakhulu. Labo phathina abanikela ngebhizinisi ngemali ephansi kubonakala kuwe njengabakhohlisi ngokuphelele nabakhohlisayo. Ezimweni ezinjalo, ukukhetha kuba nzima kakhulu. Kulokhu, isinqumo esihlakaniphe kakhulu kungaba ukunaka izinketho ezenziwe ngomumo kanye nokulamula komuntu wesithathu onentshisekelo yempumelelo yazo zombili izinhlangothi.

Ungathola ama-franchise anenzuzo enkulu uma othile ekucebisa ngawo. Inkampani yethu yenza ukweluleka ngokugcwele ekukhetheni ama-franchise, inikeze ukukhetha kwabalingani abaningi abanokwethenjelwa futhi abafakazelwe. Uthola izeluleko eziningiliziwe zokwenza i-biz, ukubuka izinketho ezihlongozwayo, bese ukhetha isabelomali esihle kakhulu somqondo wakho. Ngaphezu kwalokho, udlulisela ingxenye yokuhlelela izibopho zezinqubo eziyinhloko kubasebenzi bethu. Uthola izinto ezenziwe ngomumo, igama lomkhiqizo, nakho konke okudingayo ukuze uqale ngempumelelo ibhizinisi lakho elinenzuzo!.

Ngokuthenga ibhizinisi eligcwele ngokusebenzisa ama-ejenti athembekile, ungaqiniseka ukuthi wenze ukhetho olunenzuzo enkulu. Ngakho-ke, kulula kakhulu ukufeza lokhu okucabangile okudlula kakhulu izimbangi ezisebenza emkhakheni ofanayo ngoba uzothola kusengaphambili igama lakho nobuchwepheshe obekufanele bakwenze iminyaka. Isiqalo esisheshayo siqinisekisa inzuzo esheshayo yokuqala. Lolu hlobo lwe-biz luhle kakhulu kosomabhizinisi abasafufusa abafuna nje ukuzizama kulo mkhakha.

Ngaphezu kwalokho, ngenxa yalokhu, ungaqiniseka ukuthi ukhetha isisombululo esifanele, noma ngabe usuvele unolwazi lokwakha umkhiqizo wakho kusuka ekuqaleni. Cishe uyazi ukuthi kungabiza umsebenzi ongakanani. Kungakho inketho enenzuzo enkulu ingabizwa ngokuphepha ukuthengwa kwama-franchise aselungile, lapho iningi lomsebenzi oyinkimbinkimbi wenziwa ngabantu abanolwazi! Lokhu akugcini nje ngokonga imali kepha futhi kusheshisa nenzuzo yokuqala. Ngokusobala, indlela enjalo icebisa kakhulu ulwazi futhi ivumela ukufunda masisha izisekelo zokusebenzisa inkampani yakho. Izixazululo ezifakazelwe ezivela kozakwethu, ezisekelwa ukubambisana kwethu, zisiza ukuqala ukuthuthukisa ibhizinisi lakho ngokuphepha nangempumelelo!

Ama-franchise anenzuzo enkulu ayindlela enhle yokwandisa ikhono nokufeza impumelelo ebonakalayo ekwakheni nasekuthuthukiseni ibhizinisi. Kunama-franchise amaningi manje, kepha hhayi wonke anenzuzo, futhi abalingani abaningi abakwazi ukuziqhayisa ngokuthembeka. Ukunikezwa kwenkampani yethu enomlando ocebile nokusizwa kwamakhasimende okunqwabelene kwenza ukhetho olufanele futhi kuzuzwe imiphumela emihle kuzo zonke izigaba zendlela ekhethiwe. Mhlawumbe leli yithuba elihle lokushiya umsebenzi ongathandwa futhi ekugcineni uqale ukuzisebenzela wena kuphela!

Yeka ikhathalogi ye-franchise ukuthenga ibhizinisi elenziwe ngomumo. Namuhla, usebenzisa noma isiphi isiphequluli, ungathola izinsiza eziningi eziku-inthanethi ezisingatha ikhathalogi ye-franchise enikelwe ukuthengwa. Kuko konke ukuthanda, izintandokazi, amandla wezezimali nawenhlangano. Vele, lokhu kulula kakhulu lapho umuntu engabuka amakhulukhulu wezinketho ngesikhathi esifushane bese ekhetha evumelana kahle nezinhlelo zakhe. Ngezinga lamanje lokuthuthukiswa kwezinhlelo zokukhokha okungezona imali, kungenzeka ukuthenga i-franchise eyenziwe ngomumo kalula futhi ngokushesha okukhulu, ngaphandle kokuthi i-franchisor enkulu isebenza kuphi emhlabeni. Lapho usebenza nezikhombisi zekhathalogi, udinga ukukhumbula ukuthi isayithi lirekhoda intshisekelo yakho kuhlobo oluthile lwe-franchise.

Ngokuzayo, uzothola ukuthunyelwa nsuku zonke ngeminikelo emisha yebhizinisi enikezwa ngesisekelo se-franchise, efanayo ezindaweni zabo nemisebenzi oyibuke kukhathalogi. Uhla lwemibhalo oluhle, oluhleleke kahle lwekhathalogu lunikeza izimo zabasomabhizinisi abangaba khona abalungile, abafuna ukuthenga ilungelo lokusebenza ngaphakathi kohlaka lwebhizinisi elenziwe ngomumo, bakunikeze inqwaba yeziphakamiso, banikeze usesho olusheshayo nokukhethwa kolwazi.

Izidingo zemikhombandlela zicishe zifane nanoma iyiphi enye isayithi. Kufanele kube semigqeni eyi-10 yokuqala yokusesha, kube nomgwaqo omkhulu, isakhiwo esinengqondo futhi esiqondakalayo, kanye nokuthola idatha edingekayo uhlelo olulula. Izivakashi akudingeki zichithe amahora amaningi zikhetha izinketho zama-franchise ukuthenga. Ngaphezu kwalokho, imininingwane kufanele ibe yintsha futhi efanele, futhi inganikeli ngezixazululo eziphelelwe yisikhathi onyakeni owedlule. Okuqukethwe kuzinkomba ezinjalo kuvuselelwa nsuku zonke futhi akuqukethe nje kuphela incazelo yenkampani ye-franchisor kepha futhi noxhumana nabo bokuxhumana nabanikazi (lokhu kubalulekile kulabo abafisa ukuthenga i-franchise), umlando wokwakhiwa nokuthuthukiswa kwebhizinisi, izimo zokuqala zokubambisana, njll. Ngaphezu kwalokho, izinhlu ezinjalo zivame ukusebenzisa izindlela zakamuva zokukhangisa, ukuthandwa, kanye nokukhuthazwa kwe-franchise njengezinto ezithengiswayo nezithengwayo, zihlaziya inzuzo kanye nezibalo ezenziwe ngomumo zobuchwepheshe bazo bokukhokha.

Imvamisa, ikhathalogi enjalo idala amathuba okubuza umbuzo, ukuthola izeluleko, noma ezinye izicelo. Vele, njengomthetho, izinsizakalo ezinjalo ziyakhokhwa, kepha ithuba lokuthenga ngokunenzuzo ilungelo lokujoyina ibhizinisi eliphumelelayo liyakufanelekela. Noma imuphi umqondo wezamabhizinisi uhlotshaniswa nobungozi (noma kukhulunywa ngombono osetshenziswe ngempumelelo ekusebenzeni). Ngakho-ke iseluleko sochwepheshe esimweni esinjalo ngeke simbi kakhulu.