Ama-franchise ezingane emhlabeni wanamuhla asesidingo esikhuphukile, ikakhulukazi ngenxa yokuqina okuncane kwempahla yezingane uma kuqhathaniswa nemikhiqizo yabantu abadala. Ngemuva kwakho konke, kufanele uvume ukuthi izingane zidinga izingubo nezicathulo ezintsha kaningi kakhulu kunabantu abadala. Okokuqala, zikhula ngokushesha, futhi, okwesibili, zihlukaniswa nomsebenzi owandisiwe, zisheshe zizenze zingasebenziseki. Ngakho-ke abazali bavame ukuvakashela izitolo futhi bavuselele ikhabethe lezingane zabo abazithandayo. Ngaphezu kwalokho, ukusebenza nama-franchise ezingane akukhawulelwanga okokugqoka nezicathulo. Namuhla, ibhizinisi elihlotshaniswa nemfashini yezingane selithuthukile impela, ngakho-ke izikhwama, amabhande, ubucwebe, njll.

Ezinganeni zisesimweni esifanelekile. Lokhu kusho ukuthi isitolo sezimpahla ezinjalo zezingane noma i-franchising yenethiwekhi yokuthengisa cishe iqinisekisiwe ukuthi izoletha i-franchisee, uma ingeyona eyeqisayo, bese kuba yinzuzo eyamukelekayo impela yenzuzo. Okubalulekile, ngokushesha okwanele kulawo macala uma kukhulunywa ngohlobo oludumile, olukhangisiwe olunabalandeli abaqhubekayo. Mayelana nomdlalo, asikho isidingo sokusho. Mayelana nalokhu, ifantasy yabakhiqizi ayivinjelwe ngempela. Izinhlobonhlobo zonodoli, izimoto, amarobhothi, amadivayisi ahlukahlukene owenziwe ngomshini nangama-elekthronikhi, amathoyizi ezingane ezifundisayo, njll. Ngokunjalo, inani lama-franchise ahlukahlukene emkhakheni wokunikezwa kwamathoyizi likhula ngokushesha njalo ngonyaka.

Ngokwehlukile, kufanelekile ukuthinta ama-franchise ezingane emkhakheni wezikhungo zasenkulisa, izikhungo zentuthuko nezemfundo, izinhlelo zolimi, amakamu ehlobo, kanye nezinye izinsizakalo ezihlobene nenhlangano yokukhuliswa nokufundiswa kwezingane. Ngokusho kochwepheshe, intshisekelo kukho konke okuphathelene nokukhula kwezingane ngokomzwelo nangokwengqondo ikhula kakhulu minyaka yonke. Yize kunenkinga, ukwehla okujwayelekile emholweni wabantu abaningi, ukungasebenzi, njll., Abantu bakulungele ukutshala imali emfundweni yezingane. Empeleni, konke ukuthambekela okungekuhle okukhulunyiwe kunomthelela kule nzalo, ngoba ngokwemvelo kuholela ekwandeni komncintiswano emakethe yezabasebenzi. Ukuze ingane ithole ithuba elingcono kunontanga yayo futhi ibe ngungoti ofunwayo, ulwazi lwayo, amakhono, namakhono kufanele kudlule ngokweqile labo abangaba izimbangi zabo.

Ngeshwa, ikhwalithi yemfundo ejwayelekile yesikole (kanye nemfundo ephakeme nayo) ibilokhu yehla ngokuqinile emashumini eminyaka amuva nje futhi ayinikezi izingane lokho ezikudingayo. Iningi labazali liyakuqonda lokhu namuhla. Ngokwamandla abo onke, bazama ukunikeza izingane zabo amathuba emfundo eyengeziwe nokutholakala kwamakhono adingekayo ezikhungweni ezahlukahlukene zemfundo, zobuciko, zezilimi, njll. Emkhakheni wokukhuliswa kwezingane nemfundo, izivumelwano zama-franchise zidingeka kakhulu, ngoba ngaphakathi kohlaka lwama-franchise, umnikazi womkhiqizo uvame ukuhlinzeka ngezifundo ezenziwe ngomumo, izinsiza-kufundisa, isoftware ekhethekile, ubuchwepheshe bokufunda (umdlalo, i-projective, ikhompyutha, njll. ), kuholela ezinhlelweni zokuhlola, okokusebenza okwengeziwe, njll. Lokho, ukuxhaswa kwenhlangano nokwaziswa kwenqubo yezemfundo kuhlinzekwe ngokuphelele. Ngaphezu kwalokho, imvamisa abaphathi bama-franchise wezemfundo wezingane bavinjelwe ngqo ekusebenziseni emsebenzini wabo noma yiziphi izinto zokwakha nobuchwepheshe ngaphandle kwalezo ezivunyelwe yi-franchisor.

Vele, okuningi kuncike emibandeleni yesivumelwano, kepha, njengomthetho, izindleko zama-franchise zixhomeke ngqo ezingeni lekhwalithi lomkhiqizo (imikhiqizo nezinsizakalo, ubuchwepheshe nokwazi, amamodeli webhizinisi, nezinhlelo zebhizinisi ). Uma i-franchisee ithatha isinqumo sokuthola ama-franchise ohlobo lwezingane oludumile, ungowokuqala ukungabi nasifiso sokushintsha nganoma iyiphi indlela ukukhiqizwa kwempahla okufakazelwe futhi kufakazelwe kahle nokunikezwa kwezinsizakalo ze-algorithm (kufaka phakathi ezemfundo) nganoma iyiphi indlela.

Ezweni lesimanje, ama-franchise (kufaka phakathi izimpahla zezingane kanye nezinsizakalo) aya ngokuya esabalala futhi efuneka kakhulu. Lokhu kuyaqondakala impela, ngoba ukuhlela ukukhiqizwa nokuhlinzekwa kwezinsizakalo zebhizinisi ngaphansi kwegama lomkhiqizo lowaziwayo, osevele 'unyuselwe' akunabungozi kangako futhi kubiza ngokwezinsizakusebenza uma kuqhathaniswa nomkhiqizo wakhe, njengoba besho, 'kusuka ukuklwebha '. Akunasidingo sokuchitha imali nesikhathi ucwaninga imakethe yabancintisana nabo nezinto ezithandwa ngabathengi, ukuthuthukisa uphawu lokuhweba, ukwethula umkhiqizo (noma isevisi) emakethe, ukuxhaswa kwamakhasimende okuqhubekayo, ukuthuthukisa nokuqapha ukuhambisana nezinqubo zebhizinisi, amasu okuthengisa, njll. Konke lokhu sekuvele kudaliwe, kwahlolwa ekusebenzeni, futhi kwafakazela ukusebenza kwaso. Abathengi sebevele bayalazi uhlobo lomkhiqizo (okungenani iqembu elihlosiwe), bayalithemba, futhi abadingi bufakazi obungeziwe bekhwalithi yalo. Vele, ngakolunye uhlangothi, kunezindleko.

Okokuqala, kufanele ukhokhele noma yimaphi ama-franchise (nezingane), ngoba sikhuluma ngebhizinisi elenza inzuzo (akekho othenga ama-franchise emabhizinisini angenanzuzo). Ukukhokhwa kwemali kunqunywa futhi kulungiswe yisivumelwano sama-franchise. Empeleni, lokhu ukukhokha kusengaphambili okwenzelwe ilungelo lokujoyina uhlelo oluthile lwama-franchise. Kungaba ngamanani amancane ngokuqhathaniswa nezigidi zamaRandi ngoba kuncike ngqo entengweni yomkhiqizo. Ezimweni lapho inkokhelo yokuqala inkulu ngokwanele, amanye ama-franchisor anikeza abalingani babo ithuba lokuyikhokha kancane kancane. Ngaphezu kwalokho, i-franchisee kufanele ikhokhe imali yanyanga zonke.

Njengomthetho, zinqunywa njengephesenti lenzuzo yezohwebo, kepha futhi zingalungiswa. Njengoba izingane nezinye izinkontileka zama-franchise ziphothulwa isikhathi esithile, uma i-franchisee ifuna ukunweba ubudlelwane bebhizinisi, inkontileka entsha iyaphothulwa. Kulokhu, ukuvuselelwa kwemali ye-franchise kuyakhokhwa esikhundleni seyokuqala. Usayizi wayo unqunywa ngesivumelwano samaqembu futhi kuncike ezintweni eziningi.

I-franchise yesepha uhlobo lomsebenzi, ekusetshenzisweni kwayo, kufanele uhlole amandla nobuthakathaka bakho. Kungaba kuhle ukuqonda ukuthi iziphi izingozi ezizokusongela nokuthi yini engenziwa ukuzinciphisa. Izinketho zakho zizocaca ngemuva kokwenza ukuhlaziywa kwe-swot. Lapho usebenzisa i-franchise, lokhu kuwumkhuba ojwayelekile, okusho ukuthi akufanele kunganakwa. Qiniseka ukuthi unekhanda lokuqala phambi kwabaphikisana nabo ukuze ungabi nobunzima ngokuzayo. I-soap franchise izodinga ukuthi isetshenziswe ngendlela yokuthi ikwazi ukungenisa imali eyanele.

Ngemuva kwakho konke, ngeke nje ucelwe ukuthi ukhokhe umholo futhi wenze nezinye izinkokhelo eziyimpoqo ezingeni lasendaweni. I-franchisor nayo ilindele iminikelo ethile yemali evela kuwe. Uma uhweba ngensipho kwi-franchise, khona-ke kukhona imali ebizwa ngokuthi imali yasebukhosini. Kwenziwa nyangazonke, futhi ivolumu yayo ingaba kusuka ku-2 kuye ku-6%, ezobalwa kusukela emholweni okwazile ukuwuthola. Ngaphezu kwalokho, kunesinye isitolimende esingeziwe sanyanga zonke ekusetshenzisweni kwe-franchise yesepha. Idluliselwa kuma-akhawunti we-franchisor ukwenza imisebenzi yokuthengisa emhlabeni wonke. Insipho ye-Franchise kufanele inakwe, ikakhulukazi ikhwalithi yokwenziwa kwayo nokuqaliswa kwayo.

Sebenza nge-franchise yesepha futhi uthole onqenqemeni lokuncintisana hhayi nje ngokuba yigama lomkhiqizo. Uzokwazi futhi ukusebenzisa yonke imikhuba emihle nesipiliyoni i-franchisor ezokunikeza sona. Ngemuva kwakho konke, unesifiso ngqo sokwenza ukuthi izinga lakho leholo liphakame ngangokunokwenzeka. Lapho usebenzisa i-franchise yesepha, kufanele futhi uqonde ukuthi ukuhlaziywa kokuqala kwe-swot nokuhlaziywa kwemisebenzi yokuncintisana kuzokusiza ukunquma ukuthi uqhubeka kanjani ngokulandelayo. Ukuba nohlelo olwakhiwe kahle kuzohlinzeka ngenzuzo ebalulekile yokuncintisana. Qinisekisa ukuthi ufinyelela ngokugcwele kuzithameli zakho ezihlosiwe futhi usebenze namakhasimende akho ukukhulisa imali oyitholayo.

I-franchise yesepha inenqwaba yezinzuzo ezahlukahlukene kunokuzenzela wena. Okokuqala, kungukuhlangenwe nakho okuyigugu nemithethonqubo yesibonelo esisebenzayo. Ukulandela imihlahlandlela enqunyiwe, awudingi ukuthi ucabange kakhulu ngokuthi ungaziphatha kanjani. Usuvele unakho konke esandleni, kusuka kuhlelo lwebhizinisi oluhlolwe kahle futhi oluhlolwe kahle kuya kumkhiqizo owaziwayo nowaziwayo emhlabeni wonke. Futhi, uphawu lwakho lokuhweba luzoba uzibuthe wabathengi uqobo.

I-franchise yensipho yamabhodlela isetshenziswa ekwakhiweni okukhona ngama-novice ahlukahlukene angenalwazi aluhlaza ukudala ibhizinisi labo. I-Bottled soap franchise ikhula ngokufunwa kakhulu kumakhasimende njengoba anda emhlabeni jikelele. I-franchise esebenzisa insipho yasemabhodleleni ingatholakala kuwebhusayithi ekhethekile enohlu lwabakhiqizi, ngokunikezwa kokubambisana, kanye nokusebenzisa uphawu oluthuthukisiwe noludumile emhlabeni wonke. Uma ukwazile ukukhetha umbono osulungile, kuzofanela uqhubeke nezingxoxo nokusayina inkontileka edingekayo. Intengo ye-franchise ethuthukile yizinga lokuqwashisa ngomkhiqizo, nokubona, okuthatha isikhathi esiningi ukusungula. I-soap franchise ingabandakanya imibuzo eminingi yamakhasimende ehlukene esebenzisa umsebenzi ngefomethi ehlangene nabakhiqizi bephrojekthi eyakhiwe ngecebo.

Inkampani, ngokwethulwa komqondo olungiselelwe, incishwa izingozi ezahlukahlukene, izingozi, nezingibe kusukela lolu hlobo lomsebenzi luqhubeka. Isinqumo esifanele futhi esifanele kunazo zonke kungaba ukuthenga i-franchise, ukukhiqiza ibhizinisi lakho ngokufinyelela ezingeni lomhlaba jikelele.