Ama-franchise ebhizinisi ajwayelekile ezweni lebhizinisi namuhla. Ngomqondo ojwayelekile wegama, ama-franchise ayisivumelwano esenziwe nomnikazi womkhiqizo (inqubo yezobuchwepheshe, impahla enobuhlakani, uphawu lokuhweba, imodeli yebhizinisi, njll.) Yelungelo lokusebenzisa uphawu olucacisiwe ngaphansi kwezimo ezithile. Eqinisweni, i-franchisee (iqembu elithola ilungelo lokusetshenziswa okunjalo) liba nguzakwethu we-franchisor (umnikazi womkhiqizo) kuphrojekthi yebhizinisi elungiselelwe, elithuthukisiwe. Hhayi mahhala, kunjalo. Imibandela yama-franchise ingabandakanyi ubuchwepheshe bodwa nelungelo lokukhipha imikhiqizo noma ukuhlinzeka ngezinsizakalo ngaphansi kwegama elithile lomkhiqizo kepha nokuhlinzekwa kwezinto zokukhangisa, oxhumana nabo bebhizinisi, izinhlelo zebhizinisi, ukuqeqeshwa kwabasebenzi, njll.

izinzuzo. Okokuqala, umuntu uthola ibhizinisi elilungiselelwe, elikhangiswe ngokwanele, ngamakhasimende athembekile nabalingani bebhizinisi. Okwesibili, njengomthetho, zonke izinqubo zebhizinisi sezivele zenziwe, zachazwa ngokusobala, futhi zahlolwa kaningi zisenziwa. Okwesithathu, i-franchisee imvamisa ayibhekene nomsebenzi wokucwaninga imakethe nokuthandwa ngabathengi, ukwenza imikhiqizo emisha nemikhiqizo. Umsebenzi wawo ukuhlinzeka ngezinqubo zebhizinisi zokukhiqiza kanye nemikhiqizo eyenziwe ngomumo neyaziwayo yokuhweba (noma izinsizakalo), okuvame ukuthi, kusho imali engenayo eqinisekisiwe kanye nenzuzo ejwayelekile ngokushesha ngemuva kokuqala umsebenzi. Vele, ukwenza i-franchising nakho kunezingozi zayo kanye nemiphumela emibi engaba khona maqondana nomsebenzi webhizinisi. Okokuqala, sikhuluma ngesidingo sokukhokha ama-royalties (imali ekhokhwayo yokusebenzisa uphawu lwentengiso).

Imvamisa kubalwa njengephesenti lenzuzo, kepha futhi kungalungiswa. Izinsizakalo ezingeziwe (ezokukhangisa nokwesekwa kolwazi, ukwesekwa kwebhizinisi kanye nokuxhaswa kwenhlangano, usizo ekukhetheni nasekuqeqesheni abasebenzi, njll.) Nazo azinikezwa mahhala. Izindleko zama-franchise ngqo zixhomeke entengo yophawu lokuhweba olunikezwe kulolu hlobo lokuqashisa futhi zingabalwa kuzo zombili izinkulungwane nezigidi zamaRandi (ngokwesibonelo, njengeMcDonald's). Kumele kuqashelwe ukuthi izinkampani ezinkulu futhi ezaziwayo, ama-franchise abo abizayo, zivame ukunikeza ama-franchisees abo ithuba lokukhokha lezi zimali kancane kancane, okunciphisa umthwalo ebhizinisini ezinyangeni zokuqala ngisho nangeminyaka yokuba khona kwayo.

Ama-franchise wamadoda - lesi sigaba siqukethe okunikezwayo kwabesilisa nalabo abathambekele ebhizinisini lamadoda. Lawa ma-franchise afaka phakathi amaphrojekthi ahlobene nama-workshops, izinsizakalo zezimoto, ukukhiqiza, ukwakhiwa. Njengomthetho, ukuze ube ne-franchise yamadoda, udinga ukuba nolwazi lobuchwepheshe noma amakhono ebhizinisini elithile noma ube nolwazi oluningi ngodaba oluthile. Yize isikhathi sikhombisa ukuthi amadoda awaphikisi ekwenzeni ukudla, ukulethwa kokudla, noma izindawo ezikhethekile kakhulu ekuhwebeni ngemikhiqizo, ngokwesibonelo, ukuthengiswa kwezibiliboco. Muva nje, amadoda asithanda kakhulu isihloko sokupheka ngobungcweti, ngokwesibonelo, izitaki noma imiqulu. Njengoba isikhathi sikhombisile, isigamu esiqinile sesintu sithanda amaphrojekthi wemfashini emkhakheni wezemidlalo nokuklama.

Lokhu kubandakanya ukuvulwa kwamakilabhu ezemidlalo, izikole zemidlalo zokugunda izinwele, ama-salon amadoda, ama-workshops okulalelwayo. Kukhona neziphakamiso ezingajwayelekile impela, ngokwesibonelo, i-franchise ye-'Stroytaxi 'noma insizakalo ye-'Dating'. Ama-franchise wesilisa afaka namathuluzi noma amaphrojekthi wesitolo sezinto zokusebenza. Noma ngabe ikuphi ukukhetha okwenzayo, khumbula ukuthi ukwabiwa kwamalungelo abantu besilisa kuyinzuzo enkulu kakhulu. Ukubona amandla akho kuyingxenye ebalulekile yempilo entofontofo. Indlela yesimanje yebhizinisi isiza kakhulu indlela eya empumelelweni. Eqinisweni, ungasebenzisa izindlela namasu asevele efakazelwe okwenza ibhizinisi.

Ukuheha kwama-franchise wabesilisa kungenxa yezici eziningi, uma usebenza nomkhiqizo ofakazelwe uthola ukuncipha okukhulu ezingozini zamabhizinisi, kungenzeka ukuqala okusheshayo ebhizinisini ngaphansi kwegama elaziwa kakhulu, ukwethulwa nokusetshenziswa kwezindlela ezifakazelwe ze-biz yomuntu , usizo oluvela ku-franchisor. Ngasikhathi sinye, awudingi ukuchitha imali eningi ekuthuthukiseni ibhizinisi lakho. Ngaphezu kwalokho, uthola izeluleko ezisebenzayo ngendawo ye-biz yakho nokuhlolwa kwayo okufika ngesikhathi. Futhi, amanye ama-franchisor ahlinzeka ngamathuba okubolekisa, umshuwalense namanye amabhonasi ozakwethu. Kukhathalogi yethu, uzothola ukunikezwa okuvela kumikhiqizo yamazwe aphesheya neyasekhaya. Ukubuka isiphakamiso esifanelwe kakhulu, udinga nje ukulandela isixhumanisi futhi uzokwazi ukufinyelela: imigomo yokubambisana, izindleko zodaba, ukubuyekezwa, nolunye ulwazi lwama-franchise alusizo. Sikuqoqele okunikezwayo kuphela kusuka kumikhiqizo ethembekile yama-franchise wamadoda, vula ibhizinisi lakho ngaphandle kwezingozi nokulahleka.