Namuhla, yonke into iyatholakala, kufaka phakathi i-automation yokuphathwa kwezinkampani, ukubalwa kwezimali, nokwenza kahle isikhathi sokusebenza, ukulawula, kanye ne-franchise yebhizinisi enotshalo-mali lokutshalwa kwezimali okuncane nokubalulekile. Ukuqondiswa izintshisakalo nezifiso zabo, kuyatholakala ukukhulisa ibhizinisi lakho ngokushesha nangendlela efanele nge-franchise emkhakheni othile womsebenzi, ngotshalo-mali oluncane lwesikhathi nezinsizakusebenza. Uma umusha kulolu daba, udinga izeluleko zochwepheshe, usizo oluvela kubuchwepheshe be-IT, lapho-ke kufanele uphendukele kuzingxenyekazi zobungcweti ezikhethekile kwi-franchise nakho konke okuxhumene nayo. Kungani kulula futhi kunenzuzo ukuthenga nokusebenzisa i-franchise? Konke kulula ukukuchaza. Lapho udala ibhizinisi kusuka ekuqaleni, udinga ukutshala imali, udinga ukwakha uhlelo lokusebenza, ukubala kokubili imali yokuqala kanye nokutshalwa kwemali okulandelayo okudingwa yibhizinisi ukukhushulwa. Ngasikhathi sinye, kuyadingeka ukuthi okungenani ube nolwazi oluncane ekuphathweni, ekubalweni nasekuphathweni hhayi kuphela ngabasebenzi kepha futhi nezinqubo ezahlukahlukene, ukuze ungadideki futhi ungalahlekelwa.

Lapho uthenga futhi usebenza ngokubambisana ne-franchisor, kuba lula ukwakha ibhizinisi, ngenxa yokwazisa ngomkhiqizo, amakhono atholakele, ngokungangabazeki abelana ngawo, kanye namakhasimende atholakele. Okokuqala, udinga ukubala bonke ubuhle nobubi, unqume ukuthi ufuna ukuvula ibhizinisi kumuphi umkhakha womsebenzi, ucacise ngenhloko-dolobha yokuqala, bese wenza okuthile. Noma kunjalo, uma kuze kube namuhla uhlushwa ngokukhetha, ungaya ku-portal, uhlaziye ukukhetha okunikeziwe, uqhathanise uhla lwamanani, bese uthola uhlelo lwebhizinisi. Futhi, kusayithi, ungabuka izibalo zethrafikhi ngezibalo ze-SEO, ufunde ukubuyekezwa kwamakhasimende ethu (ama-franchisors nama-franchisees), bona isimo nokukalwa kwe-franchise ethile, ucacise utshalomali, imali engenayo nemali yesamba semali. Esizeni sethu kunokhetho olukhulu, lapho usesha, ungasebenzisa i-search engine noma ukhethe isigaba, izwe, idolobha, idolobhana, uthathe inani lotshalo-mali lokuqala, njll. Namuhla konke kuyatholakala, kanye nokubalwa okuzenzakalelayo esitolo se-franchise, esinikezwe wonke umuntu. Akunasidingo sokudabula yonke into kusukela ekuqaleni kuze kube sekugcineni, unedatha edingekayo esandleni.

Thola okuningi ngokusebenzisana esitolo se-franchise esitolo. Futhi, kunikezwa izeluleko zochwepheshe, abasekeli bama-franchisor abasiza ekubonisaneni, futhi bakutshele ngakho konke ama-chips, izenzo nokunikeza imininingwane efanelekile yokuthuthukisa ibhizinisi. Lapho kunwetshwa futhi kuvulwa amaphuzu, wonke umuntu uyawina. I-franchiseee yebhizinisi inikeza igunya lokumela izintshisekelo esikhathini eside sophawu oluthile, emkhakheni othile womsebenzi, ngokuya ngemibandela ethile. Izinhlobo ezifunwa kakhulu zokuphathwa kwamabhizinisi ama-franchise ukudla okusheshayo, insizakalo, izimpahla, nezinsizakalo. Ikhathalogi ye-franchise ivumela ukukhetha i-franchise enenzuzo, ukubonisa indlela yomuntu siqu, ukonga isikhathi kanye nokutshalwa kwezimali kwebhizinisi, ukwandisa ithrafikhi ye-SEO. Wonke umuntu uzothola umnikelo onenzuzo yakhe, ecabangela ukutshalwa kwezimali namathuluzi.

Sinikeza ikhulu lamaphesenti okuqinisekisa ukusebenza kahle okuhlobene nokuthuthuka kwebhizinisi ngokuthola i-franchise.

Ukubonisana ngezinkinga ezahlukahlukene, kufanele uxhumane nezinombolo zokuxhumana ezicacisiwe, uthumele isicelo nge-imeyili. Siyabonga ngentshisekelo yakho futhi sibheke phambili ekubambisaneni ngokubambisana, okukhiqizayo

Idizayini ye-Franchise, izakhiwo, ukulungiswa uhlobo lwebhizinisi oluhehayo lwezigaba ezahlukahlukene zabantu. Abesilisa nabesifazane bangazithola baklanywe futhi bakhiwe. Ukuphatha okuthandayo yiphupho labantu abaningi, kepha hhayi njalo kukhona izindlela nolwazi lwekhulu lamaphesenti lokuthola impumelelo. Ukukhulisa ibhizinisi lakho ekuqaleni kunzima kakhulu, kufanele uhambe ibanga elide ngokuzama nokwenza amaphutha. Njengoba ibhizinisi likhula futhi likhula, umuntu angabhekana nenkinga yokuthengisa izimpahla nezinsizakalo, izingqinamba ezihlobene nokugcwaliswa kwezimali, ukuphazamiseka nabasebenzi, njll. Akuwona wonke umuntu ongamelana nengcindezi, hhayi kuphela abaningi abafinyelela ekugcineni futhi benze ibhizinisi labo kulo izinyawo.

Kungani udlula ekuzameni nasephutheni lapho ungasebenzisa ulwazi olwenziwe ngomumo? I-franchise yokuklama ibhizinisi le-turnkey elinezincomo ezisebenzayo namasu nezinhlelo ezenziwe ngomumo. Oxhumana nabo babahlinzeki nabalingani abengeziwe bazotholakala kuwe; ukugeleza kwamakhasimende okuhambisanayo (ngoba umkhiqizo uyabonakala futhi abantu bathembekile kuwo); asikho isidingo sokuchitha imali ekukhangiseni (zonke izenzo zizobalwa kusengaphambili futhi izingozi zokulahlekelwa yimali zehliselwe ku-zero). Izinzuzo ze-franchise yokuklama: inzuzo izokhula ngokungaphezulu; inkokhelo ngaphakathi kwezinyanga ezimbili zokuqala; ukuqeqeshwa okuningiliziwe (imiyalo eyenziwe ngomumo); ukuqala okusheshayo emsebenzini; amathuba angenamkhawulo wokwenza inzuzo; ayikho isizini. Ungaphazami kanjani ekukhetheni i-franchise? Nazi ezinye izincomo: jwayelana nedumela lenkampani, qiniseka ngokuthandwa kwayo nokusebenza kwayo ekuthengiseni; cela amadokhumende, izinombolo zokubhalisa, izitifiketi, amalayisense; funda ngokucophelela inkontileka ehlongozwayo, unake iqiniso lokuthi izigaba zenkontileka zicacile, futhi azenziwanga. Imininingwane esenkontilekeni izokuvumela ukuthi ubheke ezenzweni, hhayi ezithembisweni ezingacacile. Qaphela, ngoba esikhundleni se-franchise, ungathenga ikhasi ku-Intanethi kuphela. Uma ungenalo ulwazi lokuhlola ukunikezwa kwe-franchisor, xhumana nabachwepheshe.

Ukuze uthole i-franchise efanele, bheka ikhathalogi yethu. Sikhethe izinhlinzeko zamanje zango-2021. Isivakashi ngasinye kukhathalogi yethu sizokhetha ilungelo lokudizayina elikuthandayo, endaweni efanele, nangokulingana nesabelomali salo. Sisebenza nezinkampani ezethembekile ezisebenza ngaphakathi ezweni nakwamanye amazwe. Indlela yakho eya empumelelweni iqala ngathi.

I-franchise yebhizinisi enekhathalogi yotshalo-mali inikeza ithuba lokukhetha okunikezwayo okunenzuzo ngentengo engabizi, kucatshangelwa imali eyisamba, imigomo nemibandela yezivumelwano zama-franchise. Ungalivula wedwa ibhizinisi lakho, kusukela ekuqaleni, kepha-ke kuzodingeka uqonde ngokusobala ukuthi ungaqala kuphi nokuthi yiziphi izimiso zokuphatha okufanele uzenze, ngokuya ngezibalo zezezimali nezinhlelo zebhizinisi. Ukukhangisa, ukwakha isisekelo samakhasimende kuyizinqubo eziyinkimbinkimbi impela, ikakhulukazi ngokubheka isimo esikhona njengamanje, ukuncintisana okukhula njalo kuzo zonke izindawo zomsebenzi. Ngakho-ke, uma usaqala, kepha ulwela ngokufutheka ukuba ngumnikazi webhizinisi lakho, ungaqala ibhizinisi ngaphansi kokuqondiswa komkhiqizo owaziwa kakhulu, unegama nomholo obaluleke ngokwanele. Uma ungazi ukuthi uzoqala kuphi, futhi nakuluphi umkhakha womsebenzi ukuvula ibhizinisi lakho, bese ubheka izinhlu zama-franchise bese ukhetha ibhizinisi elizosondelana kakhulu nenhliziyo yakho, ngoba akukho okungcono kunebhizinisi lakho olithandayo . Ngakho-ke, kukhathalogi ye-franchise ungabona okunikezwayo kwamanje, ngotshalo oluthile lwezimali, uzijwayeze imigomo ye-franchise, igama lecala, inkokhelo yesamba semali noma ukungabi bikho kwayo, imininingwane eyengeziwe, ukubuyekezwa namaphuzu athile esifundeni esithile osithandayo.

Ama-Franchisors azosiza ama-franchisees hhayi ekuvuleni ibhizinisi kuphela, kodwa futhi azofika, eluleke, asize ekuqasheni, akhulume ngezinzuzo namasu acacile, akhe uhlelo lokusebenza, njll. Bala inani lotshalo-mali, isamba semali yokukhokha nezikhathi zokukhokha itholakala ngqo esitolo se-franchise. Shayela inombolo yokuxhumana ebekiwe bese uthintana neminye imibuzo. Siyakubonga kusengaphambili ngentshisekelo yakho, ngokuxhumana nekhathalogu yama-franchise nokutshalwa kwezimali, sithemba ukubambisana ngokubambisana okukhiqizayo.

I-franchise yokwakhiwa kwangaphakathi isebenza ezingeni eliphezulu kakhulu lokusebenza kahle uma yenziwe kahle nangokungaguquguquki. Ngaso sonke isikhathi yenza ngaphansi kwemithethonqubo kanye nokulungiswa okuchazwe kwinkontileka yokuholela inkampani empumelelweni. Ngemuva kwalokho uzokwazi ukuhola imakethe, uhlala unenzuzo ebaluleke kakhulu yokuncintisana. Ngaso sonke isikhathi yenza ngokufanelekile esimeni ukuze ungahlangabezani nobunzima. Zonke izinkinga zingaxazululwa kalula uma uhlangana ngokusobala ne-franchisor, enikeza lonke ulwazi oludingekayo ukuxazulula izinkinga zokukhiqiza. Sebenzisa i-franchise ngendlela efanele ngangokunokwenzeka ukuze ngokuhamba kwesikhathi zingabi khona izinkinga.

Idizayini ye-Franchise ingenziwa kusetshenziswa izifanekiso ozithola njengomsabalalisi okhethekile. Ummeleli womkhiqizo uzenza zitholakale kuwe. Nikeza umklamo wakho inani elifanele ngokwenza ingaphakathi lakho ngobuchwepheshe. Ukuba nosizo lwe-franchise, ngoba nguwe kuphela onokufinyelela kubuchwepheshe bekhwalithi ephezulu, osebenza ngaphansi kwegama lomkhiqizo, futhi usebenzise indlela yokwazi okungafani nanoma yini enye. Zonke lezi zinzuzo zikunikeza amandla okubhekana ngempumelelo nezinselelo zanoma iyiphi ifomethi.

Ingaphakathi kumele lihambisane nemithetho oyitholayo. Ngalokhu, kutholwa i-franchise yokuklama. Uthola izinzuzo ezinkulu zokuwina umncintiswano ngokuzethemba. Sebenza ngokunembile nangokufanele, wenze umsebenzi wasehhovisi. Uma uthenge i-franchise yokwakhiwa kwangaphakathi, uzokhokhiswa imali ekhokhwa njalo ngenyanga. Okokuqala, kungokwasebukhosini, futhi okwesibili, kuyimali yokukhangisa.

Ngaphezu kwalokho, ekuqaleni, ngisho nangaphambi kokuba siqale ukusebenza, kufanele wenze umnikelo obizwa ngokuthi umnikelo wesamba. Lokhu kufinyelela ku-11% wemali oyitshala ngesikhathi sokuqala. Ngaso sonke isikhathi yenza ngokufanelekile esimweni samanje futhi ungaphuthelwa amathuba akho. Lapho-ke uzophumelela. Lapho ugcwalisa i-franchise yokwakhiwa kwangaphakathi, ungahlangabezana nobunzima. Noma kunjalo, zinganqotshwa kalula. Ukuze wenze lokhu, udinga nje ukutadisha imininingwane efanele bese wenza izinqumo zokuphatha ezifanele.

Sebenzisa i-franchise yakho yokuklama ingaphakathi ngokufanele nangokungenaphutha. Xazulula zonke izinkinga eziqhamukayo lapho zivela, lapho-ke ungabeka ngokwanele izinsiza ezikhona. Lapho usebenzisa i-franchise yokuklama igumbi, kufanele ulandele uhlu lwemithetho echazwe kwinkontileka. Lokhu kubaluleke kakhulu ku-franchisor. Phela idumela lakhe lisengozini.

I-design studio franchise wumsebenzi ofanele futhi onenzuzo, ngesikhathi sokuqalisa lapho kungavela ubunzima. Noma kunjalo, uma senza ngokuhambisana ngokugcwele nemithetho, kungagwenywa noma kunqotshwe. Ngesikhathi sokuqashelwa kwe-franchise, kunjalo, ubunzima abunakugwenywa. Kodwa-ke, kulula ukunqoba ngokuxhaswa okuqinile ngemuva kwabo. Uma uhlela futhi usebenzisa i-franchise, ngaso sonke isikhathi yenza ngokufanelekile kulesi simo. Kuyadingeka ukuthi uhlale ufunda izibalo ukwenza izinqumo ezifanele zohlelo lokuphatha.

Uma unesithakazelo kwisitudiyo sokuklama, yenza i-franchise ngendlela efanele ngangokunokwenzeka, futhi uzoba nenzuzo enkulu futhi engenakuphikiswa. Ingasetshenziswa ngempumelelo ekulweni nezimbangi. Ngemuva kwalokho ngeke bakwazi ukuphikisana nanoma yini kuwe, futhi noma yimaphi amaklayenti axhumana ngokuzithandela ne-studio sakho sokuqamba. I-franchise isiza ekwakhiweni kwezakhiwo, ngaphakathi nangaphandle. Kungokufanayo nangekhodi yokugqoka yabasebenzi. Abasebenzi abagqoke imifaniswano ephelele abanobunikazi obuyingqayizivele benkampani. Lapho wenza i-design studio franchise, kufanele futhi wazi ukuthi uzoba yi-franchisee.

Thola ilungelo lokusebenza egameni lomkhiqizo owaziwayo futhi othandwayo, ngokubuyisela ukhokha iminikelo yezezimali. Ukufeza i-franchise, isitudiyo sokuklama kufanele sikhishwe ngokuhlangana nesampula yoqobo. Kubaluleke kakhulu ukubhekela lokhu ukuze kungabikho zimangalo kamuva. Ilungelo lokuba ngumsabalalisi okhethekile we-franchise yokuklama ngaphakathi lisadinga ukutholwa. Kungumsebenzi wakho ukufakazela i-franchisor ukuthi nguwe ophumelele kakhulu ukubambisana. Lokhu kungenziwa ngokunaka imininingwane ehlukahlukene nokwenza izinqumo zokuphatha ezifanele. Inqubo yokubhekana ne-studio franchise yokudala, udinga ukubona ukuthi izinga lomncintiswano liphezulu kakhulu cishe yonke indawo.

Ukuze unqobe ukumelana nabaphikisi bakho, kufanele ucacelwe ngobungozi obuchayeke kubo. Uma ukwazi ukubamisa ngokunenzuzo, i-franchise izoletha inzuzo ephezulu. Ukubusa emakethe kunikezwa yi-franchisor futhi uzisebenzele ngokwakho. Ngemuva kwakho konke, empeleni, ungumsabalalisi othwala umthwalo ophelele wezenzo zakho. Uthenga ilungelo lokwenza imisebenzi usebenzisa uphawu lokuhweba lomunye umuntu. Ngakho-ke, isitudiyo sokuklama sikunikeza onqenqemeni, kepha ngeke sikwenzele wonke umsebenzi. Kufanele ukhokhele nelungelo elikhethekile lokuba wedwa osabalalisayo.

Lokhu kuyiminikelo eminingana, ngayinye ebalwa ngawodwana.