Bonke osomabhizinisi bafuna ukuthola ama-franchise afunwayo omkhiqizo owaziwayo ngemisebenzi yabo yezentengiselwano, ngokusetshenziswa okungabizi kakhulu, ebhizinisini, nokubuyiselwa ngokushesha. Kodwa-ke, nayi impikiswano yokuphikisana kokuxhumana okunengqondo phakathi kophawu lwentengiso oludumile, igama lomkhiqizo, nokusetshenziswa okungabizi kakhulu kuvela, kusukela lapho kuphakama isigaba, imodeli nomkhiqizo, kubiza kakhulu ukukusebenzisa nokukugcina ebhizinisini lama-franchise . Ukukhokhwa kwemali ngohlobo lokukhokhwa kwesamba esisodwa, izinkokhelo zanyanga zonke, nezimali zokukhangisa ezijwayelekile, ukuze kusetshenziswe ilogo yomkhiqizo eyaziwayo nedumile, kudinga imali enkulu, imijovo nezindleko. Ukukhokhwa ngesikhathi kwazo zonke izindleko zebhizinisi ezihlobene kusuka kuma-franchise afunwayo kudinga inzuzo engenayo yokugeleza kwemali, nge-akhawunti yasebhange, inhlangano yomsebenzi omuhle, inethiwekhi yokuthengisa ethuthukile neyandisiwe, ukugeleza okuphezulu kwezimoto, nezindawo eziningi zokuthengisa, zesikwele, ezinendawo ebanzi uhla lwezimpahla. Ngakho-ke, ukukhushulwa kwebhizinisi, udinga okunye ukukhangisa, ukutholakala, nokulanda kwemishini yokuhweba neyokukhiqiza, ukwandisa inani labomabhalane bezentengiso, abaphathi, ababonisi, ezobuchwepheshe, ezokukhiqiza, nezabasebenzi. Lapho usebenza nama-franchise athengiwe athengiwe, into esemqoka ukubala kahle intengo yokuthengisa yezimpahla nemikhiqizo, ngokubuyiselwa kwazo zonke izindleko eziyisisekelo nezisizayo ngokubala izindleko zezindleko.

Izindleko eziphezulu zokuthengisa izimpahla nemikhiqizo usebenzisa uhlobo lomthengisi we-franchisor ‘zingethusa umthengi omkhulu, futhi uzokwenqaba ukuthenga umkhiqizo obizayo. Ngokwenzayo, amaketanga okuthengisa athengisa izimpawu zokuhweba ezaziwayo futhi ezibizayo anamakhasimende awo asunguliwe kanye namakhasimende akhethiwe, angawodwana, ahloniphekile, aqinile athenga uhlobo oluthile lomkhiqizo. Zimbalwa kakhulu izivakashi ezikhululekile, ikakhulukazi abathengi bezitolo, kulezi zitolo. Kwimbangi yokuhweba ngobuningi, okusho uhlaka olukhulu lwesibalo sabantu, kuyadingeka ukusondela emisebenzini ngama-franchise afunwayo ngesimo esikhethekile, ukuthola ukuthi 'kusho okuyigolide', kwizimpawu zokuthengisa bekungabiza kubo futhi bathembele kwikhwalithi izimpahla nezinsiza ngokwazo. Ekusebenzeni komhlaba, izimpahla, izimboni nezamabhizinisi zikhona futhi zisabalele, kanti ama-franchise wezimpahla enza amaphesenti angamashumi ayisishiyagalolunye enzuzo. Ama-franchise athandwa kakhulu ama-franchise wezimpahla ahlotshaniswa nokuthengiswa kwe-pizza, ikhofi elenziwe ngomumo, okokugqoka, izicathulo, izinto zikagesi nezasendlini, izimoto, kanye nabathengisi bazo osomabhizinisi abavula izitolo zemikhiqizo nezitolo. Impumelelo yokuthengisa kuma-franchise wezimpahla ixhomeke kakhulu ekhonweni lobuchwepheshe lababonisi nabaphathi bezentengiso lokwethula umkhiqizo ophelile kumthengi ukuze bajabule, bazimisele ukuthenga izimpahla, futhi, benelisekile ngokuthenga ngempumelelo, bashiye ezitolo.

Ukuthola ukusebenza kahle kuma-franchise afunwayo kuhlotshaniswa nokuqeqeshwa okuqhubekayo kwabasebenzi, kwimishini efanelekile kakhulu namakhono atholakele, ngobuciko nangokwazi kwebhizinisi ukuthengisa umkhiqizo. Ukuqeqeshwa okuyimpoqo nama-webinars ngenqubo yokuqeqeshwa kwabasebenzi ababandakanyeka ekuthengisweni kwemikhiqizo, ekufinyeleleni ithalente nobizo lomsebenzi, ukuphoqa, ngobuciko nangobuciko ukuphoqa ikhasimende ukuthi lithenge, okuphinde kufakazele ubuqiniso bokuthi 'abasebenzi bayikho konke '. Ama-franchise afunwayo ayadingeka, ngoba ngendlela enengqondo, yenhlangano, ehlanganiswe nohlelo, bayakhokha masinyane, beletha imali efanelekile kosomabhizinisi-i-franchisee. Kuyindlela edidiyelwe nenenhloso yokuhlela iphrojekthi yebhizinisi lama-franchise, ngohlelo lwebhizinisi olwenziwe kahle, ucwaningo olunzulu, kanye nocwaningo lobudlelwano bemakethe, kanye nokuhlaziywa kwabathengi abafunwa ngempumelelo, okuletha ukubuyiselwa okusheshayo futhi okuletha ama-franchise isigaba nohlu lwezinto ezifunwayo. Ukwenza umsebenzi wokuqala wokuhlaziya kumandla wokugeleza kwemali okuvela kutshalo-mali olutshaliwe, ngokubalwa kwezomnotho, okubaliwe kwesibikezelo sebhizinisi, ekuhambeni kwemali, ukubalwa kwephrojekthi kwemali engenayo, izindleko, kanye nenzuzo kunika zonke izizathu zokwenza i-franchise ekhokhelwayo efunwayo. Ukwenza imigomo yokuhlela ngamasu nokuhlela imisebenzi efanelekile yokusabalalisa amasu, inani lotshalo-mali lokuqala, ukukhulisa inzuzo, ukugcina ibhalansi eqinile kanye 'nokulinganisa' phakathi kwezindleko zama-franchise nezindleko ezizayo zokwenza ibhizinisi, kungubufakazi nefomu isiphetho esizwakalayo sokuthi ukukhethwa kwama-franchise kwenziwa okulungile futhi kuthengwe ama-franchise athengiwe.

I-Franchise. Amaphathi wezingane ayinsimu enkulu yokubonakaliswa kobuciko kosomabhizinisi - i-franchisee. Amaphathi wezingane e-Franchise angamathuba angenamkhawulo wokubamba noma imuphi umcimbi onemibala wezingane, ukuqhuma komthombo wemibono kanye nemicabango yeziqhumane ezimnandi, zomkhosi. I-Franchise yamaqembu ezingane iyinkambu engatshalwanga yokubamba imicimbi ejabulisayo, nejabulisayo yezingane, neqembu layo lokugqwayiza, futhi ngokuqinisekile ibhizinisi elinenzuzo yokutshala imali kumkhiqizo onedumela elihle kakhulu. Emakethe ye-franchise network, yokuhlela imicimbi yezingane, kunenani elanele lalabo abafisa ukwenza isivumelwano se-franchise nosomabhizinisi. Kodwa-ke, akuwona wonke ama-franchisor angabalingani bebhizinisi abahlanganyelwe abavumelekile.

Abaningi babo bazi kuphela ukuthi baqoqa kanjani imali eyisamba, bese “begeza izandla” futhi bavinjelwe ekunikezeni usizo lwangempela. Impikiswano eyinhloko yokukhetha okufanelekile kozakwethu - ukwenza ilungelo lokwenza imali, wudumo lobungcweti lokuthola amalungelo, ukukhonza amanani alo avunyelwe kanye nobizo lokwenza imicimbi yezingane, imicimbi, imikhosi yangempela yokuzijabulisa nenjabulo yezingane, hhayi ukushaywa, yonke imicimbi eyisicefe ne iqembu eligijima kumbuthano. Ngokusho kwemithombo evulekile yolwazi, ukutshalwa kwemali ekuhleleni ukwakhiwa kwesimo semikhosi yezingane kuyakhokha ezinyangeni ezintathu. Kepha ukuze leli bhizinisi likhule futhi lingami, kuyadingeka ukuthi kuthuthukiswe njalo izimo zemicimbi nemithethonqubo yokubamba amaholide. Amazinga wenhlangano yokuthengisa nokuxhumana namakhasimende-izingane nabazali bazo kufanele zibuyekezwe ngokuhlelekile. Osomabhizinisi bama-Franchisee kumele baqhubeke njalo nokwenza ucwaningo lokumaketha emakethe yezinsizakalo endaweni yabo, edolobheni, nokuthi kude kangakanani nabancintisana nabo, ekwethuleni imidlalo emibalabala yezingane, ngokujabula nokuhleka okujabulisayo.

I-ejensi yamaqembu wezingane i-franchise isebenza ngokungenaphutha, kodwa kuphela ngombandela wokuqalisa ukusebenza okunekhono nokungaguquguquki. Esigabeni sokulungiselela, kubalulekile ukwenza izinqubo ezahlukahlukene ezisiza ekunciphiseni ukulahleka. Ukuba necebo, ekufezeni ukuthi i-franchise iyinzuzo enkulu kangakanani. Kufanele uyisebenzise ngokuphelele. Hlela izenzo zakho ngokuya ngesimo sangempela semakethe. Uma uthatha isinqumo sokusebenzisa i-franchise, i-ejensi yakho idinga ukunakwa ngokufanele.

Kuyiqiniso ikakhulukazi ngomklamo wangaphandle. Ikhodi yokugqoka yabasebenzi, ikhodi yokwakhiwa kwezakhiwo kufanele ibonwe ngokuhambisana ngokuphelele nemithethonqubo enqunyiwe. Uma usebenzisa i-ejensi ye-franchise futhi uhlela amaphathi wezingane, kuzodingeka ucabange ngokuphepha kwezingane. Ngemuva kwakho konke, ubophezelekile kulabo obaphathisiwe. Ngakho-ke, le migubho yamaqembu akufanele ihlotshaniswe nezenzo ezingamukeleki kulabo ababhekiswe kibo. Naka amaholide ezingane enhlangano yawo, uthathe i-ejensi yama-franchise iye ezingeni elisha lobuchwepheshe. Kuyadingeka ukuthi usebenze ngamandla nangendlela efanele ngenkathi uvikela amaphutha kuhlelo olubalulekile.

Landela imithethonqubo ye-franchisor futhi ngeke abe nezicelo. Uma usebenza kusihlwa sezingane njengengxenye ye-ejensi ye-franchise, khona-ke imininingwane etholwe kummeleli womkhiqizo ikusiza ukuthi ufinyelele ezingeni elisha lobuchwepheshe. Yisebenzise ngempumelelo ngangokunokwenzeka.

Ukusebenza ne-ejensi yamaqembu angaphansi kweminyaka kuyiphrojekthi, okwenzayo, okudingeka uqaphele ngokucacile ukuthi kufanele uzuze izinga elingaphezu kwanoma yikuphi kokungasebenzisi izimbangi zama-franchising. Lokhu kungenxa yokuthi udinga ukukhokhela ilungelo lokwenza imisebenzi egameni le-franchise. Inkokhelo ingaba kufika ku-9% njalo ngenyanga. Impela, iphesenti lenzuzo ekhokhwa njengeminikelo ingaba ngaphansi kuka-9%. Imvamisa, izitolimende ezimbili njalo ngenyanga zifaka ku-3 kuye ku-9%, ebalwa njengephesenti lemali engenayo yenyanga. Kungumkhuba ojwayelekile, ojwayelekile hhayi nje kuphela kuma-franchise amaqembu wezingane.

Cishe yonke imisebenzi ye-franchise yenziwa ngale ndlela. Ngakho-ke, vele ugcine leli qiniso engqondweni. Nciphisa amaroyal ngokuxoxisana nabanikazi bama-franchise ejensi yabantwana bezokuzijabulisa.

I-franchise ye-ejensi yeholide wumsebenzi webhizinisi ongasho lutho. Ekusebenzeni nayo, njengabanye abaningi, kuyadingeka ukuthi wazi izingozi nezinsongo. Ukusebenza kule ndawo ye-franchise, lungela ukuhlukunyezwa okuvela kubancintisana nabo, gwema izimo ezingathandeki, lungiselela kusengaphambili. Kanye nezinye izingozi, amandla, nobuthakathaka be-franchise kungabonakala ngethuluzi elibizwa ngokuthi yi-SWOT analysis. Phatha i-ejensi yakho ngokusebenza kahle okuphezulu, uyinikeze inani elifanele lokunakwa futhi ulethe inhlangano yakho yeholide esikhundleni somholi wemakethe, okuholele ekuholeni okukhulu okuvela kubaphikisi. Ukukhishwa kweholide uqobo kunikeza isethi ekahle yamathuluzi okusebenza.

Imiyalo yabo futhi ebaluleke kakhulu enikezwe i-franchisor, onentshisekelo yomuntu ekukhiqizeni okuphezulu kwezezimali kwento ye-franchise.

Imisebenzi ye-franchise ifaka izimali eziningana. Eyokuqala inkokhelo yesamba. Kakade esigabeni sokuqala, i-ejensi yakho yeholide iyikhokha ku-franchisor. Ngemuva kokuqhubeka kokufezeka kwe-ejensi, izibopho zakho zifaka phakathi izinkokhelo ezimbili: ama-royalties, kuze kufike ku-6% wemali engenayo, nemali yokukhangisa. Konke lokhu kuyadingeka ngoba umphathi unikeza inani elikhulu lezinto zokwaziswa ezahlukahlukene, ubuchwepheshe, amasu, izindlela, izinhlelo zebhizinisi nezinye izinto. Ngokwenza ngokugcwele konke lokhu, uthola i-bang enkulu ngemali yakho, ngakho-ke i-franchise ye-ejensi yeholide neyemicimbi iqinisekisa izinga eliphezulu lemali engenayo.

I-franchise eKherson yiphrojekthi ethembisayo, esadinga ukwenziwa ngokuqapha futhi kubhekwe zonke izingozi ezingasongela. I-franchise ayiyona nje inqubo yokuqasha umkhiqizo odumile ngokukhokha okulandelayo kwemali ethile. Ngaphezu kwalokho, esigabeni sokuphothula isivumelwano se-franchise, ukhokha u-11% wemali eyisamba. Inani lemali lingahluka ngokuya ngesivumelwano. IKherson yindawo ekhangayo yezivakashi, nayo okufanele icatshangelwe uma usebenza nge-franchise. Thuthukisa ilungelo ngezinga eliphezulu lokusebenza kahle, ekubeni ngaphambilini wenze izenzo zokuhlaziya.

Ukuhlaziywa kuhle kulokhu ukuthola kahle wonke amathuba nezingozi ezikhona. Osomabhizinisi abaningi kanye nezivakashi banesithakazelo kuKherson, ngakho-ke, unganikezwa isidingo esisebenzayo.

I-franchise eKherson ingabhekwa ngezinga eliphezulu lokusebenza kahle uma ucabangela izici zesifunda kanye nemininingwane yomthetho wendawo kusengaphambili. Vula i-franchise kuleyo nsimu bese unikeza izimpahla nezinsizakalo ezivela kumkhiqizo owaziwayo ukuqinisekisa ukungena kwamakhasimende njalo. Lapho usebenzisa ilungelo lokusebenzisa ilungelo elithile e-Kherson, kufanele ucabangele ukuthi, njengomthetho, ama-brand ahlinzeka ngesidingo salowo onelungelo lokuthengisa ukwenza umnikelo wokukhangisa, kanye nezimali zasebukhosini. Lokhu kufinyelela ku-6% wemali yakho engenayo noma inzuzo, okudingeka uyidlulisele kummeleli womkhiqizo njalo ngenyanga. Ilungelo endaweni enjalo lingahlinzeka nangesidingo sokudlulisa ama-3% wokukhangisa emhlabeni wonke. Ngosizo lwensizakalo ye-franchising, yenza imikhankaso yokukhangisa futhi ugcine izinga lokuqwashisa ngomkhiqizo ezingeni elithile.

I-franchise eKherson izosebenza ngokungenaphutha uma yonke imigomo yezomthetho ibonwa, futhi kubhekelwa imithetho yezokuziphatha yabasebenzi bakho.