Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo yekutandarira bar franchise chirongwa chebhizinesi, mukumisikidza icho chaunofanira kuyeuka kuti iwe unofanirwa kuwana zvishoma kupfuura vako vakwikwidzi vanoshanda vasina kudyidzana neanozivikanwa brand. Mushure mezvose, iwe unotora zvimwe zvisungo kana iwe ukashanda pane franchise. Kutanga, iwe unopa pakutanga kusvika ku11% semubhadharo wemari. Inoturikirwa kubva muchiGerman sechidimbu chakakora, uye mari iyi inoshandiswa zvisingaite mukutsigira kambani iyo yaunopedzisa chibvumirano pamusoro pekodzero yekuparadzira chete. Paunoshanda nefranchise, unowana akasiyana mabhenefiti aunogona kushandisa kuti ubudirire. Kutanga, unowana tekinoroji yepamusoro.

Paunenge uchiita yekutandarira bar franchise, iwe unogona zvakare kutarisira pamusoro-notch kuziva-maitiro kana kugona kushambadzira zvigadzirwa kana masevhisi kubva kune inozivikanwa pasi rese brand.

Kana iwe uchida kutenga franchise yekuzorora bar, saka iwe unofanirwa kusarudza sarudzo yakanakisa pakati peavo vakapihwa. Kune nhamba yakakura kwazvo yemasaiti akasiyana paInternet ayo anopa ma franchise kusarudza kubva. Iwe unogona zvakare kusarudza iyo sarudzo inokodzera bhaa yako. Shanda zvakanaka uye nemazvo, uchidzivirira zvikanganiso zvakakura, kuva muzvinabhizimusi akabudirira kwazvo. Iwe uchave unokwanisa kugona kunyatsoita nechero vafundisi mashandiro nekukura kuratidzira uye nzwisiso. Kudzidza zviverengero kana uchichengeta bhawa yekuzorora ndechimwe chezvinhu zvinodiwa kuti ubudirire.

Mushure mezvose, iwe uchagara uchiziva nezve mamiriro emusika. Ehe, zvemukati mamiriro ezvinhu mukambani zvinofanirwawo kutarisirwa uye kugara zvichiongororwa. Paunenge uchishanda neyekutandarira bar franchise, iwe zvakare unofanirwa kugara uchifunga mundiro yemari uye kushambadzira fizi iwe yaunozvipira kuendesa mwedzi wega.

Iyo franchise muHavana inoshanda pamwe nekugona kwakanyanya, asi chete kana ikaitwa nemazvo. Muzhinji, franchise hachisi chinhu chinopfuura kuitiswa nemapato maviri 'mabhizinesi mapurojekiti. Chikamu chekutanga muridzi wefranchise. Iyi pati inogona kushandisa iyo franchise sezvainoona zvakakodzera. Nekudaro, kana chibvumirano chakatopedzwa pakati peye franchisor nemugovera, saka chisungo chekuwirirana chinotonga zviito. Izvo chete zvinofanirwa kuita zvakatemwa mukati meiyo mamiriro ezve franchise zviito.

Hapana mhaka iyo mirau inofanira kutyorwa. Havana ndiro guta guru reCuba, mafranchise muguta iri anga aripo kwenguva yakareba. Zvakangodaro, makwikwi haana kusimba senge mune dzakawanda nyika dzekuMadokero. Vashanyi vanofarira Havana. Iyo franchise inogona kushandira zvido zvavo. Semuenzaniso, inogona kuve cafe, restaurant, hotera yakaoma, hostel, kana chero rimwe basa rinopa mukana wekukwezva vashanyi. Zvirokwazvo, kana uchiita mukana wekutengesa muHavana, usakanganwa nezve vagari vemo.

Inoda kupihwa yepamhando yepamusoro sevhisi. Nguva dzose chiita chete zvinoenderana nemirau. Iwe haufanire kumboita chikanganiso chikuru kana uchitengesa franchise muHavana. Rudzi urwu rwebhizimusi chirongwa chiri nyore kuita, iwe unongoda kuisa pfungwa. Paunenge uchiona franchise muChiteshi, iwe unofanirwa zvakare kurangarira kurasikirwa hakugamuchirwe. Izvo zvinodikanwa kudzora maitiro ehofisi zvakanyanya sezvinobvira. Mashandiro anoitwa uchitevedza mirau, iyo inopa mukana wakanaka wemakwikwi.

Iyo Havana franchise inoita basa rakakosha.

Nekushandisa iyo franchise, zvinokwanisika kutonga vapikisi zvakanyanya. Vanokwikwidza havana kana chekukupikisa. Ivo vanozvibata nekuzvidzora, hazvo, panogara paine njodzi inouya kubva kune vanopikisa. Zvirokwazvo, hurumende zvakare inoita zvido zvayo. Semutemo, iyo nyika haipindire nekodzero yekuziva. Iyi ihofisi inomiririra yeimwe nyika, chero kambani inogona kushanda muHavana.

Ndokusaka iyo franchise ichipa zvine simba kuitiswa kwemahofisi mashandiro mikana nekuti iwe unogona kuuya kumusika, kutengesa chigadzirwa chako, utsvage vemuno makontrakta. Muvaki iye anodyara zviwanikwa zvemari. Ivo vanobhadharawo iye franchisor. Mukudzoka, franchisor mukati mehurongwa hwefranchise muguta reHavana inopa rubatsiro rwese rwakakodzera. Izvo hazvingori chete neruzivo rutsigiro. Kazhinji iyo franchisor inobatanidzwa zvakananga mukuvhurwa kweprojekti. Kunze kwezvo, kana uchiita basa repahofisi, une maneja wako, izvi zvinowanzo shandiswa pakubata neye franchise tsika.

Izvo hazvina basa kuti unoita here mudunhu reHavana, kana kuita zviitiko zveimwe fomati. Kana uchizadzisa franchise, mumwe anofanirwa kuziva kuti bhizinesi iri panjodzi. Iyi tsika yakajairika, kwete kuCuba chete asi nyika yese seyakazara. Panguva ino munguva, iyo franchise iri mumatambudziko. Chinodikanwa chinobudirira chakadonha mushure mehosha. Vanhu kazhinji vanotya kutenga. Zvisinei, mamwe mafranchisees haana kukanganiswa nedambudziko.

Asi, ivo vakatakurwa zvakanaka, vakawana chimwe chinhu. Semuenzaniso, franchise muHavana inogona kunge iri chirongwa chekuendesa chikafu. Ichi chiitiko hachina kubatana nezvirambidzo, chakura. Izvi zvinoshandawo kune mamwe marudzi ezviitiko, ayo panguva dzenjodzi anopa huwandu hwepamusoro hwemari. Mukuwedzera kune uyu muenzaniso uri pamusoro, iwe unogona kufunga nezvekuitwa kwezvishandiso zvinopa kutaurirana pakati pevatengi uye, kazhinji, pakati pevanhu. Aya maapplication ane akakwirira mwero wekuzivikanwa, uye kune zvimwe zvakabudirira franchise sarudzo. Izvozvi, padunhu reHavana, unogona kuwana niche kwaungawana mari.