The meat store franchise acquired by entrepreneurs, within a well-known trade network of meat products, is in high demand, as it is a good business that generates a lot of income. Since the outbreak of the covid-19 coronavirus pandemic, the trend has sharply increased to open free-standing meat stores in cities. Restrictions on visiting markets and closing them for several weeks, to implement quarantine measures and measures to prevent coronavirus infection, forced sellers of meat products to look for a solution to get out of the crowded area and take measures to ensure uninterrupted meat trade. The presence of independent outlets and the opening of new ones largely determined the sale of meat products under the purchased franchise and the creation of a branded meat market. By its characteristics, the meat business has enough of its complexities and it has "fastidious" customers who value, above all, taste and good quality. First, entrepreneurs must "win" their clientele who would buy meat in this particular store, because they like the taste and quality of meat products from this market.
The meat market is very saturated with sellers, but the taste of meat products is different for everyone. A regular buyer of meat products will buy meat there, where he will be one hundred percent sure that the meat from a particular store is the best and tastiest in the city and he is not deceived. The purchased franchise is such a guarantee. Trade-in meat products, with a trademark logo, serves as an example of transparency in trade relations with the buyer and this is an element of the quality of the goods. It is unprofitable for the seller of a branded, specialized outlet to "stir up" with the buyer, it is much more profitable for him to have a permanent consumer and a great demand for his products. Also, most of the franchisors, a renowned trading network of meat products, for the benefit of increasing sales, provide training for franchisees and employees of the partner company in all the intricacies of their business and provide constantly practical and legal assistance. Butcher shop franchising is very stable, with high-profit margins, and the commercial success of the business largely depends on an adequate policy with the buyer.