Lero, chilichonse chilipo, kuphatikiza kayendetsedwe ka kayendetsedwe ka kampani, zowerengera ndalama, komanso kukhathamiritsa kwa nthawi yogwirira ntchito, kuwongolera, komanso mwayi wogulitsa bizinesi yomwe ili ndi ndalama zochepa komanso zochepa zachuma. Kutsogozedwa ndi zofuna zawo komanso zofuna zawo, amapezeka kuti akweze bizinesi yanu mwachangu komanso moyenera mu gawo lina la ntchito, osagwiritsa ntchito nthawi ndi zinthu zina. Ngati mwatsopano pankhaniyi, muyenera upangiri waukadaulo, thandizo laukadaulo wa IT, ndiye muyenera kutembenukira kuma pulatifomu akatswiri omwe amakhazikika pa chilolezocho ndi chilichonse chokhudzana nacho. Kodi ndichifukwa chiyani kuli koyenera komanso kopindulitsa kugula chilolezo? Chilichonse ndichosavuta kufotokoza. Mukamapanga bizinesi kuyambira pachiyambi, muyenera kuyika ndalama, muyenera kupanga mapulani, kuwerengera ndalama zoyambira ndi ndalama zomwe bizinesi ikufuna kukweza. Nthawi yomweyo, ndikofunikira kukhala ndi chidziwitso chochepa pakuwongolera, kuwerengera ndalama, komanso kuwongolera osati kokha ndi ogwira nawo ntchito komanso njira zosiyanasiyana, kuti musasokonezeke komanso kuti musatayike.

Pogula ndikugwira ntchito limodzi ndi wogulitsa, zimakhala zosavuta kupanga bizinesi, chifukwa chodziwa mtundu, maluso omwe aphunzira, omwe mosakayikira amagawana nawo, komanso makasitomala omwe adapeza. Choyamba, muyenera kuwerengera zabwino zonse ndi zoyipa zake, sankhani malo omwe mukufuna kuti mutsegule bizinesi, fotokozerani za capital capital, kenako ndikuchitapo kanthu. Komabe, ngati mpaka pano mukuzunzidwa ndi chisankho, ndiye kuti mutha kupita kumalo, kusanthula chisankho chomwe chaperekedwa, yerekezerani mtengo wamtengo, ndikupeza dongosolo la bizinesi. Komanso, patsamba lino, mutha kuwona ziwerengero zamayendedwe amtundu wa SEO, werengani ndemanga za makasitomala athu (omwe ali ndi ufulu wogulitsa ndalama ndi ma franchisees), onani momwe chiwongolero chimakhalira, fotokozerani za ndalama, ndalama, ndi zolipiritsa. Patsamba lathu pali kusankha kwakukulu, mukamafufuza, mutha kugwiritsa ntchito makina osakira kapena kusankha gulu, dziko, mzinda, mudzi, pezani kuchuluka kwa ndalama zoyambirira, ndi zina zotero. Lero zonse zilipo, komanso kuwerengera mu sitolo yamalonda, yoperekedwa kwa aliyense. Palibe chifukwa chodutsa chilichonse kuyambira koyambirira mpaka kumapeto, muli ndi chidziwitso chofunikira.

Dziwani zambiri zakugwirizana mgulu lazamalonda. Komanso, upangiri waluso umaperekedwa, amalonda amathandizira omwe amathandizira pakufunsira, ndikukuwuzani zama tchipisi, zochita ndi kupereka chidziwitso chofunikira pakukweza bizinesi. Pakukulitsa ndi kutsegula malo, aliyense amapambana. Wogulitsa bizinesi amapatsa mphamvu kuyimilira zokonda nthawi yayitali pamtundu winawake, muntchito inayake, malinga ndi zina. Mitundu yofunikira kwambiri yama franchise oyang'anira mabizinesi ndi chakudya chachangu, ntchito, katundu, ndi ntchito. Catalog ya franchise imalola kusankha chilolezo chofunikira, kuwonetsa njira zanu, kupulumutsa nthawi ndi mabizinesi akukulitsa kuchuluka kwa SEO. Aliyense apeza mwayi wabwino kwa iwo, poganizira za ndalama ndi zida.

Timapereka chitsimikizo cha zana limodzi lachitukuko chokhudzana ndi chitukuko cha bizinesi kudzera pakupeza chilolezo.

Kuti mufunse pazinthu zosiyanasiyana, muyenera kulumikizana ndi manambala omwe angatchulidwe, kutumiza pempho kudzera pa imelo. Tikukuthokozani chifukwa cha chidwi chanu ndipo tikuyembekezera mgwirizano, wopindulitsa.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chazamalonda chokhala ndi kabukhu kazogulitsa chimapereka mpata wosankha mwayi wopindulitsa pamtengo wotsika, poganizira zolipiritsa, mfundo ndi zofunikira pamgwirizano wamalamulo. Mutha kutsegula bizinesi yanu nokha, kuyambira pomwepo, koma kenako muyenera kumvetsetsa bwino komwe mungayambire ndi mfundo zoyendetsera ntchito, kutengera kuwerengera ndalama ndi mapulani amabizinesi. Kutsatsa, kumanga kasitomala ndizovuta kwambiri, makamaka poganizira momwe zinthu ziliri, mpikisano womwe ukukula nthawi zonse. Chifukwa chake, ngati ndinu oyamba kumene, koma molimbika kuyesetsa kuti mukhale mwini wa bizinesi yanu, kodi mungayambe bizinesi motsogozedwa ndi mtundu wina wodziwika bwino, wokhala ndi dzina lokwanira komanso ndalama zokwanira. Ngati simukudziwa komwe mungayambire, ndipo mulinso gawo liti lantchito kuti mutsegule bizinesi yanu, pitani m'mabuku a franchise ndikusankha bizinesi yomwe ili pafupi kwambiri ndi mtima wanu, chifukwa palibe chabwino kuposa bizinesi yomwe mumakonda . Chifukwa chake, m'ndandanda yazamalonda mutha kuwona zotsatsa zapano, ndikupanga ndalama zina, zidziwitseni za chilolezocho, dzina la mulandu, kulipira ndalama kapena kupezeka kwake, zambiri zowonjezera, kuwunika ndi mfundo zina mdera lina lomwe mungakonde.

Ma Franchisors amathandizira ma franchisees osati kungotsegula bizinesi, komanso adzabwera, kulangiza, kuthandizira kulemba anthu ntchito, kunena za zabwino ndi zanzeru zake, kupanga mapulani, ndi zina zambiri. imapezeka mwachindunji m'sitolo yogulitsa katundu. Imbani nambala yolumikizirana ndipo mufunse mafunso enanso. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu, polumikizana ndi catalog ya ma franchise ndi mabizinesi, tikuyembekeza mgwirizano wogwirizana.

Chilolezo chokhala kalabu yamabokosi ndi bizinesi yosangalatsa komanso yopindulitsa. Pofuna kuti musakumane ndi zovuta pakukula kwake, m'pofunika kukonzekera kukonzekera. Chilolezo, monga bizinesi ina iliyonse, chimafunikira zida zowunikira kuti ichite bwino ntchito yomwe yapatsidwa. Mwachitsanzo, pogwiritsa ntchito swot analysis, mutha kuchita chilolezo chokwera nkhonya bwino kuposa popanda. Komanso, kusanthula mpikisano ndikofunikira kwambiri, simuyenera kuiwala mukamayamba bizinesi. Komanso, panthawi yopanga chilolezo cha gulu la nkhonya, muyenera kuwunika pafupipafupi kuti muli ndi chidziwitso chonse munthawi yatsopano.

Ziwerengero zimayenera kuphunzira bwino pogwiritsa ntchito zida zosiyanasiyana m'njira yatsopano. Awa akhoza kukhala ma graph, zithunzi, kuyeza kwamagetsi, ndi zida zina zowunikira. Ngati mungaganize zoyambira kalabu yamalonda, chitani izi moyenera, osaphonya mfundo zofunika kwambiri. Kupeza mitundu yosiyanasiyana yamagawo amitengo kukuthandizani kuti mukhale okhazikika pamsika ngati mtsogoleri. Maakaunti anu azikhala ndi ndalama zokwanira ngati malisiti ochokera kwa makasitomala.

Kalabu ya nkhonya iyenera kupatsidwa chidwi, mosasamala kanthu kuti mukuchita mwachilolezo, kapena mwa mtundu wodziyimira payokha. Ndikofunikira kuti musasokonezedwe ndi ntchito zazing'ono, kuwapatsa pulogalamuyo. Mufunikira luntha lochita kupanga kuti muchite zochitika monga kulipira ndi kuwerengera kosiyanasiyana. Pachifukwa ichi, pulogalamuyi ndiyabwino yomwe ingathandize kutsatsa chilolezo cha kalabu yamasewera m'njira yabwino kwambiri. Mwina amakupatsirani ndi franchisor, kapena mukapeza njira yoyenera. Malipiro a ndalama zonse amaperekedwa kumayambiriro kwa chilolezo cha gulu la nkhonya.

Izi ndizotsitsidwa komwe kumapangidwa koyambirira ndipo voliyumu yake imasiyanasiyana kutengera ndi mgwirizano. Mwambiri, zopereka zapadera za 9 mpaka 11% zimachitika, zomwe ndizofala. Chilolezo chogwiritsira ntchito bwino masewera a nkhonya chingakupatseni mwayi osati kokha kuti mulandire ndalama komanso kuti mugawane ndi wogulitsayo popereka zoperekazo. Onetsani kuwonekera kwakukulu mukamalumikizana ndi chidziwitso polumikizana ndi zinthu zowonera. Limbikitsani chilolezo chokhazikitsa nkhonya momwe mungathere osalakwitsa.

Ma Franchise ku Brazil amatsatira njira yomweyo monga amachitira padziko lonse lapansi. Ngati mukufuna chilolezo ndi momwe mungagwiritsire ntchito, ndiye kuti muyenera kuphunzira zomwe franchisor amakupatsani. Ma Franchise ndi osiyana ndipo, kutengera momwe zinthu zilili, mutha kuyenda komwe kuli kopindulitsa kwambiri kuchita bizinesi. Chilolezo chimakhala choyenera kwa aliyense wazamalonda chifukwa sichifuna kuyesayesa kulikonse kuti akwaniritse. Mukungoyenera kutsatira malamulo omwe a Franchisor amakupatsani kenako mutha kupeza zotsatira zabwino. Dziko la Brazil ndilodziwika bwino padziko lonse lapansi, chifukwa chake chilolezochi chimagwira ntchito nthawi yayitali kudera la Latin America.

Amalonda ambiri amalandira ndalama zambiri kuchokera kuzinthuzi. Chilolezo ku Brazil chimagwira ntchito motsatira malamulo omwe amalandiridwa m'maiko ena. Mwachitsanzo, franchisor amabwereketsa chizindikiritso chake, matekinoloje, ndi zina zodziwa, ndipo wogula amachotsera ndalama kwa wogulitsa. Nthawi zambiri zimachitika kutengera mgwirizano, ndipo kuchuluka kwa ndalama zolipirira kumasiyana.

Franchising ndi bizinesi yomwe yakhala ikugwira bwino ntchito kuyambira m'zaka za zana la 19. Ngati mukufuna Brazil ndi kupititsa patsogolo chilolezo, ndiye lingaliro labwino. Kupatula apo, boma ili ndi nyengo yabwino yogulitsa ndalama, ndipo wabizinesi amangofunikira kuti aphunzire moyenera magawo onse azigawo ndi zikhalidwe za boma mokhudzana ndi malamulo. Ma franchise amakono ku Brazil amapindula kwambiri chifukwa chogwiritsa ntchito dzina laukadaulo ndi ukadaulo womwe alandila. Izi ndizosavuta kwa amalonda omwe safuna kuyambitsa gudumu, koma amangofuna kugwiritsa ntchito mtundu wa bizinesi yomwe ilipo kuti alandire zabwino ndi bizinesi. Mukamagwiritsa ntchito chilolezo ku Brazil, mutha kuchita zinthu motsogozedwa ndi malamulo, zikhalidwe, ndi malangizo.