Ma franchise amabizinesi ang'onoang'ono ndimalonda ambiri. Mabizinesi ang'onoang'ono ndiabwino chifukwa amafunidwa m'mizinda komanso m'matawuni ang'onoang'ono. Kusankha kosankha kumatha kutchedwa kwakukulu popanda kukokomeza. Mwinanso, lero ndizovuta kutchula nthambi yazachuma komanso ntchito (osati yaying'ono chabe) yomwe ma franchise sangaperekedwe. Chifukwa chake chinthu chachikulu ndikupanga chisankho choyenera chifukwa kupambana kwa bizinesi yanu kumadalira kwambiri chisankhochi. Gawo logulitsa ndalama mu GDP yapadziko lonse lapansi likukula chaka chilichonse, ndikupereka ndalama zambiri pachuma chamayiko osiyanasiyana ndikupanga ntchito zatsopano.

Eni ake amakampani ochita bwino komanso otsatsa malonda akuitana obwera kumene kuti adzajowine bizinesi yawo ndikugula chilolezo, kukhala gawo la bizinesi yopindulitsa. Chimodzi mwazinthu zabwino kwambiri mwanjira iyi yochitira bizinesi ndikukhazikika. Matekinoloje onse, mapulani amachitidwe ndi njira, maphikidwe, dongosolo lolumikizirana ndi ogulitsa ndi makasitomala, malingaliro otsatsa, ndi zina zambiri agwiritsidwa ntchito, kuyesedwa pochita, ndikuwonetsa kuti ndiwothandiza. Izi ndizo zomwe zimapangitsa kuchepa kwa nthawi yobwezera bizinesi ndikubweretsa phindu poyerekeza ndikupanga bizinesi, monga akunenera, kuyambira pachiyambi. Ndizomveka kwa amalonda omwe akugwira ntchito ndi mabizinesi ang'onoang'ono kuti azisamalira kwambiri ndalama zogulitsa, kusamalira (malo ogulitsira khofi, tiyi tating'ono ta mabanja, malo ophika buledi, ndi zina zambiri), ogula (oyeretsa owuma, kukonza nsapato ndi zovala, katundu wachikopa, ndi nyumba Zipangizo) . Kutchuka kwa ma franchise okhudzana ndi zosangalatsa komanso kuyenda, masewera, ntchito zamankhwala (kuphatikiza mitundu yosiyanasiyana ya kutikita minofu, zolimbitsa thupi, ndi zina zambiri), komanso ntchito zamagalimoto, kukonza, ndi zomangamanga, zikukula chaka chilichonse. Ndipo ngakhale mavuto azachuma, miliri, ndi zovuta zina zofananira nthawi zambiri sizimangokhala zopinga mabizinesi ang'onoang'ono pamalonda koma zimaperekanso kukula mwachangu poyerekeza ndi nthawi yabata.

Chitsanzo cha mapulojekitiwa ndi sukulu zamaphunziro oyambira kusukulu komanso zamasukulu zomwe zimagwiritsa ntchito ukadaulo wazidziwitso zamakono. Mabungwe osiyanasiyana opititsa patsogolo maphunziro ndi maphunziro amafunikanso kwambiri munthawi yomwe pali zoletsa zosiyanasiyana pantchito zamasukulu akale ndi masukulu apamwamba. Kupanga chakudya chopita komanso kubereka kumatha kukhala chitsanzo cha chilolezo (chaching'ono kapena chachikulu) chomwe chidzalemekezeke panthawi yokhayokha, zoletsa kuyenda kwa anthu ozungulira mzindawo, ndi zina zambiri. Ntchito zonse zokhudzana ndi kutumizidwa Za chakudya, zogula, mankhwala, ndi zina zambiri zimafunikira kwambiri munthawi zotere.

Kuchita bwino kwa bizinesi kumatsimikiziridwa ndikuwunika koyambirira kwa zinthu zazikulu zomwe zimakhudza mabizinesi ang'onoang'ono ndi akulu, mosasamala kanthu kuti amaperekedwa kudzera mu chilolezo, chongogulidwa kwa eni ake, kapena kupangidwa pawokha. Choyambirira, ndikofunikira kuwunika momwe zinthu zilili pakampani yomwe ikusankhidwa ndi ziyembekezo zake, makamaka pazaka zikubwerazi. Chosafunikira kwenikweni ndikulimba mtima kwa mpikisano, kuchuluka kwa omwe akupikisana nawo kwambiri, mitengo yawo ndi ndondomeko yantchito, ntchito zotsatsa, ndi zina zambiri. Zikhala zofunikira kutengera chidwi cha mawonekedwe: kupezeka ndi kuzindikira chizindikiro, maina amtundu, mawu okumbukira, ndi zina zambiri, kupezeka kwa tsamba lawebusayiti, malamulo, ndi mfundo zoyanjanirana ndi ogula (ali okhutira bwanji ndi mtunduwu wonse) ndi magawo ena. Mukapeza chilolezo mu tsamba lapadera la intaneti, mutha kufufuza pang'ono pazowunikira zingapo ndi ndemanga zake. Mwinanso ena amalonda amawona kuti ndikofunikira kugawana zomwe agwirizana ndikuwapatsa zambiri kwa omwe ali ndi chidwi.

Ndipo, zachidziwikire, wochita bizinesiyo ayenera kuchita kuwerengera konse komwe kumakhudzana ndi bungwe la kampaniyo. Malamulo a chilolezo nthawi zambiri amatanthauza kufunika kolipira koyambirira, kuchuluka kwake kumadalira mtengo wa chizindikirocho, kutengera kupambana, kutchuka, komanso phindu pakampaniyo. Kuphatikiza apo, kukonza kampani, ndikofunikira kuyika ndalama zakuthupi muzinthu zosakhazikika (kugula kapena kubwereketsa kwa mafakitale, kugulitsa, ndi malo ena, kugula zopanga ndi zida zamaofesi, kulemba anthu ntchito, kulemba ntchito, ndi kuphunzitsa ogwira ntchito, kampeni yobweretsa malonda kumsika, ndi zina zambiri). P.). Chifukwa chake wogulitsa ngongole ayenera kuyerekezera kukula kwa ndalama zoyambira bizinesi yaying'ono molondola pomanga dongosolo lazachuma. Zimatengera momwe amayambila kupanga phindu lenileni.

Malipiro a mwezi uliwonse nthawi zambiri amawerengedwa ngati kuchuluka kwa chiwongola dzanja. Nthawi zambiri, ndondomeko yoyendetsera ndalama komanso kuwerengera kwa nthawi yobwezera ya bizinesi yaying'ono (osati yokhayo) imaperekedwa limodzi ndi kufotokozera chilolezocho pamndandanda wapaintaneti. Zomwe mabizinesi akupikisana omwe akugwiritsa ntchito chilolezo chofananira kapena m'magulu ofanana amsika atha kukhala gwero lazidziwitso zothandiza kwambiri ndikuthandizira ma franchisee kusankha bwino. Mukamasankha bwenzi logulitsira, muyenera kukumbukira kufunitsitsa kwake kupereka upangiri pantchito zopanga ukadaulo, kutsatsa, kupititsa patsogolo, kayendetsedwe kabwino ka zochitika zatsiku ndi tsiku, maphunziro antchito, kulembetsa malo ogulitsa, ndi zina zambiri, perekani othandizira ndi zida zidziwitso ndikupereka thandizo lina pokhudzana ndi chitukuko cha bizinesi . Kawirikawiri, kufunsira kotereku kumaphatikizidwanso pamndandanda wazantchito zaulere (mogwirizana ndi mgwirizano wogulitsa). Komabe, palinso zosankha mukamapereka zokambirana zilizonse payokha malinga ndi mndandanda wamitengo yapadera (eni mabizinesi ena amayamikira kwambiri zidziwitso zawo ndipo sali okonzeka kuzipereka kwaulere ngakhale kwa omwe amakhala nawo nthawi zonse). Mwa njira, upangiri ndi upangiri wokhudzana ndi kukhathamiritsa misonkho, kukhazikitsa njira yotsatsira makampani, kuthekera koti wogulitsa ngongole abwereke ku bizinesi ya mnzake wachinyamata zitha kukhala zofunikira kwambiri kumabizinesi ang'onoang'ono.

Mwa njira, palinso ma franchise aulere omwe samapereka ndalama zoyambilira kapena zolipiritsa pamwezi (makamaka m'mabizinesi ang'onoang'ono m'malo opezera anthu chakudya ndi ogula).

Mwambiri, potchula zonsezi pamwambapa, titha kunena kuti bizinesi yaying'ono yamalonda ili ndi maubwino ambiri kuposa mitundu yamabizinesi apamwamba. Pali, zachidziwikire, mtengo, zoopsa, ndi mavuto, koma sizowonekera kwambiri ndikuwopseza zotsatira zomaliza. Ndi bizinesi yaying'ono yolinganizidwa bwino komanso yowerengeredwa pansi pa pulogalamu yogulitsa ndalama, wochita bizinesi amatha kukhala wolimba mtima mumzinda wawukulu komanso mdera laling'ono kapena malo ochepa okhala ndi tanthauzo m'deralo. Chinthu chachikulu ndikusankha gawo labwino pamsika ndikuyesetsa kuti likule bwino.

Chilolezo chokhala ndi thanzi labwino ndichinthu chodziwika kwambiri pakadali pano. Ngati mwasankha kugwira ntchito ndi chilolezo, ndiye kuti muyenera kusankha zosankha zabwino kwambiri. Pachifukwa ichi, malo ogulitsira malonda ndi oyenera, komwe mungapeze njira zambiri zomwe mungasankhe. Pangani chisankho choyenera poyankhulana ndi polojekiti yodalirika kwambiri. Ndipo chakudya chopatsa thanzi pakadali pano ndi mutu wodziwika bwino, chifukwa chake, mukamayendetsa chilolezo, muyenera kutsimikizira kuti makasitomala anu azimva bwino atalumikizana ndi kampani yanu. Kuyendetsa chilolezo chodya moyenera ndikofala.

Chifukwa chake, simuyenera kuphonya mwayi wanu ndipo muyenera kuchitapo kanthu mwachangu kuti mukwaniritse bizinesi. Komabe, simuyenera kuthamangira kwambiri, muyenera kuwunika musanapange zisankho zolondola pazoyang'anira. Kupatula apo, ngati mwakonzekera bwino, ndiye mukamayendetsa chilolezo chodya moyenera, simudzakhala ndi zovuta zazikulu. Mutha kukonzekera zovuta zilizonse musanachitike; chifukwa chake, sangakudabwitseni. Mungotenga zofunikira ndikuyamba kudzidalira.

Pakadali pano, kudya bwino kumalandira chidwi chapadera kuchokera nzika zambiri zamayiko osiyanasiyana. Gwiritsani ntchito chilolezo chothandiza kwambiri, kuchita bizinesi yanu moyenera komanso osapanga zolakwika zazikulu. Kuphatikiza apo, mudzakhala ndi mapulani okonzekereratu omwe muyenera kungozolowera momwe dera lanu limakhalira. Palibe chovuta pankhaniyi, komabe, ndikofunikirabe kusanthula koyambirira kwa omwe akupikisana nawo. Kuphatikiza pa kusanthula kwapikisano, kuwunika kwa swot kuyeneranso kuchitidwa mukakhazikitsa chilolezo chodyera. Ndi chida chodziwika bwino chomwe chimakupatsani mwayi wodziwa zomwe mungathe komanso kufooka kwanu.

Kuphatikiza apo, kugwiritsa ntchito swot analysis mukakhazikitsa chilolezo chodyera, kudzakhalanso kotheka kudziwa mwayi ndi zoopsa zomwe zimakhalapo pakukhazikitsa bizinesi yoyenera. Mukamaliza kugwira ntchitoyi, kuti muwunikire zochitika zamtsogolo, ndikofunikira kugwira ntchito muofesi molingana ndi malamulo osiyanasiyana. Ngati mukuyendetsa Franchise Yoyenera Kudya, malamulo ndi zikalata zina azikupatsirani mukalipira ndalama zambiri. Izi ndiye kuchuluka kwa ndalama zomwe zimasamutsidwa koyambirira kwa ntchitoyi pomwe mwangoyamba kucheza ndi chilolezo chodyera.

Chilolezo chopeza zakudya zoyenera ndi ntchito yofunikira komanso yopindulitsa mtsogolo. Lonjezani moyenera komanso mosamala mwatsatanetsatane, kenako mudzachita bwino nthawi zonse. Mukamapanga chilolezo, mutha kukumana ndi zovuta zina. Amatha kuphatikizidwa ndi zochitika zampikisano, komanso kuti boma limatha kukuyang'anirani nthawi iliyonse. Cheke chimatha kugwirizana ndi malo ogulitsira, malipoti amisonkho komanso zina mwabizinesi yanu. Kukula kwa chilolezocho kuyenera kukhala koyenera komanso kolondola, kuyankha mwachangu pazomwe zingakhale zoopsa kukupatsani mpikisanowu.

Kukula koyenera kwa chilolezo kumatanthauza kufunikira kotsata malamulowo ndikutsatira malamulowo. Adzapatsidwa kwa inu ndi woyang'anira, ndipo adzafuna kupereka malipoti athunthu. Ngati mwasankha kukhala ndi zakudya zopatsa thanzi ndikuwugulitsa, ndiye chisankho choyenera. Kupatula apo, mudzakhala ndi mwayi wopambana mpikisano wopikisana nawo. Chilolezocho chidzaonetsetsa kuti mumatha kuyanjana ndi chakudya mwaluso kwambiri. Kupatula apo, mudzakhala ndi ukadaulo, zida, kudziwa komanso mtundu wodziwika womwe ungakhale nawo. Izi zikuthandizani kuti mulimbikitse polimbana ndi otsutsana kwambiri.

Mutha kuwadutsa, potero mukudzitsimikizira kuti muli patsogolo pamsika. Samalani ndi chakudya choyenera kenako ogula adzafuna kuyanjana ndi chilolezo chanu. Adzayamikira ntchito yowonjezera.

Ntchito za atsogoleri azomwe zikuyenerazi zikuyenera kuchitidwa munthawi yolemba. Kuyankha mofulumira pazomwe zingakhale zoopsa kudzakuthandizani kuthana ndi zovuta zilizonse. Mukamakulitsa chilolezo chopeza zakudya zoyenera, simudzakhala ndi zovuta ngati mutachita zonse mogwirizana ndi zomwe franchisor akufuna. Zachidziwikire, malamulo sayenera kuphwanyidwa, kutsatira mosamalitsa zofunikira zonse. Mukatero mudzachita bwino polimbana ndi otsutsa ndipo mudzatha kusangalala ndi ndalama zambiri. Zikhala zotheka kugwira ntchito zonse popanda zovuta, zomwe zikutanthauza kuti kampani yanu ipambana.

Simufunikanso kuvutika chifukwa chakuti njirazi sizinapangidwe zokha. Zowonadi, mkati mwa chilolezo chokhala ndi ufulu wopeza zakudya zoyenera, mwina mudzapatsidwa mapulogalamu apadera. Ikuthandizani kukonza ntchito yanu kuofesi. Komanso, tikamakhala ndi chilolezo chopeza zakudya zoyenera, zingakhale bwino kukhala ndi mphamvu pa CRM system. Ichi ndi chida chomwe muthanso kufunsa mafunso kuchokera kwa ogula munthawi yolemba komanso osataya zida zidziwitso za malo ofunikira. Pezani kupambana powapatsa zonse zofunikira pamipikisano. Zitha kuchitika chifukwa chogwiritsa ntchito chilolezo chodya zakudya zoyenera, mudzakhala ndi zida zofunikira.

Mukamagwiritsa ntchito moyenera, mudzachita bwino.

Chilolezo ndi woimira - malingaliro awiriwa ndi ofanana. Kuti mumvetsetse momwe mungagwiritsire ntchito ofesi, muyenera kugwiritsa ntchito mapulogalamu apamwamba kwambiri. Ngati mukufuna chilolezo, ndiye kuti nthumwi yake iyenera kupatsidwa chidwi. Pulogalamuyi imangothandiza kuthana ndi ntchitoyi. Mutha kuyigwiritsa ntchito moyenera komanso mopindulitsa, osalakwitsa. Kugwiritsa ntchito chilolezo ndikuyimira nthumwi kumagwira bwino ntchito pakompyuta iliyonse.

Ntchito zake zimakwaniritsidwa kudzera pakupanga kwapamwamba. Matekinoloje opangidwa mwapamwamba kwambiri amatheketsa kumapeto kwake kukhala chinthu chabizinesi yopambana kwambiri. Woyimirirayo sayeneranso kulumikizana ndi antchito, ndipo mutha kubweretsa chilolezocho kuntchito yatsopano. Mutha kukhala ndi mbiri yayikulu popereka kasitomala kapena bizinesi ina iliyonse moyenera momwe mungathere.

Mukamayanjana ndi chilolezo, mulibe zovuta zazikulu pomwe pulogalamu yamapulogalamu imayamba. Ndizosavuta komanso zothandiza, zomwe zikutanthauza kuti njira yophatikizira siyenera kunyalanyazidwa. Mufunika yankho labwino kwambiri pamakompyuta lomwe linapangidwa ndendende kuti ntchito yanu kuofesi ikhale yosavuta.

Mukamayendetsa chilolezo, ndizotheka kucheza ndi woimira pogwiritsa ntchito zida zamagetsi. Mwachitsanzo, mutha kupanga malipoti pogwiritsa ntchito luntha lochita kupanga lophatikizidwa ndi zovuta ngati mutagula chinthu choyenera. Pulogalamuyi ndiyosavuta kuyiyika, ndipo imatha kuthana ndi zochitika zovuta kwambiri zomwe zimayendetsedwa payokha. Malipoti nthawi zonse amakhala m'manja mwa woimira, ndipo chilolezo chimatha kukula mwamphamvu. Kuyendetsa kayendetsedwe kazinthu zandalama chifukwa chazomwe zathandizidwa moyenera zitha kukhala zothandiza kwambiri. Zomwe zimapangidwa ndi opanga mapulogalamu odziwa bwino zimalola kuchita zofunikira zonse mwachangu kwambiri komanso moyenera.

Chilolezo chosavuta kuphunzira komanso chitukuko cha nthumwi chimavomereza kulumikizana ndi kasitomala m'modzi. Akatswiri anu onse amasiyanitsa malingana ndi kuchuluka kwa mwayi wowonetsetsa kuti akutetezedwa kwambiri.

Franchise ndi woimira amafuna zida zina kuti achite bwino. Mwachitsanzo, makina omwe amalola kugwiritsa ntchito kusanja kapena kusintha magwiridwe antchito, zonse pempho la omwe akuyendetsa. Kusintha kwamanja kumafunikira pakafunika china chake kuwongolera. Magwiridwe antchito amalola kugwira ntchito iliyonse muofesi moyenera, komanso kukulitsa. Kampani yogulitsa chilolezo imalola kuyanjana osati ndi nthumwi yokha komanso ndi ena. Ndizosavuta, chifukwa chake gwiritsani ntchito pulogalamu yabwino.

Njira yolumikizirana ya chilolezo ndi woimilira amatsogolera bizinesiyo kuzipamwamba zatsopano.

Chakudya chodyera cha cafe ndichinthu chodziwika bwino komanso chofunikira. Komabe, pantchito pali mwayi wokumana ndi zovuta zina, kuthana nazo, zomwe, mutha kudzipezera mwayi wamsika. Kugwira ntchito yopanga chilolezo, muli ndi udindo winawake kwa makasitomala ndi akuluakulu aboma. Ngati kulakwitsa, aliyense wa iwo ali ndi madandaulo motsutsana nanu. Chifukwa chake, mukamakhazikitsa chilolezo chodyera podyera, muyenera kukhala okonzeka kuyankha mafunso onse omwe amafunsidwa, komanso kukhala ndi mbiri yabwino. Izi zimakupangitsani kupikisana.

Ngati mukufuna kudya wathanzi, koma fulumirani kuntchito, ndithudi, mutakonzekera bwino, koma kumbukirani: palibe chifukwa chozengereza ndikusinthasintha. Pomwe opikisana nawo akuganiza, khalani otsogola.

Chilolezo chodyera chakudya chopatsa thanzi chimaphatikizapo ma metric angapo. Zochita mu cafe ziyenera kuchitika ndi chidwi chonse, malinga ndi kafukufuku woyenera wa ziwerengero. Khalani okonzeka kuti zopinga zina pazogulitsa chilolezo zopangidwa ndi omwe akupikisana nawo omwe safuna kutaya makasitomala, ndipo njira zawo sizingakhale zachilungamo nthawi zonse. Mwachitsanzo, kubera olembetsa kuti asokoneze ulamuliro pa malo ochezera a pa Intaneti. Konzekerani bwino kwambiri, lembani momwe mungachitire, kenako chakudya chodyera chopatsa thanzi mkati mwa chilolezo chimagwira zana.

Franchises ku Morocco amagwira ntchito molingana ndi mtundu umodzi wofanana wa onse. Zachidziwikire, chilolezocho chili ndi mawonekedwe ake amchigawo komanso payekhapayekha, pomwe dzikolo limagwira gawo lofunikira. Morocco ndi boma lomwe lili m'chigawo cha Africa. Dziko la Morocco lili ndi mawonekedwe osiyanasiyana. Mwachitsanzo, kumeneko kumalimidwa ma tangerines, komanso mitundu yazomera zosiyanasiyana. Moroko ndi malo abwino opangira ndalama.

Chilolezocho chitha kugwiritsidwa ntchito mdera lililonse, chinthu chachikulu ndikutsatira zofunikira zonse zofunikira.

Ngati mukufuna chilolezo, mugule ufulu wobwereka kuchokera kuzinthu zopambana komanso zotsimikizika. Komabe, chilolezocho chitha kugwiritsidwa ntchito kudera la Morocco, popeza dzikoli limadziwika padziko lonse lapansi ndipo makampani ambiri alowa kale pamsika uwu. Malalanje okoma komanso kuwala kwa dzuwa sizinthu zokhazokha ku Morocco. Pali zoopsa zam'madera zomwe zingasokoneze chilolezocho. Muyenera kuwunika koyambirira, pendani zoopsa zanu ndi mwayi, komanso mphamvu ndi zofooka. Chilolezocho chimagwira bwino ntchito ngati mungachite zowunikira musanakhazikitse.

Chilolezo ku Morocco chikuchitika popeza bizinesi yamtunduwu imapangidwira dziko lililonse. Gwiritsani ntchito chilolezo ku Morocco ndikudziwa nkhaniyi, ndikuwonjezera kukoma kwakanthawi mdera kuti anthu azikhala okonzeka kuyimilira ndi makasitomala anu kuposa makasitomala otsimikizika.