Ma franchise ku Russia sanali wamba monga m'maiko ena. Posachedwa, komabe, akutchuka kwambiri m'makona onse a Russia, akukhala bizinesi. Pali zifukwa zambiri zochitira izi, koma zazikuluzikulu ndizokhumba kwa anthu kuti ayambe bizinesi yawo ku Russia popanda nthawi yayitali yolakwitsa yomwe imalepheretsa kufunitsitsa kuyambitsa bizinesi yawo. Pankhaniyi, Russia siyosiyana ndi maiko ena: anthu amangowopa kutenga zoopsa pakuika ndalama zambiri pamalingaliro omwe sangathenso kuyambiranso.

Ndi chifukwa cha mantha awa omwe anthu akutembenukira kwambiri ku lingaliro la chilolezo. Kupereka kotereku kumawoneka ngati kopindulitsa chifukwa kumakupatsani mwayi woyambitsa bizinesi yanu popanda ndalama zoyambira. Mukhala ndi ndalama zokha, osati ntchito zonse zazikuluzi zomwe zingafooketse chikhumbo chofuna kuchita bizinesi yapadera ku Russia. Fotokozani zovuta zonse zomwe zimadza chifukwa choyambitsa bizinesi yanu ku Russia, monga kupanga mtundu, njira, kuphunzira ziyembekezo za omvera, kupanga mbiri, ndi zina zambiri kwanthawi yayitali. Kungakhale bwino kupita molunjika ku kulingalira za chilolezocho.

Chowonadi ndichakuti chilolezo ndi bizinesi yopangidwa kale. Russia nayenso sinapulumutsidwe ndi izi. Mukamagula chilolezo ku Russia, mudzapeza dzina la chizindikirocho, momwe zapangidwira, ndi zambiri, mwachitsanzo, logo, mawu, makampani, mabulosha, zikwangwani, ndi zina zotero, zokhazikika njira, pamalingaliro oyendetsera bwino njira zina, zomwe zitha kupezeka pokhapokha poyesa kwambiri. Mudzalandiranso zikalata zonse ndi zothandizira chilolezocho mtsogolo.

Pomaliza, mutha kuyang'ana kale zosankha zingapo pazomwe zakhala zikuchitika ku Russia, werengani ndemanga za kampani iliyonse, yerekezerani ndi iwo eni, ndikupanga lingaliro lina. Izi ndizosavuta kuposa kusanthula zotsatira zomwe zatsirizidwa, koma mwayi womwe ungakhale nawo pamakampani ena ku Russia. Ma franchise pankhaniyi ndi owonetsa komanso osangalatsa popanga zisankho zina. Muthanso kuweruza kusiyana pakati pakusankha chilolezo nokha ndi kulumikizana ndi munthu wina. Ndi mkhalapakati, mutha kudalira luso lake lalikulu ndikusankha zomwe zingakusangalatseni kwambiri.

Zikumveka zokopa, sichoncho?

Komabe, kupereka kopindulitsa kotereku kumatha kuyambitsa zokayikira zomwe zikuyembekezeredwa, chifukwa, monga mukudziwa, tchizi chaulere chimangokhala pamtengatenga. Ichi ndichifukwa chake muyenera kumvetsetsa msanga pazifukwa zomwe mukugulira chilolezo ndi zomwe zimapindulitsa mnzanuyo, mwini bizinesi yoyamba, ali ndi izi. Chowonadi ndichakuti, choyamba, mudzalipira ndalama zina, zotchedwa mafumu, kuchokera pazopindulitsa zanu. Mwanjira imeneyi, wopereka chilolezo atha kupindula ndi kugulitsa koteroko. Chachiwiri, amalonda ambiri safuna kuthera nthawi ndi khama kutsegula nthambi kumadera akutali awo, monga ku Russia. Komabe, kukulitsidwa kwa malo ogulitsira, malo ogulitsira mwachangu, malo opangira, ndi zina zambiri kumathandizira kutchuka, kumakupatsani mwayi wopeza anzanu atsopano, ndikuwonjezera ndalama zambiri.

Monga mukuwonera, palinso zabwino zambiri kwa wochita bizinesi pakugulitsa chilolezo, koma, zowonadi, pali omwe akufuna kuchita bwino pamabizinesi awo. Chifukwa chake, kupeza chilolezo kwa wogula wosadziwa zambiri kuchokera ku Russia kumatha kukhalaokwera mtengo kwambiri.

Mwamwayi, pali njira zosiyanasiyana zopewera chinyengo chotere. Kuyambira ndikuwunikiranso bwino za malipirowo ndikumaliza ndi kufunafuna omwe akutenga nawo mbali omwe angatsatire njira yonse kuyambira koyambirira mpaka kumapeto ndikupereka upangiri woyenera. Kwa wochita bizinesi woyamba ku Russia, zidzakhala zosavuta, zachidziwikire, kutembenukira kwa munthu wachitatu, waluso kwambiri yemwe ali ndi chidwi chofanana pakuwunika moona mtima pazinthu zonse zitatuzi. Ndi njirayi, zidzakhala zosavuta kupanga kukonzekera koyambirira, komwe kungakhalenso kovuta kwambiri. Zimalakwitsa koyambirira komwe kumatha kubweretsa kuwonongeka kwakukulu, kukana lingaliro logwiritsa ntchito chilolezo, kapena kulephera kubweza bizinesi yomwe mwapeza munthawi yochepa. Mwamwayi, tsopano mutha kupeza otsogolera odalirika ku Russia omwe ali okonzeka kuwonetsetsa kuti mlandu wanu wathetsedwa moona mtima komanso moyenera momwe zingathere.

Chifukwa chake, pakukula bwino kwa chilolezo ku Russia, muyenera kulabadira mwachangu kupeza bwenzi lomwe lingathandize kutsimikiza koyambira koyambirira koyambirira kwa ulendo wanu. Kampani yathu imapereka ntchito zoyimira pakati kuti zikuthandizireni pakufufuza ndi kupeza njira zazikulu. Ndi ntchito za akatswiri athu, mupeza mwayi wapadera kuti mupewe zolakwika zonse za omwe akuchita bizinesi yoyamba ku Russia. Mupeza chilolezo chomwe mukufuna ndikuyamba ndi lingaliro lapadera kuti mugwiritse ntchito malingaliro anu olimba mtima kwambiri.

Choyamba, akatswiri athu adzakuthandizani kusankha bajeti yanu. Ili ndi funso lovuta komanso lovuta, chifukwa zitha kukhala zovuta kwa wogula wosadziwa zambiri kuti amvetsetse momwe angafune kugwiritsira ntchito ndalama, zomwe zimadzilipira zokha, ndipo zidzakhala zopanda pake. Mafunso onse okhudzana ndi zachuma atha kukhala olemetsa, koma akatswiri athu ayesa kukuthandizani. Tipanga bajeti yanu, sankhani zosankha zabwino kwambiri zomwe anzathu atsimikiziridwa ndikukambirana nanu. Kusankha koyenera kotere kudzakuthandizani kusankha njira yabwino kwambiri.

Kuphatikiza apo, kwa amalonda ambiri ku Russia, nkhani yakukhulupirira imabuka. Kodi mungasiyanitse bwanji wabodza ndi wabizinesi weniweni? Momwe mungatsimikizire kuti malamulo omwewo agwiranso ntchito mdera la Russia mdziko la wochita bizinesi? Kampani yathu idalimbananso ndi ntchitoyi. Poyamba tidasankha zibwenzi zodalirika komanso zopambana zomwe zingakhale zotetezeka kuti mugwire nawo ntchito. Posachedwa mudzazindikira kuti ndizovuta kusankha pazosankha zathu - zopereka zonse ndizosangalatsa, zodalirika komanso zopindulitsa! Koma ndibwino kuvutika, ndikusankha pakati pazabwino kwambiri kuposa kuvutika ndi kusakhulupirirana ndi zotulukapo zobowoleza kamodzi.

Chinthu china chofunikira ndikuyang'anira kutsata. Zovuta sizimakhalapo kuyambira pachiyambi pomwe, nthawi zina zimatenga nthawi kuti mudziwe kuti ndi vuto liti. Pomwepo, akatswiri athu adzakuthandizaninso, kuthana ndi mafunso omwe abuka pamaso panu, kupereka mayankho ofunikira, ndikuwunikira. Mukumva kuthandizidwa, mumakhala ndi mwayi wothana ndi zovuta zomwe zingachitike ndikukwaniritsa zotsatira zabwino za chilolezo chimodzi.

Ma Franchise ku Russia ndi malo omwe akutukuka kumene mutha kukhala ndi mwayi wokhala nawo. Mukasankha chilolezo chanu choyambirira mosamala, mutha kupeza zotsatira zochititsa chidwi, kukhala woyamba mbali iliyonse ndikulanda msika pasanakhale opikisana nawo. Mutha kuchita zonse bwino ndikupeza phindu lalikulu polumikizana ndi kampani yathu. Akatswiri athu adzakuthandizani magawo onse amakulitsidwe a chilolezo, kukuthandizani kusankha bizinesi yamaloto anu, konzekerani bajeti yanu ndikuyamba kupeza phindu lanu loyamba!

Kugulitsa mafuta ndi ntchito yosangalatsa komanso yodalirika. Kuti musadzavutike ndikukhazikitsa, konzekerani ma analytics oyenera pasadakhale. Zochita zowunikira zitha kuchitidwa pogwiritsa ntchito zida zosiyanasiyana. Mukamagwira ntchito ndi kampani yamafuta, muyenera kukhala osamala kwambiri, chifukwa ntchitoyi imalumikizidwa ndi zoopsa zambiri zakuphulika kapena kuwonongeka kwa masilindala, zomwe zimatha kubweretsa zovuta zosatheka. Chifukwa chake, mukamayendetsa chilolezo chokhala ndi gasi, onetsetsani kuti muli ndi chitetezo chokwanira ndikulangiza akatswiri anu. Ngati mwasankha kuyambitsa chilolezo cha gasi, ndiye kuti perekani ziyeneretso zapamwamba za akatswiri omwe amalumikizana mwachindunji ndi zinthu zophulika.

Anthu akuyenera kudziwa kuti ali ndi udindo waukulu pamaso pa anthu komanso malamulo. Zachidziwikire, akuyeneranso kumvetsetsa bwino ntchito, kuti asakhumudwitse kampaniyo ndipo isavutike kwambiri chifukwa chodziwika bwino. Zowonadi, mukamayendetsa chilolezo chokhala ndi gasi, kuwonongeka mbiri kungakhudze bizinesi yanu yonse. Nthawi zambiri, kuwonongeka kwa mbiri yamakampani kumatha kukhudza kwambiri kupitiliza kwake kuposa kuwonongedwa kwa chuma. Mukamayendetsa chilolezo chokhala ndi gasi, simudzakhala ndi zovuta zilizonse mukamatsatira malamulowa, omwe adzalembedwe mgwirizanowu. Kuti mupereke mpikisano, chitani zambiri kwa ogula.

Mukamayendetsa chilolezo chokhala ndi gasi, mudzalipira ndalama zachifumu, iyi ndi ndalama yomwe izikhala kuyambira 2 mpaka 6% ya ndalama zomwe mupange ndalama yomweyo pantchitoyo. Kuphatikiza apo, amalonda amalipiranso ntchito zotsatsa padziko lonse lapansi. Wogulitsayo amalipiritsa ndalamazi ngati chopereka kuchokera ku 1 mpaka 3%, zomwe zimawerengedwa kuchokera kuchuluka kwa ma risiti pamwezi kumaakaunti anu. Katundu wamagalimoto azigwira ntchito moyenera, ndipo kutchuka kwake kumatha kusungidwa m'malo ofunikira. Muthanso kukonzanso zida zosungira kuti mupewe kuchuluka. Izi zichepetsa kwambiri nkhawa za bajeti.

Ngati mukugulitsa chilolezo cha gasi, kumbukirani kuti kukhathamiritsa ndichinsinsi chakuchita bwino. Zachidziwikire, kutembenukira kwa franchisor, mumalandira zonse zofunika kudziwa momwe mungachitire ndi zomwe muyenera kuchita kuti mupange bizinesi yoyenera. Sinthani chilolezo chanu ndi zida zapadera. Mwina wogulitsayo angakupatseni pulogalamuyo, apo ayi, muyenera kudzisamalira nokha. Zowonadi, popanda zochita zokha, chilolezocho sichingapange phindu lofanana ndi lomwe mudapanga. Ichi ndichifukwa chake simuyenera kunyalanyaza kugula mapulogalamu apadera.