Lero, chilichonse chilipo, kuphatikiza kayendetsedwe ka kayendetsedwe ka kampani, zowerengera ndalama, komanso kukhathamiritsa kwa nthawi yogwirira ntchito, kuwongolera, komanso mwayi wogulitsa bizinesi yomwe ili ndi ndalama zochepa komanso zochepa zachuma. Kutsogozedwa ndi zofuna zawo komanso zofuna zawo, amapezeka kuti akweze bizinesi yanu mwachangu komanso moyenera mu gawo lina la ntchito, osagwiritsa ntchito nthawi ndi zinthu zina. Ngati mwatsopano pankhaniyi, muyenera upangiri waukadaulo, thandizo laukadaulo wa IT, ndiye muyenera kutembenukira kuma pulatifomu akatswiri omwe amakhazikika pa chilolezocho ndi chilichonse chokhudzana nacho. Kodi ndichifukwa chiyani kuli koyenera komanso kopindulitsa kugula chilolezo? Chilichonse ndichosavuta kufotokoza. Mukamapanga bizinesi kuyambira pachiyambi, muyenera kuyika ndalama, muyenera kupanga mapulani, kuwerengera ndalama zoyambira ndi ndalama zomwe bizinesi ikufuna kukweza. Nthawi yomweyo, ndikofunikira kukhala ndi chidziwitso chochepa pakuwongolera, kuwerengera ndalama, komanso kuwongolera osati kokha ndi ogwira nawo ntchito komanso njira zosiyanasiyana, kuti musasokonezeke komanso kuti musatayike.

Pogula ndikugwira ntchito limodzi ndi wogulitsa, zimakhala zosavuta kupanga bizinesi, chifukwa chodziwa mtundu, maluso omwe aphunzira, omwe mosakayikira amagawana nawo, komanso makasitomala omwe adapeza. Choyamba, muyenera kuwerengera zabwino zonse ndi zoyipa zake, sankhani malo omwe mukufuna kuti mutsegule bizinesi, fotokozerani za capital capital, kenako ndikuchitapo kanthu. Komabe, ngati mpaka pano mukuzunzidwa ndi chisankho, ndiye kuti mutha kupita kumalo, kusanthula chisankho chomwe chaperekedwa, yerekezerani mtengo wamtengo, ndikupeza dongosolo la bizinesi. Komanso, patsamba lino, mutha kuwona ziwerengero zamayendedwe amtundu wa SEO, werengani ndemanga za makasitomala athu (omwe ali ndi ufulu wogulitsa ndalama ndi ma franchisees), onani momwe chiwongolero chimakhalira, fotokozerani za ndalama, ndalama, ndi zolipiritsa. Patsamba lathu pali kusankha kwakukulu, mukamafufuza, mutha kugwiritsa ntchito makina osakira kapena kusankha gulu, dziko, mzinda, mudzi, pezani kuchuluka kwa ndalama zoyambirira, ndi zina zotero. Lero zonse zilipo, komanso kuwerengera mu sitolo yamalonda, yoperekedwa kwa aliyense. Palibe chifukwa chodutsa chilichonse kuyambira koyambirira mpaka kumapeto, muli ndi chidziwitso chofunikira.

Dziwani zambiri zakugwirizana mgulu lazamalonda. Komanso, upangiri waluso umaperekedwa, amalonda amathandizira omwe amathandizira pakufunsira, ndikukuwuzani zama tchipisi, zochita ndi kupereka chidziwitso chofunikira pakukweza bizinesi. Pakukulitsa ndi kutsegula malo, aliyense amapambana. Wogulitsa bizinesi amapatsa mphamvu kuyimilira zokonda nthawi yayitali pamtundu winawake, muntchito inayake, malinga ndi zina. Mitundu yofunikira kwambiri yama franchise oyang'anira mabizinesi ndi chakudya chachangu, ntchito, katundu, ndi ntchito. Catalog ya franchise imalola kusankha chilolezo chofunikira, kuwonetsa njira zanu, kupulumutsa nthawi ndi mabizinesi akukulitsa kuchuluka kwa SEO. Aliyense apeza mwayi wabwino kwa iwo, poganizira za ndalama ndi zida.

Timapereka chitsimikizo cha zana limodzi lachitukuko chokhudzana ndi chitukuko cha bizinesi kudzera pakupeza chilolezo.

Kuti mufunse pazinthu zosiyanasiyana, muyenera kulumikizana ndi manambala omwe angatchulidwe, kutumiza pempho kudzera pa imelo. Tikukuthokozani chifukwa cha chidwi chanu ndipo tikuyembekezera mgwirizano, wopindulitsa.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chazamalonda chokhala ndi kabukhu kazogulitsa chimapereka mpata wosankha mwayi wopindulitsa pamtengo wotsika, poganizira zolipiritsa, mfundo ndi zofunikira pamgwirizano wamalamulo. Mutha kutsegula bizinesi yanu nokha, kuyambira pomwepo, koma kenako muyenera kumvetsetsa bwino komwe mungayambire ndi mfundo zoyendetsera ntchito, kutengera kuwerengera ndalama ndi mapulani amabizinesi. Kutsatsa, kumanga kasitomala ndizovuta kwambiri, makamaka poganizira momwe zinthu ziliri, mpikisano womwe ukukula nthawi zonse. Chifukwa chake, ngati ndinu oyamba kumene, koma molimbika kuyesetsa kuti mukhale mwini wa bizinesi yanu, kodi mungayambe bizinesi motsogozedwa ndi mtundu wina wodziwika bwino, wokhala ndi dzina lokwanira komanso ndalama zokwanira. Ngati simukudziwa komwe mungayambire, ndipo mulinso gawo liti lantchito kuti mutsegule bizinesi yanu, pitani m'mabuku a franchise ndikusankha bizinesi yomwe ili pafupi kwambiri ndi mtima wanu, chifukwa palibe chabwino kuposa bizinesi yomwe mumakonda . Chifukwa chake, m'ndandanda yazamalonda mutha kuwona zotsatsa zapano, ndikupanga ndalama zina, zidziwitseni za chilolezocho, dzina la mulandu, kulipira ndalama kapena kupezeka kwake, zambiri zowonjezera, kuwunika ndi mfundo zina mdera lina lomwe mungakonde.

Ma Franchisors amathandizira ma franchisees osati kungotsegula bizinesi, komanso adzabwera, kulangiza, kuthandizira kulemba anthu ntchito, kunena za zabwino ndi zanzeru zake, kupanga mapulani, ndi zina zambiri. imapezeka mwachindunji m'sitolo yogulitsa katundu. Imbani nambala yolumikizirana ndipo mufunse mafunso enanso. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu, polumikizana ndi catalog ya ma franchise ndi mabizinesi, tikuyembekeza mgwirizano wogwirizana.

Ndalama yogulitsira zovala ndi ntchito yosangalatsa, yomwe mukuyenera kukonzekera pasadakhale. Yesetsani kukhala patsogolo pa omwe akupikisana nawo kuti mugwiritse ntchito bwino chilolezo chanu pokhala pamwamba pa bolodi. Mukamasankha chilolezo, mudzakumana ndi zosankha zingapo. Perekani zokonda kwa iye amene zikhalidwe zake zidzakukwanirani momwe mungathere - iyi ndiye chisankho choyambirira choyang'anira. Kulimbikitsa sitolo yanu, perekani makasitomala anu kena kake komwe otsutsana nawo sangathe: izi zikuwonjezera mwayi wanu wokhala woyamba kubizinesi. Chilolezo chogulitsa sitolo chimafunikira kasamalidwe kodziwa zambiri, kukumbukira mfundo imodzi yofunikira.

Ziwerengero zimachita gawo lofunikira: mukawerenga, gwiritsani ntchito zida zingapo zowonera, zomwe mutha kulumikizana ndi franchisor.

Mukamagwira ntchito ndi chilolezo chogulitsira zovala, ndalama zosiyanasiyana zimaperekedwa. Choyamba, ndizopereka ndalama zochuluka koyambirira. Ndi 9-11% yazogulitsa zoyambilira mu chilolezo. Sitolo yosungira zovala imapereka zotsatsa, zomwe zidzachitike ndi magulu ankhondowo. Palinso mafumu - 6% ya kuchuluka kwa ndalama mukamagulitsa zovala m'sitolo. Zonsezi ndizofala kwambiri, zomwe zimagwiritsidwa ntchito m'ma franchise onse.

Gwiritsani ntchito malo osungira mwanzeru - izi zidzawalepheretsa kudzaza ndi zovala zosagulitsidwa, kufunika kwa zatsopano, potero kusunga ndalama. Mukamapanga chilolezo chogulitsira katundu, mufunikanso kupanga zokha. Izi zimathandizira kwambiri ntchito zoyang'anira, popeza simuyenera kugwira ntchito ndi manambala ambiri. Chifukwa chake, malo ogulitsa zovala zogulitsa amapereka mwayi wopita patsogolo pamsika ndi zabwino zingapo.

Ndalama yogulitsa masitolo azachuma ndiye bizinesi yokongola kwambiri. Kuti muyambe, gwiritsani ntchito mapulogalamu apamwamba: franchisor amakupatsirani. Kuphatikiza apo, mudzakhala ndi zida zina zosiyanasiyana zomwe mudzakwaniritse zotsatira zake zabwino, kuphatikiza polimbana ndi omwe akupikisana nawo kwambiri. Monga chilolezo, muyenera kudzipatsa nokha maubwino kuti makasitomala akusankhireni. Mukamayanjana ndi malo ogulitsa zachuma, yambitsani ntchito muofesi m'njira yabwino kwambiri. Mukamagwira ntchito m'sitolo, ogwira nawo ntchito akuyenera kuyang'ana molingana ndi malamulo omwe chilolezo chimafotokoza.

Ichi ndichizolowezi chofala: kavalidwe kake kamawongolera kupita patsogolo kwa bizinesi. Kuphatikiza apo, malo ogulitsira azachuma adzawoneka okongola ngati onse ogwira nawo ntchito amavala chimodzimodzi. Zovala zopanda dongosolo ndizokayikitsa kuti zikuwonjezereni mwayi pamaso pa makasitomala, chifukwa chake mawonekedwe akuyenera kukhala ogwirizana.

Mukamagulitsa malo ogulitsa zovala zachuma, musanyalanyaze ziwerengero. Ndikofunikira kuti mudziwe zambiri mwatsatanetsatane kuti mupange zisankho zotsimikizika kwambiri za dongosolo loyang'anira. Gwirizanani ndi makasitomala anu kuti mupeze mayankho kuchokera kwa iwo. Izi zikuthandizani kuti muwone bwino momwe gulu lanu limagwirira ntchito: omwe amatsatira ndi omwe adapewa magwiridwe antchito awo. Dongosolo lokonzedwa bwino la malo ogulitsira azachuma lidzakupatsani phindu, ndipo chifukwa chake, mwayi wolipira anzawo ndi franchisor - muyenera kumulipira 9%. Izi zidzakulitsa kukhulupirika kwanu pamaso pake, ndipo mbali yanu, mudzatha kusangalala ndi zabwino zonse za chilolezocho.

Mukamagwira ntchito yosungira zovala zachuma, musanyalanyaze kudziwika kwawo - ichi ndi chimodzi mwazofunikira kuti mugwirizane. Mwambiri, chilolezo chokhala ndi malo ogulitsa zachuma ndi mwayi wabwino kwambiri wopikisana komanso kuphatikiza pamsika.

Ma Franchise ku Makedoniya amagwiranso ntchito padziko lonse lapansi. Komabe, palinso mawonekedwe amchigawo. Kuti mumvetsetse zomwe zikuyenera kuchitidwa, muyenera kuwunika za SWOT. Kufufuza kwa SWOT kumagwiritsidwa ntchito nthawi zambiri popititsa patsogolo ma franchise. Kuphatikiza apo, sikuti tikunena za Makedoniya kokha. Ndi njira yapadziko lonse lapansi yomwe imakupatsani mwayi wowunika kuwopsa ndi zotayika zomwe zingachitike, komanso kuyenera kwanu ndi mphamvu zanu.

Kuphatikiza apo, kusanthula kwa swot kumafotokoza zambiri zamomwe mungakwaniritsire zotsatira zabwino ndipo, nthawi yomweyo, mumagwiritsa ntchito ndalama zochepa. Kugwiritsa ntchito chilolezo ku Makedoniya kudzayang'aniridwa mofanana ndi mdera lililonse. Komabe, zofunikira zakomweko, zamalamulo ndi zachikhalidwe ziyenera kuphunziridwa mosamala. Ichi ndiye chinsinsi cha kupambana. Kupatula apo, kupezeka kwa chidziwitso ndi khadi lanu lipenga pampikisano.

Gwiritsani ntchito ma franchise osati ku Makedoniya kokha komanso mdziko lina lililonse. Chilolezocho chitha kupitilizidwa mosavuta. Izi sizikufuna zofunikira zambiri. Mukungoyenera kukhala ndi ndalama zokwanira zomwe muli nazo, kusanthula kochita bwino, ndi mtundu wosankhidwa bwino. Chilolezocho chidzagwira ntchito mosasamala, chifukwa chake, kampani yanu ilandila ndalama zambiri. Macedonia ndi boma lomwe lili ku Europe.

Chifukwa chake, ku Macedonia, chilolezocho chitha kupitilizidwa popanda mavuto. Anthu aku Makedonia amanyadira Amakedoniya awo ndipo akuyembekeza kulandira ma franchisee atsopano omwe angawapatse ntchito zapamwamba kwambiri komanso ukadaulo wapamwamba. Chilolezocho ndi imodzi mwanjira zokongola kwambiri zandalama pakadali pano.