I-arhente ye-franchise ilungele abantu abafuna ukuvula ishishini labo, kodwa abanayo imali yokwenza oku okanye abafuni kuvezwa kwimingcipheko yorhwebo. Umbono 'wearhente' - unokuba nentsingiselo ebanzi, kodwa ngeenjongo zorhwebo, kubandakanya uhlobo oluthile lokulamla phakathi komthengisi kunye nomthengi. Kolu hlaziyo, siza kuthetha malunga neearhente zezindlu kunye nokufunyanwa kwefranchise kolu hlobo lweshishini. Kuyaziwa ukuba intengiso yearhente yokuthengisa izindlu nomhlaba ayichazeki kwaye inokuba nefuthe kwizinto ezahlukeneyo zemali. Ke ngoko, kubaluleke kakhulu ukuba nomqondo othile wokulawula iarhente kunye nokucela inkxaso kwimeko ye-majeure. Kodwa kuthekani ukuba amava kule ndawo akakho ngokupheleleyo?
Ukhuphiswano kwicandelo lokuthengiswa kwezindlu nomhlaba liphezulu, kunzima ukuqala ekuqaleni, esona sisombululo sisiso, kule meko, kukuthenga iarhente yearhente. Zeziphi iifrigisithi ekufuneka unike ingqalelo kuzo? Ukuthengiswa kwezindlu kungabonakaliswa ziarhente zezindlu, iiarhente zokwakha, kunye neenkampani zokulungisa; amashishini kwicandelo lokubonisana kunye nerente. Kutheni le nto iinkampani ezinjalo kufuneka 'zinike' ii-franchise zazo? La mashishini akulungele ukwandisa ishishini labo kunye nokukhuthaza uphawu lwabo. Kubo, udumo, ukwamkelwa kunye nokuthandwa kubalulekile. Ikwabonelela ngengeniso yokungena, ngaphandle kotyalo-mali oluninzi, oluluncedo olukhulu kuwo omabini amaqela. Ukuze uqalise ukusebenzisana, umntu othenga amalungelo okuhlawulwa kwemali kufuneka ahlawule isixa semali kwaye enze intlawulo yanyanga zonke (imirhumo).
Ngamanye amaxesha, i-franchisor ibekelwe umda kuphela kwintlawulo yesambuku.
Kutheni kunenzuzo ukuthenga i-franchise? Ngokuyintloko kuba awudingi ukutyala imali eninzi, oko kuthetha ukuba awudingi ukubeka umngcipheko kutyalo-mali lwakho. Kuyacetyiswa ukuba uthenge iarhente franchise xa sele uneshishini elincinci. Oku kusebenza ngakumbi kuba sele usebenza, kufuneka ukhuthaze ilungelo lokuthengisa kunye nokwandisa inani labathengi abasebenzisa iinkonzo zakho. Ukusebenza phantsi kwegama elaziwayo kuya kukuhlawula ngokukhawuleza okukhulu kunakuqala kwaye ngaphandle kwembonakalo ethile. Ngaba intsebenziswano isebenza njani kwityathanga le-franchisor-franchisee? I-franchisor inikezela umphathi osuphavayiza kwi-franchisee, kwaye lonke iqela leengcali liyakwazi ukunceda nangaliphi na ixesha. Emva koko, ufikelela kwiziko lokuthengisa izindlu nomhlaba esele lilungile, abaxhasi kunye nabathengisi bezindlu babatyelela yonke imihla.
Ukuze usebenze ngokufanelekileyo, uya kuba nakho ukufumana isikhokelo ngenyathelo ngenyathelo lokulawula iarhente. Amathuba ongezelelweyo okusebenzisana neebhanki kunye nabaphuhlisi baya kwandisa amathuba okufumana eyona nzuzo iphezulu, kwaye umrhwebi onelungelo lokuthengisa unakho ukunceda koku. Inkampani eyaziwayo inyusa kakhulu amathuba okuphumelela kwezorhwebo. Inkampani yamaqabane iya kuhlala ibeka iliso kwimarike, ilungiselele izindululo, kwaye iseke ubudlelwane kunye nabaphuhlisi. Ukukhangela i-franchise kunye nokufunyanwa kwayo kufuneka kuncitshiswe kwi-motto: 'Fumana kwaye ungalahleki'. Ingaba ithetha ntoni?.
Ukufumana iqabane elifanelekileyo kwishishini, kufuneka usebenze nzima, kungenjalo, unokuwela kumgibe wokuqhatha. Njengomthetho, bathembisa iintaba zegolide, imigaqo engacacanga yentsebenziswano, kodwa nje ukuba uthenge ifranchise, bayanyamalala, bakushiye ngewebhusayithi engasebenziyo okanye iphepha elingenanto kwi-Intanethi. Ungakuphepha njani oku? Yiya kuphela kwiziza ezithembakeleyo nakwizalathiso ezikwi-intanethi. Ukufumana i-franchise kwenziwa ikakhulu kwiikhombisi ezikwi-Intanethi. Kwiikhathalogu, unokukhetha icandelo elifanelekileyo okanye usete indawo yokukhangela. Ukongeza, izibonelelo zinokwahlulwa ngokunyuka okanye ukwehla komyalelo wotyalo-mali.
Nje ukuba ukhethe i-franchise, kufanelekile ukuvavanya igama le-franchisor. Oku kunokwenziwa ngemithombo evulekileyo yolwazi. Ukuthandwa kweBrand kufuneka kube nenjongo kwaye kufikeleleke. Ukuthandwa ngoku kungakhangelwa kwi-Intanethi. Ukuba akukho nkcukacha malunga nale nkampani kwi-Intanethi, umbuzo uphakama, luluphi uncedo lokusebenzisana nayo? Kufuneka kubekho uphononongo kwi-Intanethi malunga nemisebenzi ye-franchisor, kodwa kufuneka inyangwe ngononophelo. Ngaphambi kokugqiba isivumelwano se-franchise, nikela ingqalelo kumanqaku aphambili emigaqo yentsebenziswano. Yiya kwinto nganye ngokwahlukeneyo ukuba ufuna uncedo.
Musa ukusayina ikhontrakthi ukuba inamagama aqhelekileyo nacacayo. Uxolo lwengqondo olupheleleyo, cela inkampani ikopi yamaxwebhu alawulayo kwaye ujonge isatifikethi kunye neenombolo zelayisensi. Thembela kuphela amanani kunye nezalathi, ungazihoyi izithembiso zeentaba zegolide kunye nobuncwane obungachazwanga. Ikhathalogu yethu inokukunceda ekukhetheni i-franchise, kubutyebi bethu uyakufumana zonke ezona zibonelelo zibalulekileyo zisasazwe ngokulingana notyalo-mali. Simele iinkampani zangaphandle nezelizwe. Intengiso yearhente yezindlu ayizinzanga kodwa inenzuzo kakhulu. Ngokubeka yonke into endaweni yayo ekuqaleni kohambo kwaye ube neqabane elithembekileyo kunye nawe, unokuyikrola indlela yakho eya empumelelweni ngaphandle komngcipheko okanye iintlekele zemali.