‘Ifranchise enkulu’ - Yintoni leyo? kwaye Ungayikhetha njani? Kukho iimveliso zehlabathi ezaziwayo ezinenzuzo enkulu kunye nokunyusa ngokukhawuleza, ngenxa yegama kunye nexesha elide kwimarike yelizwe elithile. Ukuba ufuna kwaye utyale izibonelelo zemali, ixesha kunye nomzamo, kunokwenzeka ukuba uphuhlise ishishini lakho ngokuzimeleyo, ngaphandle kwefranchise kunye nonxibelelwano olukhulu, kwanele ukwazi imigaqo-nkqubo yolawulo kunye nokutsala abathengi, ke iindleko ezinkulu azicingelwanga. Ukuba usaqala kwaye ufuna ukuqala elakho ishishini, kodwa ungazi ukuba uza kuqala njani kwaye uqale phi, ke kungcono ukuya kwivenkile enkulu yeefranchise, uziqhelanise nezibonelelo ezinikezelwayo, umgaqo-nkqubo wamaxabiso kwaye ukhethe intliziyo yakho iyavakala. Kulula ngakumbi kwabo sele besazi ukuba yeyiphi indawo abafuna ukuyivula kwishishini elikhulu kunokuba kulula ukufumana ilungelo lokuthenga ngenxa yenjini yokukhangela ekhoyo evenkileni. Okokuqala, kufuneka uziqhelanise nemigaqo yesithembiso, isicwangciso sentshukumo, encinci, ephakathi, okanye enkulu yokuqalisa, kunye nezibonelelo. Ivenkile yeefranchise yenzelwe ii-franchisees kunye ne-franchisors.

Ukucholwa kungalulo naluphi na uhlobo lwamashishini amancinci, aphakathi, amakhulu, kurhwebo, iinkonzo, ukutya, njlnjl.Akhona amacandelo kunye namacandelwana, ungakhetha isixeko sakho, ilizwe, uqhelane nezibonelelo ezinkulu, umgaqo-nkqubo wamaxabiso, thethana, funda uphononongo lwabathengi kwi-portal. Ikwafumaneka ukujonga ukuba lisebenze ixesha elingakanani na ishishini lombutho othile, ingeniso kunye nokubhatala, ubume benkululeko, kunye nokuhlelwa ukusuka kwelona xabiso liphantsi ukuya kwelona likhulu. Xa uthenga i-franchise enkulu, akukho mfuneko yokubeka intengiso, iimveliso ezinedumela lehlabathi jikelele ziyaziwa kuye wonke umntu kwaye zinabaxhasi bazo. Ngayiphi na imeko, ngokuthenga i-franchise enkulu, uqhuba ishishini kunye nomnini-franchisor, oxelela ngeetshipsi kunye nokuqhubela phambili ukukhuthazwa kweembono zeenkonzo okanye uncedo. Kwakhona, kukho inani elikhulu leefranchise evenkileni ngamaxabiso afikelelekayo. Ngokuthenga i-franchise, ufumana ithuba lokumela umdla wophawu olunikiweyo kwingingqi yakho, ukwandisa ukusebenza kunye nenzuzo, kunye nokuphinda uhlawule iindleko zakho phantse kwangoko.

Iindleko ezinkulu zefranchise, umvuzo omkhulu. Kananjalo, xa uthenga i-franchise, iyafumaneka ukufumana uncedo kukhetho lwabasebenzi, kulawulo, nakulawulo, kuphuhliso lweshishini. Kukwakho nokubonisana nokujikeleza kwexesha kunye neengcali ezikhawulezisa ukubonelela ngemveliso yokukhuthaza iimveliso. Kwisiza, kunokwenzeka ukuba ungaboni kungekuphela kweendidi kwimfuno kodwa kunye nokubona ubalo-manani losuku, iveki, inyanga, unyaka. Kukho ukuvulwa, ukugcinwa, kunye nokuphuhliswa kwamasebe e-franchise, ukuphuhlisa ishishini eRussia, Kazakhstan, nakwamanye amazwe. Ukuhlawula ngokukhawuleza ngenxa yentsebenziswano kunye nevenkile yevenkile enkulu. Umtsalane osemgangathweni ophezulu wabantu, kunye nokukhetha okufanelekileyo, ukuqonda, kunye ne-SEO traffic.

Yiba liqabane kwaye ungabeki emngciphekweni ishishini lakho okanye izibonelelo zemali. Iikhathalogu zeFranchise yindlela esebenzayo yokukhulisa i-biz yakho kwiifomathi ezinkulu, esenza rhoqo ukuthengiselana. Abaphathi ababandakanyekayo kuphuhliso ukusuka ekuqaleni ukuya esiphelweni, beza nokwenyusa okutsha, iifomathi zokubekwa, ukutsala umdla kunye nokuthambisa ii-franchisors kunye ne-franchisees ngemisebenzi edibeneyo. Amanqaku angaphezulu, ukubanzi ukufikelela, kunye nengeniso ngakumbi kunye nokufikelela kubasebenzisi abaninzi. Sinikezela ngomsebenzi odibeneyo iminyaka emininzi, ngoncedo olulandelayo. I-Franchisors kufuneka ithathele ingqalelo into yokuba ukongeza kubathengi, ufumana intengiso. Ukuphuhliswa kwendlela yokuqala ngokukhawuleza, ngokulula, ngokulula, kwaye ngokukhawuleza, kuvumela ukufezekisa iziphumo ezinqwenelekayo, ukuzisa iinkampani kwinqanaba lomdibaniso.

Owona msebenzi uphambili womsebenzi wethu kukwandisa intengiso, ukuphuhlisa amashishini amancinci, aphakathi, okanye amakhulu kwihlabathi liphela. Sinika ithuba lokuthumela ngaphandle iinkonzo zethu okanye iimpahla kufutshane okanye kude phesheya, ngenxa yobukho bevenkile ye-elektroniki, ikhathalogu yee-franchise. Umanyano lwama-franchisors kunye ne-franchisees luqinisekisa ukukhula okuphezulu kunye nophuhliso, olwenziweyo kuzo zonke iinkalo zomsebenzi. Ukusetyenziswa kwendlela eyahlukileyo kunye nokuhamba kwabantu abaninzi kwikhathalogu ye-franchise kwenza kube lula kwaye kube lula ukuzisa inkampani kwinqanaba lamazwe aphesheya. Uninzi lweenkampani sele zingene kwimarike ngekhathalogu ye-franchise, kwaye awuthandabuzi. Sineqela lokudibana nabathengi. Kukulungele kwaye kulula ukuba ii-franchisors zibeke i-franchise yazo kwikhathalogu.

Unokwenza intlawulo nangaluphi na uhlobo olufanelekileyo, ngemali nangemali.

Ukufumana ulwazi oluthe kratya, kuyafumaneka ukunxibelelana neengcali zethu, kunye nokushiya isicelo nge-imeyile. Ukufumana malunga neendlela kunye nokubeka iimeko ze-franchise, izithembiso ezithandwayo, vele uye evenkileni. Unokwenza ngokuzimeleyo okanye ngokulungelelanisa zonke iimpawu kunye neengcali zethu.

I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

I-franchise kwivenkile enexabiso eliphantsi yiprojekthi yeshishini ekhethekileyo, ephumeza into onokuyiphucula kakhulu impilo-ntle yakho. Oku akuyi kwenzeka kuphela ngenxa yokuba uza kusebenzisa ubuchwephesha obuphezulu kwaye usebenze phantsi kophawu lwentengiso olaziwayo. Ukuba nelogo akuqinisekisi impumelelo yexesha elide. Ukufezekisa oku, i-franchise yakho kufuneka ifakwe ngokufanelekileyo. Ukongeza, kuya kufuneka uhlawule iifizi ezithile, kokubini ekuqaleni kwaye ngenyanga. Xa usebenza nge-franchise kwindawo yentengo ephantsi yokuthengisa, kuya kufuneka uhlawule umrhumo wokuqala.

Umthamo wayo ungahluka kwaye kuxhomekeke kubungakanani bemali ofuna ukuyityala kwinqanaba lokuqala. Ipesenti yotyalo-mali inokwahluka, ukusuka kwi-9 ukuya kwi-11%. Ivenkile enexabiso eliphantsi ibonakaliswa kukungafani kwezinto ezininzi. Ngapha koko, zonke zibiza kakhulu. Nangona kunjalo, umahluko kubathengi uya kunceda ukuqonda ivenkile enexabiso eliphantsi. Ukusebenza kwi-franchise, kuya kufuneka uqiniseke ukuba uhlala usebenza ngokufanelekileyo. Ukwenza oku, kuya kufuneka ukhusele elona nani likhulu lamacandelo amaxabiso.

Yandisa uluhlu lwakho lwentengiso ngokuthengisa ngentengiso kwivenkile enexabiso eliphantsi. Ungaya ngaphaya koluhlu lweemveliso ozifumanayo kumrhwebi. Nangona kunjalo, xa usandisa uluhlu, kufuneka uqhagamshelane nommeli welungelo lokuthengisa. Emva kwayo yonke loo nto, isenzo sakho sobukhalipha sinokuphikisana nomgaqo-nkqubo wequmrhu. I-franchise kwindawo ephume ngexabiso eliphantsi lithuba lakho lokufikelela kubuninzi babemi kuba abantu bayathanda ukugcina. I-franchise esebenzayo ikubonelela ngophawu oluphuhliswe kakuhle, ubuchwepheshe obusebenzayo, ulwazi olwahlukileyo, kunye nolunye uluhlu lwezinye izibonelelo.

I-franchise kwivenkile enexabiso eliphantsi ayilotyalo-mali olungenathemba kwaphela. Emva kwayo yonke loo nto, ngenxa yenani elikhulu leenguqu, uya kuba nakho ukuzibonelela ngokungena kakhulu kwemali kwi-cashier. Ewe usebenza kwi-franchise kwivenkile enexabiso eliphantsi, awunakukonyusa imali oyongeleyo kodwa unokuhlawula ngokulula i-franchisor. Emva kwayo yonke loo nto, ulindele kuwe inzala yanyanga zonke ngohlobo lwenkxaso ebizwa ngokuba yimirhumo kunye nokuncitshiswa kwentengiso yehlabathi.

Ivenkile yokugcina uqoqosho ifumana abathengi bayo kwimetropolis nakwiziko lesithili esincinci. Okwangoku, kwimeko yokwehla ngokubanzi kwemigangatho yokuphila, ukwanda kokungaqeshwa, ukunyuka kwamaxabiso, kunye nezinye iziphumo ezibi zeengxaki zoqoqosho, ubhubhane, kunye nokutshixeka okubangelwe kuko, iimeko zophuhliso ezilungileyo kakhulu ziye zaphuhliswa kwivenkile ebonelela ngoqoqosho. izinto zenqanaba. Yiyo loo nto, koosomashishini abakhetha ilungelo lokushishina ukuqala ishishini labo, kusengqiqweni ukuthathela ingqalelo ukhetho olunjalo kwaye bafundisise ngononophelo olunokwenzeka kunye nethemba levenkile enjalo kwingingqi yabo. Ukubonelela ngefranchise ngesiqalo esikhawulezileyo kunye nokubhatala, kuyafuneka ukuba ufunde ngononophelo ukhetho lwabathengi kunye nenqanaba lemfuno ezinzileyo esebenzayo. Ivenkile yeeklasi zoqoqosho yeyesigaba sexabiso esiphakathi nesezantsi, kodwa banokunikela ngeentlobo ngeentlobo zeempahla, ezifuna ukwahluka kakhulu kwizixeko ezahlukileyo, kuxhomekeke kwimikhwa kunye neencasa zabemi.

Ke, xa ukhetha i-franchise, kubalulekile ukukhetha amaqela afanelekileyo emveliso kwaye ucwangcise ngokuchanekileyo uluhlu lwevenkile. Ukukhethwa kweefranchise ezininzi okanye enye yeefestile zodidi lwezoqoqosho lwempahla ezincedisayo kunye neemveliso nazo ziyathembisa.

Ivenkile eneempahla ezinamaxabiso aphantsi iye yaba yindawo ethandwayo kwiminyaka yakutshanje, ngenxa yengxaki yezoqoqosho, ukwanda kwentswela-ngqesho phakathi kobhubhane kunye nokutshixeka, ukunyuka kwamaxabiso, kunye nokwehla komgangatho wokuphila kwabantu phantse kuwo onke amazwe. Ngelishwa, inyambalala yabantu inyanzelekile ukuba baphinde bacinge ngoboya babo babathengi ngokuthanda iimveliso ezingabizi kakhulu, nezithi zichaphazele ukubonelelwa kwee-franchise. Oku kusebenza nakwiivenkile ezinkulu zokuthengisa kunye neendawo ezikhethekileyo zokuthengisa izihlangu, impahla, ifanitshala, njl. Ngapha koko, oku kuyisiqhelo hayi kuphela kwiindawo zokuhlala ezincinci kodwa nakwiindawo ezincinci. Abahlali beedolophu ezinkulu baya besebenzisa ivenkile ekwi-intanethi, ebonelela ngethuba lokuthenga iimpahla zexabiso eliphantsi (ngakumbi ezabantwana), izixhobo zasendlini, izixhobo zemidlalo, kunye nezixhobo, njl. Kufuneka ithathelwe ingqalelo xa usebenza nelungelo lokuthengisa kunye nokukhetha Olona khetho lufanelekileyo.

Ewe, kwiidolophu ezincinci ingqalelo yabemi kwezivenkile zithengisa izinto ezingabizi kakhulu kuqinisekiswe ngakumbi. Ngokuqinisekileyo, amaxabiso asezantsi, kwelinye icala, enza ukuba kunokwenzeka ukubala ukuhamba kwemali okuncinci okubonelelwa yi-franchise. Kodwa, ukusuka kolunye uluvo, ingeniso evela kwi-franchise inokuzinza kwaye igcineke, egcina izinto ezibonelela ngeempahla kumaxabiso aphezulu azinakuziqhayisa namhlanje.

Iifranchise eKenya zinokubonakala ngathi ziyingozi ekuqaleni. Nangona kunjalo, iKenya ayililo lizwe eliyingozi kakhulu kwilizwekazi laseAfrika. Kungenxa yoko le nto i-franchise kummandla weziko likarhulumente elinokuphuhliswa, kubalulekile ukuba uqaphele ukuba zeziphi izinto zommandla ezinokukuthintela kwaye yintoni enokukunceda kuphuhliso. Ukuba unomdla kwi-franchise kunye nokufunyanwa kwayo, unokuqhagamshelana neziza ezikhethekileyo. Ezi zinokuba ziivenkile okanye ukutshintshiselana, kunye nokubhaliswa kweefranchise, ezidwelisa zonke iintlobo zeemveliso onokuzisebenzisa ukuqala ishishini lakho. Ngapha koko, awunyanzelekanga ukuba uqulunqe nayiphi na imodeli yeshishini ukusuka ekuqaleni kwaye wenze ilogo.

Sele ufumana i-franchise esele yenziwe, oko kuthetha ukuba ungangomnye wabarhwebi abaphumelele eKenya. Kufuneka ufumane i-franchise efanelekileyo efanelekileyo kumava akho kunye nohlobo lomsebenzi.

I-franchise eKenya iyakusebenza ngokuhambelana nesivumelwano ongena kuso kunye ne-franchisor. Abantu abaninzi bayayazi iKenya ngeentlobo zayo ezidumileyo zeti, nangona kunjalo, ilungelo lokuthengisa ngokuthengisa linokuhambelana nayo nayiphi na intsimi yomsebenzi. Umzekelo, inokuba yikhefi, ihotele, okanye ezinye izinto ezenza inqanaba eliphezulu lemali engenayo. Xa usebenzisa i-franchise eKenya, kufuneka ukhumbule ukuba kufuneka udlulise isixa esithile semali kwiiakhawunti zenkampani ekunike ilungelo lokusebenzisa uphawu lwayo kunye neetekhnoloji. Xa ujongene ne-franchise eKenya, ulumkiso olugqithisileyo kufuneka lwenziwe xa kujongwa kubathengi, njengoko ubungcali bengingqi bungafanele kujongelwa phantsi. Nangona kunjalo, yonke into ayinzima kangako, oko kuthetha ukuba kufuneka uthathe umngcipheko kwaye uqale ishishini lakho, ndisebenzisa i-franchise esele yenziwe.

Emva kwayo yonke loo nto, ufumana imodeli epheleleyo yeshishini njengebhonasi kwi-brand yakho, ebandakanya lonke ulwazi onokulufuna ukuze ufikelele kwiindawo eziphakamileyo.