Maruva franchise inosarudzika uye inodiwa sarudzo yekutanga bhizinesi. Maruva bhizinesi anokura gore rese, vanhu vanopa maruva kune chero chikonzero, maruva anoshongedza hupenyu hwedu. Izvi zvinoreva kuti purofiti yemaruva franchise inobhadhara. Maruva anogona kuiswa mune akasiyana mavhezheni enziyo uye akasiyana. Iwe unogona kutengesa kwete chete maruva asiwo zvigadzirwa zvemukati. Munguva pfupi yapfuura, kutengeswa kwemaruva anodyiwa kwakatanga kuitwa.

Kukwezva kwebhizimusi remaruva kuri nekuda kweiyo shoma mari, kubhadhara nekukurumidza, kutanga nekukurumidza kwebasa. Iyo maruva franchise inopa zvimwe zvakanakira: rutsigiro kubva kune ane ruzivo mudiwa, kuvapo kweyekungogara kurukova kwevatengi, otomatiki accounting software, kuwanikwa kwevakavimbika vatengesi. Iyo franchisor inofunga pamusoro uye inopa akagadzirira-akagadzirwa odhiyo algorithms, kuendesa, zviziviso, uye mamwe anotarisira maruva anoshanda nguva. Iyo yekudyidzana kambani inotarisira kugoverwa uye kushongedzwa kwemaruva, inopedzisa zvibvumirano, uye inogona kutotarisira dhizaini yezvinyorwa. Paunenge uchitenga maruva franchise, iwe unowana mvumo yekushandisa zita rekambani, chirongwa chebhizinesi chakagadzirirwa poindi yekutengesa, kudzidziswa kwevashandi, kugadzirira kwekutengesa kwezvigadzirwa zvekushambadzira, kudzidziswa, uye zvimwe zvakawanda. Ini ndinowana sei yangu franchise? Zvakanakisisa kutsvaga franchise pazvivimbo zvakavimbika, kuti usazowira mumaoko evabiridzi. Iwo emabookisheni enhema anoperekedzwa neiyo franchise kubva kumakambani asipo.

Kana munhu akabatwa chirauro, vanobiridzira vanovatengesera nzira dzebhizimusi dzisina basa. Chii chauchatsvaga pakusarudza franchise? Iwo mazwi ekushandira pamwe haafanire kunge asina kujeka uye akajairwa, mapoinzi ese anofanira kunge akajeka, akapfeka manhamba. Paunenge uchipedzisa kontrakiti yefranchise, kumbira makopi emalayisensi, zvitifiketi, uye zvimwe zvibvumirano. Dzidza mukurumbira wekambani, tsvaga vashandisi chaivo veiyo franchise, tora wongororo, uwane vimbiso, yakasimbiswa nezvisimbiso. Tsvaga zano regweta kuti ugamuchire muripo mushure meizvozvo kana zvikatadza. Imwe yezviratidziro zviwanikwa ndeye yedu katarogu, nekutsvaga kuburikidza nezvikamu iwe zvaunogona kuwana izvo zvinodiwa zvirevo mune chero munda webhizimusi. Usazeze kuvhura rako bhizinesi, tanga kutsvaga kwako izvozvi.

Flower franchise ichagara iri mukuda, ine purofiti yakanaka 'nguva dzose'. Bhizinesi rekutengesa maruva haridi mari yakawanda kutanga. Maruva matsva anogara aripo, kwese kunotengeswa, kutengwa, uye kupihwa vanhu - ichi ndicho chikonzero chebhizimusi remaruva uye maitiro aya haaperi. Ikozvino misika yemaruva ndeyegore-kutenderera kugoverwa kwenhamba yakakura yemhando dzemaruva kubva kunzvimbo dzakasiyana dzenyika. Ndege dzemazuva ano dzinoendesa maruva matsva uye akanaka, aine akasiyana mavara uye akawanda mazita, chero nguva yezuva. Iyi nyowani nyowani tekinoroji yemidziyo yemaruva inokwanisa kuchengetedza ruva 'muchimiro chizere', kunyangwe muchando chakakomba, ichigadzira yakakosha microclimate, ine tembiricha inodzorwa munzvimbo yekutengesa, ichidzivirira kukuvara kwezvinhu.

Floral franchise, ine yakagadzirira-yakagadzirirwa bhizinesi modhi - inonakidza kwete chete kune vanotanga-vatengesi asiwo vane ruzivo vamwe vanhu vezvemabhizimusi avo vanoda kukura bhizinesi ravo. Ruva franchise mukana wakanaka wekuwedzera yako yekutengesa maruva uye nekuwedzera yako vatengi base. Kuwana franchise mukana unovimbisa wemari yakagadzikana uye bhizinesi rinobatsira zvikuru. Iyo franchise yeanozivikanwa trademark inobvumidza kuchengetedza mari kushambadza uye kupa iyo yepakati, isina kumisikidzwa kugovera ruva kubva kune bonafide uye vakavimbika vavakaroorana. Iyo franchise inopa yakajeka mirayiridzo uye yakakwana kuitisa bhizinesi kutengesa maruva mirairo, nekukurumidza kudzidzisa vashandi mune 'zvinyowani' zvekushambadzira, inopa iyo yemakambani kudhirowa bouquets kuzivikanwa. Kunyangwe paine kukwikwidza kwakakwira, iro bhizinesi reruva rinokurumidza kubhadhara mukati memwedzi mitatu kusvika gore rimwe, pamwe nekuwana mari inopfuura 25%, ine markup inosvika ku300%. Asi kunyangwe zviitwe zvakadii kutengeswa kwechigadzirwa, hapana chikonzero chekumhanyisa kusaina chibvumirano nevangangodaro vatengesi vechiratidzo chakakurumbira.

Iwe unofanirwa kuve wakangwarira kwazvo, swedera pasarudzo yefranchise uye nekudzidza zvese zvimiro zvaro kune diki diki, uchitarisa zvayakanakira nezvayakaipira zvemudiwa - mutengesi. Sarudzo yakabudirira yeiyo franchise yekugadzira shopu-yakawanda yemaruva shopu, inonamatira uye nekuteedzera zvakatemwa mirawo yeiyo franchisor, inokurumidza kuunza muhomwe muhombe wemari mumwedzi mitanhatu.

Iyo franchise yechitoro chemaruva ichave ichishandiswa zvakanyanya pamwe nekuvandudzwa kwebhizinesi rako pachako, iro iwe rauchasimudzira mune yemazuva ano fomati. Flower shop franchise inokwanisa kukwezva vatengi kubva nekuti rudzi urwu rwemabhizimusi chiitiko chiri kudikanwa nguva dzese. Unogona kushandisa franchise nezvitoro zvemaruva mumabhizinesi madiki, epakati, uye makuru ari kudiwa gore rese. Hakuzove neyakaomarara nekutsvaga wekutengesera sezvo iwe uchigona kusarudza mumwe akakodzera mudiwa pane yakasarudzika chikuva inosangana neyako parameter. Ini ndinofanira kutaura kuti mutengo wefranchise unoenderana nesaizi yechiratidzo kune iyo kambani nekuti iwe uchazokwanisa kuita chirongwa chinoenderana nehomwe yako. Izvo zvakanak zvekutenga yakagadzirirwa-yakagadzirirwa pfungwa ndeyekudzora njodzi nenjodzi zvinogona kunge zviripo mukugadzira bhizinesi kubva pakutanga.

Kuwanikwa kwemari zviwanikwa kunobatsira kunzwisisa kugadzirwa kweiyo purojekiti purofiti sezvo mari yakaiswa mari ichawedzera pakukura kambani. Kune chero mibvunzo inomuka, iwe unofanirwa kuenderera mberi nekuonana nemugadziri kuti ubatsirwe muchibvumirana mamiriro acho ezvinhu. Kana ruzivo rwakawedzerwa rwuchidikanwa maererano nechirongwa, saka vagadziri vacho vachange vachibatanidzwa mukuita izvi, uye zvakare zvichabatsira kugadzirisa iyi nyaya nekukurumidza nekuita misangano yekushambadzira uye kushambadza. Iyo ruva shopu franchise ichave nekushanda kukuru kwaunogona kunongedza mukutaurirana nemurimi, sezvo iwe uine yakagadzirirwa-yakagadzirirwa zano gwara rekuita. Mushure menguva yakati wapedza kugadzira franchise yebhizimusi remaruva, iwe uchazoda kuwedzera-kune iyo chirongwa icho varimi vanozobatsira kuita. Kana iwe ukafunga kutanga rako bhizinesi nekutenga franchise yechitoro chemaruva, ipapo iwe unozobudirira mukuzadzisa zvinangwa zvako. Ne shanduko kuenda kuchitoro chemaruva franchise, iwe uchave uine kufarira kusimudzira yako yakasarudzwa pfungwa, nekuti zviri nyore kushanda pane yakanyorwa nzira.

Izvo zvinonyanya kubatsira parutivi rwemari kushanda pane yakagadzirirwa-yakagadzirirwa franchise yechitoro chemaruva pane kuchinjira kumhanya rako bhizinesi kubva pakutanga chaipo.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Iyo ruva mutsara franchise iruva supamaketi fomati franchise. Munzira yemaruva, pane chairo bhizinesi, kutengesa ruva mumutsara harisi basa riri nyore. Nekudaro, zvakanakisa kutenga maruva mutsara franchise ine yakagadzirira-yakagadzirwa supamaketi kusimudzira kurudziro. Sei ichi chiri chisarudzo chakarurama? Nekuti iyo kambani, iyo yakazvisimbisa pachayo semutengesi wemhando yemabouquets mutsara, inoshanda pachirongwa chakabudirira chinounza mari yakagadzikana, zvakare ine vatengesi vakavimbika kana tekinoroji yekugadzira. Kana iwe urikutanga bhizinesi remaruva kubva pakutanga, izvi ndizvo zvaunoda zvakanyanya. Iwe unogona kuvhura chitoro kubva zero, iwe unogona kushandura iripo chirimo.

Ungasarudza sei franchise uye usatore zvisirizvo kana kurasikirwa neyako capital? Izvo zvakakodzera kuti utarise kune mukurumbira wesangano uye nekuita kwayo kwemari, ruzivo kubva kunzvimbo dzakavhurika runogona kukubatsira neizvi. Iwe unogona zvakare kutsvaga ongororo kubva kune chaiwo vatengi. Usati wapedza chibvumirano, iwe unofanirwa kunyatsoteerera kune mazwi ekubatana. Chibvumirano hachifanirwe kunge chiine mitsara isina kujeka uye pfungwa dzakajairika. Tinokukoka iwe kuti uzvizive nemutsara wezvino franchise zvinopihwa mumaruva mafambiro a2021. Isu tinogamuchira makambani emamaki epamba nekunze. Kufambisa nyore kunobvumira kukurumidza kufamba pakati pezvikumbiro.

Kune zvekare mamwe mafirosheni bhizinesi sarudzo dzaunogona kuwana kwauri.