Vhura chitoro chefranchise mavambo akanaka ebhizinesi rakabudirira. Asi sei kuvhura uye kwete kurasikirwa? Ngatizvionei. Nekudaro, iwe une chishuwo uye yekutanga mari kutanga bhizinesi rako wega. Kuti udzikise njodzi uye usarasikirwe nemari, iwe wafunga kutenga chitoro franchise. Asi chii chinonzi kodzero? Iyo mhando rezinesi kana kodzero yekumirira mucherechedzo muguta rako kana nyika. Iyo franchisor inotengesa iyi kodzero uye inobatsira iyo franchisee kuronga iyo biz, maererano nechirongwa chakambogadzirwa chebiz, uku ichichengetedza misimboti yebasa kana yekugadzira tekinoroji.

Nekudaro, mutsva webhizimusi anotanga basa achitungamirwa nekambani inozivikanwa. Inotaridzika sechinhu chakadai, unovhura chitoro chefranchise kubva kune inozivikanwa zita, inosimudzirwa munyika yako, uye inozivikanwa nevatengi. Iyo franchisor inokupa iwe zvakanaka-zvakagadziriswa zvirongwa zvebasa, matekinoroji, uye mazano ebhizinesi. Franchise akapatsanurwa muzvikamu: akananga, akajairwa, emahara, nekutsiva, akagadzirira-kugadzirwa. Iwe unogona kuvhura yakananga franchise chitoro kana yako sarudzo yemari ishoma. Rudzi urwu rwekubatana runopa kodzero yekuvhura hofisi imwechete kana mbiri inomiririra. Standard inotora kuzvidavirira kuzere kune wako franchisor.

Mune ino kesi, zvakakosha kutevedzera ese makambani maitiro uye zviyero. Yemahara franchise inotora yakatemwa mitemo yebasa kubva kune franchisor, izere manejimendi yechitoro inoitwa. Nekutsiva, inokodzera vagadziri vefranchisee. Mune ino kesi, iyo franchise kambani inoraira maitiro uye tekinoroji, uye iwe unosarudza vanopa iwe pachako. Makambani akagadzirira, urwu rudzi rwekutengesa mari runoda mari hombe, iwe unotenga bhizimusi rakagadzirwa, uye nekudzoka, unobhadhara mvumo kana mubereko. Ndezvipi zvakavhurika franchise chitoro zvakanakira? Kune asina ruzivo bhizinesi, vhura iyi mhando yechiitiko chakakodzera kwazvo. Mushure mezvose, hachisi chakavanzika kana iwe usingazive chimwe chinhu kana kunzwisisa, ingori nguva chaiyo yekutendeukira kune chipangamazano anoziva zviri kuitika uye anoziva nzira yekubuda nemamiriro aya.

Chii chingaitwe nemutengesi? Maitiro ebhizinesi nematekiniki, chirongwa chebiz, zvigadzirwa zvekushambadzira, zvigadzirwa zvekugadzira zvigadzirwa, mutengi uye mutengesi base. Marii kuvhura chitoro? Chekutanga pane zvese, mari inodikanwa kutenga franchise. Mari yaro inosiyana zvichienderana nerudzi rwekubatana pamwe nedhigirii rekusimudzira brand. Iwe zvakare unofanirwa kubhadhara pamwedzi mvumo yekushandisa zita rekambani. Kana iwe uchibvumirana, unogona kubvisa kufarira nekuwedzera mupiro wekutanga kubhizinesi. Imwe sarudzo inokwezva ndeyekugutsa yako franchisor wehunyanzvi hwako uye kugona kuita imwe purofiti kubva kune iyo biz mune ramangwana, nekudaro unogona kukwezva kudyara uye usingaise chero mari. Shanda kunze mazwi ekubatana mushe kuitira kuti usazosangana nematambudziko mune ramangwana.

Nei zvichibatsira kuvhura chitoro? Pane zvikonzero zvinoverengeka. Iwe unogona kutengesa muchitoro chaicho uye poindi chaiyo yekutengesa. Zvinhu zvakasiyana siyana zvinotengeswa nekutengwa pamusoro pegore. Zvinoitika kuti iwe unofanirwa kusarudza yako niche uye nekupa vatengi zvigadzirwa zvehunhu hwakanaka pane hwevakwikwidzi. Kutengesa kwepamhepo kunonyanya kukosha izvozvi, zviri nyore kune mutengi uye inoshanda zvakanyanya pakuzviparadzanisa nevamwe. Vhura rako bhizinesi paInternet rinobatsira. Iwe haufanire kuroja hofisi, kubhadhara zvekushandisa, kuhaya vashandi vazhinji, kupinza mitengo yekuchengetedza hofisi.

Iwe unongoda kuronga kuendesa, mutengi mhinduro. Franchising inopa mukana wakadai sezvo chigadzirwa chakatengeswa chave kutofarirwa nevatengi. Ndeapi mabhenji ari kutenderera izvozvi? Kutengesa mari mumunda wekudya, kutengesa, kugadzira, zvigadzirwa zvevana, zvipfeko neshangu, dzidzo. Idzo nzvimbo dziri pamusoro dzakakurumbira uye nekukurumidza kubhadhara. Iwe unogona kuvhura poindi yekutengesa kwembatya kana shangu pasina kutya kuti haina kubvumidzwa, zvakare chinhu chikuru kusarudza pane niche. Usati watanga bhizinesi rekutarisa kwakadai, iwe unofanirwa kusarudza pamusoro pekutanga capital, uye unzwisise zvaunoda kuzadzisa pakupedzisira. Gadzira chirongwa uye uzviite, verenga nyaya dzekubudirira dzemutengesi, ongorora mikana yako yekubudirira.

Yedu yakasarudzika katarogu inobatsira kuwana chaiyo yekudyidzana sarudzo. Iyo yakagadzirirwa nenzira yekuti iwe unogona nyore kufamba kuburikidza nezvakataurwa uye kuongorora sarudzo dzakatarwa. Isu takaunganidza zvirevo kubva kumakambani epamba uye epasi rese. Unogona kuwana dzakasiyana bhajeti nhanho inopa. Panguva imwecheteyo, isu tinoisa chete vanovimba mafranchisor, hapana nzvimbo yevanoshoreka mudhairekitori redu. Vhura chitoro chefranchise kana bhizinesi rako raunofarira idanho rekuona kugona kwako, isu takagadzirira kukubatsira neizvi.

Kudyara kudiki kwefranchise hakuwanzo kuitika nhasi, kune sarudzo hombe yezvipo zvakasiyana, asi kuti usatarisana nevanobiridzira, zvakakodzera kubata nekuita mashandisirwo kuburikidza neakakosha magetsi zviwanikwa, franchise catalogs. Mune iyo franchise catalog, iwe uri 100% inishuwarenzi, nekutambira kweruzivo rwakakodzera, dhata pasi pechibvumirano, uyezve basa rekubatana nerutsigiro. Kunyangwe mudzidzi, mukadzi wemba, kana mushandi ane hushoma mari yekutanga, asi chishuwo chikuru chekuzvishandira, anogona kutanga bhizinesi nemari diki. Kune njodzi mune zvese, asi kana uchitenga nekambani yatove kushanda pamusika, kupa zita rayo uye zvido zviri nyore, zvine pundutso maererano nekuchengetedza pakushambadzira, kugashira data, ruzivo, machipisi ekuti ungakwezva sei uye uchengetedze vatengi mukati imwe nzvimbo. Kuvandudza biz kubva pakutanga kunotora nguva uye kwakaoma, kunyanya kupihwa makwikwi aripo, uye nekutenga franchise, iwe unorerutsa basa rako, uchiwedzera mikana, miganho uye uchiwedzera mari. Kana dzimwe nzvimbo nyowani dzichivhurwa, mutengesi haafanire kuisa mari kushambadza, zvichibva pane mamwe maitiro ebasa, achibatsira franchisee kutanga bhizinesi rake.

Franchisors vanoisa franchise mumitengo yakasiyana yemitengo, zvichienderana nemitemo uye mamwe mamiriro. Franchising pachayo ndiko kupihwa kwekodzero pasi pemamwe mamiriro mune imwe nharaunda, yakakura poindi, yakanyanya iyo mari. Mune mamwe mazwi, kubudirira kwezano rebhizinesi nekodzero yekushandisa zita hombe, mucherechedzo kwenguva refu. Zvakare, inowanikwa kuti uwane mamwe mazano kubva kune edu nyanzvi. Kana iwe usina hunyanzvi uye usingazive mune imwe nharaunda iwe yaunoda kutanga biz, unogona kushandisa rondedzero yezvipo kana kushandisa injini yekutsvaga. Iyo katarogu inoratidza yakakurumbira yakaderera mari nzvimbo, franchise mune imwe ndima yebasa, kudzikisira franchise nenzvimbo diki kana hombe, nemutengo, nezvimwe. Iyo data inowedzeredzwa kuti mutengesi kana mutengesi aone data rakazara.

Kunze kwekutumira chako kupa mune dhairekitori, zvinokwanisika kwete chete kuti uwane vanobatirana asiwo kuzadza runyorwa rwevatengi kuburikidza neSEO traffic. Kusvika kune yakakura tarisiro yevateereri kunosimbisa nzvimbo yako nekubatana mumusika, kuve nechokwadi cheyakagadzikana mari uye purofiti, mune chero ndima yaungade kutanga bhizinesi. MaFranchisers akabatanidzwawo mukuita kwebasa revatengi, vachifunga nezvekupihwa kweruzivo uye nekudzidziswa kwevashandi, pamwe nekupihwa kwecustomer base yavakagadzira vega. Vatengi vanokwanisa kufungidzira zviwanikwa zvidiki, purofiti, kufanofungidzira zvese. Mari diki diki hazvireve purofiti diki zvachose, kana iwe ukaita nemazvo, kubhadhara kuchakwanisika munguva pfupi, pamwe nekuwedzera kwepundutso. Zvakare, kana iwe uchitenga iyo franchise, iwe unogona kuvhura isingaverengeke nhamba yezvitoro zvidiki kuti usvike kune yakakura tarisiro vateereri, nekudyara idiki shoma yenguva nemari. Nyanzvi dzedu mukubata kutenderera nguva, kuvandudza data uye nekupa kushambadza nekusimudzira mazano.

Kuti uwane rumwe ruzivo nezve diki asi rakabudirira bhizinesi, shandisa rairo yenyanzvi dzedu pane yakatarwa manhamba ekuonana, zvakare enda kuchitoro chefranchise catalog ine zviwanikwa zvidiki uye verenga kuongororwa kwevatengi. Tinoda kukutendai nekufarira kwenyu kwedu franchise katarogu, tichitarisira kubudirira kudyidzana nemitengo yakaderera.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Iyo katalog yechitoro franchise inokupa iwe mukana wekuvhura rako wega bhizinesi mune rezvitoro chikamu. Ichi chikamu chebhizinesi chakakurumbira kwazvo, kunyanya pakati pemabhizinesi madiki nepakati nepakati. Kutengeserana hakudi mari hombe uye kutenga michina yekugadzira, saka mhando yechiitiko ichi inoonekwa nekukurumidza kutsvaga kwemari uye nhanho yepamusoro yemari.

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