Every entrepreneur wants to acquire demanded franchises of a well-known brand for their commercial activities, with inexpensive use, in business, and quick payback. However, here the paradox of the contradiction of a logical connection between a popular trademark, brand name, and inexpensive use arises, since the higher the class, model, and brand, the more expensive it is to use and maintain it in the franchises business. Cash payments in the form of a one-time lump-sum payment, monthly royalties, and regular advertising fees, for the use of a well-known and popular product logo, require a large cash investment, injections, and costs. Timely payment of all related business costs from the demanded franchises requires a decent turnover of money flow, through a bank account, good work organization, a developed and expanded retail network, a high traffic flow, and many retail, square areas, with a wide range of goods. Accordingly, for business promotion, you need further advertisement, obtainment, and downloading of trade and production equipment, increasing the number of sales clerks, managers, consultants, technological, production, and service personnel. When working with a purchased demanded franchises, the main thing is to correctly calculate the selling price of goods and products, with the recoupment of all basic and auxiliary costs by calculating the cost of costs.

The high cost of selling goods and products using the franchisor's brand can ‘scare off" a mass buyer, and he will refuse to purchase an expensive product. In practice, retail chains selling well-known and expensive trademarks have their established clientele and a select, individual, respectable, solid customer base that buy exactly a particular brand. There are very few casual visitors, especially mass buyers, in such outlets. For a mass trade contingent, which means the main strata of the population, it is necessary to approach activities with demanded franchises with a special attitude, to find out ‘golden mean’, to trademarks were affordable for them and they trusted in the quality of the goods and services themselves. In world practice, commodity, industrial, and business franchises are present and widespread, while commodity franchises account for ninety percent of the turnover. The most popular franchises for commodity franchises are associated with the sale of pizza, ready-made coffee, clothing, footwear, electronic and household appliances, cars, and for their sale businessmen open brand stores and boutiques. The success of sales in commodity franchises largely depends on the professional ability of consultants and sales managers to present the finished product to the buyer so that they are happy, willing to buy goods, and, satisfied with a successful purchase, leave the stores.

Obtaining effectiveness in demanded franchises is associated with continuous training of personnel, in highly qualified equipment and acquired skills, skillfully and with the consciousness of the business to sell the product. Mandatory training and webinars on the process of training among employees involved in the sale of products, upon achieving talent and professional vocation, to politely, masterly and skillfully force the customer to make a purchase, which once again proves the truism that ‘personnel is everything’. The demanded franchises are in demand, because with a reasonable, organizational, system-integrated approach, they quickly pay off, bringing a decent income to the entrepreneur-franchisee. It is an integrated and deliberate approach to organizing a franchises business project, with a well-developed business plan, a thorough study, and research of market relations, and analysis of the effective demanded buyers, that brings a quick payback and brings the franchises to the category and list of demanded ones. Conducting preliminary analytical work on the dynamics of financial flows from invested investments, with an economic, calculated calculation of a business forecast, on cash flow, project calculation of income, expenses, and profit give every reason to make a paid franchise in demand. Drawing up strategic planning goals and planning competent distribution tactical tasks, the number of start-up investments, to maximize profit, maintain a strong balance and ‘balancing’ between the cost of the franchises and the forthcoming costs of doing business, is proof and form a reasoned conclusion that the choice of the franchises was made correct and demanded franchises were bought.

The franchise and the partner must interact effectively to achieve the cumulative effect of working together. If you are interested in a franchise, then you must also look for a suitable partner for the business to be the most effective. A variety of franchises operate in such a way that they allow you to effectively develop your business, practically introducing nothing new from yourself. A person already takes a ready-made business model and uses it to effectively dominate the market. This method is very convenient to those people who just want to make money and have some means to invest. A franchise can be bought relatively inexpensively if you negotiate properly.

Moreover, it necessary to carry out all actions following the regulations provided by the partner. This is very important to achieve a positive result. If you are a partner of a franchise, then you can easily increase the number of budget revenues simply by being guided by the norms and rules that are set according to the prescribed regulations. The use of existing and already tested materials provides a quick start. A franchise works perfectly if its buyer takes into account the business conditions that exist in a particular region where he is going to implement the project. The franchise partner must be sensitive to regional differences and make the most of them. Thus, the presence of a franchise and taking into account local peculiarities give the partner the opportunity to most effectively build their own business model based on the information provided.

The franchise will function flawlessly if the partner strictly follows the instructions from the center. Besides, you do not have to introduce something new into business processes, thereby saving time. The franchise is bought for this so that you can use someone else's biz model and make money at the same time. An effective franchise should always be carried out by the hands of partners who have an idea of how to carry out office work. Automated tools provided by the franchise owner would be ideal. However, this is not necessary, as the franchise partner able to use their solutions if the need arises.

Franchising is used in completely different types of business. Undoubtedly, it is intensively developing in such industries and services as the automotive industry and car service services, assistance in organizing and running a business (accounting, office work, advertising, etc.), construction, services related to the repair and maintenance of houses, educational services, recreation and entertainment, fast food restaurants, restaurants, snack bars, food stalls, medical and beauty services, household services, retail, just like USU Software organization.