Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Popita nthawi, aliyense akuyesera kusinthana kuti akhale ndi moyo wathanzi, chifukwa chilolezo cha masewerawa ndichofunikira kwambiri, ndikuwonetsedwa mosiyanasiyana. M'ndandanda yazamalonda, mutha kupeza malo olimbitsira thupi, maphunziro ndi mapulogalamu ena pa intaneti, mpira, kulimbitsa thupi, kuvina, tenisi, ndi zina zambiri. Monga ndudu, uku ndikudalira komweko ndipo ndimabizinesi ena, ndizotheka kuwonjezera ndalama. Kutsegulidwa kwa malo ogulitsira ambiri kumakhudza kukwezedwa kwa kampaniyo, dzina, koma ndizovuta kuyendetsa, makamaka mukatsegula malo ogulitsa padziko lonse lapansi. Ndikosavuta kugulitsa chilolezo ndikukhala ndi ufulu wogwiritsa ntchito kuposa kungodzichita nokha. Chilolezo chokhala ndi masewera chimapindulira chilolezo kwa franchisor komanso kwa franchisee.

Palibe chifukwa choti wogulitsa chilolezo atsegule bizinesi yawo pamasewera, kulera ndi kupanga makasitomala. Ndikosavuta kupeza chilolezo chofunidwa ndi kampani yomwe yakhala ikugulitsidwa kwazaka zopitilira chimodzi, yokhala ndi makasitomala, komanso zomwe sizifuna kutsatsa. Mitengo imatha kusiyanasiyana kutengera kupereka kwa franchisor, poganizira mtengo wa ndalama zolipirira. Zachidziwikire, mutha kupeza makampani azamasewera omwe, chifukwa cha mpikisano wokula msanga, samapereka ndalama zochulukirapo, koma izi ndizosowa. Ndalama zolipiritsa ndi khadi yotsimikizira kuti ndiwotheka, chifukwa chake amalipidwa panthawi yosaina mgwirizano komanso asanasamutse ufulu ndi zinsinsi za kampani yamasewera. Kuphatikiza pa maufuluwo, franchisor amapatsa wolandirayo chidziwitso chonse cha chitukuko, nthambi zomwe zilipo kale, kuwunika, ndi kuwongolera ndalama zochepa potsegula nthambi ndi zibonga zatsopano. Franchisor amabwera kutsegulira kulikonse, ndikupereka maphunziro kwa ogwira ntchito.

Ngati zida zamasewera zilipo kuti zigulitsidwe, zimaperekedwanso malinga ndi mgwirizano. Panthawi yosankha chilolezo ndikugula bizinesi yamasewera, mumatha kulingalira osati mitengo yokha komanso nthawi yobwezera, zambiri pamalipiro oyamba, ndi zina. Akatswiri athu m'ndandanda wazamalonda amathandizira kupeza mwayi wopezera masewera, komanso kuchita misonkhano, kutsata mwalamulo panthawi yosaina mgwirizano. Kuti mudziwe zambiri, amapezeka kuti mufunse poyimba nambala yolumikizirana. Komanso, mndandanda wazamalonda ulipo kuti mupeze nkhani zaposachedwa, pendani ndemanga za makasitomala athu, yerekezerani zabwino zonse ndi zoyipa zake. Franchisees amagawidwa m'magulu, mitengo, ndi zina. Tili othokoza pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekeza mgwirizano wanthawi yayitali komanso chitukuko chabizinesi yanu pamasewera omwe timapereka.

Chilolezo chamkati ndi bizinesi yabwino kwambiri. Ngati mungaganize zolumikizana ndi chilolezo, ndikofunikira kudziwa kuti kukhazikitsa kwake kumafuna kulipira ndalama zina. Choyamba, iyi ndi ndalama yochuluka, ndalama zina zomwe mumagawana kumaakaunti a franchisor. Chilolezocho chiyenera kukhazikitsidwa mwachangu komanso moyenera kuti omwe akupikisana nawo asazindikire ndikuchita zinthu munthawi yake. Pezani mpikisano waukulu pogula chilolezo chamkati. Ntchito zamtunduwu zimakhala ndi mwayi wopambana pokhapokha zitayendetsedwa bwino.

Kukhazikitsa kolondola kumatanthauza kupezeka kwa dongosolo loyambirira, lomwe limakhazikitsidwa ndi ma analytics ndi ziwerengero zomwe zidapezedwa kale.

Ngati muli ndi chidwi ndi zamkati, ndiye kuti chilolezo chimayenera kuyang'aniridwa malinga ndi zomwe mwapempha. Ma Franchise ndi osiyana; pali malo ogulitsira apadera ndi mindandanda yazomwe mungawapeze. Zamkatimu zizisamalidwa moyenera, ndipo chilolezocho chikuthandizani kuti musangopeza mwayi wampikisano pomenyera mitima ndi malingaliro a makasitomala kudzera mukugwiritsa ntchito mtundu wotchuka. Mutha kudaliranso mwayi waukulu wokumana ndi zovuta pakupanga mwanzeru. Maphunziro apamwamba adzakuthandizani kuti muzitha kukwaniritsa maudindo anu mosavuta komanso popanda zovuta. Chilolezo chamkati ndi bizinesi yomwe ingakhale yopindulitsa, pogwiritsa ntchito zomwe muli ndi mwayi wokwaniritsa zotsatira zakuthupi.

Izi ndizofunikira kuti muthe kulipira ngongole zanu, kwa anzanu wamba komanso kwa franchisor.

Chilolezo chamkati chikuthandizani kugula magawo angapo amitengo, ndipo muyeneranso kulabadira zakufunika kokometsera nkhokwe zanu. Zida zanyumba zidzagawidwa moyenera, chifukwa chake, simudzawononga ndalama zambiri posamalira malo ambiri. Ngati mukuyendetsa chilolezo chamkati, muyenera kuyang'anitsitsa kasitomala wanu. Ngati kutuluka kwa ogula kwayamba, muyenera kuchitapo kanthu mwachangu. Izi sizowona kokha mukamayanjana ndi chilolezo chamkati. Zochita zotere ziyenera kutengedwa mukamagwira ntchito iliyonse.

Kuyanjana ndi chilolezo chamkati kudzakuthandizani kuzindikira maloto anu akusintha kwakukulu pamakhalidwe anu azachuma. Musaiwale mwayi wogulitsa zinthu zina, zowonadi, nkhaniyi iyenera kugwirizanitsidwa ndi wogulitsa.