Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chodyera zakudya ndichinthu chazamalonda chomwe chitha kukhala pachiwopsezo, komanso mwayi kwa wochita bizinesiyo. Kuti muwunikire molondola mbali zonse, muyenera kuchita kusanthula koyambirira. Musanayambe zochitika, muyenera kusanthula swot, zomwe zingakuthandizeni kudziwa momwe zochitikazo ziliri zowopsa, komanso mwayi womwe muli nawo wothana ndi zopinga. Ngati mumalumikizana ndi chilolezo, ndiye kuti mumalipira ndalama kwa chilolezo. Ili ndi lamulo lofala lomwe makampani onse amatsatira. Chilolezo chodyera ndi bizinesi yomwe imafuna kuti muzikumbukira zomwe mwadzipereka komanso zomwe mumalandira.

Kuphatikiza apo, ngati mungaganize zokhala ndi chakudya pa franchise, ndiye kuti mulinso ndi udindo kuboma chifukwa ndi njira ina yomwe imayenera kuyang'aniridwa ndi boma. Chifukwa chake, mudzapereka malipoti pazomwe mukuchita, osati kuchipatala komanso matenda opatsirana komanso kwa wogulitsa. Ndizoyenera kukumbukira.

Onetsetsani zakudya zanu kuti mupange chilolezo chanu kukhala cholakwika. Muyenera kugulitsa malonda ndi ntchito zabwino kwambiri momwe mumagwirira ntchito m'malo mwa mtundu wodziwika bwino. Amakhudzidwa kwambiri ndi inu kusunga chizindikirocho komanso osalola zolakwika zilizonse pazinthu zakuthupi. Kugwiritsa ntchito chilolezo chodyera zakudya kumatha kudalira momwe mungaperekere. Kuphatikiza apo, sikungakhale komiti yokhayo yomwe imawonekera pamagawo anu ogulitsa. Atha kukhala wosabisa chinsinsi yemwe angabwere kwa inu monyengerera kasitomala ndikuyesa kugula china chake.

Ngati inu, monga nthumwi ya chilolezo chodyera zakudya, mumamugwirira ntchito bwino, adzasiya kuwunikiranso kwa wolandirayo. Ngati sichoncho, ndiye kuti mumakhala pachiwopsezo, choyamba, kuti mudzudzudzidwe, ndipo chachiwiri, kutaya mwayi wogawa kwathunthu. Izi ziyenera kumvedwa. Chifukwa chake, kuti mugwiritse ntchito chilolezo chodyera zakudya, muyenera kuyanjana ndi aliyense wogula ngati kuti anali wobisika. Kenako simudzangokhala ndi mavuto ndi franchisor, komanso mudzatha kuwonetsetsa kuti makasitomala anu amakhazikika chifukwa chodziwika bwino.