Ma franchise a ana masiku ano akuchulukirachulukira, makamaka chifukwa chakuchepa kotsika kwa katundu wa ana poyerekeza ndi zinthu zazikulu. Kupatula apo, muyenera kuvomereza kuti ana amafunika zovala zatsopano ndi nsapato pafupipafupi kuposa achikulire. Choyamba, amakula mwachangu, ndipo chachiwiri, posiyanitsidwa ndi ntchito zochulukirapo, amawapangitsa kuti asagwiritsidwe ntchito. Chifukwa chake makolo nthawi zambiri amayendera masitolo ndikusintha zovala za ana awo omwe amawakonda. Kuphatikiza apo, kugwira ntchito ndi ana chilolezo sichimangokhala chovala ndi nsapato zokha. Lero, bizinesi yokhudzana ndi mafashoni a ana yakula bwino, motero matumba, malamba, zodzikongoletsera, ndi zina zambiri kwa ana zimafunikira.

Izi zikutanthauza kuti malo ogulitsira ana oterewa kapena kugulitsa masheya kugulitsa zotsimikizika kuti zimabweretsa wobwereketsa, ngati siwonyansa, ndiye kuti ndi mwayi wovomerezeka. Chofunika kwambiri, mwachangu mokwanira pazochitikazi zikafika podziwika bwino, mtundu wotsatsa womwe umakhala ndi otsatira ake mosalekeza. Za masewerawa, palibe chifukwa chonena. Pachifukwa ichi, malingaliro abodza opanga samadzitchinjiriza. Zidole zosiyanasiyana, magalimoto, maloboti, zida zosiyanasiyana zamakina ndi zamagetsi, zoseweretsa zamaphunziro a ana, ndi zina zambiri zimangolephera kufotokoza. Chifukwa chake, kuchuluka kwama franchise osiyanasiyana pamasewera azoseweretsa zidole akukula mwachangu chaka chilichonse.

Payokha, ndikofunikira kukhudza ma franchise a ana omwe ali m'masukulu oyeserera, chitukuko ndi malo ophunzitsira, mapulogalamu azilankhulo, misasa yachilimwe, ndi ntchito zina zokhudzana ndi dongosolo la maleredwe ndi maphunziro a ana. Malinga ndi akatswiri, chidwi pa chilichonse chokhudzana ndi kukula kwamalingaliro ndi luntha la ana chikukula kwambiri chaka chilichonse. Ngakhale zili zovuta, kuchepa kwachuma kwa anthu ambiri, ulova, ndi zina zambiri, anthu ali okonzeka kuyika maphunziro a ana. Kwenikweni, zizolowezi zonse zoyipa zomwe zatchulidwazi zimathandizira chidwi ichi, chifukwa mwachilengedwe zimayambitsa kukondwerera mpikisano pamsika wa ntchito. Kuti mwana akhale ndi mwayi wopambana anzawo ndikukhala katswiri wofunidwa, chidziwitso chake, maluso ake, komanso kuthekera kwake ziyenera kupitilira zomwe zingakhale zotsutsana naye. Tsoka ilo, mtundu wamaphunziro apasukulu yasekondale (komanso maphunziro apamwamba) wakhala ukucheperachepera mzaka zaposachedwa ndipo sukupatsa ana zomwe amafunikira.

Makolo ambiri amamvetsetsa izi lero. Kuthekera ndi kuthekera kwawo, amayesera kupatsa ana awo mwayi wowonjezera maphunziro ndi kupeza maluso ofunikira m'malo osiyanasiyana ophunzitsira, zaluso, zilankhulo, ndi zina zambiri. M'munda wa chitukuko cha ana ndi maphunziro, mapangano azamalonda amafunidwa makamaka, popeza mkati mwa chilolezo cha eni chilolezo, mwiniwake wa chizindikirocho nthawi zambiri amapereka maphunziro opangira, zothandizira zowonera, mapulogalamu apadera, matekinoloje ophunzirira (masewera, makanema, makompyuta, ndi zina zambiri. ), zimabweretsa kuwunika, zida zowonjezera, ndi zina zambiri. Ndiye kuti, kuthandizira kwamabungwe ndi zidziwitso zamaphunziro zimaperekedwa kwathunthu. Kuphatikiza apo, nthawi zambiri omwe amakhala ndi ma franchise ophunzitsira a ana saloledwa kugwiritsa ntchito zida zawo ndi matekinoloje ena kupatula omwe amavomerezedwa ndi franchisor.

Zachidziwikire, zambiri zimadalira pamgwirizano wa mgwirizano, koma, monga lamulo, mtengo wama franchise umatengera mtundu wa chizindikirocho (zogulitsa ndi ntchito, matekinoloje ndi kudziwa, mitundu yamabizinesi, ndi malingaliro abizinesi ). Wogulitsa chilolezo akaganiza zokhala ndi chilolezo chokhala ndi dzina lodziwika bwino la ana, ndiye woyamba kusakhala ndi chidwi chosintha mwanjira iliyonse kutsimikizira kotsimikizika komanso kutsimikizika kwazinthu zopangidwa ndi ntchito (kuphatikizapo maphunziro) mwanjira iliyonse.

M'masiku ano, ma franchise (kuphatikiza katundu wa ana ndi ntchito) akuchulukirachulukira ndikufunidwa kwambiri. Izi ndizomveka, popeza kukonza ntchito zopanga ndi kupereka ntchito zamabizinesi pansi pa dzina lodziwika bwino, yemwe 'adakwezedwa kale' sizowopsa kwenikweni komanso zimakhala zotsika mtengo potengera zinthu poyerekeza ndi mtundu wake, monga akunenera, 'kuchokera kukanda '. Palibe chifukwa chowonongera ndalama ndi nthawi pakufufuza pamsika wa omwe akupikisana nawo ndi zomwe makasitomala amakonda, kupanga chizindikiro, kuyambitsa malonda (kapena ntchito) kumsika, kuthandizira kukhulupirika kwamakasitomala, kukonza ndikuwunika kutsatira njira zamabizinesi, maluso ogulitsa, etc. Zonsezi zidapangidwa kale, kuyesedwa pochita, ndikuwonetsetsa kuti ndizothandiza. Ogulitsa amadziwa kale chizindikirocho (makamaka gulu lomwe akufuna), khulupirirani, ndipo simufunikira umboni wowonjezera wamtundu wake. Zachidziwikire, Komano, pali mtengo.

Choyamba, muyenera kulipira chilolezo chilichonse (ana nawonso), popeza tikulankhula za bizinesi yomwe imapanga phindu (palibe amene amagula chilolezo kumabizinesi osapindulitsa). Malipiro onse amatsimikiziridwa ndikukonzedwa ndi mgwirizano wama franchise. M'malo mwake, iyi ndi ndalama yolipiriridwa pasadakhale yopezera ufulu wolowa nawo ma franchise 'system. Itha kukhala yonse yaying'ono komanso madola mamiliyoni ambiri chifukwa zimadalira mtengo wa chizindikirocho. Pomwe kulipira koyamba kumakhala kwakukulu mokwanira, ena amalonda amapatsa anzawo mwayi woti azilipira pang'onopang'ono. Kuphatikiza apo, wolandirayo amayenera kulipira ndalama zapamwezi mwezi uliwonse.

Monga mwalamulo, amakhazikika ngati gawo lazachuma, koma atha kukonzedwanso. Popeza mapangano a ana ndi ma franchise ena amamalizidwa kwakanthawi, ngati chilolezo chofuna kukulitsa ubale wawo wamalonda, mgwirizano watsopano umamalizidwa. Poterepa, kukonzanso kwa ndalama zolipirira kumalipidwa m'malo moyambirira. Kukula kwake kumatsimikiziridwa ndi mgwirizano wa zipani ndipo zimatengera zinthu zambiri.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Malo ogulitsira ayisikilimu ndi ntchito yosangalatsa komanso yoyenera. Pofuna kuti musakumane ndi zovuta zosagonjetseka pakukwaniritsidwa kwake, ndikofunikira kuchita kukonzekera koyambirira. Choyamba, muyenera kumvetsetsa omwe akupikisana nawo ndi omwe, zomwe zikuyenera kuchitidwa kuti mupambane polimbana nawo. Kuphatikiza apo, mukakhazikitsa chilolezo chodyera cafe, muyenera kudziwa zamphamvu ndi zofooka zomwe bizinesi yanu ili nazo. Izi zidzakuthandizani kuthana ndi zovuta ndikukhala amalonda opambana kwambiri. Kuphatikiza apo, kuwunika kwa swot kukuwonetsa mwayi ndi zoopsa zomwe kampani yanu ya ayisikilimu imadziwika.

Chitani zochitika zofananira wamba pogwiritsa ntchito chidziwitso chonse cha ziwerengero. Kugwiritsa ntchito zidziwitso zaposachedwa kumakupatsani chidziwitso chazomwe zikuchitika kumsika. Kuphatikiza apo, padzakhala kumvetsetsa kwamomwe kampani yanu imamvera ndi zomwe zikufunika kuti mukwaniritse bwino njira zamabizinesi. Ndikofunika kusamala kwambiri ayisikilimu mkati mwa cafe yamalonda, makamaka ndi yabwino. Pangani mankhwalawa molingana ndi chinsinsicho, izi zimakumasulani kuzinthu zosasangalatsa zokhudzana ndi wogulitsa ndi makasitomala. Komanso, boma limatha kukhala ndi madandaulo ngati simukutsatira miyezo. Chifukwa chake, muyenera kungowayang'ana.

Mukamagwiritsa ntchito chilolezo chokhala ndi ayisikilimu, muyenera kuwoneka bwino pantchito yochitidwa muofesi. Kuphatikiza apo, muyenera kupeza mayankho ochokera kwa makasitomala anu mosalekeza. Kwa izi, mwachitsanzo, kuvota kwa SMS ndikoyenera. Gwiritsani ntchito bwino kenako mutha kuthana ndi zovuta, ngakhale zovuta kwambiri. Komanso, mudzakhala ndi mwayi wogwiritsa ntchito chilolezo chokhala ndi ayisikilimu. Izi zitha kuthandiza kwambiri zolembazo.

Kugwira ntchito ndikulongosola kwathunthu kwamagawo amtengo wogulitsira, simudzakhala ndi zovuta zokopa makasitomala konse. Makamaka ngati mungayambitse zotsatsa. Malo opangira ayisi ayisikilimu ayenera kukhala athunthu. Zachidziwikire, poganizira zofunikira zina zam'madera, masinthidwe akuyenera kupangidwa ngati kuli kofunikira, komabe, muyenera kufunsa franchisor. Mukamasintha chilolezo chokhala ndi malo ogulitsira ayisikilimu, muyenera kutsatira mosamala mndandandawo ndipo nthawi zonse muziwitsa ena za mgwirizano.

Chilolezo chokhala ndi ayisikilimu ndiye njira yabwino kwambiri pamalipiro a chilimwe, zomwe zimabweretsa phindu. Ma franchise a ayisikilimu, okhala ndi bizinesi yamanyengo, amakhala otchuka nthawi yayitali. Chilolezocho chitha kugwiritsidwa ntchito pogwiritsa ntchito ayisikilimu, yomwe idzakhala ya mtundu wotchuka, pamtengo woyenera. Kukhalapo kwa mitundu ingapo yamitundu ingapo ya ayisikilimu m'malo apadera kumathandizira kusankha lingaliro lamabizinesi, malinga ndi malingaliro omwe alipo, omwe ali ndi mtengo wabwino. Pakadali pano, muyamba kugwiritsa ntchito ma franchise a ayisikilimu ndikupeza, pambuyo pomaliza mgwirizano ndi mapangano, maphunziro apadera mu semina, yomwe ipereka mndandanda wazidziwitso zomwe zikusowa kwa kasitomala. Ngati mukugwira ntchito, mafunso amalingaliro ena ayamba kuwoneka omwe ndi ovuta kuwathetsa pawokha, ndiye kuti muyenera kufunafuna thandizo kuti mupeze njira yopangira opanga.

Kudzakhala kotheka kunena molimba mtima kuti bizinesi itenga gawo lake ndikupeza chilolezo chokhala ndi ayisikilimu, chomwe chidzakweza kuchuluka kwa kampaniyo kukula komwe ikufunidwa.