Ma franchise ku Russia sanali wamba monga m'maiko ena. Posachedwa, komabe, akutchuka kwambiri m'makona onse a Russia, akukhala bizinesi. Pali zifukwa zambiri zochitira izi, koma zazikuluzikulu ndizokhumba kwa anthu kuti ayambe bizinesi yawo ku Russia popanda nthawi yayitali yolakwitsa yomwe imalepheretsa kufunitsitsa kuyambitsa bizinesi yawo. Pankhaniyi, Russia siyosiyana ndi maiko ena: anthu amangowopa kutenga zoopsa pakuika ndalama zambiri pamalingaliro omwe sangathenso kuyambiranso.

Ndi chifukwa cha mantha awa omwe anthu akutembenukira kwambiri ku lingaliro la chilolezo. Kupereka kotereku kumawoneka ngati kopindulitsa chifukwa kumakupatsani mwayi woyambitsa bizinesi yanu popanda ndalama zoyambira. Mukhala ndi ndalama zokha, osati ntchito zonse zazikuluzi zomwe zingafooketse chikhumbo chofuna kuchita bizinesi yapadera ku Russia. Fotokozani zovuta zonse zomwe zimadza chifukwa choyambitsa bizinesi yanu ku Russia, monga kupanga mtundu, njira, kuphunzira ziyembekezo za omvera, kupanga mbiri, ndi zina zambiri kwanthawi yayitali. Kungakhale bwino kupita molunjika ku kulingalira za chilolezocho.

Chowonadi ndichakuti chilolezo ndi bizinesi yopangidwa kale. Russia nayenso sinapulumutsidwe ndi izi. Mukamagula chilolezo ku Russia, mudzapeza dzina la chizindikirocho, momwe zapangidwira, ndi zambiri, mwachitsanzo, logo, mawu, makampani, mabulosha, zikwangwani, ndi zina zotero, zokhazikika njira, pamalingaliro oyendetsera bwino njira zina, zomwe zitha kupezeka pokhapokha poyesa kwambiri. Mudzalandiranso zikalata zonse ndi zothandizira chilolezocho mtsogolo.

Pomaliza, mutha kuyang'ana kale zosankha zingapo pazomwe zakhala zikuchitika ku Russia, werengani ndemanga za kampani iliyonse, yerekezerani ndi iwo eni, ndikupanga lingaliro lina. Izi ndizosavuta kuposa kusanthula zotsatira zomwe zatsirizidwa, koma mwayi womwe ungakhale nawo pamakampani ena ku Russia. Ma franchise pankhaniyi ndi owonetsa komanso osangalatsa popanga zisankho zina. Muthanso kuweruza kusiyana pakati pakusankha chilolezo nokha ndi kulumikizana ndi munthu wina. Ndi mkhalapakati, mutha kudalira luso lake lalikulu ndikusankha zomwe zingakusangalatseni kwambiri.

Zikumveka zokopa, sichoncho?

Komabe, kupereka kopindulitsa kotereku kumatha kuyambitsa zokayikira zomwe zikuyembekezeredwa, chifukwa, monga mukudziwa, tchizi chaulere chimangokhala pamtengatenga. Ichi ndichifukwa chake muyenera kumvetsetsa msanga pazifukwa zomwe mukugulira chilolezo ndi zomwe zimapindulitsa mnzanuyo, mwini bizinesi yoyamba, ali ndi izi. Chowonadi ndichakuti, choyamba, mudzalipira ndalama zina, zotchedwa mafumu, kuchokera pazopindulitsa zanu. Mwanjira imeneyi, wopereka chilolezo atha kupindula ndi kugulitsa koteroko. Chachiwiri, amalonda ambiri safuna kuthera nthawi ndi khama kutsegula nthambi kumadera akutali awo, monga ku Russia. Komabe, kukulitsidwa kwa malo ogulitsira, malo ogulitsira mwachangu, malo opangira, ndi zina zambiri kumathandizira kutchuka, kumakupatsani mwayi wopeza anzanu atsopano, ndikuwonjezera ndalama zambiri.

Monga mukuwonera, palinso zabwino zambiri kwa wochita bizinesi pakugulitsa chilolezo, koma, zowonadi, pali omwe akufuna kuchita bwino pamabizinesi awo. Chifukwa chake, kupeza chilolezo kwa wogula wosadziwa zambiri kuchokera ku Russia kumatha kukhalaokwera mtengo kwambiri.

Mwamwayi, pali njira zosiyanasiyana zopewera chinyengo chotere. Kuyambira ndikuwunikiranso bwino za malipirowo ndikumaliza ndi kufunafuna omwe akutenga nawo mbali omwe angatsatire njira yonse kuyambira koyambirira mpaka kumapeto ndikupereka upangiri woyenera. Kwa wochita bizinesi woyamba ku Russia, zidzakhala zosavuta, zachidziwikire, kutembenukira kwa munthu wachitatu, waluso kwambiri yemwe ali ndi chidwi chofanana pakuwunika moona mtima pazinthu zonse zitatuzi. Ndi njirayi, zidzakhala zosavuta kupanga kukonzekera koyambirira, komwe kungakhalenso kovuta kwambiri. Zimalakwitsa koyambirira komwe kumatha kubweretsa kuwonongeka kwakukulu, kukana lingaliro logwiritsa ntchito chilolezo, kapena kulephera kubweza bizinesi yomwe mwapeza munthawi yochepa. Mwamwayi, tsopano mutha kupeza otsogolera odalirika ku Russia omwe ali okonzeka kuwonetsetsa kuti mlandu wanu wathetsedwa moona mtima komanso moyenera momwe zingathere.

Chifukwa chake, pakukula bwino kwa chilolezo ku Russia, muyenera kulabadira mwachangu kupeza bwenzi lomwe lingathandize kutsimikiza koyambira koyambirira koyambirira kwa ulendo wanu. Kampani yathu imapereka ntchito zoyimira pakati kuti zikuthandizireni pakufufuza ndi kupeza njira zazikulu. Ndi ntchito za akatswiri athu, mupeza mwayi wapadera kuti mupewe zolakwika zonse za omwe akuchita bizinesi yoyamba ku Russia. Mupeza chilolezo chomwe mukufuna ndikuyamba ndi lingaliro lapadera kuti mugwiritse ntchito malingaliro anu olimba mtima kwambiri.

Choyamba, akatswiri athu adzakuthandizani kusankha bajeti yanu. Ili ndi funso lovuta komanso lovuta, chifukwa zitha kukhala zovuta kwa wogula wosadziwa zambiri kuti amvetsetse momwe angafune kugwiritsira ntchito ndalama, zomwe zimadzilipira zokha, ndipo zidzakhala zopanda pake. Mafunso onse okhudzana ndi zachuma atha kukhala olemetsa, koma akatswiri athu ayesa kukuthandizani. Tipanga bajeti yanu, sankhani zosankha zabwino kwambiri zomwe anzathu atsimikiziridwa ndikukambirana nanu. Kusankha koyenera kotere kudzakuthandizani kusankha njira yabwino kwambiri.

Kuphatikiza apo, kwa amalonda ambiri ku Russia, nkhani yakukhulupirira imabuka. Kodi mungasiyanitse bwanji wabodza ndi wabizinesi weniweni? Momwe mungatsimikizire kuti malamulo omwewo agwiranso ntchito mdera la Russia mdziko la wochita bizinesi? Kampani yathu idalimbananso ndi ntchitoyi. Poyamba tidasankha zibwenzi zodalirika komanso zopambana zomwe zingakhale zotetezeka kuti mugwire nawo ntchito. Posachedwa mudzazindikira kuti ndizovuta kusankha pazosankha zathu - zopereka zonse ndizosangalatsa, zodalirika komanso zopindulitsa! Koma ndibwino kuvutika, ndikusankha pakati pazabwino kwambiri kuposa kuvutika ndi kusakhulupirirana ndi zotulukapo zobowoleza kamodzi.

Chinthu china chofunikira ndikuyang'anira kutsata. Zovuta sizimakhalapo kuyambira pachiyambi pomwe, nthawi zina zimatenga nthawi kuti mudziwe kuti ndi vuto liti. Pomwepo, akatswiri athu adzakuthandizaninso, kuthana ndi mafunso omwe abuka pamaso panu, kupereka mayankho ofunikira, ndikuwunikira. Mukumva kuthandizidwa, mumakhala ndi mwayi wothana ndi zovuta zomwe zingachitike ndikukwaniritsa zotsatira zabwino za chilolezo chimodzi.

Ma Franchise ku Russia ndi malo omwe akutukuka kumene mutha kukhala ndi mwayi wokhala nawo. Mukasankha chilolezo chanu choyambirira mosamala, mutha kupeza zotsatira zochititsa chidwi, kukhala woyamba mbali iliyonse ndikulanda msika pasanakhale opikisana nawo. Mutha kuchita zonse bwino ndikupeza phindu lalikulu polumikizana ndi kampani yathu. Akatswiri athu adzakuthandizani magawo onse amakulitsidwe a chilolezo, kukuthandizani kusankha bizinesi yamaloto anu, konzekerani bajeti yanu ndikuyamba kupeza phindu lanu loyamba!

Chilolezo chodyera nyama chimabweretsa ndalama zambiri ngati wazamalonda yemwe amazigwiritsa ntchito amatsatira miyezo, malamulo a kavalidwe kake. Muyeneranso kukumbukira kuti mukamayendetsa chilolezo, mutha kuyesedwa ndi franchisor. Izi zitha kukhala cheke chotseguka kapena chinsinsi shopper. Woimira chilolezo adzabwera kwa inu monyengerera kasitomala wamba ndikugula chinthu china, mosasamala kanthu za zomwe mumachita, nyama kapena mkaka. Wogulitsa zinsinsi kuchokera kwa woimira chizindikiro adzawona ngati mukutsatira malamulowo komanso mtundu wa zinthuzo. Ichi ndichifukwa chake chilolezocho chiyenera kuchitidwa mosamala pazonse zomwe zafotokozedwa mgwirizanowu.

Kugulitsa zinthu zabwino kukuthandizani kuti musangopititsa patsogolo mpikisano wanu komanso kukhulupirika kwamakasitomala. Muthanso kukhala ndi mbiri yabwino pamaso pa omwe akuyimira chilolezo, zomwe ndizofunikira kwambiri. Muyenera kusamala kwambiri ndi nyama ndi mtundu wake mukamayatsa chilolezo. Izi ndizofala ngakhale mukuchita bizinesi mwachizolowezi.

Chilolezo chodyera nyama chimathandizira kukhazikitsa kwamakasitomala kuti muthe kulumikizana nawo bwino ndikugwiranso ntchito ndi malipoti amagetsi, mutaphunzira kale. Izi zikuthandizani kumvetsetsa kuchuluka kwa zofunikira m'gawo lomwe mwapatsidwa. Chilolezo chanyama chimagwira bwino ntchito ngati mungasankhe mtundu wokongola kwambiri. Anthu amakonda kupatsidwa ntchito zamsika zomwe ndizodziwika padziko lonse lapansi. Mukamasankha chilolezo chodyera nyama, muyenera kutsogozedwa ndi njira zonse kuti mukhale ndi bizinesi yabwino kwambiri. Palinso chopereka cha ndalama, chomwe chimaperekedwa mukangoyamba bizinesi yanu.

Ndalama zoperekera ndalama mukamagwira ntchito ndi chilolezo chodyera nyama zitha kukhala mpaka 11%, koma, mwalamulo, osachepera 9%. Komabe, ngakhale mfundo iyi itha kuthetsedwa kudzera pakukambirana bwino ndi wogulitsa. Mwachitsanzo, pogulitsa chilolezo chodyera nyama, mutha kutenga zina zofunika kugula zinthu pamitengo ina pamtunduwu. Kenako, mutha kuchepetsedwa, mwina popereka ndalama pamwezi, kapena kuchepetsa kukula kwa ndalama zonsezo.

Ndalama yogulitsa malo ogulitsira nyama ndi ntchito yosangalatsa. Mukamagwira ntchito ndi chilolezo chotere, muyenera kudziwa zoopsa zonse zomwe zingakuwopsezeni, komanso mwayi womwe mudzakhale nawo. Mukamapanga chilolezo, muyenera kumvetsetsa kuti kuphwanya malamulo am'deralo sikuvomerezeka. Ndipo, ngati mumagwira ntchito ndi zinthu zanyama, pochita izi pa chilolezo, mutha kuwunika mosavuta. Mwachitsanzo, malo azaukhondo ndi matenda okonda matenda okonda matenda amakonda kuchita macheke mosayembekezereka, zomwe zikutanthauza kuti muyenera kukhala okonzeka. Ngati mwasankha kuyambitsa shopu yogulitsa ndalama, ndiye kuti muyenera kusamalira kupezeka kwa malo osungira.

Izi ziyenera kukhala mafiriji kapena mitundu ina ya mafiriji. Kuti nyama izizizira kapena kuzizira, muyenera mitundu yazipinda zosungira zozizira. Sitolo yogulitsira nyama yamalonda imafunikanso malo abwino. Kupatula apo, kugulitsa kuyenera kukwaniritsa zosowa za ogula. Kuti mukope makasitomala ochulukirapo, mudzafunikiranso kugwiritsa ntchito malonda otsatsa. Pofuna kuyendetsa bwino, franchisor atha kukupatsani ma tempuleti amakono. Muyenera kutsatira malangizo ochokera kwa franchisor popeza amadziwa zoyenera kuchita.

Chifukwa chake, mutha kukulitsa kwambiri kuchuluka kwama risiti a bajeti.

Bungwe logulitsira bwino lomwe limagwira ntchito bwino ndi bizinesi yomwe mungalipire ndalama zoyendetsera dzina lodziwika bwino. Choyamba ndi udindo wolipira ndalama pamwezi. Kuphatikiza apo, pamakhala zotsitsa zingapo. Woyamba wa iwo amatchedwa mafumu ndipo ndi mtundu wa renti ya ufulu wogulitsa malo ogulitsa nyama m'malo mwa chilolezo. Chotsatira, muyenera kukumbukiranso zopereka zotsatsa padziko lonse lapansi. Kuchuluka kwake kumasiyanasiyana ndipo zimatengera mgwirizano womwe udakwaniritsidwa.

Monga lamulo, ngati mukugulitsa chilolezo, ndiye kuti ndalama zotsatsa siziposa 3% ya ndalama zanu pamwezi. Sinthani malo ogulitsira nyama kuti mupite nawo kumalo ena atsopano. Mudzakhala ndi mwayi wodziveka akatswiri malinga ndi kavalidwe, kuwonjezera apo, ma kapangidwe azinyumba adzafunikiranso kugwiritsidwa ntchito mosamala. Kukhazikitsa chilolezo mu shopu yogulitsira nyama kumatha kukhala bizinesi yayikulu kwambiri kwa inu. Ikhoza kugawidwa ndi franchisor popanga kuchotsera komwe mukuyenera kusamutsa. Pachiyambi cha chilolezocho, malo ogulitsa nyama amayenera kulipira ndalama zambiri. Izi zikwana mpaka 11% yazachuma chonse chomwe mukuyembekezera chitukuko.

Chilolezo cha fakitole yosamalira nyama ndichinthu choyenera komanso chopindulitsa, munthawi yogwira ntchito yomwe mungakhale nayo pamaudindo ena. Kuyanjana ndi nthumwi za chilolezocho, pambuyo pomaliza mgwirizano, mudzakhala ndi ndalama. Choyamba, iyi ndi ndalama yochuluka, yomwe imayenera kutumizidwa kumaakaunti a woimira chizindikiro koyambirira. Kuphatikiza apo, pogulitsa chilolezo cha fakitale yopanga nyama, muyenera kulipira ndalama pamwezi. Yoyamba mwa izi ndi mafumu, voliyumu yake imasiyanasiyana ndipo imatha kuyambira 2 mpaka 6%. Kapenanso, pogwira ntchito yogulitsa nyama yopanga nyama, mutha kudalira kufunikira kogawananso ntchito zotsatsa, zomwe wogulitsayo azichita pawokha.

Kutsatsa kwapadziko lonse lapansi kumasiyananso ndipo kumatha kuyambira 1% mpaka 3% pamwezi. Ichi ndichizolowezi chofala, kuphatikiza apo, limodzi ndi zopereka mwezi uliwonse, mutha kudzipereka kuti mukwaniritse zina zofunika. Mwachitsanzo, muyenera kugula zowerengera kuchokera kwa wogulitsa kapena kugwiritsa ntchito ntchito zilizonse. Zonsezi zimakambilana payekha malinga ndi mgwirizano ndipo muyenera kudziwa bwino ntchito yomwe mukukumana nayo. Gwiritsani ntchito chilolezo chogwiritsa ntchito nyama ndi mulingo woyenera kwambiri wophatikizira kuti musasiyane ndi choyambirira. Izi zidzakupatsani mwayi wopeza bwino ndikukhala wabizinesi wopambana kwambiri.

Ngati mukuchita fakitale yopanga nyama ndipo mukuyang'ana chilolezo chokwanira kuti mukwaniritse bwino njira zamabizinesi, muyenera kupita kuzinthu zapadera zomwe zimapereka zosankha zosiyanasiyana. Muyenera kusankha zosankha zabwino kwambiri poyerekeza mikhalidwe. Fakitale yanu yokonza nyama sidzafunikiranso kuwonongeka, chifukwa, pogulitsa pansi pa chilolezo, mudzatha kugwiritsa ntchito matekinoloje opanda zingwe, zida, kudziwa kosangalatsa, komanso kuchita zinthu pansi pa dzina lodziwika bwino. Izi zitha kupanga kusiyana kwabwino pakukwaniritsa kampani yanu kwakanthawi. Njira yabwino yogwiritsira ntchito nyama ndiyo njira yanu yopambana. Muyenera kudutsamo ndi magwiridwe antchito pazonse kenako mudzakhala bwino.

Osanyalanyaza zizindikilo zingapo, kuwawerenga ndikupanga zisankho zoyenera pakuwunika. Chilolezo cha fakitole wogwiritsa ntchito nyama chimatha kukubweretserani zabwino zazikulu ngati simulakwitsa pakukula kwa chilolezo. Izi zimafuna kukonzekera bwino. Njira zowunikira ziyenera kuchitika pasadakhale, kuti muphunzire ziwerengero. Ma graph ndi zithunzi ndi oyenera kotero kuti popanga chilolezocho, kuchuluka kwa chidziwitso chomwe mwaphunzira kumakulitsidwa.