Ma franchise amabizinesi ang'onoang'ono ndimalonda ambiri. Mabizinesi ang'onoang'ono ndiabwino chifukwa amafunidwa m'mizinda komanso m'matawuni ang'onoang'ono. Kusankha kosankha kumatha kutchedwa kwakukulu popanda kukokomeza. Mwinanso, lero ndizovuta kutchula nthambi yazachuma komanso ntchito (osati yaying'ono chabe) yomwe ma franchise sangaperekedwe. Chifukwa chake chinthu chachikulu ndikupanga chisankho choyenera chifukwa kupambana kwa bizinesi yanu kumadalira kwambiri chisankhochi. Gawo logulitsa ndalama mu GDP yapadziko lonse lapansi likukula chaka chilichonse, ndikupereka ndalama zambiri pachuma chamayiko osiyanasiyana ndikupanga ntchito zatsopano.

Eni ake amakampani ochita bwino komanso otsatsa malonda akuitana obwera kumene kuti adzajowine bizinesi yawo ndikugula chilolezo, kukhala gawo la bizinesi yopindulitsa. Chimodzi mwazinthu zabwino kwambiri mwanjira iyi yochitira bizinesi ndikukhazikika. Matekinoloje onse, mapulani amachitidwe ndi njira, maphikidwe, dongosolo lolumikizirana ndi ogulitsa ndi makasitomala, malingaliro otsatsa, ndi zina zambiri agwiritsidwa ntchito, kuyesedwa pochita, ndikuwonetsa kuti ndiwothandiza. Izi ndizo zomwe zimapangitsa kuchepa kwa nthawi yobwezera bizinesi ndikubweretsa phindu poyerekeza ndikupanga bizinesi, monga akunenera, kuyambira pachiyambi. Ndizomveka kwa amalonda omwe akugwira ntchito ndi mabizinesi ang'onoang'ono kuti azisamalira kwambiri ndalama zogulitsa, kusamalira (malo ogulitsira khofi, tiyi tating'ono ta mabanja, malo ophika buledi, ndi zina zambiri), ogula (oyeretsa owuma, kukonza nsapato ndi zovala, katundu wachikopa, ndi nyumba Zipangizo) . Kutchuka kwa ma franchise okhudzana ndi zosangalatsa komanso kuyenda, masewera, ntchito zamankhwala (kuphatikiza mitundu yosiyanasiyana ya kutikita minofu, zolimbitsa thupi, ndi zina zambiri), komanso ntchito zamagalimoto, kukonza, ndi zomangamanga, zikukula chaka chilichonse. Ndipo ngakhale mavuto azachuma, miliri, ndi zovuta zina zofananira nthawi zambiri sizimangokhala zopinga mabizinesi ang'onoang'ono pamalonda koma zimaperekanso kukula mwachangu poyerekeza ndi nthawi yabata.

Chitsanzo cha mapulojekitiwa ndi sukulu zamaphunziro oyambira kusukulu komanso zamasukulu zomwe zimagwiritsa ntchito ukadaulo wazidziwitso zamakono. Mabungwe osiyanasiyana opititsa patsogolo maphunziro ndi maphunziro amafunikanso kwambiri munthawi yomwe pali zoletsa zosiyanasiyana pantchito zamasukulu akale ndi masukulu apamwamba. Kupanga chakudya chopita komanso kubereka kumatha kukhala chitsanzo cha chilolezo (chaching'ono kapena chachikulu) chomwe chidzalemekezeke panthawi yokhayokha, zoletsa kuyenda kwa anthu ozungulira mzindawo, ndi zina zambiri. Ntchito zonse zokhudzana ndi kutumizidwa Za chakudya, zogula, mankhwala, ndi zina zambiri zimafunikira kwambiri munthawi zotere.

Kuchita bwino kwa bizinesi kumatsimikiziridwa ndikuwunika koyambirira kwa zinthu zazikulu zomwe zimakhudza mabizinesi ang'onoang'ono ndi akulu, mosasamala kanthu kuti amaperekedwa kudzera mu chilolezo, chongogulidwa kwa eni ake, kapena kupangidwa pawokha. Choyambirira, ndikofunikira kuwunika momwe zinthu zilili pakampani yomwe ikusankhidwa ndi ziyembekezo zake, makamaka pazaka zikubwerazi. Chosafunikira kwenikweni ndikulimba mtima kwa mpikisano, kuchuluka kwa omwe akupikisana nawo kwambiri, mitengo yawo ndi ndondomeko yantchito, ntchito zotsatsa, ndi zina zambiri. Zikhala zofunikira kutengera chidwi cha mawonekedwe: kupezeka ndi kuzindikira chizindikiro, maina amtundu, mawu okumbukira, ndi zina zambiri, kupezeka kwa tsamba lawebusayiti, malamulo, ndi mfundo zoyanjanirana ndi ogula (ali okhutira bwanji ndi mtunduwu wonse) ndi magawo ena. Mukapeza chilolezo mu tsamba lapadera la intaneti, mutha kufufuza pang'ono pazowunikira zingapo ndi ndemanga zake. Mwinanso ena amalonda amawona kuti ndikofunikira kugawana zomwe agwirizana ndikuwapatsa zambiri kwa omwe ali ndi chidwi.

Ndipo, zachidziwikire, wochita bizinesiyo ayenera kuchita kuwerengera konse komwe kumakhudzana ndi bungwe la kampaniyo. Malamulo a chilolezo nthawi zambiri amatanthauza kufunika kolipira koyambirira, kuchuluka kwake kumadalira mtengo wa chizindikirocho, kutengera kupambana, kutchuka, komanso phindu pakampaniyo. Kuphatikiza apo, kukonza kampani, ndikofunikira kuyika ndalama zakuthupi muzinthu zosakhazikika (kugula kapena kubwereketsa kwa mafakitale, kugulitsa, ndi malo ena, kugula zopanga ndi zida zamaofesi, kulemba anthu ntchito, kulemba ntchito, ndi kuphunzitsa ogwira ntchito, kampeni yobweretsa malonda kumsika, ndi zina zambiri). P.). Chifukwa chake wogulitsa ngongole ayenera kuyerekezera kukula kwa ndalama zoyambira bizinesi yaying'ono molondola pomanga dongosolo lazachuma. Zimatengera momwe amayambila kupanga phindu lenileni.

Malipiro a mwezi uliwonse nthawi zambiri amawerengedwa ngati kuchuluka kwa chiwongola dzanja. Nthawi zambiri, ndondomeko yoyendetsera ndalama komanso kuwerengera kwa nthawi yobwezera ya bizinesi yaying'ono (osati yokhayo) imaperekedwa limodzi ndi kufotokozera chilolezocho pamndandanda wapaintaneti. Zomwe mabizinesi akupikisana omwe akugwiritsa ntchito chilolezo chofananira kapena m'magulu ofanana amsika atha kukhala gwero lazidziwitso zothandiza kwambiri ndikuthandizira ma franchisee kusankha bwino. Mukamasankha bwenzi logulitsira, muyenera kukumbukira kufunitsitsa kwake kupereka upangiri pantchito zopanga ukadaulo, kutsatsa, kupititsa patsogolo, kayendetsedwe kabwino ka zochitika zatsiku ndi tsiku, maphunziro antchito, kulembetsa malo ogulitsa, ndi zina zambiri, perekani othandizira ndi zida zidziwitso ndikupereka thandizo lina pokhudzana ndi chitukuko cha bizinesi . Kawirikawiri, kufunsira kotereku kumaphatikizidwanso pamndandanda wazantchito zaulere (mogwirizana ndi mgwirizano wogulitsa). Komabe, palinso zosankha mukamapereka zokambirana zilizonse payokha malinga ndi mndandanda wamitengo yapadera (eni mabizinesi ena amayamikira kwambiri zidziwitso zawo ndipo sali okonzeka kuzipereka kwaulere ngakhale kwa omwe amakhala nawo nthawi zonse). Mwa njira, upangiri ndi upangiri wokhudzana ndi kukhathamiritsa misonkho, kukhazikitsa njira yotsatsira makampani, kuthekera koti wogulitsa ngongole abwereke ku bizinesi ya mnzake wachinyamata zitha kukhala zofunikira kwambiri kumabizinesi ang'onoang'ono.

Mwa njira, palinso ma franchise aulere omwe samapereka ndalama zoyambilira kapena zolipiritsa pamwezi (makamaka m'mabizinesi ang'onoang'ono m'malo opezera anthu chakudya ndi ogula).

Mwambiri, potchula zonsezi pamwambapa, titha kunena kuti bizinesi yaying'ono yamalonda ili ndi maubwino ambiri kuposa mitundu yamabizinesi apamwamba. Pali, zachidziwikire, mtengo, zoopsa, ndi mavuto, koma sizowonekera kwambiri ndikuwopseza zotsatira zomaliza. Ndi bizinesi yaying'ono yolinganizidwa bwino komanso yowerengeredwa pansi pa pulogalamu yogulitsa ndalama, wochita bizinesi amatha kukhala wolimba mtima mumzinda wawukulu komanso mdera laling'ono kapena malo ochepa okhala ndi tanthauzo m'deralo. Chinthu chachikulu ndikusankha gawo labwino pamsika ndikuyesetsa kuti likule bwino.

A franchise ya mkate ndi ntchito yomwe ingakhale yopindulitsa, yomwe, komabe, itha kukhala ndi zoopsa zina zomwe zingawopseze mgululi. Izi, zoyambirira, ndizoopsa zomwe ochita mpikisano amapikisana nazo. Palibe amene akufuna kusiya gawo logulitsa kwakanthawi, chifukwa chake mukamayendetsa chilolezo, muyenera kumvetsetsa za mapu. Kuphatikiza apo, mukamayanjana ndi chilolezo, muyenera kupeza zochulukirapo kuposa omwe akupikisana nawo. Kupatula apo, mumakhala ndi udindo wolipira ndalama zingapo. Choyamba, mumalipira ndalama zolipiritsa, zomwe ndi ndalama zowoneka bwino, zomwe zimawerengedwa kuti ndi gawo la ndalama zomwe mudapereka poyamba.

Kuphatikiza apo, pogwiritsa ntchito chilolezo chodyera buledi, mudzalipira ndalama zomwe mumalandira mwezi uliwonse.

Ngati mukuchita nawo chilolezo ch mkate, ndiye kuti mufunika kulipira mpaka 6% ya ndalama zomwe mwalandira monga chopereka chotchedwa mafumu. Kuphatikiza pa zolipiritsa, palinso chothandizira pantchito zotsatsa padziko lonse lapansi. Ndalamazi zilandilidwa mosavomerezeka ndi franchisor ndipo akuyambitsa kampeni yotsatsa. Mkate uyenera kupatsidwa chidwi, makamaka mtundu wake. Chifukwa chake, mukamayanjana ndi chilolezo, muyenera kuwonetsetsa kuti maphikidwe ndi malangizo onse a boule ali m'manja mwanu. Iyi ndi njira yokhayo yomwe mungapezere mpikisano m'kupita kwanthawi.

Gwiritsani ntchito chilolezo chodyera mkate ndikupeza ma bonasi onse kuti musayanjane ndi mtundu wotchuka. Mutha kusangalala ndi kutuluka kwa ndalama kuchokera kwa ogula, komabe muyenera kugawana ndalamazo. Kupatula apo, mumatha kudzikweza nokha chifukwa mumacheza ndi franchisor.

Mukamagwira ntchito yogulitsa mkate, ndiyeneranso kukumbukira kuti koyambirira muyenera kuchita ma analytics osiyanasiyana. Izi zikuphatikiza kuwunika kwa swot ndikuphunzira kwa omwe akupikisana nawo, mphamvu zawo, ndi zofooka zawo. Ndi chidziwitso chokwanira, mudzatha kumvetsetsa bwino momwe mungachitire kuti mukwaniritse zotsatira zabwino. Kukhazikitsa chilolezo cha mkate ndi bizinesi yomwe iyenera kuyendetsedwa molingana ndi malamulo am'deralo. Kupatula apo, ndinu oimira chizindikiro ndipo mulibe ufulu wophwanya malamulo. Kuphatikiza apo, pogulitsa chilolezo chodyera buledi, ndiyeneranso kukumbukira udindo womwe ali nawo kwa franchisor.

Akusangalatsidwa nanu kuti mukhalebe wokhulupirika kwa kasitomala. Ndinu ogawa wadera okha omwe adalandira kaye ufulu wogwiritsa ntchito chizindikirocho.

Kugwira ntchito ndi chilolezo cha mkate kuyenera kukhala kwapamwamba kwambiri. Ndikofunika kutsatira ndalamazo ndikukonzekera malowa momwe amafunira wogulitsayo. Kuphatikiza apo, muyenera kukumbukira kuti mutha kuwunika nthawi iliyonse. Zomwe zimatchedwa zachinsinsi kugula ndi njira yowunika kukhazikitsidwa kwa muyezo womwe wapatsidwa. Munthu wapadera adzabwera kwa inu ndikunamiziridwa ndi wogula yemwe adzagule katundu kapena kuyesa ntchito yanu. Munthuyu apanga malingaliro ake ndipo apatsa wogulitsayo chidziwitso chatsopanocho.

Apanga zisankho zina.

Wogulitsayo akuyenera kuyamikiridwa ndikupatsidwa malipoti ofunikira munthawi yake. Komanso, mukamacheza ndi ogula mukamagulitsa chilolezo cha mkate, ndikofunikira kukumbukira kuti aliyense wa iwo atha kukhala ogula mwachinsinsi. Chifukwa chake, muyenera kuyigwiritsa ntchito pamlingo wapamwamba kwambiri. Wotsatsa aliyense amene akutembenukira kwa inu ndi wogula, sangangokhala munthu amene amayang'ana mtundu wa ntchito. Atha kukhala kasitomala wamba yemwe angayamikire ntchitoyi ndipo abweranso. Ena amagwiritsa ntchito chilolezo chanu chodyera mkate ndikukhala makasitomala wamba.

Ndikofunikira kudziwa izi kuti muwonetsetse kufunika kosalekeza komanso kothandiza. Izi ndizopindulitsa kwa onse awiri, onse omwe ali ndi chilolezo ndi wogulitsa chilolezo.

Franchise ndi wogulitsa sizongogwirizana chabe. Izi ndi ntchito zopanga zomwe zimafunikira kuzipanga zokha. Mapulogalamu a m'badwo watsopano ali oyenera kutengera izi. Mukutha osati kungothana ndi chilolezocho komanso kupatsa omwe amagawa nawo chidwi. Palibe bizinesi yomwe imakhala yopanda wogawira, chifukwa chake mu chilolezo, mumaganizira zinthu zonse zomwe zimagwiritsa ntchito kompyuta. Ndi mapulogalamu apadera komanso osunthika nthawi imodzi, mutha kuchita bwino komanso mosavuta kuthana ndi ntchito za mtundu waofesi, kuzichita m'njira yothandiza kwambiri.

Chilolezo chanu chimalipira, monga ndalama zogwiritsira ntchito zokha. Zovutazo sizimangopereka zochulukirapo zokha komanso ndizabwino pamtengo malinga ndi mtengo komanso mtundu wake. Ngati mugwiritsa ntchito pulogalamu yamalonda, ndiye kuti biz imaposa ma analog onse. Pulogalamu yogulitsa ma franchise iyenera kupangidwa mosamala mwatsatanetsatane. Mawonekedwe opangidwa bwino komanso opangidwa mwaluso ndichinthu chosiyanitsanso ndi malonda. Pulogalamu ya filigree imakwaniritsa bwino ntchito iliyonse yomwe yapatsidwa.

Chidwi chazogulitsa chilipo chifukwa cha kupezeka kwa zabwino zomwe onse omwe ali mgulu la chilolezo. Kwa mabizinesi ang'onoang'ono komanso amalonda payekha, zimapatsa bizinesi yopindulitsa, kwa makampani odziwika bwino ndi makampani mwayi wokulitsa ndi kulimbikitsa malo awo pamsika. Chokopa pakukula kwathu ndikuti chimakwanira kwathunthu aliyense pazolinga ndi zolinga.