Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Ma franchisewa adzagwira ntchito moyenera komanso moyenera ngati mungatsatire malamulowo mukamachita bizinesi. Simuyenera kusokonezedwa ndi zinthu zazing'ono ndikuchita bizinesi mozama, chifukwa zimafunikira chidwi kuchokera kwa inu. Mwambiri, mukamachita bizinesi iliyonse, osati chilolezo chokha, muyenera kukonzekera pasadakhale malinga ndi pulani yapadera. Choyamba, ndikofunikira kukhazikitsa kusanthula zochitika zampikisano kuti mumvetsetse omwe mukutsutsana nawo pamsika wogulitsa. Kuphatikiza apo, mukamagwiritsa ntchito chilolezo chapa matebulo, ndikofunikanso kuwunika. Zimakuthandizani kumvetsetsa zenizeni zamphamvu ndi zofooka zomwe bizinesi yanu ili nazo komanso zomwe mungachite kuti muzigwiritsa ntchito bwino.

Kuphatikiza apo, mumachitanso zinthu mokakamizidwa ndi franchisor, zomwe zimafuna kutsatira mosamalitsa malamulowo. Kumbali imodzi, ndizopindulitsa, komano, kuchita chilichonse cholakwika kumatha kubweretsa zovuta. Mwachitsanzo, pogulitsa matebulo, mwina osadzudzulidwa amadzudzulidwa chifukwa chosagwira ntchito ngati alipo. Woyimira mtundu, wotchedwa shopper wachinsinsi, amabwera kwa inu monyengerera wogula, yemwe sangakhale wosakhutira ndikudziwitsa wogulitsa chilichonse. Pofuna kupewa izi, makasitomala onse omwe adzalembetse ntchito ayenera kutumizidwa moyenera komanso mwaulemu wonse.

Kugwira ntchito ndi chilolezo kumaphatikizapo maudindo angapo. Kuphatikiza pazomwe mukuyenera kulipira popereka zoperekera, mungafunikenso kugula zina, zinthu, kapena katundu kuchokera kwa woyang'anira. Ichi ndi chimodzi mwazinthu zogulitsa chilolezo, komabe, zokambirana zimakambirana payekhapayekha. Magome akuyenera kukhala apamwamba ngati mukuyendetsa chilolezo. Ichi ndiye gawo lanu lalikulu, lomwe mumalimbikitsa pamsika ngati mwayi kuposa omwe akupikisana nawo. Tengani tebulo la chilolezocho, okhwima komanso owunika bwino mwayi wanu ndi zoopsa zanu.

Monga tafotokozera pamwambapa, kusanthula swot ndikoyenera, chida chapamwamba kwambiri chomwe chimalola kumvetsetsa molondola pazotheka ndi zolephera zanu. Kugwira ntchito ndi chilolezo ndi ntchito yomwe iyenera kuchitidwa ndendende molingana ndi malamulowo. Ngakhale zokongoletsera zamkati ndi zakunja zimayenera kutengera zolondola kale. Zachidziwikire, antchito anu omwe amagulitsa matebulo pansi pa chilolezo ayenera kuvala zovala mosamalitsa malinga ndi kavalidwe kofunidwa ndi wogulitsayo. Pokhapokha mutatha kuchita bwino, ndikugwira ntchito ndi chilolezo kumalipira, ndikukubweretserani ndalama zambiri mtsogolo.

Ma Franchise ku Japan amatha kusokonezedwa ndi anthu akumaloko. Chifukwa chake, polimbikitsa chilolezo chokhala m'chigawo cha dziko lomwe mwapatsidwa, muyenera kumvetsetsa bwino zomwe nzika zadziko akufuna kwa inu. Komabe, anthu akumaloko sakhala ochepa okha ku Japan. Palinso alendo ambiri kumeneko omwe angafune kugwiritsa ntchito ntchito zanu kapena kugula chinthu china. Ma Franchise akuyenera kulingalira mozama kwa omwe amasunga ndalama omwe akufuna kukonza kwambiri chuma chawo. Kupatula apo, chilolezo chitha kugulidwa pamtengo wotsika kwambiri komanso nthawi yomweyo, kuwonjezera pa chizindikirocho, mutha kupezanso mtundu wonse wamabizinesi omwe atha kusintha osagwirizana ndi boma lililonse.

Japan nazonso ndizosiyana, chifukwa zimakupatsani mwayi wochita bizinesi pazinthu zopindulitsa kwambiri.

Japan sikuti imangokondedwa ndi alendo okhaokha, komanso ndi kwawo kwa anthu ambiri omwe amachita ntchito zawo zothandiza mdziko muno. Chilolezocho chimagwira bwino ntchito ngati mungaganizire zoopsa zonse zomwe zingachitike chifukwa cha kuwonongeka kwa ndalama, ngakhale koyambirira kwa ntchitoyi. Ngati mungaganize zokweza chilolezo ku Japan, ingochitani izi motengera zomwe mwapeza pasadakhale. Pachifukwa ichi, kusanthula kwa SWOT ndi koyenera, komwe kumakupatsani mwayi wodziwa zovuta ndi mwayi womwe muli nawo, komanso zabwino ndi zovuta zomwe mtundu wina wa chilolezo uli nazo. Chilolezo ku Japan, monga mdziko lina lililonse, chidzakhala ndi zofunikira kwa wolamulirayo. Mwachitsanzo, muyenera kukhala ndi zina zomwe mungakwaniritse zomwe mwachita kuchokera kwa franchisor kuti apeze phindu polumikizana nanu.