Kukonzekera kwa chilolezo ndi mtundu wa zochitika, zomwe muyenera kuchita, muyenera kumvetsetsa zomwe zikuyenera kuyimitsidwa komanso mwayi womwe ungakhale wochita bizinesi yopikisana kwambiri. Chilolezo ndi mtundu wamabizinesi pomwe inu, titero, kubwereketsa ufulu wina kwa wochita malonda kuti achite zinthu zomwe zikudziwika. Kuphatikiza apo, ngati mukugwiritsa ntchito chilolezo, muyenera kudziwa zofunikira zomwe muyenera kukwaniritsa. Mitundu yosiyanasiyana yama franchise imaperekedwa pazenera zosiyanasiyana. Kumeneku mungapeze osati kukonzanso chilolezo, komanso zina zambiri zamtundu wapano. Mumasankha njira yoyenera kwambiri, yomwe imakupatsirani ndalama pafupipafupi kumaakaunti anu.

Zachidziwikire, ndalama zimayenera kugawidwa, komabe, ndizofunika.

Kukonzanso kosiyanasiyana kuyenera kuchitidwa moyenera, chifukwa chake, mutalandira zida zofunikira kuchokera ku chilolezo, mutha kuyamba kuchita ntchito zosiyanasiyana zaofesi. Kuphatikiza pakukonzanso kosiyanasiyana, mumachita chilolezocho m'njira kuti musalakwitse. Kupatula apo, muli ndi malamulo onse omwe mumangotsatira, kenako mulibe mavuto. Zachidziwikire, muyeneranso kulumikizana ndi mabungwe aboma, chifukwa amatha kukhala ndi malingaliro osiyanasiyana. Zitha kukonzedwa ngati mungaphunzire zamalamulo mokwanira ndikutsatira njira zosiyanasiyana zokonzera chilolezo. Palibe chovuta mu izi, zomwe zikutanthauza kuti ndikofunikira kuchitapo kanthu mpaka ochita mpikisano atenga nawo ma niches onse aulere.

Kukhazikitsa ma franchise osiyanasiyana, mutha kukumana ndi zovuta zina popeza omwe akupikisana nawo sanagone ndipo mwina sakufuna kukupatsani maudindo omwe akhala nawo kwanthawi yayitali. Muli ndi mwayi wokwaniritsa zotsatira zabwino mu mpikisanowu pokhapokha mutalimbana bwino ndi ntchito zonse zomwe zaperekedwa. Choyamba, kuwunika koyambirira kwa mpikisano kumafunika. Zimalola kumvetsetsa kuti ndi ndani wa otsutsana nawo omwe mungakumane nawo mumisika yosagwirizana komanso zovuta zomwe amakonda kugula. Kukonzekera kosiyanasiyana komwe kumakupatsirani zabwino zambiri pankhondoyi. Choyamba, mudzakhala ndi mtundu wabwino komanso wolimbikitsidwa womwe mungakhale nawo.

Kachiwiri, ukadaulo, kudziwa, ndi njira zamabizinesi zidzaperekedwa kwa inu, ndipo mudzatha kupanga chisankho choyenera. Khazikitsani chilolezo chanu chokonzekera malinga ndi malamulo ndi malamulo, kenako ngakhale wogulitsa zinsinsi sangachite chilichonse chotsutsana nanu.

Kugula zinsinsi ndizofala pochita chilolezo. Woimira chizindikiro amatumiza munthu wapadera yemwe, monyengerera wogula, amabwera kudera la kampaniyo ndikugula katundu kapena kulandira ntchito zosiyanasiyana. Kuphatikiza apo, potengera zotsatira za kuyanjanaku, amapereka mayankho ndipo chilolezocho amadziwa bwino zomwe mukulakwitsa. Ngati mumachita chilichonse mogwirizana ndi malamulowo, simuyenera kuopa. Ingoyendetsani kasitomala aliyense ngati kuti ndiye wowopsa wachinsinsi. Kugwira ntchito ndi chilolezo ndi ntchito yovuta kwambiri, komabe, mutha kuyigwiritsa ntchito moyenera ngati mungatsatire miyezoyo.

Zachidziwikire, mumalandira zofunikira zonse mutangolipira ndalama zonsezo. Amalipira pambuyo pomaliza mgwirizano, pomwe maudindo ndi ufulu wa onsewo alembedwa.

Kugwiritsa ntchito moyenera kukonzanso chilolezo kumakupatsirani mwayi wogwira ntchito ndi magawo osiyanasiyana amitengo. Muyenera kuchitapo kanthu molingana ndi dongosolo lamabizinesi omwe mumalemba. Kuphatikiza apo, kuwunika koyambirira kwa omwe akupikisana nawo kumakupatsaninso mwayi pakumenyanaku, komwe kumabweretsa mwayi wokopa ogula ambiri momwe angathere. Ngati mupereka ntchito yabwino, ndiye kuti anthu amabweranso kuti adzalandire ntchito. Angalangizenso kampani yomwe amakonda kwa abwenzi ndi abale, komanso abale ndi anzawo. Zomwe zimatchedwa mawu mkamwa zimayamba kugwira ntchito.

Chifukwa chake, kuyendetsa bwino ntchito kwanu kumakonza chilolezo chokhoza kukopa ogula ambiri. Zachidziwikire, amafunika kuthandizidwa posachedwa komanso pamlingo wapamwamba kwambiri. Izi zitha kuchitika ngati ogwira ntchito anu ali ndiukadaulo wapamwamba. Ayeneranso kuphunzitsidwa kulankhulana mwaulemu komanso molondola ndi ogula. Gulitsani kukonza kwanu kosiyanasiyana malinga ndi malamulo, malamulo, ndi malamulo am'deralo. Ndiye kuti simudzakhala ndi mavuto, ndipo mutha kupikisana ndi otsutsana nawo. Ndizotheka kusangalala ndi kufunikira kokwanira ngati mutachita malonda anu molondola.

Ngakhale kukhazikitsa ma franchise osiyanasiyana kutsatsa kumakulamulirani kuchokera kumalo opangira zisankho. Mumakhala ndi chidziwitso chofunikira ndipo mutha kuchigwiritsa ntchito mwanzeru zanu. Osangolakwitsa, tsatirani miyezo, kenako, mudzachita bwino.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Kukonzekera kwa zida zogwiritsira ntchito zida zobweza ndalama zochulukirapo, kutengera kukhazikitsidwa koyenera komanso kolingalira. Muyenera kuwerenga zikalata zomwe franchisor amapereka. Izi zimakuthandizani kuzindikira chilolezo chanu moyenera popanda kulakwitsa chilichonse. Ndizotheka kukonza pamlingo watsopano waukadaulo, ndipo mutha kugwiritsa ntchito chilolezocho kuti musinthe machitidwe azachipembedzo. Muli ndi chidziwitso chapadera, kudziwa zambiri, komanso ukadaulo wapamwamba. Mkati mwa chilolezo chokonzekera, mutha kupeza pafupifupi chilichonse, kuphatikiza zida zapamwamba kwambiri.

Izi zimatengera mapangano omwe mungathe kukwaniritsa. Pakukambirana, chilolezo chisanachitike, muyenera kumvetsetsa bwino kuti mapangano omwe angakhazikitsidwe adzalemekezedwa nthawi zonse. Chifukwa chake, lingalirani pasadakhale pazomwe mungalolere kuchita komanso zomwe mukufuna kulandira pobweza kuchokera kwa franchisor.

Chilolezo chochitidwa mwaluso chimabweretsa kukonzanso pamachitidwe atsopano. Mutha kugwiritsa ntchito zida mwachangu komanso mwaluso. Izi zimakupatsani mwayi wampikisano wapikisano, ngati mukufuna ukadaulo ndipo mukufuna kukonza pansi pa chilolezo, sankhani pazomwe mungachite bwino kwambiri. Mtundu wotchuka kwambiri uli ndi mwayi wokweza kulikonse mdera lanu. Mumangofika pamgwirizano umodzi ndikuwukhazikitsa mosalekeza. Kukonza zida zogwirira ntchito ndi bizinesi yapano.

Mukazichita bwino, sipadzakhala zovuta zazikulu. Ndikofunikira kutsatira mosamalitsa miyezo ndi malangizo oyenera. Ndiye chitsogozo chanu chachikulu pakuchitapo kanthu. Ndondomeko yoyendetsera bizinesi yomwe idakonzedwa kale komanso yopangidwa bwino imathandizira kuthana ndi mavuto omwe mungakumane nawo mukakwaniritsa chilolezo chokonzanso. Chitani molimba mtima powunikiranso zowerengera zaposachedwa. Izi zimakupatsani mwayi wolamulira motsutsana komanso mwamphamvu otsutsana nanu, kukupatsani magawo opindulitsa kwambiri pamsika. Fikirani omvera anu onse poyambitsa zotsatsa.

Ngakhale zili choncho, muli ndi chidziwitso chomwe mungafune mkati mwa chilolezo cha hardware.

Franchises ku Turkey adalandira chitukuko kuyambira pakati pa zaka za m'ma 1980 za m'ma 100 zapitazo ndipo adayamba kukula mwamphamvu, kugonjetsa misika yaku Europe ndi Asia. Kukula kwachangu kwa ufulu wogulitsa ku Turkey kumalumikizidwa ndi kuyamba kwa ulamuliro wa Purezidenti Turgut Ozal, wothandizirana pamsika, wotchedwa bambo wa 'chozizwitsa cha Turkey', yemwe adataya makumi mabiliyoni a madola m'mabizinesi akunja ku Chuma, kutumikirabe patsogolo kwamabizinesi ndi ma franchise ogulidwa. Mphamvu zachitukuko cha bizinesi yama franchise ku Turkey pakupanga malo ogulitsira ma franchise zidapangitsa kuti pakhale mwayi wopeza ntchito zambiri, kubweretsa mafakitale am'deralo ndi zopanga kukhala zapamwamba kwambiri, zapamwamba kwambiri. Palibe malamulo a franchise ku Turkey, zofuna za amalonda a franchisee zimatetezedwa ndi Turkey Franchise Association. Cholinga chachikulu cha Msonkhanowu ndikukulitsa malo ogulitsira ndalama ndikuwongolera malo ogulitsa ndi ogulitsa zinthu, kuthandiza ndikukhazikitsa kukhazikitsidwa kwa ma franchisor, kupereka malingaliro, upangiri pazachuma, ndi malamulo. Thandizo la boma limathandizira kupeza abwenzi ndipo limathandizira kumaliza misonkhano yamalamulo, kunyumba, komanso kumsika wakunja, wapadziko lonse lapansi.

Zomwe zimafunikira pazinthu zoperekedwa ndi mtundu wa mgwirizano wofotokozedwa mu Turkey Commerce Code ndi Turkey Code of Obligations zimagwiranso ntchito m'mabizinesi amalonda. Ma franchise aku Turkey ali ndi machitidwe awo, monga kudzidalira kwa chilolezo kwa wogulitsa chilolezo kuchokera kwa franchisor, kugwiritsa ntchito zokumana nazo, kufanana kwa zinthu ndi katundu, kugwiritsa ntchito mafotokozedwe ndikugwiritsa ntchito dzina ndi chithunzi cha malonda, mphotho ya mafumu omwe amalipira amalonda akuwonjezera omwe amakhala ndi chilolezo komanso kuchita pafupipafupi za malonda ndi kupanga. Pakadali pano, mothandizidwa ndi Franchising Association, ma 130 transborder alama amagwira ntchito mu franchise biz, ndipo aliyense wachiwiri wazamalonda akufuna kugwira ntchito yamakampani okonzeka ndi omwe ali ndi chilolezo ndipo ali ndi dzina lokwezedwa komanso lolimbikitsidwa.