Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Malo ogulitsira katundu wogulitsa ndi njira yamalonda yatsopano. Pogwiritsa ntchito chilolezocho, muyenera kuthana ndi zovuta zosiyanasiyana. Choyamba, awa ndi ochita mpikisano omwe safuna kusiya misika yomwe adakwanitsa kuyipeza. Chachiwiri, muyenera kutsatira malamulo pazogulitsa zanu zonse. Malamulowa amaperekedwa ndi boma, ndipo simukuvomerezeka kuti muphwanye malamulowo. Kuphatikiza apo, ngati mutsatira lamuloli, simukukhala pachiwopsezo cholandila zilango.

Gulitsani malo ogulitsira kuti mupereke zochulukirapo kuposa mipikisano iliyonse. Mukatero, mudzachita bwino, chifukwa ogula amayamikira mwayi womwe amalandira polumikizana nanu. Samalirani malo ogulitsira ndi zida zogulitsidwa, kulumikizana ndi chilolezocho moyenera momwe zingathere. Chidziwitso chanu chiyenera kukhala chowala, ndipo kufotokozera kwa omvera kuyenera kukhala kotakata momwe zingathere. Kenako, mumatha kutsogolera pamsika, ndikupambana magulu ampikisano. Pulojekiti yanu yamalonda idzayenda bwino ndipo mumasangalala ndi mayendedwe abwino kuchokera pazomwe mumachita.

Zipangizo ziyenera kukhala zapamwamba kwambiri. Chotsatiracho ndiyeneranso kumvetsera ndikukula kuti ogula akhale ndi chisankho. Yendetsani malo ogulitsira ndipo onetsetsani kuti zomwe tafotokozazi zakwaniritsidwa. Kupatula apo, makasitomala onse sangakufunseni ngati sangapeze zomwe amafuna. Mukakhazikitsanso mitengo yokwanira, ndiye kuti alibe mathero a alendo. Anthu amalimbikitsa kampani yanu yogulitsa kubanja lawo lonse komanso abwenzi.

Zachidziwikire, chilolezo chanu chikalowa mumsika wamagetsi, muyenera kutaya mtengo. Izi ndizofala ndipo siziyenera kuwononga njira zopangira. Ndikofunikira kupereka magawo moyenera, osataya phindu. Pochita chilolezo, mumakhala wochita bizinesi wopambana kwambiri komanso mpikisano. Izi zimachitika chifukwa choti mumachita zinthu m'malo mwa dzina lodziwika bwino, lomwe palokha limakhala maginito onse ogula. Kudziwitsa za mtundu wamasewera kumathandiza kwambiri. Komabe, sikokwanira kungokopa ogula ku sitolo yogulitsa zida zamagetsi.

Muyenera kukulitsa kupambana kwanu popereka ntchito zabwino kwambiri.