Kuyika ndalama pama franchise ang'ono si zachilendo masiku ano, pali zosankha zingapo, koma kuti musayang'ane achinyengo, ndikofunikira kulumikizana ndikupanga zochitika kudzera pazida zamagetsi zapadera, mindandanda yazamalonda. M'ndandanda yamalonda, muli ndi inshuwaransi 100%, ndikulandila zofunikira, zomwe zili mgwirizanowu, ndikupitilizabe limodzi ndi kuthandizira. Ngakhale wophunzira, mayi wapanyumba, kapena wantchito wokhala ndi ndalama zoyambira zochepa, koma wofunitsitsa kudzipangira yekha, atha kuyambitsa bizinesi ndi ndalama zochepa. Pali zoopsa pachilichonse, koma mukamagula ndi kampani yomwe ikugulitsa kumsika, kupereka dzina ndi zokonda zake ndikosavuta, kopindulitsa kwambiri posunga kutsatsa, kulandira zambiri, zambiri, tchipisi momwe mungakope ndikusungabe makasitomala dera linalake. Kupanga ma biz kuyambira pachiyambi ndiwowononga nthawi komanso kovuta, makamaka chifukwa cha mpikisano womwe ulipo, ndipo pogula chilolezo, mumachepetsa ntchito yanu, kukulitsa mwayi, malire ndi ndalama zowonjezera. Makampani ena atsopano akamatsegulidwa, wogulitsayo safunika kuchita nawo malonda, kutengera mfundo zina za ntchito, kuthandiza wogulitsa masheya kuyambitsa bizinesi yake.

Franchisors amaika chilolezo m'mitengo yosiyanasiyana, kutengera momwe zinthu zilili ndi zina. Franchising yokha ndiyo kupereka ufulu pamikhalidwe ina mdera linalake, kukulira mfundo, ndikokulitsa ndalama. Mwanjira ina, kupambana kwa lingaliro la bizinesi wokhala ndi ufulu wogwiritsa ntchito dzina lalikulu, dzina nthawi yayitali. Komanso, imapezeka kuti mupeze upangiri wowonjezera kuchokera kwa akatswiri athu. Ngati mulibe maluso ndipo simukudziwa komwe mukufuna kuyambitsa biz, mutha kugwiritsa ntchito mndandanda wazopatsa kapena kugwiritsa ntchito injini yosaka. M'ndandandawo akuwonetsa maudindo otchuka otsika mtengo, chilolezo mu gawo lina la ntchito, kugawa ma franchise madera ang'onoang'ono kapena akulu, ndi mtengo wake, ndi zina. Kuphatikiza pa kutumiza zomwe mwapereka m'kaundula, ndizotheka osati kupeza anzawo okha komanso kuti mudzaze mndandanda wamakasitomala kudzera mumayendedwe a SEO.

Kufikira omvera ambiri kumalimbitsa malo anu ndi kulumikizana kwanu pamsika, kuonetsetsa kuti ndalama ndizokhazikika komanso phindu, pamunda uliwonse womwe mungafune kuyambitsa bizinesi. Franchisers nawonso amatenga nawo mbali pazogwirira ntchito za Franchisee, poganizira zopereka chidziwitso ndi maphunziro antchito, ndikupereka kasitomala omwe adapanga okha. Makasitomala omwe amatha kuyerekezera ndalama zazing'ono, phindu, kulosera chilichonse. Ndalama zazing'ono sizitanthauza kupindula kochepa konse, ngati mutachita bwino, kubweza kudzakhala kotheka kanthawi kochepa, ndikuwonjezeka kwa phindu. Komanso, mukamagula chilolezo, mutha kutsegula malo opanda malire kuti mufikire anthu ambiri, poika nthawi ndi ndalama zochepa. Akatswiri athu amalumikizana usana ndi usiku, kusinthitsa deta ndikupereka malingaliro otsatsa ndi otsatsa. Kuti mumve zambiri pabizinesi yaying'ono koma yopambana, gwiritsani ntchito upangiri wa akatswiri athu pa manambala omwe atchulidwa, pitani ku malo ogulitsira katundu wokhala ndi ndalama zochepa ndikuwerenga ndemanga za makasitomala.

Tikufuna kukuthokozani chifukwa chokhudzidwa ndi katalogi yathu yamalonda, ndikuyembekeza mgwirizano wogwira ntchito ndi mtengo wotsika.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Kugulitsa masitolo ndi bizinesi yopindulitsa kwambiri. Ndizopindulitsa kupanga bizinesi m'masitolo akuluakulu, koma pano komanso ngati gawo lililonse la ntchito pali zina zomwe muyenera kudziwa. Kuti mutsegule bizinesi yanu pankhani yazamalonda, pamtengo wotsika komanso phindu lalikulu, muyenera kugwiritsa ntchito chilolezo. Pali makampani ambiri pamsika omwe amalola omwe akufuna kuchita bizinesi kuyambitsa mabizinesi awo. Kuti zinthu zikuyendereni bwino, mashelufu amagulosale nthawi zonse ayenera kukhala ndi zinthu zodziwika bwino komanso zinthu zabwino zomwe zimakhala ndi mashelufu abwino. Chilolezocho chimalola mayankho okonzedwa kale ndi mawonekedwe osinthika, mothandizidwa nthawi zonse, kuti ayambe kulandira dera linalake.

Wogulitsayo atha kuwunika kufunika kwa kampaniyo, chaka chokhazikitsa supermarket yoyamba, mabizinesi ogulitsa ndalama, onani zotuluka, nthawi yobweza, ndalama zogulira, ndi zina zambiri. Masitolo akuluakulu omwe ali ndi masomphenya amakono ayenera kukhala mtunda woyenda pang'ono kuti awonjezere kukhulupirika kwa makasitomala . Wogulitsayo amapatsa wogulitsa chilolezo kukhala ndi logo yokonzedwa bwino, kapangidwe kake, amathandizira kupeza malo obwereketsa, kupereka chidziwitso kwa omwe amapereka, ndikuwonetsa zinthu m'mashelefu, ndi chithandizo chotsatsa, komanso mgwirizano wowonekera. Kusunga tsamba limodzi ndi makina omwe azamasulira zopempha kuchokera kwa makasitomala kupita ku supermarket yomwe yasankhidwa. Pulogalamu yam'manja pomwe makasitomala amatha kugula osachoka pakhomo. Mukamasankha chilolezo, muyenera kudzidziwitsa nokha kuthekera ndi mtengo wa chilolezocho, komanso ndalama zolipira, ndalama, ndi zina zowonjezera zida, renti, ndi zinthu. M'mayiko ena, ndalama zolipiritsa sizipezeka, zomwe zimakhudza mgwirizano ndi mgwirizano.

Komanso ndimaketani ambiri amagulosale, wogulitsayo amapereka chithandizo pakutsatsa, kupanga zotsatsa, kukwezedwa pafupipafupi, kukhulupirika kwamakasitomala. Njira zofunikira zotsegulira supermarket zikuwonetsedwa pamndandanda, kuphatikiza malo onse, Kutentha, zimbudzi, magetsi, ndi intaneti. Kuti mudziwe zambiri zama franchise, muyenera kupita ku catalog, komwe akatswiri amathanso kufunsa, posankha limodzi nanu masitolo ogulitsa.

Malo ogulitsa masitolo ndi ntchito yosangalatsa kwambiri. Mukamayigwiritsa ntchito, mutha kukumana ndi zovuta zina, kuti muthane nayo, lemberani oimira chilolezo. Amakupatsirani chidziwitso chokwanira komanso zida zamakono. Ndi chithandizo chawo, ndizotheka kugwira ntchito iliyonse yazamatchalitchi ndikuthana ndi zovuta zosiyanasiyana. Chilolezo chogulitsira malonda ndichofunikira mukafuna kukhala wochita bwino kwambiri pogwiritsa ntchito bizinesi yabwinobwino. Kuphatikiza pa mtundu womwe chilolezocho chimapatsa malo ogulitsira, mumakhalanso ndi chidziwitso, ukadaulo wapamwamba, ndi maubwino ena ofunikira.

Sitolo yogulitsa masheya sikuyenera kuwonongeka chifukwa cha kunyalanyaza antchito. Kupatula apo, mutha kugwiritsa ntchito njira zothandizira kuti muchepetse bwino. Sitolo yogulitsira zinthu imachita bwino ngati ili ndi chilolezo. Kupatula apo, imapereka zida zothandiza zomwe mungagonjetsere otsutsana nawo mosavuta.

Zopindulitsa zonse, phindu, ndi zida zapamwamba zochokera kugulitsa masitolo zidalipira mwezi uliwonse. Kuphatikiza apo, ndalama zolipiritsa zimaperekedwa. Iyenera kulowetsedwa kale kumayambiriro kwa bizinesi. Kuchuluka kwa ndalama ndi 9, 10, kapena 11% yokha. Sitolo yogulitsa yogulitsa bwino imakupatsani mwayi wabwino wosamalira zochitika zilizonse zamabizinesi, ngakhale zikuwoneka zovuta bwanji. Ikani mapulogalamu abwino mukamayendetsa chilolezo chogulitsira malonda.

Zimakuthandizani kusonkhanitsa ndi kusanthula ziwerengero. Gwiritsani ntchito ma graph, ma chart, ndi zina zowonera. Amakuthandizani kuyendetsa njira yophunzirira mosavuta ndikungowonetsetsa kuti zidziwitsozo ndi zaposachedwa. Mukamayendetsa chilolezo chogulitsa masitolo, ndikupatseni mwayi wokhala wamalonda wotchuka kwambiri. Kupatula apo, amene akuchenjezedwa amakhala ndi zida. Nzeru zamtunduwu ndizowonadi. Khazikitsani chilolezo chokhudzana ndi malo ogulitsira (malonda ogulitsa) malingana ndi kavalidwe kalikonse ndi ma code omwe mungapeze kuchokera kwa franchisor.

Izi ndizofunika kwambiri, chifukwa chake mumalipira ndalama zochepa kwambiri pazopeza zanu. Ponena za chilolezo chogulitsira, mumalipira 9% pazolipira ndi kuchotsera kutsatsa. Chilolezo chilichonse chili ndi malo oti chikhale. Zikatero, ndizofunikira kwambiri momwe mungayankhire moyenera kusankha, kugwiritsa ntchito kapena pulogalamu, ogwira ntchito, zida, komanso mapulogalamu oyendetsera bwino bizinesi yanu yomwe mumawakonda. Musaphonye mwayi wokopawu, womwe ungagwere kamodzi zaka zana, m'malo mwake pitani patsamba lovomerezeka la kampani yathu yodalirika komanso yodalirika.