Chilolezo kuchokera pachiyambi ndi cholinga chofunikira komanso chopunthwitsa ambiri nthawi yomweyo. Atadzisankhira okha kuti sakufuna kudzipangira okha zero zero pachiyambi, ambiri amalipira chilolezo. Komabe, misampha yosiyanasiyana imatuluka mwachangu, zomwe zitha kupangitsa zochitika zina za wochita bizinesi yatsopano. Zowonadi, ngakhale atapeza chilolezo, mavuto osiyanasiyana amatha kuchitika, kuyambira bajeti yowerengeredwa molakwika mpaka kungokumana ndi achinyengo!

Ubwino wa chilolezo chimadziwika bwino kuti sichingafotokozere mwatsatanetsatane. Chokwanira kungonena kuti mwanjira imeneyi mumathana ndi mavuto ambiri nthawi imodzi, zomwe muyenera kuthana nazo koyambirira zikadapanda kukhala bizinesi yokonzeka kale. Muyenera kuyesetsa kwambiri kulimbikira kupanga nyumba ndi kusankha njira. Amayesa zolakwika zomwe zingachitike kwa inu pasadakhale, kuzikonza ndikupereka ukadaulo wopangidwa kale. Pomaliza, mutha kudziwa pasadakhale kuti chilolezo chomwe mwasankha ndichofunikira, lingaliro 'kuwombera' ndikupeza omvera. Vuto lalikulu ndikuyamba.

Nthawi zambiri zimachitika, zimakhala zovuta kuyambira pomwepo ngakhale bizinesi yomwe yatsala pang'ono kumaliza, monga chilolezo. Zowona ndizakuti mavuto ambiri amafunika kuthetsedwa asanagule imodzi yamalamulo. Muyenera kuwerengera bajeti, kudutsa zotsatsa zambiri, pewani pambali zokayikira zowona. Wozunguzika kale, sichoncho? Oyamba kumene ambiri amakumana ndi izi, ndipo zikuwoneka kuti sipangakhale kuthawa pachiyambi choyipa ichi kuyambira pomwepo. Kapena sichoncho?.

Mantha ndi mantha ndizabwinobwino, chifukwa chake pali njira zambiri zochotsera zomwe zimapangitsa. Umu ndi momwe kampani yathu imagwirizira posankha chilolezo chake choyamba, kuyambira pomanga mpaka kubweza kwathunthu nthawi yoyamba. Akatswiri odalirika a kampani yotsimikizika omwe akudziwa zambiri amapereka bajeti, amafufuza anzawo omwe angakhale odalirika pamachitidwe omwe asankhidwa, onetsetsani kuti akuyamba bwino kuyambira pachiyambi ndikuyang'anira mtsogolo. Kukhazikitsidwa kwa mapulani anu olimba mtima kuti mutsegule bizinesi yanu kumakhala kosavuta komanso kothandiza, ndipo ndalama zonse zimalipira mwachangu!

Kufunika kwa otetezera ndi kwakukulu ngati mukufuna kuyambitsa bizinesi kuyambira pomwepo. Choyamba, anthu odziwa zambiri amatha kuzindikira misampha yonse yomwe ingachitike. Chachiwiri, mumalandira bwalo la omwe mumawakhulupilira omwe samachita zachinyengo komanso osakugulitsani chopukutira chopanda zopanda phindu kumapeto. Pomaliza, komanso koposa zonse, mumalandira upangiri wowona mtima pazinthu zonse zosangalatsa kuchokera kwa akatswiri pantchito yawo, omwe amakuthandizani kusankha zotsatira zabwino ndikukwaniritsa zotsatira zoyambira koyambirira kwaulendo wanu, kuyambira pomwepo. Chilolezo kuyambira pachiyambi sichinthu chophweka kwambiri. Mothandizidwa ndi oyimira pakati, mumakwanitsa kukwaniritsa zomwe mukufuna ndikupanga bizinesi yanu pansi pa dzina lodziwika bwino.

Mukalandira zonse zoyambira, ndi othandizira athu mupezanso anzanu odalirika, mupeze phindu posachedwa, ndikubwezeretsanso chilolezo chomwe mwapeza. Makhalidwe abwino kwambiri a chilolezo amakukondweretsani kwanthawi yayitali, ndipo pamapeto pake mumatha kusiya ntchito yanu yosakondedwa ndikukhala eni kampani yanu. Kuyamba kuwerengetsa ndalama, upangiri watsatanetsatane, mndandanda wama franchise odalirika operekedwa ndi zina zambiri zimapangitsa kuti kuyambika kwanu kukhale kosavuta, kogwira ntchito, komanso kotetezeka. Muthanso kutsimikiza kuti anthu omwe mumagwira nawo ntchitowo ndi odalirika. Ife, monga nkhoswe, timayang'anira kutsatira malamulo onse a mgwirizano.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Kugulitsa masitolo ndi bizinesi yopindulitsa kwambiri. Ndizopindulitsa kupanga bizinesi m'masitolo akuluakulu, koma pano komanso ngati gawo lililonse la ntchito pali zina zomwe muyenera kudziwa. Kuti mutsegule bizinesi yanu pankhani yazamalonda, pamtengo wotsika komanso phindu lalikulu, muyenera kugwiritsa ntchito chilolezo. Pali makampani ambiri pamsika omwe amalola omwe akufuna kuchita bizinesi kuyambitsa mabizinesi awo. Kuti zinthu zikuyendereni bwino, mashelufu amagulosale nthawi zonse ayenera kukhala ndi zinthu zodziwika bwino komanso zinthu zabwino zomwe zimakhala ndi mashelufu abwino. Chilolezocho chimalola mayankho okonzedwa kale ndi mawonekedwe osinthika, mothandizidwa nthawi zonse, kuti ayambe kulandira dera linalake.

Wogulitsayo atha kuwunika kufunika kwa kampaniyo, chaka chokhazikitsa supermarket yoyamba, mabizinesi ogulitsa ndalama, onani zotuluka, nthawi yobweza, ndalama zogulira, ndi zina zambiri. Masitolo akuluakulu omwe ali ndi masomphenya amakono ayenera kukhala mtunda woyenda pang'ono kuti awonjezere kukhulupirika kwa makasitomala . Wogulitsayo amapatsa wogulitsa chilolezo kukhala ndi logo yokonzedwa bwino, kapangidwe kake, amathandizira kupeza malo obwereketsa, kupereka chidziwitso kwa omwe amapereka, ndikuwonetsa zinthu m'mashelefu, ndi chithandizo chotsatsa, komanso mgwirizano wowonekera. Kusunga tsamba limodzi ndi makina omwe azamasulira zopempha kuchokera kwa makasitomala kupita ku supermarket yomwe yasankhidwa. Pulogalamu yam'manja pomwe makasitomala amatha kugula osachoka pakhomo. Mukamasankha chilolezo, muyenera kudzidziwitsa nokha kuthekera ndi mtengo wa chilolezocho, komanso ndalama zolipira, ndalama, ndi zina zowonjezera zida, renti, ndi zinthu. M'mayiko ena, ndalama zolipiritsa sizipezeka, zomwe zimakhudza mgwirizano ndi mgwirizano.

Komanso ndimaketani ambiri amagulosale, wogulitsayo amapereka chithandizo pakutsatsa, kupanga zotsatsa, kukwezedwa pafupipafupi, kukhulupirika kwamakasitomala. Njira zofunikira zotsegulira supermarket zikuwonetsedwa pamndandanda, kuphatikiza malo onse, Kutentha, zimbudzi, magetsi, ndi intaneti. Kuti mudziwe zambiri zama franchise, muyenera kupita ku catalog, komwe akatswiri amathanso kufunsa, posankha limodzi nanu masitolo ogulitsa.

Malo ogulitsa masitolo ndi ntchito yosangalatsa kwambiri. Mukamayigwiritsa ntchito, mutha kukumana ndi zovuta zina, kuti muthane nayo, lemberani oimira chilolezo. Amakupatsirani chidziwitso chokwanira komanso zida zamakono. Ndi chithandizo chawo, ndizotheka kugwira ntchito iliyonse yazamatchalitchi ndikuthana ndi zovuta zosiyanasiyana. Chilolezo chogulitsira malonda ndichofunikira mukafuna kukhala wochita bwino kwambiri pogwiritsa ntchito bizinesi yabwinobwino. Kuphatikiza pa mtundu womwe chilolezocho chimapatsa malo ogulitsira, mumakhalanso ndi chidziwitso, ukadaulo wapamwamba, ndi maubwino ena ofunikira.

Sitolo yogulitsa masheya sikuyenera kuwonongeka chifukwa cha kunyalanyaza antchito. Kupatula apo, mutha kugwiritsa ntchito njira zothandizira kuti muchepetse bwino. Sitolo yogulitsira zinthu imachita bwino ngati ili ndi chilolezo. Kupatula apo, imapereka zida zothandiza zomwe mungagonjetsere otsutsana nawo mosavuta.

Zopindulitsa zonse, phindu, ndi zida zapamwamba zochokera kugulitsa masitolo zidalipira mwezi uliwonse. Kuphatikiza apo, ndalama zolipiritsa zimaperekedwa. Iyenera kulowetsedwa kale kumayambiriro kwa bizinesi. Kuchuluka kwa ndalama ndi 9, 10, kapena 11% yokha. Sitolo yogulitsa yogulitsa bwino imakupatsani mwayi wabwino wosamalira zochitika zilizonse zamabizinesi, ngakhale zikuwoneka zovuta bwanji. Ikani mapulogalamu abwino mukamayendetsa chilolezo chogulitsira malonda.

Zimakuthandizani kusonkhanitsa ndi kusanthula ziwerengero. Gwiritsani ntchito ma graph, ma chart, ndi zina zowonera. Amakuthandizani kuyendetsa njira yophunzirira mosavuta ndikungowonetsetsa kuti zidziwitsozo ndi zaposachedwa. Mukamayendetsa chilolezo chogulitsa masitolo, ndikupatseni mwayi wokhala wamalonda wotchuka kwambiri. Kupatula apo, amene akuchenjezedwa amakhala ndi zida. Nzeru zamtunduwu ndizowonadi. Khazikitsani chilolezo chokhudzana ndi malo ogulitsira (malonda ogulitsa) malingana ndi kavalidwe kalikonse ndi ma code omwe mungapeze kuchokera kwa franchisor.

Izi ndizofunika kwambiri, chifukwa chake mumalipira ndalama zochepa kwambiri pazopeza zanu. Ponena za chilolezo chogulitsira, mumalipira 9% pazolipira ndi kuchotsera kutsatsa. Chilolezo chilichonse chili ndi malo oti chikhale. Zikatero, ndizofunikira kwambiri momwe mungayankhire moyenera kusankha, kugwiritsa ntchito kapena pulogalamu, ogwira ntchito, zida, komanso mapulogalamu oyendetsera bwino bizinesi yanu yomwe mumawakonda. Musaphonye mwayi wokopawu, womwe ungagwere kamodzi zaka zana, m'malo mwake pitani patsamba lovomerezeka la kampani yathu yodalirika komanso yodalirika.

Chilolezo ku Islamabad chidzagwira ntchito malinga ndi malamulowa ngati mumanga bizinesi yanu molondola. Umwini wawo ukhoza kumveka ngati mtundu wa kubwereketsa kwakanthawi kwamalonda ndi njira zamabizinesi zomwe zimabweretsa ndalama kwa wazamalonda wina. Poterepa, chilolezocho chiyenera kulimbikitsidwa ndikuwonetsetsa kuti zomwe zikuwoneka ngati zazing'ono. Mwachitsanzo, mutha kusanthula swot kuti muwone zolimba ndi zofooka zomwe zilipo.

Tengani mwayi wotsegulira chilolezo ku Islamabad kuti omwe akupikisana nawo sangathe kukutsutsani ndi chilichonse. Kuphatikiza apo, mukamayanjana ndi chilolezo mtawuni iliyonse, muyenera kupewa zolakwa zilizonse ndikuchita moyenera komanso moyenera, kumvetsera opikisana nawo ndi zomwe akuchita.

Tengani mwayi wofalitsa chilolezo ku Islamabad kuti mukhale woyamba kukhala wopanda kanthu. Ndikofunika kusamala pakufunika kolipira ndalama zambiri, komanso mafumu. Kuphatikiza apo, ndalama zotsatsa zimaperekedwa kuti zizungulire ma franchise m'makampani amtunduwu. Anthu ake amanyadira Islamabad, chifukwa chake, ndikofunikira kuganizira malingaliro awo ndikulimbikitsa chilolezo m'njira kuti asakhumudwitse aliyense.

Chilolezocho chitha kugwiritsidwa ntchito moyenera osalakwitsa, poganiza kuti komwe amakhala sikutenga gawo lalikulu. Kaya ndi Islamabad kapena dera lina, mwayi wawo umagwira ntchito pamgwirizano womwe, mwanjira zambiri, sumasiyana kwambiri ndi mtundu woyambirira. Monga lamulo, potsegula chilolezo, ndalama zonse zimayenera kulipidwa. Kukula kwake kumatha kusiyanasiyana, komabe, nthawi zambiri kumakhala pakati pa 9 mpaka 11%. Kutsegulira ufulu mdziko lililonse kuchuluka komwe mwawerengera inu limodzi ndi wogulitsa. Ndondomeko yoyendetsera bizinesi imaphatikizaponso ndalama zomwe zimayenera kulipidwa.