Ma franchise amabizinesi ang'onoang'ono ndimalonda ambiri. Mabizinesi ang'onoang'ono ndiabwino chifukwa amafunidwa m'mizinda komanso m'matawuni ang'onoang'ono. Kusankha kosankha kumatha kutchedwa kwakukulu popanda kukokomeza. Mwinanso, lero ndizovuta kutchula nthambi yazachuma komanso ntchito (osati yaying'ono chabe) yomwe ma franchise sangaperekedwe. Chifukwa chake chinthu chachikulu ndikupanga chisankho choyenera chifukwa kupambana kwa bizinesi yanu kumadalira kwambiri chisankhochi. Gawo logulitsa ndalama mu GDP yapadziko lonse lapansi likukula chaka chilichonse, ndikupereka ndalama zambiri pachuma chamayiko osiyanasiyana ndikupanga ntchito zatsopano.

Eni ake amakampani ochita bwino komanso otsatsa malonda akuitana obwera kumene kuti adzajowine bizinesi yawo ndikugula chilolezo, kukhala gawo la bizinesi yopindulitsa. Chimodzi mwazinthu zabwino kwambiri mwanjira iyi yochitira bizinesi ndikukhazikika. Matekinoloje onse, mapulani amachitidwe ndi njira, maphikidwe, dongosolo lolumikizirana ndi ogulitsa ndi makasitomala, malingaliro otsatsa, ndi zina zambiri agwiritsidwa ntchito, kuyesedwa pochita, ndikuwonetsa kuti ndiwothandiza. Izi ndizo zomwe zimapangitsa kuchepa kwa nthawi yobwezera bizinesi ndikubweretsa phindu poyerekeza ndikupanga bizinesi, monga akunenera, kuyambira pachiyambi. Ndizomveka kwa amalonda omwe akugwira ntchito ndi mabizinesi ang'onoang'ono kuti azisamalira kwambiri ndalama zogulitsa, kusamalira (malo ogulitsira khofi, tiyi tating'ono ta mabanja, malo ophika buledi, ndi zina zambiri), ogula (oyeretsa owuma, kukonza nsapato ndi zovala, katundu wachikopa, ndi nyumba Zipangizo) . Kutchuka kwa ma franchise okhudzana ndi zosangalatsa komanso kuyenda, masewera, ntchito zamankhwala (kuphatikiza mitundu yosiyanasiyana ya kutikita minofu, zolimbitsa thupi, ndi zina zambiri), komanso ntchito zamagalimoto, kukonza, ndi zomangamanga, zikukula chaka chilichonse. Ndipo ngakhale mavuto azachuma, miliri, ndi zovuta zina zofananira nthawi zambiri sizimangokhala zopinga mabizinesi ang'onoang'ono pamalonda koma zimaperekanso kukula mwachangu poyerekeza ndi nthawi yabata.

Chitsanzo cha mapulojekitiwa ndi sukulu zamaphunziro oyambira kusukulu komanso zamasukulu zomwe zimagwiritsa ntchito ukadaulo wazidziwitso zamakono. Mabungwe osiyanasiyana opititsa patsogolo maphunziro ndi maphunziro amafunikanso kwambiri munthawi yomwe pali zoletsa zosiyanasiyana pantchito zamasukulu akale ndi masukulu apamwamba. Kupanga chakudya chopita komanso kubereka kumatha kukhala chitsanzo cha chilolezo (chaching'ono kapena chachikulu) chomwe chidzalemekezeke panthawi yokhayokha, zoletsa kuyenda kwa anthu ozungulira mzindawo, ndi zina zambiri. Ntchito zonse zokhudzana ndi kutumizidwa Za chakudya, zogula, mankhwala, ndi zina zambiri zimafunikira kwambiri munthawi zotere.

Kuchita bwino kwa bizinesi kumatsimikiziridwa ndikuwunika koyambirira kwa zinthu zazikulu zomwe zimakhudza mabizinesi ang'onoang'ono ndi akulu, mosasamala kanthu kuti amaperekedwa kudzera mu chilolezo, chongogulidwa kwa eni ake, kapena kupangidwa pawokha. Choyambirira, ndikofunikira kuwunika momwe zinthu zilili pakampani yomwe ikusankhidwa ndi ziyembekezo zake, makamaka pazaka zikubwerazi. Chosafunikira kwenikweni ndikulimba mtima kwa mpikisano, kuchuluka kwa omwe akupikisana nawo kwambiri, mitengo yawo ndi ndondomeko yantchito, ntchito zotsatsa, ndi zina zambiri. Zikhala zofunikira kutengera chidwi cha mawonekedwe: kupezeka ndi kuzindikira chizindikiro, maina amtundu, mawu okumbukira, ndi zina zambiri, kupezeka kwa tsamba lawebusayiti, malamulo, ndi mfundo zoyanjanirana ndi ogula (ali okhutira bwanji ndi mtunduwu wonse) ndi magawo ena. Mukapeza chilolezo mu tsamba lapadera la intaneti, mutha kufufuza pang'ono pazowunikira zingapo ndi ndemanga zake. Mwinanso ena amalonda amawona kuti ndikofunikira kugawana zomwe agwirizana ndikuwapatsa zambiri kwa omwe ali ndi chidwi.

Ndipo, zachidziwikire, wochita bizinesiyo ayenera kuchita kuwerengera konse komwe kumakhudzana ndi bungwe la kampaniyo. Malamulo a chilolezo nthawi zambiri amatanthauza kufunika kolipira koyambirira, kuchuluka kwake kumadalira mtengo wa chizindikirocho, kutengera kupambana, kutchuka, komanso phindu pakampaniyo. Kuphatikiza apo, kukonza kampani, ndikofunikira kuyika ndalama zakuthupi muzinthu zosakhazikika (kugula kapena kubwereketsa kwa mafakitale, kugulitsa, ndi malo ena, kugula zopanga ndi zida zamaofesi, kulemba anthu ntchito, kulemba ntchito, ndi kuphunzitsa ogwira ntchito, kampeni yobweretsa malonda kumsika, ndi zina zambiri). P.). Chifukwa chake wogulitsa ngongole ayenera kuyerekezera kukula kwa ndalama zoyambira bizinesi yaying'ono molondola pomanga dongosolo lazachuma. Zimatengera momwe amayambila kupanga phindu lenileni.

Malipiro a mwezi uliwonse nthawi zambiri amawerengedwa ngati kuchuluka kwa chiwongola dzanja. Nthawi zambiri, ndondomeko yoyendetsera ndalama komanso kuwerengera kwa nthawi yobwezera ya bizinesi yaying'ono (osati yokhayo) imaperekedwa limodzi ndi kufotokozera chilolezocho pamndandanda wapaintaneti. Zomwe mabizinesi akupikisana omwe akugwiritsa ntchito chilolezo chofananira kapena m'magulu ofanana amsika atha kukhala gwero lazidziwitso zothandiza kwambiri ndikuthandizira ma franchisee kusankha bwino. Mukamasankha bwenzi logulitsira, muyenera kukumbukira kufunitsitsa kwake kupereka upangiri pantchito zopanga ukadaulo, kutsatsa, kupititsa patsogolo, kayendetsedwe kabwino ka zochitika zatsiku ndi tsiku, maphunziro antchito, kulembetsa malo ogulitsa, ndi zina zambiri, perekani othandizira ndi zida zidziwitso ndikupereka thandizo lina pokhudzana ndi chitukuko cha bizinesi . Kawirikawiri, kufunsira kotereku kumaphatikizidwanso pamndandanda wazantchito zaulere (mogwirizana ndi mgwirizano wogulitsa). Komabe, palinso zosankha mukamapereka zokambirana zilizonse payokha malinga ndi mndandanda wamitengo yapadera (eni mabizinesi ena amayamikira kwambiri zidziwitso zawo ndipo sali okonzeka kuzipereka kwaulere ngakhale kwa omwe amakhala nawo nthawi zonse). Mwa njira, upangiri ndi upangiri wokhudzana ndi kukhathamiritsa misonkho, kukhazikitsa njira yotsatsira makampani, kuthekera koti wogulitsa ngongole abwereke ku bizinesi ya mnzake wachinyamata zitha kukhala zofunikira kwambiri kumabizinesi ang'onoang'ono.

Mwa njira, palinso ma franchise aulere omwe samapereka ndalama zoyambilira kapena zolipiritsa pamwezi (makamaka m'mabizinesi ang'onoang'ono m'malo opezera anthu chakudya ndi ogula).

Mwambiri, potchula zonsezi pamwambapa, titha kunena kuti bizinesi yaying'ono yamalonda ili ndi maubwino ambiri kuposa mitundu yamabizinesi apamwamba. Pali, zachidziwikire, mtengo, zoopsa, ndi mavuto, koma sizowonekera kwambiri ndikuwopseza zotsatira zomaliza. Ndi bizinesi yaying'ono yolinganizidwa bwino komanso yowerengeredwa pansi pa pulogalamu yogulitsa ndalama, wochita bizinesi amatha kukhala wolimba mtima mumzinda wawukulu komanso mdera laling'ono kapena malo ochepa okhala ndi tanthauzo m'deralo. Chinthu chachikulu ndikusankha gawo labwino pamsika ndikuyesetsa kuti likule bwino.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chogulitsira nsomba ndi ntchito yodalirika kwambiri, yomwe ikayigwiritsa ntchito, ikhoza kudalira ndalama zambiri. Mukamayendetsa chilolezo, muyenera kumvetsetsa kuti mukukhala pachiwopsezo. Zikudalira kuti omwe akupikisana nawo sangafune kusiya nawo msika womwe amakhala nawo ndikulandila phindu linalake chifukwa chakuzunza kwawo. Mukamagwira ntchito yopha nsomba, muyenera kumvetsetsanso kuti simuli ndiudindo kwa akuluakulu aboma kutsatira malamulo oyenera. Muyeneranso kutsatira malamulo ndi malamulo omwe franchisor angakupatseni. Ngati mwasankha kuyambitsa malo ogulitsira nsomba, ndiye kuti chilolezocho chidzakuthandizani kuti mukhale ndi zotsatira zabwino ndikukhala bizinesi yopambana kwambiri.

Mumagwira ntchito ndi njira yodziwira kuchuluka kwa kuchuluka kwa zinthu zomwe zili m'sitolo. Izi zikuthandizani kuti muziyang'ana pazinthu zomwe mukufuna kusunga. Mutha kudziwa momwe musachulukire malo osungiramo katundu komanso nthawi yomweyo muli ndi katundu wokwanira kuti muwapatse pambuyo pofunsa kasitomala. Sitolo yogulitsira nsomba ili ndi zambiri zomwe amachita. Choyamba, kale panthawi yomwe ayambitsa bizinesi, mudzayenera kulipira ndalama zambiri. Izi ndi 11% yazachuma chonse pakukula. Chilolezo cha malo ogulitsa nsomba chimapereka mwayi wopezera buku lazamalonda kuchokera kwa wogulitsa.

Awa ndi miyezo, motsogozedwa ndi izi, mudzatha kupanga zisankho zolondola pazoyang'anira. Kuphatikiza apo, palinso chindapusa chotchedwa mafumu, komanso kuchotsera pamwezi pamwezi.

Mukagulitsa chilolezo chogulitsira nsomba, muyenera kuchitira ogula zochepa kuposa omwe akupikisana nawo. Chifukwa chake, mudzatha kupereka maubwino onse pamakani ampikisano amtundu waukulu. Akatswiri omwe amagwira ntchito mwachindunji ndi makasitomala anu ayenera kutsatira kavalidwe koyenera. Zotheka, mwiniwake wa malo ogulitsira nsomba akupatsirani ma code oyenera, komanso ma code azokongoletsera malo. Zomangamanga ndi zakunja ndizofunikira kwambiri pantchito yolipira ndalama. Izi sizimangogwira ntchito yosodza kokha komanso zochitika zilizonse zomwe zimakhudzana ndi ufulu wogawa kokha mdera lina lamzindawo.

Sinthani ntchito za bizinesi ndikukhala wochita bwino kwambiri komanso wochita bwino mpikisano wogwira ntchito yogulitsa nsomba. Muyeneranso kupanga kusanthula koyambirira kuti mudziwe mphamvu ndi zofooka za polojekiti yomwe mukufuna kuchita. Sitolo yogulitsa nsomba yogwira bwino idzakupindulitsani kwambiri ngati mungachite zonse motsata malamulowo. Muyenera kukhala ndi mwayi wokhala ndi mitundu yosiyanasiyananso ndi chikumbumtima ku malo ogulitsira nsomba kuti mukope kasitomala.

Malo ogulitsa malo ogulitsa nsomba amapeza ntchito pakukula kwakukulu pamsika wogulitsa ndi wofuna, popeza, ngakhale malangizowo akutchulidwa, njirayi ndiyofunika pakati pa makasitomala. Chilolezo chotsegulira chikufunidwa kwambiri pakati pa amalonda omwe ali m'mafomu oyambira omwe amagwiritsa ntchito mapulojekiti kuti athetse zovuta zowopsa komanso zovuta zina zomwe zikuchitika. Chilolezo chokhala ndi malo ogulitsa nsomba chitha kuwerengedwa papulatifomu yapadera yothandiza yomwe ili ndi mndandanda wazopanga njira zosiyanasiyana. Ngati zidapezeka kuti adagwirizana ndi wopanga kuti achite mgwirizano, ndiye kuti kuli kofunikira kuti chipani chalamulo chikwaniritse mgwirizano wosamutsa ufulu wogwiritsa ntchito chizindikiritso cha katundu. Mtengo wa chilolezocho umadalira pazinthu zingapo zofunika, zomwe zazikuluzikulu ndizo kuchuluka kwa mbiri ndi kutchuka kwa mtundu wa sitolo ndi zonse zofunika pantchito yomalizidwa. Ngati pali mafunso okhudza chilolezo chodyera, ndiye muyenera kuthetsa vutoli ndi omwe akuyimira katundu wa lingaliro lomalizidwa.

Pogwiritsa ntchito chilolezo chogwiritsa ntchito nsomba, malangizo a wogulitsa ayenera kutsatiridwa mokwanira kuti akwaniritse phindu lomwe akufuna.

Ma Franchise ku Syria ayenera kusankhidwa pamndandanda wazopanga zodziwika bwino komanso zodziwika bwino zomwe zatsimikizira kuti zikugulitsidwa. Kudzera mu chilolezo, Syria ilandila malingaliro osiyanasiyana apadera azamalonda, omwe ndi mwayi wofunikira mdzikolo. Chilolezo, m'dziko ngati Syria, chithandizidwa ndi eni ake omwe akufuna kupanga bizinesi yawo. Ngati mutha kukambirana ndi wopanga pomaliza mgwirizano, ndiye kuti mudzaphunzitsidwa zovuta kutsatsa komanso kutsatsa, kuti zinthu zikuyendereni bwino pogulitsa zambiri ku Syria. Pogwiritsira ntchito chilolezo, simukukhala pachiwopsezo, chifukwa mumakhala ndi ntchito yokonzekera yomwe imalingaliridwa mwatsatanetsatane ndi malangizo a tsatane-tsatane ogwiritsira ntchito. Mutha kusankha chizindikiritso chosangalatsa pakupanga ntchito zabwino kwambiri, zomwe ndi dzina lanthawi yayitali zitha kupanga maziko amakampani mwachangu kwambiri.

Tiyenera kunena kuti mtengo wa chilolezo ku Syria utengera kutchuka kwa chizindikirocho, komanso kukhalapo kwakanthawi kwakanthawi pamsika wogulitsa.