Tsegulani malo ogulitsa chilolezo ndi chiyambi chabwino cha bizinesi yopambana. Koma momwe mungatsegule osataya? Tiyeni tiwone. Chifukwa chake, muli ndi chikhumbo ndi ndalama zoyambira kuyambitsa bizinesi yanu. Kuti muchepetse zoopsa ndikusataya ndalama, mwaganiza zogula chilolezo mu sitolo. Koma chilolezo ndi chiyani? Ndi mtundu wa layisensi kapena ufulu woyimira mtundu mumzinda kapena dziko lanu. Wogulitsayo amagulitsa ufuluwu ndikuthandizira wogulitsa ufuluwo kupanga biz, malinga ndi pulani ya biz yomwe idapangidwa kale, pomwe amasunga mfundo zaukadaulo kapena ukadaulo wopanga.

Chifukwa chake, wochita bizinesi wamalonda amayamba ntchito motsogozedwa ndi kampani yodziwika bwino. Zikuwoneka ngati izi, mumatsegula malo ogulitsira malonda kuchokera ku mtundu wodziwika bwino, wolimbikitsidwa mdziko lanu, komanso wodziwika ndi ogula. Franchisor amakupatsirani njira zantchito zokhazikika, matekinoloje, ndi njira zamabizinesi. Ma Franchise amagawika m'magulu: owongoka, okhazikika, aulere, osinthidwa, okonzeka. Mutha kutsegula malo ogulitsira ngati ndalama zanu zili zochepa. Mgwirizano wamtunduwu umapereka ufulu wotsegulira ofesi yoyimira m'modzi kapena awiri. Standard imakhala ndi kuyankha kwathunthu kwa franchisor wanu.

Poterepa, ndikofunikira kutsatira miyezo ndi miyezo yonse yamakampani. Chilolezo chaulere chimakhala ndi malamulo ogwirira ntchito kuchokera kwa franchisor, kuyang'anira m'sitolo kumachitika. Ndi m'malo mwake, oyenera opanga ma franchisee. Poterepa, kampani yamalonda imapereka njira ndi ukadaulo, ndipo mumasankha omwe akukupatsani. Makampani okonzeka, mtundu uwu wama franchising umafuna ndalama zochuluka, mumagula bizinesi yokonzeka, ndipo pobweza mumalipira ndalama zachifumu kapena chiwongola dzanja. Kodi maubwino otsegulira chilolezo ndi otani? Kwa wabizinesi wosadziwa zambiri, tsegulani izi ndizoyenera kwambiri. Kupatula apo, si chinsinsi pomwe simukudziwa kanthu kapena kumvetsa, ndi nthawi yoyenera kutembenukira kwa othandizira omwe amadziwa zomwe zikuchitika ndipo amadziwa njira yothetsera izi.

Kodi wogulitsa chilolezo angatani? Njira zamabizinesi ndi machenjerero, mapulani a biz, zida zotsatsira, ukadaulo wopanga zinthu, makasitomala ndi malo ogulitsa. Zimawononga ndalama zingati kutsegula sitolo? Choyamba, ndalama zimafunikira kuti mugule chilolezo. Mtengo wake umasiyanasiyana kutengera mtundu wa mgwirizano ndi kuchuluka kwa kutsatsa. Muyeneranso kulipira ndalama za mwezi uliwonse pogwiritsa ntchito dzina la kampaniyo. Ngati mukuvomera, mutha kuchotsa chidwi powonjezera ndalama zoyambirira kubizinesi. Njira ina yokopa ndikuwatsimikizira kuti franchisor wanu waluso komanso kutha kupeza phindu kuchokera ku biz mtsogolomo, potero mutha kukopa ndalama koma osayika ndalama zilizonse. Chitani bwino ntchito za mgwirizano kuti musadzakumane ndi mavuto mtsogolo.

Chifukwa chiyani kuli kopindulitsa kutsegula malo ogulitsira? Pali zifukwa zingapo. Mutha kugulitsa m'sitolo ndi malo enieni ogulitsa. Katundu wosiyanasiyana amagulitsidwa ndikugulidwa chaka chonse. Zikuwoneka kuti muyenera kusankha kagawo kakang'ono kanu ndikupatsa ogula zinthu zabwino kuposa zomwe amapikisana nawo. Kugulitsa pa intaneti ndikofunikira makamaka pano, ndizosavuta kwa kasitomala komanso kothandiza kwambiri pakudzipatula. Tsegulani bizinesi yanu pa intaneti ndiyopindulitsa. Simufunikanso kubwereka ofesi, kulipira zofunikira, kulemba antchito ambiri, kulipiritsa ndalama pakukhalira muofesi.

Mukungoyenera kukonzekera kutumiza, mayankho amakasitomala. Kugulitsa chilolezo kumapereka mwayi wotere popeza malonda omwe agulitsidwa adayamba kutchuka ndi ogula. Kodi ndi mitundu iti yomwe ikuchitika tsopano? Kugulitsa chilolezo chodyera, kugulitsanso, kupanga, zopangira ana, zovala ndi nsapato, maphunziro. Madera omwe ali pamwambapa ndi otchuka komanso obwezera mwachangu. Mutha kutsegula malo ogulitsa zovala kapena nsapato mopanda mantha kuti sizinatchulidwe, kachiwiri chinthu chachikulu ndikusankha pazomwe mungachite. Musanayambe bizinesi yokhudzana ndi izi, muyenera kusankha ndalama zoyambira, ndikumvetsetsa zomwe mukufuna kukwaniritsa pamapeto pake. Pangani pulani ndikuchita, werengani nkhani zopambana za wogulitsa ufuluwo, onani mwayi wanu wopambana.

Kabukhu kathu kapadera kamathandizira kupeza mgwirizano woyenera. Zapangidwa m'njira yoti mutha kuyendetsa bwino malingaliro anu ndikuwunika zomwe mungasankhe. Tasonkhanitsa malingaliro kuchokera kumakampani akunyumba ndi akunja. Mutha kupeza zotsatsa zingapo za bajeti. Nthawi yomweyo, timangoyika okhawo omwe amawakhulupilira okha, palibe malo ochitira zachinyengo patsamba lathu. Tsegulani malo ogulitsa kapena bizinesi yomwe mumakonda ndi gawo loti muzindikire kuthekera kwanu, ndife okonzeka kukuthandizani ndi izi.

Chilolezo chogulitsa nyumba - kwa iwo omwe sali okonzeka kuyika ndalama, koma akufuna kutsegula bizinesi yawo. Kusamalira katundu sikophweka. Msika wogulitsa nyumba zikukulirakulira, nyumba zatsopano zikumangidwa mwachangu kwambiri, nyumba zachiwiri zikufunika nthawi zonse. Koma ndizovuta kwambiri kutenga ndi kutsegula kampani yogulitsa nyumba momwemonso, mpikisano mderali ndiwokwera kwambiri. Komabe, ngati mumakonda gawo ili lazamalonda, simukufuna kugwirira ntchito kampaniyo, njira yothetsera vuto ikhoza kukhala kugula chilolezo. Werengani za izi pansipa.

Kodi ma franchise ogulitsa nyumba ndi chiyani? Amatha kuyimilidwa ndi mabungwe ogulitsa nyumba, makampani omanga ndi kukonzanso, kubwereka, kufunsira m'mabizinesi, ndipo zimakhudzanso malo ogulitsa anthu. Chifukwa chiyani chilolezo chogulitsa nyumba ndi malo chosangalatsa? Monga lamulo, makampani ali ndi chidwi chotsatsa malonda awo ndipo ali okonzeka kulandira ndalama zochepa zachifumu ndikuchotsa kwathunthu ndalama zolipiritsa. Wochita bizinesi amafunika kuti azigwiritsa ntchito ndalama pochita lendi ofesi, kugula zida zamaofesi, ndikulemba anthu ntchito. Ndibwino kuti mutsegule bizinesi yogulitsa nyumba moyenera, ndiye kuti, ndibwino ngati pali bungwe lokonzekera lomwe likungofunika kukwezedwa. Izi ndiye kuti ngati muli ndi bungwe ndipo mukufuna kulikulitsa ndikugwira ntchito pansi pa dzina lodziwika bwino. Njirayi ilipira mwachangu kwambiri kuposa kuyambitsa bizinesi kuyambira pomwepo. Ubwino wake wachilolezo ndi chiyani? Ndi chithandizo chonse kuchokera kwa franchisor.

Osangokhala woyang'anira woyang'anira wosiyana yekha, komanso ndi gulu lonse la akatswiri ochita nawo chilolezo. Ubwino wina ndikuti mumapeza malo okonzekera kugulitsa nyumba omwe makasitomala ndi eni nyumba amakayendera tsiku lililonse. Kupeza malangizo othandizira pakuchita bizinesi. Komanso, franchisor atha kukutsegulirani njira zowonjezera zogwirira ntchito ndi mabanki ndi omwe akutukula. Ndipo mukadziwitsidwa ndi kampani yomwe amakhulupirira, mwayi wanu wopambana udzawonjezeka. Ogulitsa malo ogulitsa nyumba nthawi zonse amayang'anira msika, kukonzekera zotsatsa, kugwira ntchito yambiri kuti akhazikitse ubale ndi omwe akutukula. Momwe mungapezere chilolezo choyenera osagwera achinyengo? Choyamba, muyenera kugwiritsa ntchito njira yosakira yodalirika.

Kufunafuna chilolezo kumachitika makamaka kudzera pa intaneti. Mumakatalogu, mutha kusankha gulu loyenera kapena kukhazikitsa malo osakira. Komanso, zopereka zitha kusweka pakukwera kapena kutsika kwa dongosolo lolonjezedwa. Mukasankha chilolezo, ndi bwino kufufuza mbiri ya franchisor. Izi zitha kuchitika kudzera pagwero lotseguka la chidziwitso. Kutchuka kwa chizindikirocho kuyenera kuti kuzindikiridwe ndi wina (ndipo izi zikuyenera kuwonetsedwa munyuzipepala), mutha kuwonanso ndemanga. Musanamalize mgwirizano wamalonda, samalani kwambiri mfundo zazikuluzikulu zakugwirizana.

Osasaina mgwirizano ngati uli ndi chilankhulo chodziwika bwino komanso chosamveka bwino. Kuti mukhale ndi mtendere wamumtima, funsani kampaniyo kuti mupeze zolemba zanu ndikuwunika satifiketi ndi manambala a ziphaso. Musawone mawu akulu, khulupirirani manambala ndi zisonyezo zokha. Titha kuthandiza posankha chilolezo, m'ndandanda yathu mupeza zopindulitsa kwambiri, zotsalira molingana ndi ndalama. Tikuyimira makampani akunja ndi akunja. Msika wogulitsa nyumba ndiwosakhazikika koma wopindulitsa kwambiri. Popeza mwayesetsa koyambirira kwa njirayo ndikupempha thandizo la mnzanu wodalirika, mudzatha kuyika njira yanu yopambana, ikuyamba ndi ife.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Franchise ya malo ogulitsa ndi ntchito yofunikira komanso yolimba mtima. Kotero kuti pakukwaniritsa kwake simukuyenera kukumana ndi zovuta zosagonjetseka, khalani okonzekera bwino koyambirira. Zimathandizira kuchepetsa zoopsa zomwe chilolezo chanu chimawonekera. Muyenera kukonzekera mwadongosolo pogwiritsa ntchito chida chotchedwa swot analysis. Mothandizidwa ndi kusanthula kwa swot, mutha kumvetsetsa zovuta zomwe zikuwopseza chilolezocho. Bungwe lanu lilinso ndi mphamvu ndi zofooka zake.

Chida chapamwamba ichi chimakuthandizani kuzindikira, kugawa ndikugwiritsa ntchito. Kupatula apo, kupezeka kwa chidziwitso chofunikira kumakupatsani mwayi wokana ampikisano, kukhala wazamalonda wopambana kwambiri komanso waluso. Ngati mukugulitsa malo ndi bungwe, ndiye kuti chilolezo chimakuthandizani kuti muchite zinthu mwamphamvu komanso mwamphamvu momwe mungathere. Kupatula apo, mumatsogozedwa ndi malamulo, mawu apano, ndi zosintha zenizeni. Ndizothandiza kwambiri, zomwe zikutanthauza kuti mwayi wapaderawu sayenera kunyalanyazidwa. Kugulitsa nyumba ndi malo, gulu lanu lazamalonda limatha kufikira ukadaulo watsopano. Izi zonse zimachitika chifukwa choti wogulitsayo amagawana zomwe akumana nanu.

Zachidziwikire, ndikofunikira kuzindikira chidziwitso chomwe mumalandira. Kugwiritsa ntchito kwawo moyenera kumawonjezera mwayi wanu wopambana mpikisano.

Gwiritsani ntchito chilolezo chothandizira kuyendetsa bizinesi yanu. Ndikofunikanso kugwira ntchito zokha, kupeza phindu lalikulu pantchitoyi. Ndalama zanu zogulitsa malo zimapereka chithunzithunzi chokwanira pazofunikira pabizinesi yanu. Ndizotheka kuthana ndi zovuta zamtundu uliwonse ndikuzichita moyenera momwe zingathere. Mothandizidwa ndi chilolezo, bungweli limagwira ntchito mwamphamvu kwambiri kuposa ngati mumachita zinthu pawokha. Kupatula apo, mukuchita malinga ndi zomwe wazamalonda akuchita bwino.

Adapeza kale ndalama zake ndipo wabweretsanso kuchuluka kwachidziwitso chake pamilingo yayikulu. Ogwiritsa ntchito padziko lonse lapansi amadziwa chilolezo chogulitsa nyumba. Ngakhale mumzinda mwanu, mulingo wodziwika wa chizindikirocho unali wokwera, ngakhale musanalowe mumsika ngati wogawa okha. Chifukwa chake, munthu ameneyo ali ndi zambiri zoti aphunzire ndipo mwayi wapaderawu sayenera kuphonya. Pogwiritsa ntchito chilolezo chazogulitsa nyumba, zovuta zambiri zimatha kubuka. Atha kuthana nawo mosavuta pogwiritsa ntchito pulani yomwe idapangidwa kale. Tsambali limalemba zonse zofunika kuchita zomwe muyenera kuchita.

Gwiritsani ntchito molondola komanso mwaluso, potero mumadzipindulitsa kwambiri pamipikisano. Mutha kupambana pankhondoyi ndi zigoli zowononga kwa omwe akutsutsana nawo chifukwa muli ndi zabwino zosiyanasiyana pamayendedwe obala zipatso. Zonsezi zimachitika chifukwa choti mukuchita zomwe kampani yanyumba imagulitsa.

Kuphatikiza pa zabwino zambiri, pokhala wofalitsa wogulitsa nyumba ndi malo, mumapanganso ndalama zina. Mwachitsanzo, koyambirira, uku ndikubweza ndalama zochuluka. Ma voliyumu ake nthawi zambiri amasiyana, koma, monga lamulo, sangakhale ochepera 9 komanso kuposa 11% yazopereka zoyambirira. Izi zimalipira mwachangu kwambiri, choncho musadandaule. Komanso, panthawi yopereka chilolezo, muyenera kulipira mwezi uliwonse kuchokera pa 3 mpaka 9%. Awa ndi magawo awiri, iliyonse yomwe amawerengera payekha.

Gawo loyamba limatchedwa mafumu. Pogulitsa chilolezo, imakhala pakati pa 2 mpaka 6%. Ndalamayi imawerengedwa ngati kuchuluka kwa ndalama zomwe mumalandira pamwezi. Kuphatikiza apo, pakukhazikitsa kampani yogulitsa nyumba, gawo lina limaperekedwa. Amatchedwa malonda aulemu. Ndalamayi imagwiritsidwa ntchito ndi chilolezo kuti iwonjezere kutchuka kwa chizindikirocho. Kuphatikiza apo, ntchito zotsatsa zikuchitika padziko lonse lapansi kuti zifikire anthu ambiri omwe angawatsatire.

Chifukwa chake, bungwe lazogulitsa nyumba lidzakulirakulira ndikukopa makasitomala ambiri. Mumalandiranso phindu lopanda chitsogozo kuchokera izi, chifukwa m'dera lanu mzindawu chilolezo chimakula.

M'ndandanda wamasitolo ogulitsa amakupatsani mwayi kuti mutsegule bizinesi yanu yamagulu ogulitsa. Gawo la bizinesi ili ndilotchuka kwambiri, makamaka pakati pa mabizinesi ang'onoang'ono komanso apakati. Kugulitsa sikufuna ndalama zochuluka komanso kugula zida zopangira, chifukwa chake zochitika zamtunduwu zimadziwika ndikubweza ndalama mwachangu komanso kuchuluka kwa ndalama.

M'ndandanda wamasitolo ogulitsa ali ndi zotsatsa zokongola kwambiri: mutha kusankha njira yogulitsira, kutsegula chilolezo ndikuyendetsa bwino bizinesi yanu. Malo odziwika kwambiri ndi monga malo ogulitsira zakudya, masitolo azovala, nsapato, katundu wa ana, zida, ndi zina zambiri. Zonsezi zimapezeka m'ndandanda yathu. Kuphatikiza apo, m'ndandanda wazamalonda, mutha kupeza mwayi wogulitsa masitolo paintaneti, kufunikira kwake sikungasinthike masiku ano. Mu 2020-2021 mulingo wopeza malonda pa intaneti wakula kwambiri, zomwe zidapangitsa malo ogulitsira pa intaneti kukhala osangalatsa kuchokera pamalonda: ndalama zochepa, kubweza mwachangu, phindu lalikulu popanda kufunika kodziyimira pawokha pazinthu, ndipo palibe chifukwa zida zapadera.

Bwanji osankha chilolezo chosungira ndikugwiritsa ntchito kabukhu? Choyambirira, m'ndandanda, mutha kupeza mndandanda wazogulitsa zonse zoperekedwa ndi malo ogulitsa abwino kwambiri padziko lonse lapansi. Kachiwiri, kubweza ndalama kumachitika kale mchaka choyamba cha bizinesi. Zachidziwikire, mulingo wampikisano m'gawo lazamalonda uyeneranso kuganiziridwa. Pazifukwa izi, njira yabwino kwambiri ikanakhala kuwunika ma intaneti onse omwe alipo ndi zotsatsa zawo.

Kodi m'ndandanda wathu ndi kugulitsa chilolezo kungapereke chiyani?

• Zopereka kuchokera kuzinthu zodziwika bwino;

• Kutha kugulitsa zinthu zabwino m'masitolo abwino kwambiri;

• Pindulani munthawi yobwezera, kukula kwa ndalama, komanso mitengo yokongola;

• Makampani omwe amapereka chilolezo amapereka njira zawo zotsatsa bwino komanso zotsatsa - simukuyenera kuyambitsa bizinesi yanu kuyambira pomwepo.

M'ndandanda yathu yamasitolo ogulitsa, mutha kupeza mosavuta ndikusankhira zopereka zosangalatsa komanso zopindulitsa zomwe zingakupatseni ndalama komanso chisangalalo kuchokera kuntchito. Chifukwa cha kabukhuko, mudzatha kulumikizana mwachindunji ndi eni malo ogulitsa chilolezo. Bizinesi yanu ili m'manja mwanu, maziko a bizinesi yanu ali m'ndandanda wathu wazamalonda!