Ma franchise a ana masiku ano akuchulukirachulukira, makamaka chifukwa chakuchepa kotsika kwa katundu wa ana poyerekeza ndi zinthu zazikulu. Kupatula apo, muyenera kuvomereza kuti ana amafunika zovala zatsopano ndi nsapato pafupipafupi kuposa achikulire. Choyamba, amakula mwachangu, ndipo chachiwiri, posiyanitsidwa ndi ntchito zochulukirapo, amawapangitsa kuti asagwiritsidwe ntchito. Chifukwa chake makolo nthawi zambiri amayendera masitolo ndikusintha zovala za ana awo omwe amawakonda. Kuphatikiza apo, kugwira ntchito ndi ana chilolezo sichimangokhala chovala ndi nsapato zokha. Lero, bizinesi yokhudzana ndi mafashoni a ana yakula bwino, motero matumba, malamba, zodzikongoletsera, ndi zina zambiri kwa ana zimafunikira.

Izi zikutanthauza kuti malo ogulitsira ana oterewa kapena kugulitsa masheya kugulitsa zotsimikizika kuti zimabweretsa wobwereketsa, ngati siwonyansa, ndiye kuti ndi mwayi wovomerezeka. Chofunika kwambiri, mwachangu mokwanira pazochitikazi zikafika podziwika bwino, mtundu wotsatsa womwe umakhala ndi otsatira ake mosalekeza. Za masewerawa, palibe chifukwa chonena. Pachifukwa ichi, malingaliro abodza opanga samadzitchinjiriza. Zidole zosiyanasiyana, magalimoto, maloboti, zida zosiyanasiyana zamakina ndi zamagetsi, zoseweretsa zamaphunziro a ana, ndi zina zambiri zimangolephera kufotokoza. Chifukwa chake, kuchuluka kwama franchise osiyanasiyana pamasewera azoseweretsa zidole akukula mwachangu chaka chilichonse.

Payokha, ndikofunikira kukhudza ma franchise a ana omwe ali m'masukulu oyeserera, chitukuko ndi malo ophunzitsira, mapulogalamu azilankhulo, misasa yachilimwe, ndi ntchito zina zokhudzana ndi dongosolo la maleredwe ndi maphunziro a ana. Malinga ndi akatswiri, chidwi pa chilichonse chokhudzana ndi kukula kwamalingaliro ndi luntha la ana chikukula kwambiri chaka chilichonse. Ngakhale zili zovuta, kuchepa kwachuma kwa anthu ambiri, ulova, ndi zina zambiri, anthu ali okonzeka kuyika maphunziro a ana. Kwenikweni, zizolowezi zonse zoyipa zomwe zatchulidwazi zimathandizira chidwi ichi, chifukwa mwachilengedwe zimayambitsa kukondwerera mpikisano pamsika wa ntchito. Kuti mwana akhale ndi mwayi wopambana anzawo ndikukhala katswiri wofunidwa, chidziwitso chake, maluso ake, komanso kuthekera kwake ziyenera kupitilira zomwe zingakhale zotsutsana naye. Tsoka ilo, mtundu wamaphunziro apasukulu yasekondale (komanso maphunziro apamwamba) wakhala ukucheperachepera mzaka zaposachedwa ndipo sukupatsa ana zomwe amafunikira.

Makolo ambiri amamvetsetsa izi lero. Kuthekera ndi kuthekera kwawo, amayesera kupatsa ana awo mwayi wowonjezera maphunziro ndi kupeza maluso ofunikira m'malo osiyanasiyana ophunzitsira, zaluso, zilankhulo, ndi zina zambiri. M'munda wa chitukuko cha ana ndi maphunziro, mapangano azamalonda amafunidwa makamaka, popeza mkati mwa chilolezo cha eni chilolezo, mwiniwake wa chizindikirocho nthawi zambiri amapereka maphunziro opangira, zothandizira zowonera, mapulogalamu apadera, matekinoloje ophunzirira (masewera, makanema, makompyuta, ndi zina zambiri. ), zimabweretsa kuwunika, zida zowonjezera, ndi zina zambiri. Ndiye kuti, kuthandizira kwamabungwe ndi zidziwitso zamaphunziro zimaperekedwa kwathunthu. Kuphatikiza apo, nthawi zambiri omwe amakhala ndi ma franchise ophunzitsira a ana saloledwa kugwiritsa ntchito zida zawo ndi matekinoloje ena kupatula omwe amavomerezedwa ndi franchisor.

Zachidziwikire, zambiri zimadalira pamgwirizano wa mgwirizano, koma, monga lamulo, mtengo wama franchise umatengera mtundu wa chizindikirocho (zogulitsa ndi ntchito, matekinoloje ndi kudziwa, mitundu yamabizinesi, ndi malingaliro abizinesi ). Wogulitsa chilolezo akaganiza zokhala ndi chilolezo chokhala ndi dzina lodziwika bwino la ana, ndiye woyamba kusakhala ndi chidwi chosintha mwanjira iliyonse kutsimikizira kotsimikizika komanso kutsimikizika kwazinthu zopangidwa ndi ntchito (kuphatikizapo maphunziro) mwanjira iliyonse.

M'masiku ano, ma franchise (kuphatikiza katundu wa ana ndi ntchito) akuchulukirachulukira ndikufunidwa kwambiri. Izi ndizomveka, popeza kukonza ntchito zopanga ndi kupereka ntchito zamabizinesi pansi pa dzina lodziwika bwino, yemwe 'adakwezedwa kale' sizowopsa kwenikweni komanso zimakhala zotsika mtengo potengera zinthu poyerekeza ndi mtundu wake, monga akunenera, 'kuchokera kukanda '. Palibe chifukwa chowonongera ndalama ndi nthawi pakufufuza pamsika wa omwe akupikisana nawo ndi zomwe makasitomala amakonda, kupanga chizindikiro, kuyambitsa malonda (kapena ntchito) kumsika, kuthandizira kukhulupirika kwamakasitomala, kukonza ndikuwunika kutsatira njira zamabizinesi, maluso ogulitsa, etc. Zonsezi zidapangidwa kale, kuyesedwa pochita, ndikuwonetsetsa kuti ndizothandiza. Ogulitsa amadziwa kale chizindikirocho (makamaka gulu lomwe akufuna), khulupirirani, ndipo simufunikira umboni wowonjezera wamtundu wake. Zachidziwikire, Komano, pali mtengo.

Choyamba, muyenera kulipira chilolezo chilichonse (ana nawonso), popeza tikulankhula za bizinesi yomwe imapanga phindu (palibe amene amagula chilolezo kumabizinesi osapindulitsa). Malipiro onse amatsimikiziridwa ndikukonzedwa ndi mgwirizano wama franchise. M'malo mwake, iyi ndi ndalama yolipiriridwa pasadakhale yopezera ufulu wolowa nawo ma franchise 'system. Itha kukhala yonse yaying'ono komanso madola mamiliyoni ambiri chifukwa zimadalira mtengo wa chizindikirocho. Pomwe kulipira koyamba kumakhala kwakukulu mokwanira, ena amalonda amapatsa anzawo mwayi woti azilipira pang'onopang'ono. Kuphatikiza apo, wolandirayo amayenera kulipira ndalama zapamwezi mwezi uliwonse.

Monga mwalamulo, amakhazikika ngati gawo lazachuma, koma atha kukonzedwanso. Popeza mapangano a ana ndi ma franchise ena amamalizidwa kwakanthawi, ngati chilolezo chofuna kukulitsa ubale wawo wamalonda, mgwirizano watsopano umamalizidwa. Poterepa, kukonzanso kwa ndalama zolipirira kumalipidwa m'malo moyambirira. Kukula kwake kumatsimikiziridwa ndi mgwirizano wa zipani ndipo zimatengera zinthu zambiri.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chokhala ndi kampani yoyeserera chidzagwira ntchito pokhapokha ngati chikhazikitsidwa bwino. Kuti mukwaniritse izi, tsatirani malangizo. Pogwiritsa ntchito chilolezocho, mumakhala ndi mutu woyambira kuposa aliyense wa omwe akutsutsana nawo, bola ngati atachita yekha. Chilolezo chofufuzira ndi bizinesi yomwe ingaphatikizepo zowopsa ndi zoopsa zina. Kuti athetse vuto, liyenera kudziwika koyamba. Chitani mawunikidwe koyambirira kotero kuti pambuyo pake mavuto ena sangakudabwitseni ndipo mudzatha kuwathetsa.

Konzani bwino kampani yanu yoyeserera malingana ndi malamulo omwe mudzalandire mukamayendetsa chilolezo. Izi zikuthandizani pampikisano, zomwe zikutanthauza kuti mutha kupambana. Muyenera kuchitira makasitomala anu zochulukirapo kuposa omwe akupikisana nawo. Kenako, mudzakhala ndi mwayi wofunikira kwambiri, mogwirizana ndi zomwe mudzachite bwino. Franchise yoyeserera ndi mtundu wa bizinesi yomwe siyokhudzana ndi chakudya kapena kubwereka. Iyi ndi ntchito yofunika kwambiri, pochita zomwe, munthu sayenera kulakwitsa. Ngati mukufuna chilolezo, ndiye mupezeni pazinthu zoyenera, pomwe mtundu uwu wa malonda ungapezeke wosankhika.

Chilolezo chofufuzira chimangogwira bwino ntchito ngati simuphwanya malamulowo. Ndizosavuta, chifukwa muyenera kungowerenga buku lamabizinesi lomwe franchisor angakupatseni. Padzakhala zofunikira zonse zamtundu wapano. Mukamaphunzira, muyenera kukhala osamala kwambiri. Kampani yanu yoyeserera chilolezo ibweretsa phindu lalikulu ndipo kuyambitsa sikungatenge nthawi. Mukungoyenera kuti mukonzekere bwino pokonzekera.

Pangani chopereka cha ndalama, kale kumayambiriro. Tumizani kumaakaunti a franchisor mpaka 11% ya ndalama zomwe mwayika monga maziko a bizinesi. Ndalama zoyendetsedwa ndi kampani yoyerekeza ziyenera kukhala zapamwamba kwambiri kuposa anzawo am'deralo. Kupatula apo, mukumenya nkhondo ndi otsutsana ndikupambana muyenera kukhala ndi mwayi wofunikira kwambiri. Idzaperekedwa kwa inu ngati chilolezo chakuyang'anira kampani yoyeserera. Awa ndi ma code, kavalidwe, kudziwa, mtundu wotsatsa, ndi zina zambiri.

Ma Franchise ku Syria ayenera kusankhidwa pamndandanda wazopanga zodziwika bwino komanso zodziwika bwino zomwe zatsimikizira kuti zikugulitsidwa. Kudzera mu chilolezo, Syria ilandila malingaliro osiyanasiyana apadera azamalonda, omwe ndi mwayi wofunikira mdzikolo. Chilolezo, m'dziko ngati Syria, chithandizidwa ndi eni ake omwe akufuna kupanga bizinesi yawo. Ngati mutha kukambirana ndi wopanga pomaliza mgwirizano, ndiye kuti mudzaphunzitsidwa zovuta kutsatsa komanso kutsatsa, kuti zinthu zikuyendereni bwino pogulitsa zambiri ku Syria. Pogwiritsira ntchito chilolezo, simukukhala pachiwopsezo, chifukwa mumakhala ndi ntchito yokonzekera yomwe imalingaliridwa mwatsatanetsatane ndi malangizo a tsatane-tsatane ogwiritsira ntchito. Mutha kusankha chizindikiritso chosangalatsa pakupanga ntchito zabwino kwambiri, zomwe ndi dzina lanthawi yayitali zitha kupanga maziko amakampani mwachangu kwambiri.

Tiyenera kunena kuti mtengo wa chilolezo ku Syria utengera kutchuka kwa chizindikirocho, komanso kukhalapo kwakanthawi kwakanthawi pamsika wogulitsa.